Originally Posted by NoahJ
My question is, if it only costs $15 to stop all ads forever, why wouldn't they just charge $15 more for the device and not have to worry about the ill will that having to shell out the $15 is still going to generate? Amazon, you should be better than this.
The way I take it is that Amazon offered the same deal on the Kindle Reader and hardly anyone took them up on the offer. So it sounds like they simply didn't make the offer for the Kindle Fire HD thinking no one would care. People did, so now they are offering it again.
I wonder how many of the people raising a stink about this would actually BUY the Kindle HD and pay the $15? The people I know that would buy a Kindle want a cheap tablet, free apps, and probably won't drop $15 just to stop a few ads.
I am assuming they will make far more than $15 per customer by selling ads that are displayed on the home screen. I certainly can't say that for sure, but that would explain why they don't add $15 to the total cost.
Some people are more sensitive about ads than others.
Some will always choose to pay $0.99 or more for the ad-free version of an app and will avoid the ad-supported, free version. Those people are unlikely buy a Kindle Fire HD knowing that they will be advertised to by Amazon and others.
Some don't mind advertising if they get something for free or at a discount, and those people probably won't pay the $15 because ads don't bother them.
To me it makes a lot of sense that the $15 fee for no advertising would rarely be paid. It appeals to a market that likely won't buy the product in the first place.
Edited by rednival - 9/10/12 at 12:18pm