That's a bit of a dangerous thing to say. I'm the one who is supposed to be "completely ignoring a subset of the userbase". I'm not, but still.
Do you have some really, really reliable source where you've gotten that information?
Nothing more reliable than all these people saying it's happening at all, of course.
Cost: The new product will be less than the iPad 2 and the iPad 2 will most like stop being produced, or will maintain the $399 mark. I think you are assuming that technology does not change. Apple can produce a product that weighs less, is thinner, offers the same user experience if not better, updates all the ports and sensors and hits the same, if not cheaper price point.
Aside from the user experience, I'll grant you that everything else happens naturally over time. Whether it's actually possible to do (and whether it's a good idea to do) all at once right now is left to be seen.
If you do a lot of typing, get a keyboard…
I'll grant you that this is a partially valid rebuttal. However, then that's just one more thing to be carrying around, larger than the device itself, which means you may as well get the version large enough to type on in the first place.
What you are also discounting is using this device to control a second screen with enhanced AirPlay, etc.
Hmm. … Hmm. Not sure where you're headed with that, but it could be interesting.
Would you buy an iPhone without data and apps? Or, rather, one with a 2.5" screen? Remember, this is Apple. You want to compare me to the people that saw problems with the size/operation of the iPhone/iPad, but I was one of the ones fighting to show that the size/operation was right! Remember, this is… ugh, I said that already. That makes me really depressed… They spent years with these things. They chose the sizes, physical and screen, that they did because they felt they were the most right, and the public has responded in a way that shows Apple's accuracy.
I wonder… and if this does not attach properly, or if it does, I'm going to transcribe it below anyway.
Regarding the infamous "sandpaper" comment. I've recently read many posts where people believe Jobs was talking about marketing successfully with this. He was not. He specifically stated that the size of the screen on 7" tablets… the physical size of the screen, not the resolution (though he does mention it), is insufficient to create "great tablet apps". He goes on, then, to reiterate this and expand on it by stating that the 10" screen size is the minimum they believe is require to do that.
I'm not saying Apple can't change their minds, particularly since he's gone. I'm not saying Apple was wrong then, or that they thought they weren't. If post-Jobs Apple has come up with a way to get around that, they're certainly welcome (read: going) to try it, regardless of what that means. But it wasn't just Steve that did the research into the tablet screen sizes. It wasn't just Steve for whom everything went. There would have been a consensus at Apple that smaller screens don't work, otherwise they very well WOULD have released a smaller iPad in 2010!
One of the only things people complained about was the weight of the first-gen iPad; I imagine Apple would have loved to shave that down! And they have, in subsequent models. And they'll keep doing that. While I don't see how people who complain about the weight of an iPad have ever held a book before, I completely understand and agree with them in their drive to make it weigh less. Indeed, it weighing less will be the key to the use of the larger iPads that will dominate the future. But of everything else, that's one of the only good explanations I've seen for a smaller iPad, and it's just something that will naturally improve over time (wow, I get to use that out of the iPhone patent context…) with iPad (and all tech) development as a whole.
Okay, transcript time, and thank heavens it's already written out.
Emphasis, showing he was not talking about simply marketing, but rather the physical size, usability and experience itself, mine.
Actual audio below (it's a zip because the forum won't let us upload M4A directly), hopefully that works for everyone:
Sandpaper.zip 3,945k .zip file
If they start this off at $199...mark my words it will cannibalize the IPad 3 by at least 50-75% this Holiday season. It will be THE GIFT to buy.
Edit: And that kind of scares me. Because despite what people say, the 10" iPad will take a huge hit for no other reason than price. When it all comes down to it...the average consumer will 100% of the time choose price and sacrifice usability. All we will hear is, "yeah, I went or the 7" because it was cheaper, I dont need the bigger screen anyway, this is just as good and sooo much cheaper".
And see, here's the thing about that: they're wrong. They're always wrong. That's exactly what is happening with all manner of Android tablets now! There are literally $70 7" tablets in Big Lots' around the country. SEVENTY dollars. People certainly don't think they need the larger screen. People certainly think it's "just as good". People certainly buy it just because it's cheaper. And you and I and everyone else here would be in complete agreement that they're wrong about that.
With a smaller iPad, it's my belief that we'd see the exact same thing, only now the criticism and poor reviews would be toward an Apple product, not a third-party one.
Also, I saw your report, of course, and I wish to clarify that I mean absolutely no disrespect toward nor wish to diminish the hardships through which people with depression go. I've certainly felt help-/hopeless and have experienced true depression in even the very recent past, but it is my personal belief that a sentient being should never wish itself gone and that doing so is a far greater failure than any operational stumble causing depression.
Edited by Tallest Skil - 8/25/12 at 9:29pm