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New 'All on iPad' ad ditches 'Genius' campaign format - Page 2

post #41 of 65
Quote:
Originally Posted by SolipsismX View Post

If not the Genius ads they need some Mac focused campaign to take advantage of the Win shit storm up ahead. Apple will have more Retina Macs in the next year and they all these stores that will help users in ways WinPC users can't imagine. They need to take advantage of it with some campaign.

..."the Winshit storm up ahead..."

There, I fixed that for you ... /wink
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post #42 of 65
Quote:
Originally Posted by Michael Scrip View Post

I've seen the same things in my Apple Store. Lots of people... kids to adults... learning things.
If only the commercials showed the inside of an Apple Store... I think that would be helpful.
I bet only a tiny percentage of people who live within range of an Apple store have actually visited one.
Apple is still playing the "switching" game... they gotta get people into the store to show them what's up.

Dude that would be awesome. Plus 1

 

 


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post #43 of 65
Quote:
Originally Posted by uguysrnuts View Post

How much longer lines and more fisticuffs over Apple products do we need? I for one am probably sold on Apple products for the rest of my life, and I can probably count the number of Apple sponsored ads I've with one hand. Apple products pretty much sell themselves.

I guess at least one more since I've never seen a line at an Apple Store for a newly released Mac. I'd like to see Apple in the top 5 vendors worldwide for PC sales.

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post #44 of 65

The Genius ads were aimed at a group of customer that needs a bit more hand holding, those new to Apple's way of doing stuff. Although not a bad idea to target this group I found these ads reminded me of those sitcoms that are used to replace cancelled tv shows, corny as hell with all to eager to "act" characters. Apple pulled them for whatever reason is true I sure wont miss them. 

post #45 of 65
Quote:
Originally Posted by Slurpy View Post

Good ad. Focus on the product, where it should be. I still think the iPad 2 ads were the best. They were just so incredibly powerful. 

Like these:

http://youtu.be/qSRPWWSeJww
http://youtu.be/yruVADqslk4

I prefer those adverts as they focus strongly on the human element. In many ways the genius ads try to do this but the scenarios they depict are too contrived. I also don't think the label of genius attached to someone so young goes over very well, especially when they are being asked to help with iPhoto.

From here on, I think it's going to be difficult for Apple to advertise their new products because they won't have a significant departure from the old models and there are only so many ways you can portray the usage scenarios.

I thought they got a lot of mileage out of the Get A Mac ads and the vast majority of them were funny. They will have some new material too with Windows 8 and PC manufacturers trying to make products that look exactly like Apple's but it would eventually look like it's covering old ground.
post #46 of 65
Quote:
Originally Posted by boredumb View Post

I happened to be in an Apple store last week.  It was a Tuesday, 10:45AM, and the place was utterly packed.  

There was a little roped-off area where 12-15 kids - I dunno, 8 to 10 years old, were in some sort of class, making their own storybooks and/or movies, with soundtracks, etc.

 

Other informal groups were huddled around different hardware, being shown how simple it was to accomplish things...

 

I would think that showing that sort of fascinated crowd and fascinating ambience would be pretty seductive, avoiding, of course, the intimidation of it appearing too crowded to get attention (and everyone was getting that attention, but you might have to be in the middle of it to realize it).

 

And I was right on the verge of learning something too...but, it turns out, I'm not 8. ;-)

Your post reminds me of a time I was in an Apple Store about six months ago waiting for a Genius appointment for my iPhone. The store was pretty crowded and I just looked around at people for a bit. What struck me was that no one seemed to be "waiting". They weren't waiting for service. They weren't waiting for others. Everyone was actively engaged in some way inside the store. I even watched while a guy with, my guess, his mom was being given a new iPad still in the box. He opened it while they stood there and just started smiling when he held it, showing it off to the woman he was with. You're right. That's the ad for the retail experience.

post #47 of 65
Quote:
Originally Posted by dmarcoot View Post

The title of this is misleading at best. Apple has always promoted the iPod and Mac in drastically different ways. This is more of that tradition. Apple hasn't ditched anything. Also, only people who have found the genius ads "controversial" are tech pundits and geeks.  We know from the last controversy of igate their opinions really have no impact with the masses. They do drive web hits however.

I couldn't agree more on both parts. This article is such BS my gut thought is that DaHarder and crew wrote it.

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post #48 of 65
Quote:
Originally Posted by boredumb View Post

I happened to be in an Apple store last week.  It was a Tuesday, 10:45AM, and the place was utterly packed.  
There was a little roped-off area where 12-15 kids - I dunno, 8 to 10 years old, were in some sort of class, making their own storybooks and/or movies, with soundtracks, etc.

What you saw was Apple Camp. They have been doing it for awhile. Microsoft started copying it in their stores last year.

My brothers, nieces and nephews have been doing for years. My brothers actually come visit me in LA based on when I can get them into Camp cause they don't have an Apple store at home. Last week was Camp on Monday and Tuesday, Disneyland and CA adventures on Weds/thurs. universal on Friday, Camp on Saturday. They loved it

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post #49 of 65

Whew. Back to decent.

post #50 of 65
Quote:
Originally Posted by SolipsismX View Post


I'd like to see Apple in the top 5 vendors worldwide for PC sales.

If the iPad is included, Apple surely would, no?

post #51 of 65
Quote:
Originally Posted by anantksundaram View Post

If the iPad is included, Apple surely would, no?

If the iPad is to be included then I expect Apple to be #1. :D However, just looking at Macs compared to other traditional PCs I think the Mac has a lot of room to grow. Adding the HW, the service, and what I think Win8 will make customers feel I do think Apple needs a campaign this Autumn that will focus heavily on why customers should buy a Mac for their next [traditional] PC purchase.



PS: Really, AI? Still no emoticons? Either add these little GIF images or remove the parsing from the Huddler code. It just makes the site look very sloppy.

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"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #52 of 65
Originally Posted by SolipsismX View Post
PS: Really, AI? Still no emoticons? Either add these little GIF images or remove the parsing from the Huddler code. It just makes the site look very sloppy.

 

We'd love to, but Huddler's in charge of the code.

post #53 of 65
Quote:
Originally Posted by Michael Scrip View Post


Good points... although I don't think the Apple reps at Best Buy will teach you how to use iMovie :-)
I just wish the Mac commercials would actually SHOW someone using a Mac. For years all we've had are 2 guys standing in a white space... and now a Genius who apparently makes housecalls.
My idea about showing an Apple Store could include a Genius sitting with a customer who is learning how to use their Mac. I bet most people don't even know Apple makes one-on-one training available.
If you're in the market for a new computer... knowing you can have access to a Genius for training might be the thing that makes you choose a Mac instead of a Dell or HP computer.

I agree. The recent "genius" ads were hard to watch because they were so contrived.

 

I always liked the the little video vignettes of kids jumping into a lake or traveling around that Apple would play during the iMovie presentation at the Keynotes. That's what I would do....younger gen is all about video, photos, music and Facebook. I guess! Show video being taken on the iPhone and then edited on a mba or iPad. The video on the iPhone is actually very good...if taken outdoors on a sunny day.

post #54 of 65
Quote:
Originally Posted by jragosta View Post

. However, I'm not sure that showing the inside of a store is the way to go. The message is that 'we're here to help' and probably is intended to include other retailers (such as the Apple reps at Best Buy stores). Showing the Apple store limits that.

No it was all about Apple. That's why he was in the Apple only blue shirt. They are advertising their services. Apple Store services.

Rumor has it they are finding that just as many folks are making appointments to ask questions so they are moving to having Geniuses to both tech and training. Apparently this has been going on or a while so that aspect of the ads isn't totally erroneous.

A title card at the end to drive home that this kind of help is only at the Apple
Stores would probably be more effective than showing the inside of a store. Especially they will never show them as the crowded, noisy mess that they typically are, which will piss off Apple customers who know the truth as much as Mac Guy does.

Speaking of Mac Guy, he's up on the meme sites. This I think is my fav (check out what his hand appears to be doing. Lol) http://m.quickmeme.com/meme/3qdl3v/

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post #55 of 65
Quote:
Originally Posted by SolipsismX View Post

If not the Genius ads they need some Mac focused campaign to take advantage of the Win shit storm up ahead.

Which shit storm is that? The Surface? Something tells me that like the Fire it will pick up same of the haters and the hesitant but Apples sales will not drop anymore that typical for 'we think something new is coming any day' type stuff.

And when you have word of mouth, schools requiring kids to have iPads etc they get press without sending a dime. People are more likely to believe their friends than ads they know are generally less than 100% truth

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post #56 of 65
Quote:
Originally Posted by Jd001 View Post

Nice commercial........ Which TV is featured in the 'movie night portion'?...Hm

Put your wallet back in your pants because no. They didn't and wouldn't.

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post #57 of 65
Quote:
Originally Posted by SolipsismX View Post

If not the Genius ads they need some Mac focused campaign to take advantage of the Win shit storm up ahead. Apple will have more Retina Macs in the next year and they all these stores that will help users in ways WinPC users can't imagine. They need to take advantage of it with some campaign.

 

I don't know about the Retina Macs but I think Apple can seriously capitalize on Windows 8.  In some ways, OSX may feel more familiar than Windows 8 will, especially to the growing number of users with an iPad or iPhone.  That is EXACTLY the niche they should target.  Go after the iPhone/iPad users that are still on Windows and make the case that the iPad and iPhone are better when you have a Mac, and show how the look and feel is similar to what you have grown to love on those devices.  

 

People will be annoyed by Windows 8, and Apple should set itself up to be the hero.

post #58 of 65
Quote:
Originally Posted by Tallest Skil View Post

 

And what made-up standards are those? The ones that brought us "Lemmings" and "Ellen Feiss"?

 

TS, really? Hating on Ellen Feiss? Everyone loved Ellen.

post #59 of 65
Quote:
Originally Posted by Tallest Skil View Post

 

And what made-up standards are those? The ones that brought us "Lemmings" and "Ellen Feiss"?

Yeah as long as they're away from those awful obnoxious genius ads (wondering the identity of the genius who thought they were a good idea) it's an improvement. I like things that focus on what they're selling, as they have the potential to actually be informative.

Quote:
Originally Posted by SolipsismX View Post

If not the Genius ads they need some Mac focused campaign to take advantage of the Win shit storm up ahead. Apple will have more Retina Macs in the next year and they all these stores that will help users in ways WinPC users can't imagine. They need to take advantage of it with some campaign.

I think they could still polish it up. Microsoft probably cannot afford another Vista.

post #60 of 65
Apple's new ad marks a switch back to the simple, product-oriented commercials seen before the controversial "Genius" campaign launched during NBC's Olympic coverage.

This post makes no sense. All iPad ads have been like this. AI has jumped the shark.

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post #61 of 65

Better to let the products speak for themselves (as much as possible anyway.)

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post #62 of 65
Quote:
Originally Posted by digitalclips View Post


..."the Winshit storm up ahead..."
There, I fixed that for you ... /wink

 

LOL.  Windows 8 could be a disaster for Microsoft.  Few if any real improvements to the old-school Windows UI.

"No compromises" is starting to sound like "No new ideas.  And proud of it."

 

Oh, and as for the all-new Metro, er, Windows 8-style UI, it will confuse consumers and will be totally ignored by 

corporate IT departments.  Consumers will just keep on plugging away at the 1980's desktop productivity metaphor

they've been using for years.  They won't willingly upgrade to Windows 8.  They'll just get it on whatever new pee cee they

buy to replace the old one that either froze up or physically died.  They'll try the Metro, er, Windows 8-style UI (catchy

name, no?) once.  They'll shrug and go straight back to the old UI.

 

Corporate IT will buy new PCs with Windows 8, but they'll immediately re-image the hard drive with XP.  It would cost too

much to train all their admins and end-users on any new features.  And to change all their training documents.  And to

re-code their custom business apps to work around bugs in "XP Mode."  Too many hoops to jump through with zero benefit.

 

Windows 8 is the answer to a question nobody asked.  And that question is "What can Microsoft do to make it look like they're

actually being dragged, kicking and screaming, into the 21st century?"

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post #63 of 65

I totally agreee. The new VO is a 7, but the orginal guy was had an amazing voice..... a warm, soothing "believe-in-what-Iam-saying soothing quality.

 

Funny when I saw the Genius ads over the Olympics, the I turned to my G/F and said "These suck like Dell ads" and "they better hire back the person who use to approve the ads and if it was Steve, then get Jonathan Ive involved or whoever used to be doing the previous ads that were always great and to the  "Apple "standards"

 

The Apple store here in South Beach on Lincoln Road is PACKED every day and night since it opened. i almost hate going there. Tourists buying it  to bring back to their home country no doubt.

post #64 of 65

Oh you remember Ellen?  Guess the ad worked then!

post #65 of 65
Quote:
Originally Posted by Gazoobee View Post

 

Personally, I find it kind of dull.  It's very short.  It's also a new ad but it actually says nothing new, or in a new way.  

 

I don't like the way they say "on the retina iPad" at the end of these things either. It sure can't be argued that the term rolls off the tongue, and let's get real ...

 

... the retina display is not really that much different in person than the old one.  IMO it's really tiresome the way they hawk it as the main feature.  

 

iPad 2's and iPad 3's are very difficult to tell apart in person, and if we are honest, the easiest way to tell the two apart when you pick them up is that the iPad 3 is heavier and thicker and warmer in the hand.  Those are really the first things you notice, not the retina display.  If you stick your face right in it you can see ... oh yes, more pixels, but it's not really brighter or clearer, at least not by any hugely noticeable amount.  

 

I know I'll probably get trolled to death for saying that, but I deal with these devices all day long at work and IMO it's the truth.  I've also owned them all, bought them all the second they came out, and used them all day every day ever since. When the "revised" iPad 3 comes out with the IGZO display (unless they wait until iPad 4), we will all realise that the iPad 3 original model was just a chubby placeholder with a less than optimal screen, just like the "fat" nano.  

 

Yeah, the iPad 3 has a 'less than optimal screen' that blows away every other tablet screen, and most other non-tablet screens on the market. Scientific tests have also shown it is by FAR much more color accurate, uses most of the RGB spectrum (like 97% compared to 65 on the iPad 2) has better saturation levels, and higher pixel density than any tablet screen out there. Not sure what planet some of you live on, or what you compare your Apple products to.  And what do you mean by not 'clearer'? How much clearer can it get? The iPad 3s screen, for me, has made almost every other screen look like shit. It's that good, and objectively a fantastic screen. 

 

Also, in your opinion what SHOULD they hawk as the biggest differentiating feature for the next iPad, something that will benefit and be of interest to most consumers, from a hardware perspective? I'm honestly curious. I'd think that for a tablet, which is basically a screen, that would be a pretty big deal. 

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