Enterprise mobile strategy and app services company iOptimal employed its "Passbook App Prototyper" to create a proprietary piece of software that interfaces with Passbook, allowing the demonstrator to generate coupons. While the video serves as an advertisement of the company's app-building software and software operation is shown via an OS X simulator, it also gives a peek at what real-world Passbook usage will look like.
In the video, a map-based app is used to find the nearest coupons available, in this case a $2 pizza, which was added to Passbook for later consumption. The "customer" visited the pizza parlor and redeemed the coupon by bumping iPhones, with the operation being simulated on a Mac.
Creating custom coupons and special events like a book signing were also covered in the short video.
While much of the information is rehashed from Apple's own announcement, the video is one of the first to demonstrate how merchants and customers might interact with Passbook when iOS 6 rolls out later this fall.
Rumors have swirled regarding Passbook and what it means for iOS in regard to mobile payments. In its current form, the app is not linked to credit cards or bank accounts and merely serves as a way to organize digital coupons. The closest Passbook comes to actually carrying digital currency is Starbucks gift card support.
In July, Apple CEO Tim Cook said Passbook was a "key" feature to iOS 6 but declined to detail the company's future plans for the app.