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Apple's iPhone 5 praised as 'a Rolex among a sea of Timexes'

post #1 of 189
Thread Starter 
The quality and build of the iPhone 5 will be enough to impress consumers in a market dominated by cheaply made smartphones, according to one analyst.

Gene Munster with Piper Jaffray said while the iPhone 5 is like a Rolex, many competing phones "feel more like cheaper Timex-brand watches. He questioned why someone would buy a Timex when they can have a Rolex for the same price.

Munster believes Apple will sell anywhere from 6 million to 10 million of the iPhone 5 in the September quarter, which concludes just over a week after the iPhone 5 goes on sale in 9 countries, including the U.S. He thinks total iPhone sales will hit 49 million in Apple's December quarter.

The analyst dismissed a sense of mixed opinions in what he referred to as the tech "media bubble." Having spent time with the iPhone 5 himself, he believes customers will be pleasantly surprised.

iPhone 5


In particular, he said the feel and build of the iPhone 5 is beyond that of any previous iPhone. He also feels the weight difference between the iPhone 5 and the iPhone 4S is "meaningful," and many consumers will immediately notice the difference.

Piper Jaffray also tracked online consumer sentiment surrounding the iPhone 5 through a firm called Investing Analytics. It showed that Twitter posts about the iPhone 5 were up 460 percent year over year compared to the day Apple announced the iPhone 4S.

In addition, blog posts about the iPhone 5 were also up 100 percent year over year compared to the iPhone 4S unveiling a year ago.

"Most importantly, we believe the sentiment around iPhone 5 was significantly better than that of the iPhone 4S," Munster wrote on Friday. "Based on the same study by Investing Analytics, we believe that 73% of tweets about the iPhone 5 during launch day were positive compared to 51% for the iPhone 4S launch. We believe this is to be expected given the phone is redesigned while the iPhone 4S was not."
post #2 of 189
Great quote! In light of the number of knock-off phones on the market, the choice is very appropriate.
post #3 of 189
Timex?

I would have thought Casio or G-shock.
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Better than my Bose, better than my Skullcandy's, listening to Mozart through my LeBron James limited edition PowerBeats by Dre is almost as good as my Sennheisers.
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post #4 of 189
But it's just a stretched 4S with an ugly two toned back. If Steve were alive he would have thrown this in the rubbish bin at first sight. /s
post #5 of 189
Quote:
Originally Posted by Rogifan View Post

But it's just a stretched 4S with an ugly two toned back. If Steve were alive he would have thrown this in the rubbish bin at first sight. /s

 

I think "disappointment" is the current mot du jour.

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Better than my Bose, better than my Skullcandy's, listening to Mozart through my LeBron James limited edition PowerBeats by Dre is almost as good as my Sennheisers.
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post #6 of 189
They could have advertised it as "four to five times a 1980 60M$ Cray-1, in your hand"
post #7 of 189
Quote:
Originally Posted by hill60 View Post

Timex?
I would have thought Casio or G-shock.

And there are many time pieces built better than a Rolex.
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post #8 of 189
Not a good analogy in my opinion. There are so many great watches out there, but smartphones, not so much... And if we are talking about Swiss watches, there are plenty of watches in that price and quality category that I would choose over a Rolex.

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"History will reduce the Apple Watch—if it ever reaches the shop floor—
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post #9 of 189
Quote:
Originally Posted by chadmatic View Post

Not a good analogy in my opinion. There are so many great watches out there, but smartphones, not so much... And if we are talking about Swiss watches, there are plenty of watches in that price and quality category that I would choose over a Rolex.

I think it's a great analogy.

 

There's iPhone. And then there's everything else. He nailed it.

post #10 of 189

So called "analyst"?

 

How about a fanboy in disguise using emotional language to generate views and publicity?
 

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post #11 of 189
Quote:
Originally Posted by Postulant View Post

I think it's a great analogy.

There's iPhone. And then there's everything else. He nailed it.

I agree that iPhone is in a class of it's own, but Rolex is not, not even close!

"History will reduce the Apple Watch—if it ever reaches the shop floor—
to a footnote in the annals of technology."

-Benjamin Frost

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"History will reduce the Apple Watch—if it ever reaches the shop floor—
to a footnote in the annals of technology."

-Benjamin Frost

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post #12 of 189
Munster is like Jim Cramer, neither of them knows much about tech, and only tries to drive up the price of what ever stock that they are getting a kickback from.
post #13 of 189
Quote:
Originally Posted by Postulant View Post

I think it's a great analogy.

There's iPhone. And then there's everything else. He nailed it.

Not if you know about time pieces. Everyone knows Rolex because they advertise heavily but there are plenty of better built watches and some are even less expensive than a Rolex.
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post #14 of 189
Quote:
Originally Posted by Rogifan View Post

But it's just a stretched 4S with an ugly two toned back. If Steve were alive he would have thrown this in the rubbish bin at first sight. /s

 

Yep. That's why it's selling faster than any other phone. Ever.

post #15 of 189

It doesn't matter if the merits of Rolex and Timex aren't up to the same standards as iPhone and everyone else. What matters is that you understand the point he's trying to make and everyone does.

post #16 of 189
Quote:
Originally Posted by chadmatic View Post

Not a good analogy in my opinion. There are so many great watches out there, but smartphones, not so much... And if we are talking about Swiss watches, there are plenty of watches in that price and quality category that I would choose over a Rolex.

So you think the quote would be better if Munster researched what he thought was the very best watch maker, bar none, and used some obscure name that no one had heard of? How does using unrecognizable names that need to be researched by all buy the very few and explained to nearly everyone make a quote better?


"Gene Munster with Piper Jaffray said while the iPhone 5 is like an IWC, many competing phones "feel more like cheaper Huangpu-brand watches."
Edited by SolipsismX - 9/14/12 at 7:04am

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post #17 of 189
Quote:
Originally Posted by dasanman69 View Post


Not if you know about time pieces. Everyone knows Rolex because they advertise heavily but there are plenty of better built watches and some are even less expensive than a Rolex.

 No smartphone has ever been released that was built as well as an iPhone.

post #18 of 189
you guys who criticize his Rolex analogy are missing the point so badly I am amazed at you stupidity. Really its an analogy based on the fact that a rolex is a standard. Yes of course there are better watches out there but that is not the point Stop being so damned anal jeez, Can't you do any better than this, you are really slipping ROFL

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History reduce Apple Watch.... to a footnote in the annals of technology - Benjamin Frost Dec 2014



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Originally by Rickers - 2014 : Cook & will bury Apple.  They can only ride Steve's ghost so long.


History reduce Apple Watch.... to a footnote in the annals of technology - Benjamin Frost Dec 2014



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post #19 of 189
Quote:
Originally Posted by SWS View Post

 No smartphone has ever been released that was built as well as an iPhone.

But there are watches built better than a Rolex.
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post #20 of 189
What's a watch?
post #21 of 189
Quote:
Originally Posted by Paul94544 View Post

you guys who criticize his Rolex analogy are missing the point so badly I am amazed at you stupidity. Really its an analogy based on the fact that a rolex is a standard. Yes of course there are better watches out there but that is not the point Stop being so damned anal jeez, Can't you do any better than this, you are really slipping ROFL

Had he said Mercedes-Benz instead of Rolex all the car enthusiasts would've been arguing the same point. I understand why he used Rolex because it'll be more understood by the general public but for us horologists it's a joke.
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post #22 of 189
Quote:
Originally Posted by dasanman69 View Post


Not if you know about time pieces. Everyone knows Rolex because they advertise heavily but there are plenty of better built watches and some are even less expensive than a Rolex.

Admittedly, I'm no expert on time pieces. But I don't have to be to understand what he's saying. Which is the iPhone is in its own league - I agree 100%.

post #23 of 189
Quote:
Originally Posted by SWS View Post

 No smartphone has ever been released that was built as well as an iPhone.

And plenty of watches have been released that are better than a Rolex which is why the analogy doesn't work.

"History will reduce the Apple Watch—if it ever reaches the shop floor—
to a footnote in the annals of technology."

-Benjamin Frost

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"History will reduce the Apple Watch—if it ever reaches the shop floor—
to a footnote in the annals of technology."

-Benjamin Frost

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post #24 of 189
Quote:
Originally Posted by j1h15233 View Post

It doesn't matter if the merits of Rolex and Timex aren't up to the same standards as iPhone and everyone else. What matters is that you understand the point he's trying to make and everyone does.

Amen!

post #25 of 189
Quote:
Originally Posted by TheShepherd View Post

Munster is like Jim Cramer, neither of them knows much about tech, and only tries to drive up the price of what ever stock that they are getting a kickback from.


how do you get a kickback from a stock?

post #26 of 189
Quote:
Originally Posted by dasanman69 View Post

Had he said Mercedes-Benz instead of Rolex all the car enthusiasts would've been arguing the same point. I understand why he used Rolex because it'll be more understood by the general public but for us horologists it's a joke.

I don't understand why people that read about watch makers call themselves horologists. You aren't studying time, you're studying timepieces. When I read about sports I don't call myself an athlete. It's very different to know the stats and history of players and teams, then how to be one. Horologists are the people that build the timepieces to be so exact with the time, not the people who drool over a glossy photo of a $300,000 watch in Forbes magazine.
Edited by SolipsismX - 9/14/12 at 12:56pm

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post #27 of 189
Quote:
Originally Posted by SolipsismX View Post

So you think the quote would be better if Munster researched what he thought was the very best watch maker, bar none, and used some obscure name that no one had heard of? How does using unreliable names that need to be researched by all buy the very few and explained to nearly everyone make a quote better?
"Gene Munster with Piper Jaffray said while the iPhone 5 is like an IWC, many competing phones "feel more like cheaper Huangpu-brand watches."

Everybody that listens to Jay-Z knows about Audemars Piguet and Baume & Mercier lol. But you're correct his quote will make more sense to most people.
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post #28 of 189
Quote:
Originally Posted by Paul94544 View Post

you guys who criticize his Rolex analogy are missing the point so badly I am amazed at you stupidity. Really its an analogy based on the fact that a rolex is a standard. Yes of course there are better watches out there but that is not the point Stop being so damned anal jeez, Can't you do any better than this, you are really slipping ROFL

What if a watch analyst said something like this... The Rolex Submariner praised as 'a Windows Lumia among a sea of Androids'. Would you chime in with your two cents worth?

"History will reduce the Apple Watch—if it ever reaches the shop floor—
to a footnote in the annals of technology."

-Benjamin Frost

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"History will reduce the Apple Watch—if it ever reaches the shop floor—
to a footnote in the annals of technology."

-Benjamin Frost

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post #29 of 189
Quote:
Originally Posted by dasanman69 View Post

Everybody that listens to Jay-Z knows about Audemars Piguet and Baume & Mercier lol. But you're correct his quote will make more sense to most people.

Who is Jay-Z?

1wink.gif
post #30 of 189
Damn, now what do I do? I own a porsche and two homes, but the only Rolex I've owned is a $10 knockoff I bought from a street vendor in Beijing. There's always a cheap timex ironman on my wrist.

I'm waiting for apple to bring out a BT-equipped smaller nano before wearing anything different. The just-abandoned little nano is fine for strapping on to listen to radio play-by-play at nfl games, but it needs some tinkering before it can (and should) become an every day watch.
post #31 of 189
Quote:
Originally Posted by SolipsismX View Post

I don't understand why people that read about watch makers call themselves horologists. You aren't studying time, you're studying timepieces. We I read about sports I don't call myself an athlete. It's very different to know the stats and history of players and teams, and the how to be one. Horologists are the people that build the timepieces to be so exact with the time, not the people who drool over a glossy photo of a $300,000 watch in Forbes magazine.

Horology is the study of the art or science of time measurement. Is calling a timepiece enthusiast a horologist overkill? Probably but most are elitist, self serving mofos that need to feel important.
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"Just because something is deemed the law doesn't make it just" - SolipsismX
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post #32 of 189
I hate it when anyone says the iPhone 4S or iPhone 5 is not a new design. The look is not design. The look is style or appearance. The design is on the inside, where it all comes together.
post #33 of 189
Quote:
Originally Posted by starbird73 View Post

Who is Jay-Z?
1wink.gif

Beyonce's husband lol
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post #34 of 189
Quote:
Originally Posted by dasanman69 View Post

…but for us horologists it's a joke.

Ha-ha. He said "horologist".
post #35 of 189
Quote:
Originally Posted by dasanman69 View Post

Horology is the study of the art or science of time measurement. Is calling a timepiece enthusiast a horologist overkill? Probably but most are elitist, self serving mofos that need to feel important.

That's like saying that everyone who watches NASCAR races is a racist... wait, that one got away from me. :D

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post #36 of 189
Come on even apple fans liked what nokia presented with the 920. I think this shows how biased this person really is. I have an iphone 4s and just a screen size change will not make me switch.
post #37 of 189
Quote:
Originally Posted by Eriamjh View Post

I hate it when anyone says the iPhone 4S or iPhone 5 is not a new design. The look is not design. The look is style or appearance. The design is on the inside, where it all comes together.

You're correct but not many people see the inside and if they did most wouldn't know what they're looking at.
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post #38 of 189
Quote:
Originally Posted by Eriamjh View Post

I hate it when anyone says the iPhone 4S or iPhone 5 is not a new design. The look is not design. The look is style or appearance. The design is on the inside, where it all comes together.

I'd argue that the exterior components for look, feel and functionality are also designed.

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post #39 of 189
What a crock! It's just a stupid iPhone, another in a series, # 5s is coming and then 6 then 6s etc.
post #40 of 189
Quote:
Originally Posted by majortom1981 View Post

Come on even apple fans liked what nokia presented with the 920. I think this shows how biased this person really is. I have an iphone 4s and just a screen size change will not make me switch.

Nevermind the fact the iPhone 5 is more than a screen size change, what would make you switch?

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