Originally Posted by razorpit
Agreed, this move by Amazon may make the Windows RT tablet DOA. I can't believe how complicated Microsoft is making things for the general public...
Complicated is the MS MO = they actually are doing a pretty good job "trying" to push the "one system to rule them all" approach with Win8. That, considering their history with releasing up to 7 variations of the same operating system (or was it 8?).
I wouldn't worry too much, that hasn't worked so far with all of the cheap Windows machines out there. Apple has been enjoying increasing sales in the desktop/laptop department.
iPads currently start at $399. For anyone who currently has an iOS device of any kind moving to a $399 iPad is a no brainer. Who wants to start a ground zero with applications?
Glad you mentioned that, because it is exactly the applications and "Closed Eco Systems" that MS is betting on, but not exactly the way most people think.
MS is going to sacrifice RT... and then point to how bad "CESes" are, while pumping up WinPro tablets from their OEMs. That's after deciding it "wasn't a good idea" to compete with them.
At that point:
a) all of the programs and software that is currently on the market for Windows is the competition to each AAA League App Store;
b) OEMs will bring the prices of WinTabs down so far to the point where the "good enough" crowd really does say,
"Well ya can't beat $79.95 for what I want to do with it. Who cares if I can't run all the top Windows titles smoothly. It has Office and I can do my taxes on it when not watching Hulu, surfing, email, or reading".
It's what they've been saying for years anyway... and they'll just install their same tired (legal?) old copies of software that they're familiar with, and use a mouse, USB keyboard, whatever.
The real losers in all of this, is going to be the OEMs. I expect half of them to be out of the consumer space within the next 2 years. Sell now.
Disclosure: the above topic was discussed recently at an IFA Berlin party I attended, along with some present (unmentioned company) and former boardroom members. A many number of my hunches were confirmed. There happens to be a German guy that was fired about a year back who, while not present, was well known by the other party goers. He got nailed for moving too fast on these predictions and not wanting to keep his company involved any longer in the PC market and "Consumer Product Wars". Turns out that a number of his predictions are coming true.
Last but not least, history will and is repeating itself. Difference this time: Apple will not be taken to the brink of collapse. There is a very good reason why they're hoarding their cash, but this is more a cushion than anything else. They will remain the most profitable tech hardware maker. But don't be surprised if their share price "roller coasters" (what else is new?) and that their market share drops. Sadly, there will be the old "Apple is doomed" to contend with... that is until the next revolution. I think we all know what that is, don't we...