Originally Posted by Dick Applebaum
I have been thinking about this a bit since the new iPad was announced as "the new iPad" instead of the "iPad 3".
Apple, obviously, made an overt effort to remove the generational number from the iPad... similar to the way Apple names other products -- it's an iMac 27" not an iMac 27" 2 (or 2012), and a MacBook Air...
Why would they do that?
I can think of several reasons:
- delink the device from a presumed [annual] release cycle
- allow [more] configuration/bundling options within the device
- delink the device from major technology availability
- allow intermediate upgrades
- allow more flexibility in manufacturing, distribution and pricing
- be more aggressive competitively
You can probably think of a few other reasons.
It will be interesting if the Wednesday announcement includes the "the new iPhone" or the "iPhone 5" (6, or whatever).
I actually think this is a big mistake from a marketing perspective. If you don't know which version of a device you have, then you won't necessarily feel you need to upgrade. It also makes things far more complicated from a purchasing, app purchasing and maintenance perspective. If I don't really know which version of a device I have, then I don't know which apps will run on it. If the device isn't clearly labeled and the physical design hasn't changed, then if I walk into a (non-Apple) retailer, how do I know whether they're selling me the latest model or not? It also makes it harder to repair or upgrade it, although Apple is making that impossible anyway. It makes everything confusing and confusion causes consumers to defer purchases.
All of the other factors you mention are still possible even with a proper clearly identifiable model number. If they don't want sequential model numbers, they can append the year, like car manufacturers do, although they get silly also when they release 2013 cars in April of 2012.
Besides, what's the next iPad going to be called, "the new new iPad"? And will the one after that be called, "The new new new iPad"? This is silliness.