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Microsoft's new logo emphasizes Windows, Metro

post #1 of 171
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For the first time in 25 years, Microsoft has updated its logo, with a tiled symbol that evokes the logo for its Windows operating system, as well as the new tile-driven Metro interface being pushed by the company.

The intent behind the new logo was explained by the company in a post to its official blog on Thursday. Jeff Hansen, general manager of brand strategy at Microsoft, said his company wants to have a common look and feel across all of its products, including upcoming launches of Windows 8, Windows Phone 8, and the next version of Office

"This wave of new releases is not only a reimagining of our most popular products, but also represents a new era for Microsoft, so our logo should evolve to visually accentuate this new beginning," Hansen said.

The new logo uses the Segoe font for the Microsoft name. That same font is used by the company in its products as well as its marketing communications.

To the left of the Microsoft name is a symbol of four colored squares akin to the Microsoft logo as well as the Metro user interface found on Windows Phone and Windows 8.

Microsoft


"The symbol is important in a world of digital motion," Hansen explained. "The symbol's squares of color are intended to express the company's diverse portfolio of products."

The new logo will be seen on all of Microsoft's products, including Microsoft.com; retail stores operated by the company in Boston, Mass., Seattle, Wash., and Bellevue, Wash.; and television advertisements and other forms of marketing.



"We're excited about the new logo, but more importantly about this new era in which we're reimagining how our products can help people and businesses throughout the world realize their full potential," Hansen said.
post #2 of 171
Yawn.

Windows 8 sucks.
post #3 of 171

Slow day, AppleInsider?

post #4 of 171

Believe nothing, no matter where you heard it, not even if I have said it, if it does not agree with your own reason and your own common sense.
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Believe nothing, no matter where you heard it, not even if I have said it, if it does not agree with your own reason and your own common sense.
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post #5 of 171

Well this fixes everything. 

 

 

 

 

 

 

(So happy I left Windows behind years ago. Look at the last 7 years. What's happened in Redmond? A whole lotta NOTHING.)

post #6 of 171
Quote:
Originally Posted by Quadra 610 View Post

Well this fixes everything. 

 

 

 

 

 

 

(So happy I left Windows behind years ago. Look at the last 7 years. What's happened in Redmond? A whole lotta NOTHING.)


Hey now that's unfair. Look at that they have a shiny new logo

post #7 of 171
The one time they really needed to steal a clever design ... and they don't...
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post #8 of 171
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Originally Posted by allblue View Post

 

Damn, I miss Steve!!

 

 

RIP

OMG here we go again...
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OMG here we go again...
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post #9 of 171
Is this a last minute decision or a tightly kept secret they thought would shatter the tech media sites for a day?

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post #10 of 171
Quote:
Microsoft

 

It's Windows 8: Pixelated Edition.  A throwback for all the retro gamers out there.

 
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post #11 of 171

Literally EVERYTHING MS does is backwards. 

 

Two Examples:

 

In a widescreen world where LCDs are wider than they are tall, MS is........thickening the horizontal border at the top of the Office apps with useless crap, creating even LESS visual room.  "Less vertical room, make the ribben 200% fatter for no reason".

 

Today's announcement that their new logo embraces digital motion: so the logo is even more static than their old flowing, motion-suggesting logo.

 

Backwards.  EVERYthing.

 

"We've taken all moving-hints out of our logo and created a completely static one....to celebrate....digital motion".


Both are fine logos.  I've noticed all big companies logos simpify over time (check out Shell Oil). 

 

But MS can't escape their own backwardness, ever.
 

post #12 of 171

Where I work we unveiled an "exciting new logo" a few years ago that was similarly uninspired and unveiled with the same "excitement."  I bet they spent countless hours discussin the precise shade of grey for the wording and the relative size of the 4 squares.  This is one of those times you can feel good about yourself knowing that you didn't make the career choice to focus on "visual identity."

post #13 of 171

Why the lengthy whitespace at the end? Is this a sign that Microsoft hasn't done anything in the last few years?

post #14 of 171

A new logo to represent a new Microsoft: bland, derivative, and forgettable!

post #15 of 171
A bunch of squares. What a great way to represent a technology company! As if computer guys aren't already thought of as squares.

[/sarc off]
Edited by EWTHeckman - 8/23/12 at 7:44am
post #16 of 171

Well I always felt that Microsoft was run by a bunch of "Squares" now I have proof.

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post #17 of 171

They should have made it all blue to match Windows OS infamous blue screen of death. :-)

post #18 of 171

How much did this cost?

post #19 of 171
Quote:
Originally Posted by AppleInsider View Post


"We're excited about the new logo, but more importantly about this new era in which we're reimagining how our products can help people and businesses throughout the world realize their full potential," Hansen said.

 

Hey, Jeff. 

 

You know that whole "new era" thing? You missed it by about 5 years. 

 

Sent from my iPad. 

post #20 of 171
Quote:

Microsoft

 

Interestingly, a common euphemism for someone with no taste is ... a "square."  

post #21 of 171

I like this a lot better than the new Windows logo.
 

post #22 of 171

I will miss the old logo, that thing the "o" and "s" had going on.

post #23 of 171

AI, It's not called Metro anymore...

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post #24 of 171

looks  like I am the only one who thinks the new logo is nicer, I never really liked the old one with the wavy fluttering flag type logo.... but then i've never even liked msft.

post #25 of 171

Looks good to me. A little too much like a product logo, maybe, but only in comparison to other Microsoft designs.

post #26 of 171

You know when a corp lost his way, they usually goes back to basic. Like Apple has done before by changing his multicolored logo with a solid one.

 

But this is ridiculous, even Windows 1 had a more distinctive logo than that!

post #27 of 171

Quote:
Originally Posted by thataveragejoe View Post

AI, It's not called Metro anymore...

 

There's no successor name to Metro. Any recent reviews that mentions that UI is still referring to Metro. The-UI-formerly-known-as-Metro hasn't caught on and I hope doesn't.

post #28 of 171

it has squares, so it's already patented by apple. haven't they been following the apple/samsung case?

post #29 of 171

Microsoft's new logo

I have been a lifetime Microsoft user and typically an early adopter, particularly in the late 90s.  Never used an Apple product other than an iPod. I have not read the previous comments.  My initial thought when seeing the new Microsoft logo was "square".  Is it in Microsoft's favor, in today's environment, to depict themselves as square?  Most everything in the computing environment today is fluid and to graphically say "We're Square!" doesn't seem to me to give them a market advantage.  We'll see.  When it comes down to it the products will determine their future success or failure.

post #30 of 171
Meh, it's a nice logo I guess. Maybe I'm over-thinking this, but from the video, it looks like the blue square represented Windows, then the orange square represented Office (but they showed a 3-D square or something), then the green square seemed to be XBOX (but they just showed the round normal XBOX logo there) and then the yellow square.....wait.....what about the yellow square? Were they going somewhere with this???
post #31 of 171

They were quite historically lucky really, I think the squares were originally a window pane (i.e. emphasis on the cross between the squares, not the squares themselves), but simply by changing the emphasis to the squares, it now represents the tiles in their new GUI.

post #32 of 171
The new logo is the only excitement in Windows 8
But Microsoft has a large user base and any improvement will get attention at the beginning but quickly for out.
post #33 of 171
Quote:
Originally Posted by auxio View Post

It's Windows 8: Pixelated Edition.  A throwback for all the retro gamers out there.

No, No, No, No.....

The pixelated edition is apparently copied from Apple, too:

http://scoopertino.com/apple-unveils-low-cost-cornea-display/
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post #34 of 171
Quote:
Originally Posted by Tenfingers View Post

it has squares, so it's already patented by apple. haven't they been following the apple/samsung case?

 

Don't confuse your self between squares and rounded rect. 

post #35 of 171

They've actually managed to make the logo AS BORING AS IS, WAS, OR EVER WILL BE possible.  

 

Makes me think of a pharmaceutical company, actually -- further proof that the powers-that-be in Redmond actually ARE on drugs???!!

 

(Nah, drugs would make them MORE interesting, not less...)

post #36 of 171
Quote:
Originally Posted by malax View Post

Where I work we unveiled an "exciting new logo" a few years ago that was similarly uninspired and unveiled with the same "excitement."  I bet they spent countless hours discussin the precise shade of grey for the wording and the relative size of the 4 squares.  This is one of those times you can feel good about yourself knowing that you didn't make the career choice to focus on "visual identity."

Well, to be fair, Steve was famous for agonizing over minute differences of shade for damned paint on factory machinery.

post #37 of 171

I quite like the new logo. More to the point, it was urgently needed - the previous MS logo looked really dated and gave the impression of a 20th-century company.

 

Quote:

Originally Posted by Quadra 610 View Post

(So happy I left Windows behind years ago. Look at the last 7 years. What's happened in Redmond? A whole lotta NOTHING.)

 

 

Well, for a start, Windows 7 has been released - an acclaimed and highly successful operating system whose sales dwarf those of OS X.

 

Call that 'nothing' if you want to.

post #38 of 171

It is an improvement although I think the font is too bold.

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post #39 of 171

It's ok.  I know how tough it can be to create a new logo and there will always be those that don't like whatever gets chosen.  It's the nature of design.

post #40 of 171
Quote:
Originally Posted by Doug Halfen View Post

They've actually managed to make the logo AS BORING AS IS, WAS, OR EVER WILL BE possible.  

Makes me think of a pharmaceutical company, actually -- further proof that the powers-that-be in Redmond actually ARE on drugs???!!

(Nah, drugs would make them MORE interesting, not less...)

Maybe. A very strong sedative just might make Ballmer less interesting. Marginally. Maybe.
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