That was HIS baby!?! Wow that's... odd.
These ads were so... off. Funny, but weird. Especially for the big A.
We other-countryers not so familiar with Best Buy, but if it's a big, tacky, electronics warehouse thing, yeah. They're like mosquitos. Or lawyers. Ubiquitous. Unimaginative. Usually unfriendly. Uncomfortable. Understood.
Apple are gonna be making some mistakes in an absence of... familiarity. They just need to get comfortable in the new. Something to do with a saddle?