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Average price of iOS device cables to rise 84% with new 9-pin design

post #1 of 33
Thread Starter 
The new 9-pin dock connector expected to debut with Apple's next iPhone will also cary a higher cost that is projected to push its average selling price up 84.3 percent year over year.

The details were provided on Wednesday by analyst Ming-Chi Kuo with KGI Securities, who found that the average selling price of the new connector will be "considerably higher" than the legacy 30-pin design that Apple has used for the last decade.

Cable


The cost increase comes from the fact that the new connector will be smaller and thinner than the current design, requiring greater requirements in precision, durability and drop quality assurance tests.

In addition, Kuo revealed that each cable will be embedded with a detector integrated circuit in order to counter unauthorized accessories, further adding to the cost of the cables.

Lineup


A total of five devices are expected to be compatible with the revised connector this fall, beginning with the "iPhone 5" and the new iPod touch. In October, Apple is also expected to launch a newly redesigned iPod nano, along with a tweaked new iPad largely unchanged other than support for the 9-pin connector. And also in October, Apple is expected to launch a smaller 7.85-inch iPad that will also feature support for the 9-pin design.

Cable manufacturer Cheng Uei is expected to be the biggest beneficiary of the higher average selling price for the new 9-pin cables. Kuo has forecast that the company's cable sales will rise 48 percent year over year, representing 32 percent of Cheng Uei's sales in 2013.
post #2 of 33
If they augment the price, they will have to make cables that can be used more than 6 months before starting to deteriorate...
post #3 of 33
Quote:
Originally Posted by luinil View Post

...they will have to make cables that can be used more than 6 months before starting to deteriorate...

 

I'm still regularly using a 30 pin connector that's nearly 7 years old (yes, the one you need to pinch to release).  That's pretty robust in my book!

post #4 of 33
I wonder if that detector chip would also mean that internally the cable is split into a 'Y' with the one side reversed so that the pins are the same either way you rotate the flat end of the cable 180°.

Quote:
Originally Posted by luinil View Post

If they augment the price, they will have to make cables that can be used more than 6 months before starting to deteriorate...

I consider myself an abuser of tech and I can't say I've ever had that issue.

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post #5 of 33

Considering you can get cables from places like Meritline for around $1, an 84% increase isn’t saying much IMO.

post #6 of 33
Quote:
Originally Posted by gordy View Post

Considering you can get cables from places like Meritline for around $1, an 84% increase isn’t saying much IMO.

The new connector looks considerably more complex. If it also has a chip inside that will be something others will have to buy to make their cables. I would expect the $3.39 Mertiline charges right now to be a lot more than 84%.

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post #7 of 33
Quote:
Originally Posted by SolipsismX View Post

I wonder if that detector chip would also mean that internally the cable is split into a 'Y' with the one side reversed so that the pins are the same either way you rotate the flat end of the cable 180°.

Quote:
Originally Posted by luinil View Post

If they augment the price, they will have to make cables that can be used more than 6 months before starting to deteriorate...

I consider myself an abuser of tech and I can't say I've ever had that issue.

I have had two fall apart, out of a dozen or more over the years. The worst for me was the USB keyboard that shipped with the sunflower iMac. The "A" connector split in half and has been held together with tape for the past seven years.
post #8 of 33
The new connector must be faster, or at least have greater power draw, right? I don't think they would change it without improving the specs at the same time. The iPad 3 charges very slowly and a lot of data transfer is HD these days.
post #9 of 33
Quote:
Originally Posted by aaarrrgggh View Post

I have had two fall apart, out of a dozen or more over the years. The worst for me was the USB keyboard that shipped with the sunflower iMac. The "A" connector split in half and has been held together with tape for the past seven years.

Yeah, I've had Apple's cables fall apart but not after 6 months and certainly not with what I'd consider normal wear and tear.

I run through in-ear phones a lot faster. After completely destroying two Shure in-ear phones I've spent over $200 on each I'm now using Apple's in-ear phones until after the new iPhone comes out... if they last that long. I wrap them up and push them in my front pocket, I have them yanked from ears as the cord gets wrapped around a door handle, I've had the phone drop many times. The jack on the cable is now bent that you have to put them just right. Still, they've held up better than Klipsch at the jack end. I much prefer Shure here because it's made to be more resilient to being pulled.


PS: I accidently found that holding Shift+Option plus the I, B, U, or L will bring up Huddler's Bold, Italics, Underlines, or URL Link markup code.
Edited by SolipsismX - 9/12/12 at 6:35am

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post #10 of 33
Quote:
Originally Posted by ascii View Post

The new connector must be faster, or at least have greater power draw, right? I don't think they would change it without improving the specs at the same time. The iPad 3 charges very slowly and a lot of data transfer is HD these days.


I don't believe the charging rate is determined by the cable.  It might be faster as I have seen speculation it is USB 3.

The chip would seem to be a sign of Tim Cook at work.  I am so glad I haven't bought into the iOS ecosystem and the iGreed it entails.  Gives me for funds to buy Macs.

post #11 of 33
Quote:
Originally Posted by cnocbui View Post

The chip would seem to be a sign of Tim Cook at work.  I am so glad I haven't bought into the iOS ecosystem and the iGreed it entails.

What do you mean?

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post #12 of 33
Quote:
Originally Posted by SolipsismX View Post

I wonder if that detector chip would also mean that internally the cable is split into a 'Y' with the one side reversed so that the pins are the same either way you rotate the flat end of the cable 180°.
I consider myself an abuser of tech and I can't say I've ever had that issue.
my gues is that you are right... a chip inside that switches the data lines so that iDevice recieves the correct pin out... great!... of course it also allows apple to make sure people get the real cable!... meaning probably 20 dollars... well the HDMI. cable is 20... and i consister that a deal... so a deal would be 10 dollars fr the new 9 pin cable.
post #13 of 33
I have never had to buy an iOS device cable... the ones that come in the box work just fine. This is a non issue for me, and I imagine it's a non issue for most everyone else.
post #14 of 33
I get confused by the term "84%"... What if the number was "184%"? Wouldn't that mean the same thing? If a price is twice as much, do we say it increased 100%? Or do we say it increased 200%? If the answer is 100%, what does it mean when we say the price increased 200% or 300%? Its a semantic problem with the word "increased" which may or may not imply "in addition to". When we say "increased 300%" we mean equals 300% times the initial value, not is 300% plus the initial value.

Just my rant.
post #15 of 33
Why would a USB cable need a chip inside for unauthorized accessories? The iPhone itself already throws up a warning message for this situation.
post #16 of 33

Hoping this isn't true - $20 for a cable is highway robbery as it is.  If the article is accurate I'll either wait for the 3rd party manufacturers or just not buy a backup cable.  Ugh.

post #17 of 33

Oh no!  84%!?!?!?  So the old ones cost maybe 10 cents, and the new will cost 18 to make?  Boy this is terrible!

 

Sensationalist headline 


Edited by cameronj - 9/12/12 at 6:49am
post #18 of 33
Quote:
Originally Posted by Mazda 3s View Post

Why would a USB cable need a chip inside for unauthorized accessories? The iPhone itself already throws up a warning message for this situation.

I agree, it makes no sense. Especially when you consider that most accessories aren't tethered by dock connector cable.

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post #19 of 33
Quote:
Originally Posted by pkin1 View Post

I get confused by the term "84%"... What if the number was "184%"? Wouldn't that mean the same thing? If a price is twice as much, do we say it increased 100%? Or do we say it increased 200%? If the answer is 100%, what does it mean when we say the price increased 200% or 300%? Its a semantic problem with the word "increased" which may or may not imply "in addition to". When we say "increased 300%" we mean equals 300% times the initial value, not is 300% plus the initial value.
Just my rant.

Misplaced rant.  Increased 84% is very clear, and is very different from increased 200%.  Something that doubles increases by 100%.  This is not complicated.  A number that is increased 200% has tripled.  When we say increased by 300% we do not mean what you say, we DO mean that the new value is 4x the initial value.  Sorry, you're the only one who is confused by this.  

post #20 of 33
Quote:
Originally Posted by SolipsismX View Post

I wonder if that detector chip would also mean that internally the cable is split into a 'Y' with the one side reversed so that the pins are the same either way you rotate the flat end of the cable 180°.

Quote:
Originally Posted by luinil View Post

If they augment the price, they will have to make cables that can be used more than 6 months before starting to deteriorate...

I consider myself an abuser of tech and I can't say I've ever had that issue.

 

Obviously, you don't have any teenagers around!

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post #21 of 33
Quote:
Originally Posted by SolipsismX View Post


What do you mean?

 

 

The chip, if true, would be there to give Apple a revenue stream by preventing accessory manufacturers from producing more reasonably priced accessories. Tim Cook is supposedly expert at milking business systems.  iGreed, it all started with charging carriers a % of their data revenue in order to be allowed to sell the iPhone and has proceeded from there.

post #22 of 33
Quote:
Originally Posted by MojoRisinSD View Post

I have never had to buy an iOS device cable... the ones that come in the box work just fine. This is a non issue for me, and I imagine it's a non issue for most everyone else.

You are very lucky then. Apples dock cables have been crap for me. I literally had one fall apart a few months after the devices purchase. These are cables that have seen little abuse. In reality they are fairly pathetic as cables go.
post #23 of 33
Quote:
Originally Posted by AdyB View Post

 

I'm still regularly using a 30 pin connector that's nearly 7 years old (yes, the one you need to pinch to release).  That's pretty robust in my book!

I also have one of these in perfect condition. But the new, shorter and no pinch release are cheaper than these. Sleeve has torn apart from 30 connector in no time. It still works fine, but I have been very careful with it since this happens. 

post #24 of 33
Quote:
Originally Posted by cnocbui View Post

Quote:
Originally Posted by ascii View Post

The new connector must be faster, or at least have greater power draw, right? I don't think they would change it without improving the specs at the same time. The iPad 3 charges very slowly and a lot of data transfer is HD these days.


I don't believe the charging rate is determined by the cable.  It might be faster as I have seen speculation it is USB 3.

The chip would seem to be a sign of Tim Cook at work.  I am so glad I haven't bought into the iOS ecosystem and the iGreed it entails.  Gives me for funds to buy Macs.

 

Yeah... That so-called "iGreed" that allows you to carry around a $200-$500 iDevice that is many times more powerful than a $2,000 computer from a few years back...

 

BTW, I have a few SCSI cables from last decade that cost about $300 each in today's dollars.

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post #25 of 33
"In addition, Kuo revealed that each cable will be embedded with a detector integrated circuit in order to counter unauthorized accessories, further adding to the cost of the cables."

Does that mean that the cable will prevent jailbreaking?
post #26 of 33
Quote:
Originally Posted by gordy View Post

Considering you can get cables from places like Meritline for around $1, an 84% increase isn’t saying much IMO.

If this detector chip thing is true you might not be able to get those cheap cables anymore.

As for the official ones, I wouldn't be shocked to see Apple not raise the price. They can eat the loss out of hardware profit, unused Apple care etc

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post #27 of 33
Originally Posted by master5hake View Post
"In addition, Kuo revealed that each cable will be embedded with a detector integrated circuit in order to counter unauthorized accessories, further adding to the cost of the cables."
Does that mean that the cable will prevent jailbreaking?

 

No. How? What do accessories have to do with that?

post #28 of 33
Quote:
Originally Posted by master5hake View Post

"In addition, Kuo revealed that each cable will be embedded with a detector integrated circuit in order to counter unauthorized accessories, further adding to the cost of the cables."
Does that mean that the cable will prevent jailbreaking?

Is jailbreaking an accessory?

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post #29 of 33
Quote:
Originally Posted by cnocbui View Post

 

 

The chip, if true, would be there to give Apple a revenue stream by preventing accessory manufacturers from producing more reasonably priced accessories. Tim Cook is supposedly expert at milking business systems.  iGreed, it all started with charging carriers a % of their data revenue in order to be allowed to sell the iPhone and has proceeded from there.

I think you're wrong - greed started the day man first gained consciousness.  Apple is in a tug of war with its ecosystem.  Both sides want as much of the profits as they can get.  Apple coming up with a novel solution to channel more of it to itself is no more greedy than the other end of the rope pulling as hard as they can as well.  I don't imagine you add an extra dollar to your grocery spending just out of charity, or buy the pizza specifically on the night that isn't buy-one-get-one-free because you're so generous, right?  Greed is what makes companies work harder and improve their offers.

post #30 of 33
Quote:
Originally Posted by cameronj View Post

Quote:
Originally Posted by cnocbui View Post

 

 

The chip, if true, would be there to give Apple a revenue stream by preventing accessory manufacturers from producing more reasonably priced accessories. Tim Cook is supposedly expert at milking business systems.  iGreed, it all started with charging carriers a % of their data revenue in order to be allowed to sell the iPhone and has proceeded from there.

I think you're wrong - greed started the day man first gained consciousness.  Apple is in a tug of war with its ecosystem.  Both sides want as much of the profits as they can get.  Apple coming up with a novel solution to channel more of it to itself is no more greedy than the other end of the rope pulling as hard as they can as well.  I don't imagine you add an extra dollar to your grocery spending just out of charity, or buy the pizza specifically on the night that isn't buy-one-get-one-free because you're so generous, right?  Greed is what makes companies work harder and improve their offers.

 

I have always been partial to Sloth... when I get around to it...

 

http://deadlysins.com/sins/index.htm

 

Click on the sin for a more in-depth review. Related topics are listed below.

Pride is excessive belief in one's own abilities, that interferes with the individual's recognition of the grace of God. It has been called the sin from which all others arise. Pride is also known as Vanity.

Envy is the desire for others' traits, status, abilities, or situation.

Gluttony is an inordinate desire to consume more than that which one requires.

Lust is an inordinate craving for the pleasures of the body.

Anger is manifested in the individual who spurns love and opts instead for fury. It is also known as Wrath.

Greed is the desire for material wealth or gain, ignoring the realm of the spiritual. It is also called Avarice or Covetousness.

Sloth is the avoidance of physical or spiritual work.

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post #31 of 33
Quote:
Originally Posted by Dick Applebaum View Post

 

Yeah... That so-called "iGreed" that allows you to carry around a $200-$500 iDevice that is many times more powerful than a $2,000 computer from a few years back...

 

BTW, I have a few SCSI cables from last decade that cost about $300 each in today's dollars.


I bought a Samsung Wave rather than an iPhone 4.  It was about  60% cheaper for the same level of quality and hardware capability.  The iPhone 4 certainly wasn't in that price range at the time.  Maybe in the US it was, but not elsewhere.

 

This article on the iPhone manufacturing cost gives the iPhone 4s retail prices in the UK as being between £499($800) - and £699($1120): http://tinyurl.com/96jjdtq  That's Apple charging $320 for 48 Gb of flash.  I recently bought a 32 GB class 10 Samsung micro SDHC for about €24.  Gee, I wonder why Apple doesn't put a memory card slot in their phones.

 

Apple can attempt to charge what they like and build into iOS as many money siphoning features as they like.  As a consumer, I just prefer to buy elsewhere.  I recently bought an iPod Touch for my daughter and thought it would be great to try out Airplay.  Stupid silly me.  Of course Apple would prevent you streaming to an iDevice!.  No, they want you to buy an Apple TV or an Airport express.

post #32 of 33
Quote:
Originally Posted by AdyB View Post

 

I'm still regularly using a 30 pin connector that's nearly 7 years old (yes, the one you need to pinch to release).  That's pretty robust in my book!

 

Maybe the old cables where more robust, I don't remember having this problem when I was using old iPods before the iPhone.

 

Quote:
Originally Posted by SolipsismX View Post

I consider myself an abuser of tech and I can't say I've ever had that issue.

 

Quote:
Originally Posted by SolipsismX View Post


Yeah, I've had Apple's cables fall apart but not after 6 months and certainly not with what I'd consider normal wear and tear.
 

 

Quote:
Originally Posted by MojoRisinSD View Post

I have never had to buy an iOS device cable... the ones that come in the box work just fine. This is a non issue for me, and I imagine it's a non issue for most everyone else.

 

literally all my cables (from iPhone 4),  have seen the plastic sheathing fray over time to reveal the content of the cable in less than a year. My macbook charger does that too.

Those cables doen't go any "anormal" stress, but I use the phone while it is charging.

Of all electric cables I use (usb, etc...), even old game controller cables who undergo a lot of stress, do not have this problem, it is only the Apple cables. 

 

I use an iphone for 2 years, so I will need to use successively something like 3 cables if I changed the cable when the sheathing opens..

 

And I'm not the only one to have this problem.

post #33 of 33
Quote:
Originally Posted by luinil View Post

I use an iphone for 2 years, so I will need to use successively something like 3 cables if I changed the cable when the sheathing opens..

 

And I'm not the only one to have this problem.

Not the only one, sure, but far from a common problem.  You're doing something far outside the usual use case.  What it is there's no way for us to know, but your experience is far outside the norm.

 

In this crowded world where sales of iPhones are measured in 10 figures, whether you are the only one to experience a problem or not is not how we determine whether a problem is widespread.

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