Originally Posted by dasanman69 I think both Palm and RIM rushed into making a touch screen phone
and both might be still be doing well had they come out with more inspired and usable hardware. If you remember before smartphones cell phones were getting smaller and smaller as famously satirized in Zoolander. Then Palm and BlackBerrys came out. Some smartphones had limited touchscreen abilities and used a stylus. Ideas are rarely unique, and I think that along with Apple, that LG and Samsung knew there was something in a almost entirely touchscreen phone. Their error was not refining the hardware nor software to the level Apple did. Out of all other manufacturers I believe HP was in the best position to compete with the iPhone, but while WebOS was fantastic the Pre was utter garbage.
But why were they rushed?
If the full touchscreen was truly the natural progression... it should have happened organically. They shouldn't have to rush if it was going to happen anyway.
The fact that they did
rush some less-than-stellar products to market suggests that they were, in fact, feeling pressure from the iPhone.
I'd love to have seen RIM's and Palm's product roadmaps prior
to January 2007. RIM could have easily added a touchscreen to the Blackberry... since they control the hardware and software. But I still have my doubts whether RIM was planning on going down that route at all... since the Blackberry was known for its keyboard.
But Palm had a more difficult task. They were still using Windows Mobile and PalmOS on their phones... and that software might have limited their development.
I found this quote: "Palm was way behind the times. They needed a leader to come up with a brand new consumer product that was a whole lot fresher than the outdated Treo smartphone. In 2007 they found Jon Rubinstein, one of the architects of the original iPod, who had retired from Apple in 2006. They put him in charge of developing the yet-unannounced Palm Pre and the WebOS software it would run.
So... Palm hired Jon Rubinstein after
Apple announced the iPhone. Was that just a big coincidence?
I don't think it was a coincidence. Palm announced its latest Treo on January 7, 2007 and they already had the Centro in the pipeline for a Fall release. It was a normal day at Palm.
Then 2 days later Apple announced the iPhone.
I imagine alarms went off at Palm... and at every other manufacturer too.
What's the big takeaway from all of this? No company was prepared for what Apple brought to the table. Even if these companies thought
full-touchscreen smartphones were the future... none of them were ready to move in any sort of timely manner.
If the next step in smartphones was the full touchscreen... Apple had it in 2007. And that was with their very first
The old guard... RIM, Palm and everyone else... didn't go to that next step until a year later or beyond. And that's shocking since they all should have had their finger on the pulse all these years.
Nobody should have been rushed... unless there was some new guy causing a stir in the industry.