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Microsoft's new logo emphasizes Windows, Metro - Page 2

post #41 of 171

Sleepy. This logo is making you very sleepy.

 

...zzz........

post #42 of 171

Is that the new Retina Microsoft logo? I mean, that is a retina icon right? ;)

 

In all honesty, I don't see this as much of an improvement, more like an alternative version of their very off-balanced and awkward perspective blue "window" logo. Even their current wordmark is a lot better.

post #43 of 171
Originally Posted by DaveGee View Post
The one time they really needed to steal a clever design ... and they don't...
 

Am I HONESTLY the first one to notice this?

 

 

It's not Myriad Pro, and it's not Myriad Apple, but how much would you bet that they're going to try to call it something other than what it ACTUALLY is: Myriad Microsoft?

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post #44 of 171
Quote:
Originally Posted by grannysmith007 View Post

How much did this cost?

 

New logos for top rank companies often cost into the $1 billions to develop. When you consider all of the work that must have been required to develop Microsoft's unique new look, it is inconceivable that it cost less.

 

This new look represents the Microsoft that we have come to know and love better than any of its previous logos. Great job, Microsoft! It was worth every $1 million that you spent on it.

post #45 of 171

In case, like me, you've already forgotten what the old logo was, here it is:

 

post #46 of 171
Quote:
Originally Posted by Doug Halfen View Post

They've actually managed to make the logo AS BORING AS IS, WAS, OR EVER WILL BE possible.  

 

Makes me think of a pharmaceutical company, actually -- further proof that the powers-that-be in Redmond actually ARE on drugs???!!

 

(Nah, drugs would make them MORE interesting, not less...)

 

Well we did see a charlied up Ballmer in the Monkey Boy sessions. That was a hoot.

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post #47 of 171
Quote:
Originally Posted by Mr. Me View Post

 

New logos for top rank companies often cost into the $1 billions to develop. When you consider all of the work that must have been required to develop Microsoft's unique new look, it is inconceivable that it cost less.

 

This new look represents the Microsoft that we have come to know and love better than any of its previous logos. Great job, Microsoft! It was worth every $1 million that you spent on it.

In the history of the world, no one has every spend a billion dollars designing a logo.  This probably cost a couple million bucks.  The bigger cost is making the conversion on all printed material and Web sites etc., but it still won't approach a BILLION dollars.

post #48 of 171
Quote:
Originally Posted by Tallest Skil View Post

 

Am I HONESTLY the first one to notice this?

 

 

It's not Myriad Pro, and it's not Myriad Apple, but how much would you bet that they're going to try to call it something other than what it ACTUALLY is: Myriad Microsoft?

 

What?  Are you making a subtle joke?  The article says the font is calle Segoe.

 

http://en.wikipedia.org/wiki/Segoe

post #49 of 171

"We're excited about the new logo"

 

I suppose they have to get excited about something because their products don't do that.

It's clear that this lot are easily excited.

 

post #50 of 171
Quote:
Originally Posted by Tenfingers View Post

it has squares, so it's already patented by apple. haven't they been following the apple/samsung case?

You must have missed when they entered the Apple/Microsoft crosslicence agreement into evidence. They were fully authorized to use squares, rectangles and other patented geometric forms.

I am just happy they did not change the color palette to the ones they use on the ms-surface covers! Just imagine that... Look Ma! our new logo shines in the dark!

post #51 of 171

i think it's nice. simple and modern. honestly, i think apple has lost it's way in terms of graphic design. paul rand would not impressed with what the OS he originally branded has become. 

 

that steve jobs clip is old. the cut of helvetica that iOS/macs use is crap. the built in kerning between the 1 and any other number is so off, and it's never been improved. i saw an early microsoft design presentation where they were zooming in text in windows phone 7 about 2000% to show micro-fine perfect kerning for all letters. that's the detail jobs was talking about, that apple UI designers no longer get. 

 

sorry, this skewmorphic craptasticism has got to stop, apple. i never in 20 years thought i would say that microsoft could out-design apple, but they seem to be moving in that direction. hardware? no. but, at least for software graphic design, they are far more on the right track that faux wood or leather-wrapped apple. gross. 

 
post #52 of 171
Quote:
Originally Posted by auxio View Post

 

It's Windows 8: Pixelated Edition.  A throwback for all the retro gamers out there.

On a related note, it truly bothers me how horribly pixelated MS Office looks on my rMBP.

 

No other software looks so atrocious. 

post #53 of 171

Is correct capitalization an element of design?  I would think so.

post #54 of 171
Quote:
Originally Posted by Quadra 610 View Post

Well this fixes everything. 

 

 

 

 

 

 

(So happy I left Windows behind years ago. Look at the last 7 years. What's happened in Redmond? A whole lotta NOTHING.)

they still have over 90% of the market in computing and Apple still have 5%..so what Apple has done? nothing just reach to more computer illiterates to buy their stupid computers

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post #55 of 171
Quote:
Originally Posted by Tenfingers View Post

it has squares, so it's already patented by apple. haven't they been following the apple/samsung case?

You should read more. Apple patented the rectangle.ᵢ

post #56 of 171
Quote:
Originally Posted by Tallest Skil View Post

Am I HONESTLY the first one to notice this?

It's not Myriad Pro, and it's not Myriad Apple, but how much would you bet that they're going to try to call it something other than what it ACTUALLY is: Myriad Microsoft?

 

it's actually called SAGOE, microsoft owns it, and it is not myriad at all. 
more importantly, it is a font they have been using in their branding for awhile, and now in their screen UIs. 
consistency is the foundation of good design. 
 
post #57 of 171

When the general manager of brand strategy for a company that frankly can't decide on a product name to save its life (and I wish that was an exaggeration) and can't figure out why "Windows Phone Series 7" doesn't just roll off the tongue is given front page space you know its a slow news day.

post #58 of 171
Quote:
Originally Posted by ascii View Post

I will miss the old logo, that thing the "o" and "s" had going on.

I had completely forgotten about that until you brought it up

 

So, what's the story behind that wedge between the "o" and the "s"? Were they trying to emphasize -- for those who apparently could not get it -- the fact that the etymology was two separate words, Micro(computer) and Soft(ware)? 

post #59 of 171
Quote:
Originally Posted by grannysmith007 View Post

How much did this cost?

 

Considering that I could have designed this one in about 20 minutes…? They spent millions, I'm sure.

post #60 of 171
Quote:
Originally Posted by Tallest Skil View Post

 

Am I HONESTLY the first one to notice this?

 

 

It's not Myriad Pro, and it's not Myriad Apple, but how much would you bet that they're going to try to call it something other than what it ACTUALLY is: Myriad Microsoft?

Interesting, I actually noticed that the M looked strangely jarring. That's why.

post #61 of 171
Looks very 1990s to me. And as others have said, being "square" isn't exactly a wonderful image to paint of yourself...
post #62 of 171
Quote:
Originally Posted by rpsx View Post

i think it's nice. simple and modern. honestly, i think apple has lost it's way in terms of graphic design. paul rand would not impressed with what the OS he originally branded has become. 

 

that steve jobs clip is old. the cut of helvetica that iOS/macs use is crap. the built in kerning between the 1 and any other number is so off, and it's never been improved. i saw an early microsoft design presentation where they were zooming in text in windows phone 7 about 2000% to show micro-fine perfect kerning for all letters. that's the detail jobs was talking about, that apple UI designers no longer get. 

 

sorry, this skewmorphic craptasticism has got to stop, apple. i never in 20 years thought i would say that microsoft could out-design apple, but they seem to be moving in that direction. hardware? no. but, at least for software graphic design, they are far more on the right track that faux wood or leather-wrapped apple. gross. 

 

 

I mostly agree. The new MS logo is actually simple, clean, elegant. I like it (though I generally hate MS). This actually may show some new sense of taste and style emerging at MS.

 

As for those focusing on the squareness and what this must say about MS...I suggest that perhaps there's some projecting going on there. :rolleyes:

 

I also agree that Apple's excessive use of skeuomorphic design in their UIs. It has been gaudy and tiresome. It's kind of amazing to me that Apple who has stripped away the clutter and excess in their hardware, packaging and even stores still hasn't quite figured out where to go in this modern time...at least not consistently. Some stuff they've done well, others seems so childishly implemented that you wonder if it is the same company.

 

While I don't know if MS has it all figured out with Metro, I like how they're thinking about the problem.


Edited by MJ1970 - 8/23/12 at 8:54am

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post #63 of 171
Quote:
Originally Posted by Mr. Me View Post

New logos for top rank companies often cost into the $1 billions to develop. When you consider all of the work that must have been required to develop Microsoft's unique new look, it is inconceivable that it cost less.

I love it when mathematically-challenged people post here. An expensive logo costs a few million dollars to design - at most. The 2012 Olympics logo, for example, was about $700,000.

Creating a new logo isn't all that expensive. The cost starts to escalate when you have to change signs, repaint trucks, throw out mountains of old literature, buy new literature, redo all your advertising, redo your packaging, etc. Even then, it's not billions of dollars.

And Microsoft's new logo? Probably cost $2.89 to develop. $1.99 to buy bananas for the monkey who did the work and two $0.45 stamps to send out a press release.
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post #64 of 171
Quote:
Originally Posted by aeberhar View Post

When the general manager of brand strategy for a company that frankly can't decide on a product name to save its life (and I wish that was an exaggeration) and can't figure out why "Windows Phone Series 7" doesn't just roll off the tongue is given front page space you know its a slow news day.

 

While looking for an example of the old logo, I found this doozy of a page:  http://support.microsoft.com/kb/2118008  They have a product called Microsoft Money Plus Sunset?

 

With helpful information like this:

 

Money Plus Sunset is available in two versions:

  • Money Plus Deluxe Sunset – designed to replace Essentials, Deluxe and Premium
  • Money Plus Home & Business Sunset – designed to replace Home & Business
post #65 of 171

I do prefer the old one… it moves, with the notched "O" before the "S" creating connectivity between the Micro and Soft concepts...

 

The new one, especially as used on their site WITHOUT the 4-square icon, is … lost and nondescript.

 

compared:

 

 

 

 

 

These were both on a single page on their website… I guess they haven't fully updated their site yet.

 

Interesting sidenote… from a design perspective, it does appear to me that MS is AGAIN taking cues from Apple… simplifying their logo to nothing more than basic typography using a "swiss modern" font, and the grey color… the color is definitely moving a bit more into Apple territory...

 

It doesn't suck, but it removes much of the "identity" that the previous logo carries. Maybe that's on purpose... 

post #66 of 171
Quote:
Originally Posted by auxio View Post

 

It's Windows 8: Pixelated Edition.  A throwback for all the retro gamers out there.

Does the 8 stand for 8-bit? hehehe

post #67 of 171
Quote:
Originally Posted by johnnyb0731 View Post


Hey now that's unfair. Look at that they have a shiny new logo

New, yes, but shiny? It's banal.
A good logo should be iconic even if rendered in black & white without the brand name. This "four squares" logo doesn't remind me of Microsoft if rendered as four black squares.

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post #68 of 171
Quote:
Originally Posted by MJ1970 View Post

 

I mostly agree. The new MS logo is actually simple, clean, elegant. I like it (though I generally hate MS). This actually may show some new sense of taste and style emerging at MS.

 

I also agree that Apple's excessive use of skeuomorphic design in their UIs. It has been gaudy and tiresome. It's kind of amazing to me that Apple who has stripped away the clutter and excess in their hardware, packaging and even stores still hasn't quite figured out where to go in this modern time...at least not consistently. Some stuff they've done well, others seems so childishly implemented that you wonder if it is the same company.

 

While I don't know if MS has it all figured out with Metro, I like how they're thinking about the problem.

 

It's been estimated that 7.42% of the success of the iPad has been directly linked to the eye-catching use of "skeuomorphic" elements in some of the core pre-installed apps, so dial down the hate, man.

 

Also, 98.53% of the use of the word "skeuomorphic" in the past 2.5 years worldwide has been on tech-blogs and fan sites, with the majority of instances on site categorized as "anti-Apple" or "pro-Androind."  Use of the term has been trending down over this time period, however,

post #69 of 171
No. I noticed it as well.

Surprised how few designers are here.

The logo is bland and truly obvious as a derivative of what Microsoft had in the past. In fact, it certainly wouldn't surprise me if this design wasn't first presented some 10-15 years ago, and just pulled out of the drawer somewhere and reworked.

As for the word mark "Microsoft".... just hideous! They should have stayed with their Helvetica Neue inspired cut if they couldn't think of something better.

Last, as a C-ID... Microsoft doesn't get it, because they are still clinging to disparate logos and differing product word marks (fonts). SJ said it in that old video: Microsoft just plain doesn't get what fonts and beautiful type(setting) is all about.

Actually... we should be pinning the blame on the designers and their CID agency. Although even that's hard to say, because with everything relating to graphics and design these days, with everyone having their own opinion, taste and request "for just one quick little change" (grrrrrrrr!)... this is what you invariably land at: an emotionless design to any and everyone.

Can't hate it..can't like it...it's just "there".
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post #70 of 171
Quote:
Originally Posted by malax View Post

It's been estimated that 7.42% of the success of the iPad has been directly linked to the eye-catching use of "skeuomorphic" elements in some of the core pre-installed apps...

 

Really? Fascinating. You have link to back up this claim or have you made shit up?

 

 

Quote:
Originally Posted by malax View Post

...so dial down the hate, man.

 

Why? I can hate what I want. I can voice my opinion that some of what Apple is doing in its UI is just fugly.

 

 

Quote:
Originally Posted by malax View Post

Also, 98.53% of the use of the word "skeuomorphic" in the past 2.5 years worldwide has been on tech-blogs and fan sites, with the majority of instances on site categorized as "anti-Apple" or "pro-Androind."  Use of the term has been trending down over this time period, however,

 

And this is relevant how? Merely to show you making up another statistic?

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post #71 of 171
Quote:
Originally Posted by daylove22 View Post

they still have over 90% of the market in computing and Apple still have 5%..so what Apple has done? nothing just reach to more computer illiterates to buy their stupid computers

 

That 5% is teaching the 90% how it's done. Apple's "stupid" computers are the envy of users and the industry (sans Windows nerds, but do they really count?) Highest in consumer satisfaction by often very wide margins year after year. While everyone else relies on Universal Licensing and market flooding. A great way to spread crap. 

 

Apple's changed the face of consumer tech several times over in the last 10 years. MS gave consumers another operating system (including a lemon and then a warmed-over lemon), a few Office rehashes, and another game console. 

 

THAT with *all* that R&D. No taste. No class. And as a result, they're now in Apple's rearview. In fact, MS is OBSESSED with Apple:

 

http://www.appleinsider.com/articles/12/07/10/steve_ballmer_says_microsoft_plans_to_compete_with_apple_in_every_market.html

 

LOL, such losers. 

 

And with a fraction of Microsoft's R&D (can you even call it that? Where's the beef?), Apple's turned the tech world upside down and has been directing the pace of change for the last few years. In fact, Apple's been the only one to really do anything noteworthy in consumer tech in recent memory. Because Apple actually gives a damn about what they put their logo on. And the divide between a Premium Apple experience and "the rest" is getting wider and wider every year. 

 

And you know what, it truly warms my heart to know that it drives you and other computer-weenies batshit insane. And now everyone can be "computer literate" the Apple Way. Everyone is empowered.

 

May Ballmer *continue* to lead Microsoft for many years to come. 


Edited by Quadra 610 - 8/23/12 at 9:13am
post #72 of 171

I really like that font. I want to take it out behind the Arbys and get it pregnant.

post #73 of 171
I like the logo but I think there is fault in tying one's corporate identity to it's products' identities and again to the products' interfaces. The interfaces will certainly evolve. The products will, too, and with success they will proliferate, introducing newer interfaces, still. And then what will your company's branding tie into?
post #74 of 171
Quote:
Originally Posted by ThePixelDoc View Post
Surprised how few designers are here.

 

are you really a designer? because, you, like everyone else here, don't seem to understand the context of the brandmark. 
 
as previously mentioned, though without a gaudy useless comparison to myriad (no graphic designer would even imagine doing this) - this is simply "Microsoft" written with their brand font Sagoe. if you are a designer, you gotta get what they are doing. 
 
unlike 1950s design, where the logo/logotype was the brand, they actually are living in the current century. they chose to let the OS experience define the brand. unlike apple, where their print/tv material have nothing to do with the OS elements, microsoft have decided to be consistent everywhere. 
 
everyone, including you said designer, seem to be judging the logo presented here totally out of context. only in this article will you likely every see just the microsoft logo by itself. any consumer will be seeing it sitting comfortable amongst the whole world of the microsoft experience - UI, print, tv - all of it. 
 
also, side note - my guess is this was all done in house. probably no external agency was involved, or given their large budgets, maybe for field research and minor stuff. 
 
 
 
 

Edited by rpsx - 8/23/12 at 9:15am
post #75 of 171
Quote:
Originally Posted by rpsx View Post

 

are you really a designer? because, you, like everyone else here, don't seem to understand the context of the brandmark. 
 
as previously mentioned, though without a gaudy useless comparison to myriad (no graphic designer would even imagine doing this) - this is simply "Microsoft" written with their brand font Saboe.
 

 

Segoe. 

post #76 of 171

 

Pie, anyone?

 

(OK, UK folk are gonna get that one).

post #77 of 171
We're going to do great because we have a new logo! Trust me! Look how innovative it is! Buy our products because we have a new logo!
post #78 of 171

Wow.  That's a pretty bland icon.  I can see a new ad campaign on the horizon:

 

"Microsoft.  Now 50% more boring."

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post #79 of 171
Originally Posted by malax View Post
What?  Are you making a subtle joke?  The article says the font is calle Segoe.

 

That's what I mean. It's barely different enough to call it something else.


Originally Posted by rpsx View Post
it's actually called SAGOE, microsoft owns it, and it is not myriad at all. 

 

You're saying exactly what I'm saying.


Originally Posted by rpsx View Post
…though without a gaudy useless comparison to myriad (no graphic designer would even imagine doing this)…

No one on Earth has ever compared Helvetica and Arial. 

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post #80 of 171

Like everything companies do, they come up with lame reasons to make changes and try to make it sound important, but in reality it like trying to explain why woman skirt lengths go up and down from year to year.

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