In the Fire HD marketing materials, I notice two things which might be a concern for Amazon…
First, they are showing the Fire HD lock and/or home screens *without* the ads that WILL be there if you buy one (and to me, that smacks slightly of false advertising, or at the least misrepresenting the 'product experience').
Second, in the image used for this article, the interface looks an awful lot like Apple's patented "cover flow"… is that a lawsuit waiting to happen, or did a licensing deal happen somewhere?
1) That a still image of the lock/home screens? And is it possible that the image was shot without the ads being present, like in a rotation?
2) I'd like to think Amazon is less likely to take that risk than HTC or Samsung. Apple and Amazon do seem to have a certain level of respect for each other and Amazon is an American company. Apple licensed 1-Click from Amazon for their iTS. I think they still license it.