Just for lolz, a court jester-type idea for Apple going forward.
Periodically distribute to all likely competitors, ideas that are just beginning to jell in the Design Lab, with the proviso that they have, say, 2 years to offer for sale a product to those specifications, after which Apple may or may not release theirs.
Retroactively applying this strategy, in 2004 Apple tells Samsung, Google, Microsoft, et. al. that it would be a great idea to make a phone with a simple geometric shape, with certain specific functionality. The competitors then have 2 years to figure out how to achieve it and commit their corporate resources to engineering, production, distribution deals, marketing.
The competitors launch their products, based on Apple's magical ideas, but accomplished using all the strengths they boast about. Then Apple launches its product, and the market-place decides the winners.
Would any company currently in existence accept this fantasy bargain?