New 'All on iPad' ad ditches 'Genius' campaign format - Page 2

..."the Winshit storm up ahead..."

There, I fixed that for you ... /wink

Dude that would be awesome. Plus 1

I guess at least one more since I've never seen a line at an Apple Store for a newly released Mac. I'd like to see Apple in the top 5 vendors worldwide for PC sales.

The Genius ads were aimed at a group of customer that needs a bit more hand holding, those new to Apple's way of doing stuff. Although not a bad idea to target this group I found these ads reminded me of those sitcoms that are used to replace cancelled tv shows, corny as hell with all to eager to "act" characters. Apple pulled them for whatever reason is true I sure wont miss them. 

I prefer those adverts as they focus strongly on the human element. In many ways the genius ads try to do this but the scenarios they depict are too contrived. I also don't think the label of genius attached to someone so young goes over very well, especially when they are being asked to help with iPhoto.

From here on, I think it's going to be difficult for Apple to advertise their new products because they won't have a significant departure from the old models and there are only so many ways you can portray the usage scenarios.

I thought they got a lot of mileage out of the Get A Mac ads and the vast majority of them were funny. They will have some new material too with Windows 8 and PC manufacturers trying to make products that look exactly like Apple's but it would eventually look like it's covering old ground.

Your post reminds me of a time I was in an Apple Store about six months ago waiting for a Genius appointment for my iPhone. The store was pretty crowded and I just looked around at people for a bit. What struck me was that no one seemed to be "waiting". They weren't waiting for service. They weren't waiting for others. Everyone was actively engaged in some way inside the store. I even watched while a guy with, my guess, his mom was being given a new iPad still in the box. He opened it while they stood there and just started smiling when he held it, showing it off to the woman he was with. You're right. That's the ad for the retail experience.

I couldn't agree more on both parts. This article is such BS my gut thought is that DaHarder and crew wrote it.

What you saw was Apple Camp. They have been doing it for awhile. Microsoft started copying it in their stores last year.

My brothers, nieces and nephews have been doing for years. My brothers actually come visit me in LA based on when I can get them into Camp cause they don't have an Apple store at home. Last week was Camp on Monday and Tuesday, Disneyland and CA adventures on Weds/thurs. universal on Friday, Camp on Saturday. They loved it

Whew. Back to decent.

If the iPad is included, Apple surely would, no?

If the iPad is to be included then I expect Apple to be #1. :D However, just looking at Macs compared to other traditional PCs I think the Mac has a lot of room to grow. Adding the HW, the service, and what I think Win8 will make customers feel I do think Apple needs a campaign this Autumn that will focus heavily on why customers should buy a Mac for their next [traditional] PC purchase.



PS: Really, AI? Still no emoticons? Either add these little GIF images or remove the parsing from the Huddler code. It just makes the site look very sloppy.

 

We'd love to, but Huddler's in charge of the code.

I agree. The recent "genius" ads were hard to watch because they were so contrived.

 

I always liked the the little video vignettes of kids jumping into a lake or traveling around that Apple would play during the iMovie presentation at the Keynotes. That's what I would do....younger gen is all about video, photos, music and Facebook. I guess! Show video being taken on the iPhone and then edited on a mba or iPad. The video on the iPhone is actually very good...if taken outdoors on a sunny day.

No it was all about Apple. That's why he was in the Apple only blue shirt. They are advertising their services. Apple Store services.

Rumor has it they are finding that just as many folks are making appointments to ask questions so they are moving to having Geniuses to both tech and training. Apparently this has been going on or a while so that aspect of the ads isn't totally erroneous.

A title card at the end to drive home that this kind of help is only at the Apple
Stores would probably be more effective than showing the inside of a store. Especially they will never show them as the crowded, noisy mess that they typically are, which will piss off Apple customers who know the truth as much as Mac Guy does.

Speaking of Mac Guy, he's up on the meme sites. This I think is my fav (check out what his hand appears to be doing. Lol) http://m.quickmeme.com/meme/3qdl3v/

Which shit storm is that? The Surface? Something tells me that like the Fire it will pick up same of the haters and the hesitant but Apples sales will not drop anymore that typical for 'we think something new is coming any day' type stuff.

And when you have word of mouth, schools requiring kids to have iPads etc they get press without sending a dime. People are more likely to believe their friends than ads they know are generally less than 100% truth

Put your wallet back in your pants because no. They didn't and wouldn't.

 

I don't know about the Retina Macs but I think Apple can seriously capitalize on Windows 8.  In some ways, OSX may feel more familiar than Windows 8 will, especially to the growing number of users with an iPad or iPhone.  That is EXACTLY the niche they should target.  Go after the iPhone/iPad users that are still on Windows and make the case that the iPad and iPhone are better when you have a Mac, and show how the look and feel is similar to what you have grown to love on those devices.  

 

People will be annoyed by Windows 8, and Apple should set itself up to be the hero.

 

TS, really? Hating on Ellen Feiss? Everyone loved Ellen.

Yeah as long as they're away from those awful obnoxious genius ads (wondering the identity of the genius who thought they were a good idea) it's an improvement. I like things that focus on what they're selling, as they have the potential to actually be informative.

I think they could still polish it up. Microsoft probably cannot afford another Vista.

This post makes no sense. All iPad ads have been like this. AI has jumped the shark.

Better to let the products speak for themselves (as much as possible anyway.)

 

LOL.  Windows 8 could be a disaster for Microsoft.  Few if any real improvements to the old-school Windows UI.

"No compromises" is starting to sound like "No new ideas.  And proud of it."

 

Oh, and as for the all-new Metro, er, Windows 8-style UI, it will confuse consumers and will be totally ignored by 

corporate IT departments.  Consumers will just keep on plugging away at the 1980's desktop productivity metaphor

they've been using for years.  They won't willingly upgrade to Windows 8.  They'll just get it on whatever new pee cee they

buy to replace the old one that either froze up or physically died.  They'll try the Metro, er, Windows 8-style UI (catchy

name, no?) once.  They'll shrug and go straight back to the old UI.

 

Corporate IT will buy new PCs with Windows 8, but they'll immediately re-image the hard drive with XP.  It would cost too

much to train all their admins and end-users on any new features.  And to change all their training documents.  And to

re-code their custom business apps to work around bugs in "XP Mode."  Too many hoops to jump through with zero benefit.

 

Windows 8 is the answer to a question nobody asked.  And that question is "What can Microsoft do to make it look like they're

actually being dragged, kicking and screaming, into the 21st century?"

I totally agreee. The new VO is a 7, but the orginal guy was had an amazing voice..... a warm, soothing "believe-in-what-Iam-saying soothing quality.

 

Funny when I saw the Genius ads over the Olympics, the I turned to my G/F and said "These suck like Dell ads" and "they better hire back the person who use to approve the ads and if it was Steve, then get Jonathan Ive involved or whoever used to be doing the previous ads that were always great and to the  "Apple "standards"

 

The Apple store here in South Beach on Lincoln Road is PACKED every day and night since it opened. i almost hate going there. Tourists buying it  to bring back to their home country no doubt.

Oh you remember Ellen?  Guess the ad worked then!

 

Yeah, the iPad 3 has a 'less than optimal screen' that blows away every other tablet screen, and most other non-tablet screens on the market. Scientific tests have also shown it is by FAR much more color accurate, uses most of the RGB spectrum (like 97% compared to 65 on the iPad 2) has better saturation levels, and higher pixel density than any tablet screen out there. Not sure what planet some of you live on, or what you compare your Apple products to.  And what do you mean by not 'clearer'? How much clearer can it get? The iPad 3s screen, for me, has made almost every other screen look like shit. It's that good, and objectively a fantastic screen. 

 

Also, in your opinion what SHOULD they hawk as the biggest differentiating feature for the next iPad, something that will benefit and be of interest to most consumers, from a hardware perspective? I'm honestly curious. I'd think that for a tablet, which is basically a screen, that would be a pretty big deal.