Originally Posted by Fairthrope
I think it is more of a habits than conveniences. Most smartphones still ring loud enough to be heard above city noises, put them in the front compartment helps too. Candy bar phones usually go into belt pounches rather than pockets. Unzipping the purse for a phone is just natural for Asian men, that's all.
It is funny how smartphone companies are trying to reduce the number of steps it takes to access a phone's functions via their software, yet increasing the size of the phone increases the number of steps it takes to physically access the phone.
For example, reaching around to a bag that is not always in the same orientation on the body, unzipping a compartment, locating the phone in the compartment, removing the phone from the compartment while repositioning the phone into the upright position in the hand. That's a lot of steps to take before even accessing the lock screen. Meanwhile, if the phone is in a pants pocket, you reach into the pocket and pull out the phone. Two steps. Much faster.
And all of that is before you consider the ergonomics of one-handed phone use. The goal of every manufacturer should be to create a phone that is as small as possible with a display as large as possible. Admittedly, Apple still employs a rather large top and bottom bezel compared with some of its competitors, but they are using their own styling as every other company is.