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Rumor: Pegatron to build 50-60% of 'iPad mini' orders, breaks Foxconn's iPad monopoly

post #1 of 83
Thread Starter 
A report on Monday claims Chinese firm Pegatron has managed to secure 50 to 60 percent of orders to assemble the as-yet-unannounced "iPad mini," effectively ending Foxconn's reign as Apple's sole iPad manufacturer.

Taiwan's Economic Daily News cites two local securities firms (via Engadget) that say Pegatron has already begun mass production of the rumored smaller 7.85-inch iPad ahead of a possible October debut. Previously, Apple's major production partner Foxconn handled all iPad manufacturing as well as the bulk of the Cupertino, Calif., company's computer and iDevice offerings.

Apple is thought to be diversifying its supply chain to better meet increasing demand for its hot-selling iDevices, including individual component manufacturers like Samsung, which was reportedly dropped as a memory supplier for the initial batch of iPhone 5s.

The publication also claims Pegatron will be included as an iPhone 5 manufacturer in the fourth quarter to build some of the 53 million units expected to ship this year.

iPad mini Mockup
Mockup of alleged "iPad mini" alongside the New iPad and iPhone 4S. | Source: iMore


According to supposed parts leaks, the upcoming 7.85-inch tablet is thought to resemble the last-generation iPod touch, and will be thinner and lighter than Apple's 9.7-inch iPad. Most recently, images of the purported device's housing surfaced, lending credence to speculation surrounding unit's design.

As part of one of its biggest launch seasons ever, Apple is expected to announce the so-called "iPad mini" at a special event in October, about one month after the recent iPhone 5 debut.
post #2 of 83
Uh-huh... I'll believe it when it's real.

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post #3 of 83
Thought Pegatron is a Taiwanese firm.
post #4 of 83
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Originally Posted by Tom Tsai View Post

Thought Pegatron is a Taiwanese firm.

 

Yes, but these days, that just means they outsourced all of their manufacturing to mainland China.

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post #5 of 83
Hope the mini comes to help diversified Apple income. With the iphone selling 50+ millions units in fiscal Q1, the dependance on the iphone is only going to get worst.

You guys think we will get a time capsuled refresh? Waiting on that to change my netdrive.
Edited by herbapou - 9/17/12 at 5:17pm
post #6 of 83

Even if the iPad mini is real, it's going to start at what, $399?  They might as well cancel it now and save themselves the embarrassment.

post #7 of 83
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Originally Posted by MacVicta View Post

Even if the iPad mini is real, it's going to start at what, $399?  They might as well cancel it now and save themselves the embarrassment.

Imo the mini is going to be low tech, with ipad2 resolution and a5 chip I expect them to price it the same has the new ipod touch at 299 or even 249. They will find a way to lower the cost.
post #8 of 83
Quote:
Originally Posted by herbapou View Post

Hope the mini comes to help diversified Apple income. With the iphone 5 selling 50+ millions units in fiscal Q1, the dependance on the iphone is only going to get worst.

 

Apple may sell 50 mio iPhones but not 50 mio iPhone 5.

This FY Q1 they sold 37 mio iPhones and "only" 22 mio were iPhone 4S.

post #9 of 83
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Originally Posted by smalM View Post

 

Apple may sell 50 mio iPhones but not 50 mio iPhone 5.

This FY Q1 they sold 37 mio iPhones and "only" 22 mio were iPhone 4S.

 

indeed. corrected

post #10 of 83
Quote:
Originally Posted by herbapou View Post


Imo the mini is going to be low tech, with ipad2 resolution and a5 chip I expect them to price it the same has the new ipod touch at 299 or even 249. They will find a way to lower the cost.


What way would that be?  Leave out the cameras?  Give us the shittiest screen they can get their hands on?  That isn't the Apple we know.

 

I just find it incredibly hard to believe that the iPad mini and iPod touch 5G would both start at $299.

post #11 of 83
Quote:
Originally Posted by herbapou View Post


Imo the mini is going to be low tech, with ipad2 resolution and a5 chip I expect them to price it the same has the new ipod touch at 299 or even 249. They will find a way to lower the cost.

Funny you say "low tech" and then claim specs that match the new iPod Touch which was priced at $299 and only has a 4 inch screen mind you.

 

I'm surprised the rumor mill is still purporting the Mini real when all we've seen are "mockups" and not ACTUAL leaks.

post #12 of 83
Quote:
Originally Posted by MacVicta View Post

Even if the iPad mini is real, it's going to start at what, $399?  They might as well cancel it now and save themselves the embarrassment.

 

Quote:
Originally Posted by MacVicta View Post


What way would that be?  Leave out the cameras?  Give us the shittiest screen they can get their hands on?  That isn't the Apple we know.

 

I just find it incredibly hard to believe that the iPad mini and iPod touch 5G would both start at $299.

Exactly.

 

Only way the price is going to be lower than the new Touch is if there is an "entry level" Mini with an A4 chip, 8GB of storage, and last gen iPod Touch cameras.

 

The 4th gen Touch with those specs and still cost $199, so I think a Mini with those specs might get a priced of $249 or $299. Mind you those specs would put it far behind the competition...


Edited by blackbook - 9/17/12 at 5:28pm
post #13 of 83
Quote:
Originally Posted by blackbook View Post

Funny you say "low tech" and then claim specs that match the new iPod Touch which was priced at $299 and only has a 4 inch screen mind you.

 

I'm surprised the rumor mill is still purporting the Mini real when all we've seen are "mockups" and not ACTUAL leaks.

 

 

Quote:
Originally Posted by blackbook View Post

 

Exactly.

 

Only way the price is going to be lower than the new Touch is if there is an "entry level" Mini with an Achip, 8GB of storage, and last gen iPod Touch cameras.

 

The 4th gen Touch with those specs and still cost $199, so I think a Mini with those specs might get a priced of $249 or $299. Mind you those specs would put it far behind the competition...

 

 

The $299 touch has 32g and a 326 dpi retina display.  The mini could have 16g and the mini display would be bigger, but with less pixel density which means lower cost of production.  They could also used lower clock A5 that were rejected at there normal clock speed. They already used the A5 with a disable core in the Apple TV.  $299 with decent specs and a quality product is very doable. Unless you guys think Google is pulling out a miracle with the $199 nexus 7 I don't see how Apple would be unable to make a 299$ tablet...


Edited by herbapou - 9/17/12 at 5:41pm
post #14 of 83
Quote:
Originally Posted by herbapou View Post

 

 

 

 

The $299 touch has 32g and a 326 dpi retina display.  The mini could have 16g and the mini display would be bigger, but with less pixel density which means lower cost of production.  They could also used lower clock A5 that were rejected at there normal clock speed. They already used the A5 with a disable core in the Apple TV.  $299 with decent specs and a quality product is very doable.

Who wants an iPad mini with a low quality screen and hobbled A5 processor?  And what is the point of Apple releasing such a product in the first place?  Apple does premium, high quality goods and Tim Cook has effectively told the world that they can't make a premium, high quality tablet for $299.

post #15 of 83
Quote:
Originally Posted by MacVicta View Post

Who wants an iPad mini with a low quality screen and hobbled A5 processor?  

 

People who cant afford a 500$ tablet but still want to get into the Apple ecosystem...   To parents that want a cheaper tablet for there kids.  To people who wants something more portable.

 

That thing is going to sell like hotcakes, especially just before Christmas


Edited by herbapou - 9/17/12 at 5:55pm
post #16 of 83
Quote:
Originally Posted by herbapou View Post




The $299 touch has 32g and a 326 dpi retina display.  The mini could have 16g and the mini display would be bigger, but with less pixel density which means lower cost of production.  They could also used lower clock A5 that were rejected at there normal clock speed. They already used the A5 with a disable core in the Apple TV.  $299 with decent specs and a quality product is very doable. Unless you guys think Google is pulling out a miracle with the $199 nexus 7 I don't see how Apple would be unable to make a 299$ tablet...

Sounds like a crippled device.
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post #17 of 83
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Originally Posted by herbapou View Post

People who cant afford a 500$ tablet but still want to get into the Apple ecosystem...   To parents that want a cheaper tablet for there kids.  To people who wants something more portable.

That thing is going to sell like hotcakes, especially just before Christmas

They're not gonna have money for said ecosystem neither.
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post #18 of 83
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Originally Posted by dasanman69 View Post


Sounds like a crippled device.

 

Its kind of the point. You want it to be a good product but not high end so it doesn't cannibalize the premium product, which is the current ipad.

post #19 of 83
Quote:
Originally Posted by herbapou View Post

 

 

 

 

The $299 touch has 32g and a 326 dpi retina display.  The mini could have 16g and the mini display would be bigger, but with less pixel density which means lower cost of production.  They could also used lower clock A5 that were rejected at there normal clock speed. They already used the A5 with a disable core in the Apple TV.  $299 with decent specs and a quality product is very doable. Unless you guys think Google is pulling out a miracle with the $199 nexus 7 I don't see how Apple would be unable to make a 299$ tablet...

The fact isnt't that Apple is "unable to make a $299 tablet."

 

Apple is able to do anything. Its more of a question if they would build a unique brand new product and price it far lower than all their other products.

 

Google doesn't make a profit on the Nexus 7's hardware at all, Apple on the hand being a hardware company needs to make a profit on their products.

 

But it's possible for Apple to make a decently affordable Mini with low specs perform well enough. But don't expect the spec sheet to come anywhere close to that of the Nexus.

 

Like I said above think A4, 8GB storage, VGA front cam etc for about $249. They might make a better model, but it'll still probably only be A5, 16GB storage for $349. Does that sound like an appealing tablet to you?

post #20 of 83
Quote:
Originally Posted by herbapou View Post

 

People who cant afford a 500$ tablet but still want to get into the Apple ecosystem...  

Or Apple could drop the price of the iPad 2 to $299 when the iPad 4 comes out next spring...

post #21 of 83
Quote:
Originally Posted by herbapou View Post


Imo the mini is going to be low tech, with ipad2 resolution and a5 chip I expect them to price it the same has the new ipod touch at 299 or even 249. They will find a way to lower the cost.

Which would still be better specs than the 1st generation iPad that I still use every day! :)

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post #22 of 83
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Originally Posted by blackbook View Post

The fact isnt't that Apple is "unable to make a $299 tablet."

Apple is able to do anything. Its more of a question if they would build a unique brand new product and price it far lower than all their other products.

Google doesn't make a profit on the Nexus 7's hardware at all, Apple on the hand being a hardware company needs to make a profit on their products.

But it's possible for Apple to make a decently affordable Mini with low specs perform well enough. But don't expect the spec sheet to come anywhere close to that of the Nexus.

Like I said above think A4, 8GB storage, VGA front cam etc for about $249. They might make a better model, but it'll still probably only be A5, 16GB storage for $349. Does that sound like an appealing tablet to you?

Actually no. It's seriously outdated and underpowered. Will the scaling down of apps work well?
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post #23 of 83
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Originally Posted by MacVicta View Post


What way would that be?  Leave out the cameras?  Give us the shittiest screen they can get their hands on?  That isn't the Apple we know.

 

I just find it incredibly hard to believe that the iPad mini and iPod touch 5G would both start at $299.

 

I share that incredibility. There is just no space for the 7" iPad in the price lineup with the iPod Touch at it's current prices. Unless Apple is planning on dropping the prices on the Nano and Touch when they announce the 7" iPad, I can't see how they plan on fitting the smaller iPad into the mix. 

 

If Apple would drop the prices in October it would surely throw a wrench into the competition's holiday sales planning as by then it will be too late for the competition to adjust their production or pricing to protect their profits. 

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post #24 of 83
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Originally Posted by dasanman69 View Post


Actually no. It's seriously outdated and underpowered. Will the scaling down of apps work well?

Well those are the same specs as the current entry level iPod Touch and iPhone 4 Apple is still selling, so it seems like a probable expectation especially if we are to expect a sub $300 price. 

 

Problem may come with the fact it has to push around more pixels than the iPod Touch and iPhone 4 do, but the iPad 1 was fine with an A4 chip.

 

App scaling should be fine considering app icons and most touch points will be the same size they are on the iPhone and iPod Touch if the rumored 7.85 inch screen is accurate.

post #25 of 83

let's think about it,
- the iPad mini (16GB, wifi only) for $199 (or 249?)

- if Apple plans to launch a "newer iPad" (16GB, wifi only) in the next 6 months, that could offer at $499.

(If there were only LTE models of the "newer iPad" that could have a higher price tag)

- the actual "new iPad" (16GB, wifi only) would lower to $399 and the iPad2 (16GB, wifi only) to $299.
 

iPod Touch is not in the same category and it has Retina-display, although the iPad mini* still could heart its sales.
The iPad2 and the iPad mini may have similar specs apart from the screen size that is not so different (2") though. It doesn't worth $100, perhaps $50 for that difference, that's why $249 price tag seems more reasonable for the iPad mini.

 

After all, I think an iPad mini would only make sense if it had different form factor, e.g. a different screen-tech for easier reading ebooks. It shouldn't be positioned for better gaming if the hardware performance wasn't of the newest tech that the new iPad and the iPod Touch have.

 

edit:

*or the iPad2 as well.
There is one issue here, Apple won't lower the price of each of these until launching a "newer iPad" (probably until next spring).


Edited by mac-user - 9/17/12 at 6:44pm
post #26 of 83
Quote:
Originally Posted by blackbook View Post

The fact isnt't that Apple is "unable to make a $299 tablet."

 

Apple is able to do anything. Its more of a question if they would build a unique brand new product and price it far lower than all their other products.

 

Google doesn't make a profit on the Nexus 7's hardware at all, Apple on the hand being a hardware company needs to make a profit on their products.

 

But it's possible for Apple to make a decently affordable Mini with low specs perform well enough. But don't expect the spec sheet to come anywhere close to that of the Nexus.

 

Like I said above think A4, 8GB storage, VGA front cam etc for about $249. They might make a better model, but it'll still probably only be A5, 16GB storage for $349. Does that sound like an appealing tablet to you?

 

From what I've read, the Google Nexus 7 isn't selling well. People are just generally shunning it. While Google doesn't make any money on the Nexus 7, Apple. with it's economy of scale, could make their required margins selling the iPad 7 at the same retail prices. The problem, from my point of view, is where does Apple position the iPad 7 price-wise?? How does it fit in the narrow gap between the iPod Touch and the iPad 2?  

 

My only guess is that Apple has to market the iPad 7 as a solution for a new purpose that is unfulfilled by the iPod Touch.

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post #27 of 83
Quote:
Originally Posted by Macky the Macky View Post

From what I've read, the Google Nexus 7 isn't selling well. People are just generally shunning it. While Google doesn't make any money on the Nexus 7, Apple. with it's economy of scale, could make their required margins selling the iPad 7 at the same retail prices. The problem, from my point of view, is where does Apple position the iPad 7 price-wise?? How does it fit in the narrow gap between the iPod Touch and the iPad 2?  

My only guess is that Apple has to market the iPad 7 as a solution for a new purpose that is unfulfilled by the iPod Touch.

So where's the huge market that Apple's missing out on? I just don't get it. We all saw Samsung's dismal sales reports of their tablets and if the Nexus 7 isn't selling well either then where's the big booming market I keep hearing about that Apple absolutely has to address with a new device that has 2-3 yr old tech? With that technology how long can Apple offer updates for it? Will it run a full version of iOS 6 or a stripped down version?
Edited by dasanman69 - 9/17/12 at 6:55pm
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post #28 of 83
Quote:
Originally Posted by Macky the Macky View Post

 

From what I've read, the Google Nexus 7 isn't selling well. People are just generally shunning it. While Google doesn't make any money on the Nexus 7, Apple. with it's economy of scale, could make their required margins selling the iPad 7 at the same retail prices. The problem, from my point of view, is where does Apple position the iPad 7 price-wise?? How does it fit in the narrow gap between the iPod Touch and the iPad 2?  

 

My only guess is that Apple has to market the iPad 7 as a solution for a new purpose that is unfulfilled by the iPod Touch.

That's an idea.

 

But my primary concern is that any iPad Mini will cannibalize Touch and iPad sales. There's no getting around that fact. So in order for the cannibalization NOT to be a negative for Apple, the profit margins of the Mini have to match those of the products its stealing sales from or else Apple's overall margins will drop significantly.

 

So the Mini need 30-40% margins in order to even make sense for Apple and that may be achievalbe, but we'll see what happens.

post #29 of 83

Apple does not need to go down the road of catering to the lowest class denominator. There are already plenty of garbage products which caters to that sort of crowd, and we all know how that's worked out.

 

Even $500 for a tablet is not too much, and frankly, if somebody can not afford that cheap price, then they have no business buying a tablet. They probably have other, more pressing issues to worry about, like worrying about where their next meal is coming from.

 

Since we now know that the newest gen iPod Touch is $299, it will indeed be interesting to see what an iPad Mini will be priced at and what features it will have, if such a product even exists.

 

Even though there will be plenty of whiners and cheap people complaining when and if the iPad Mini comes out, I'd say that $349 is an alright price for the 16 Gb version, and Apple shouldn't price it any cheaper than that. People who think that that is too expensive are not the kind of customers that are worth even having. Let Android deal with the riff raff crowd, they can have them. It's simply not good business or even worth it to cater to that market, where you end up peddling low class, inferior products to people who view price as the main feature, above everything else. That's not Apple's philosophy.


Edited by Apple ][ - 9/17/12 at 6:54pm
post #30 of 83
Quote:
Originally Posted by MacVicta View Post


What way would that be?  Leave out the cameras?  Give us the shittiest screen they can get their hands on?  That isn't the Apple we know.

 

I just find it incredibly hard to believe that the iPad mini and iPod touch 5G would both start at $299.

Actually, I don't find it incredibly hard to believe.  The iPod Touch 5G @ $299 includes 32GB of storage and the 4" in-cell 326ppi Retina screen.  Currently, that screen in the iPod Touch 5G is expensive to produce.  Considering Apple's scale & advantage in manufacturing, an iPad Mini @ $299 is doable;

 

16GB of storage

A5 processor (from iPhone 4S)

512MB of RAM

1024x768 163ppi 7.85" screen (same resolution screen as iPad 2)

iSight camera @ 5 megapixel (same camera in the iPhone 4S or iPod Touch 5G)

FaceTime HD camera

1080p Video recording

 

I don't see Apple doing a $199 iPad Mini.  It would require too many shortcuts and wouldn't make for a compelling product.  At $299 with the above specs, I'm confident it can sell well.  The big question is, will produce a retina version of the iPad Mini this fall, and if so what will they price it at? With their entire device line-up utilizing a retina screen, it makes no sense to not have one.

post #31 of 83
Quote:
Originally Posted by herbapou View Post

 

People who cant afford a 500$ tablet but still want to get into the Apple ecosystem...   To parents that want a cheaper tablet for there kids.  To people who wants something more portable.

 

That thing is going to sell like hotcakes, especially just before Christmas

 

Since when does Apple care for these people at the expense of their values?  Apple pushes the envelope with high quality products.  They don't release new tablets with two year old inferior technology to gain higher market share. 

 

If their aim is more access to the iPad, then they can accomplish that by leaving the iPad 2 on the market next year for $299 while "iPad 3" drops to $399 and "iPad 4" arrives to fill the $499 space.

 

The only reason Apple would deviate from that and release a new 7 inch tablet is if they feel that they have an attractive alternative that could benefit its customers, but that product must be of the same high standards as everything else they make.  Creating the best product comes first; price is secondary.  That product cannot be had for $299.  The iPad mini you envision would be the first product that tosses aside everything Steve Jobs represented and possibly begins a slide into the mediocre world of generic consumer electronics.

post #32 of 83
Quote:
Originally Posted by Shameer Mulji View Post

Actually, I don't find it incredibly hard to believe.  The iPod Touch 5G @ $299 includes 32GB of storage and the 4" in-cell 326ppi Retina screen.  Currently, that screen in the iPod Touch 5G is expensive to produce.  Considering Apple's scale & advantage in manufacturing, an iPad Mini @ $299 is doable;

 

16GB of storage

A5 processor (from iPhone 4S)

512MB of RAM

1024x768 163ppi 7.85" screen (same resolution screen as iPad 2)

iSight camera @ 5 megapixel (same camera in the iPhone 4S or iPod Touch 5G)

FaceTime HD camera

1080p Video recording

 

 

This is the kind of spec I am expecting for the mini too.

Note: the 4s use a 8 megapixel camera, not a 5MP

 

I don't see how those specs would represent a lower quality product that is not in line with Apple values.  Those are good specs for a smaller size tablet and it will offer more choice to the consumer.


Edited by herbapou - 9/17/12 at 7:06pm
post #33 of 83
Quote:
Originally Posted by MacVicta View Post

Since when does Apple care for these people at the expense of their values?  Apple pushes the envelope with high quality products.  They don't release new tablets with two year old inferior technology to gain higher market share. 

If their aim is more access to the iPad, then they can accomplish that by leaving the iPad 2 on the market next year for $299 while "iPad 3" drops to $399 and "iPad 4" arrives to fill the $499 space.

The only reason Apple would deviate from that and release a new 7 inch tablet is if they feel that they have an attractive alternative that could benefit its customers, but that product must be of the same high standards as everything else they make.  Creating the best product comes first; price is secondary.  That product cannot be had for $299.  The iPad mini you envision would be the first product that tosses aside everything Steve Jobs represented and possibly begins a slide into the mediocre world of generic consumer electronics.

What's with everyone throwing out strawman arguments against the iPad mini?

Of course Apple isn't going to sell a crappy product. But there's no reason they can't sell a 7-8" high quality iPad. Some people actually prefer that size and Apple could offer a premium product for that size without cutting corners. Selling the outdated iPad 2 does not meet the requirements of those wanting a smaller iPad.

I would envision:
IPad 3 - $499
iPad 2 - $399
IPad Mini - $299-349

Next year, it would be:
iPad 4 - $499
iPad 3 - $399
iPad Mini 2 - $299-349
iPad Mini - $229-249

None of those numbers are impossible to hit.
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post #34 of 83
Quote:
Originally Posted by Shameer Mulji View Post

Actually, I don't find it incredibly hard to believe.  The iPod Touch 5G @ $299 includes 32GB of storage and the 4" in-cell 326ppi Retina screen.  Currently, that screen in the iPod Touch 5G is expensive to produce.  Considering Apple's scale & advantage in manufacturing, an iPad Mini @ $299 is doable;

 

16GB of storage

A5 processor (from iPhone 4S)

512MB of RAM

1024x768 163ppi 7.85" screen (same resolution screen as iPad 2)

iSight camera @ 5 megapixel (same camera in the iPhone 4S or iPod Touch 5G)

FaceTime HD camera

1080p Video recording

 

I don't see Apple doing a $199 iPad Mini.  It would require too many shortcuts and wouldn't make for a compelling product.  At $299 with the above specs, I'm confident it can sell well.  The big question is, will produce a retina version of the iPad Mini this fall, and if so what will they price it at? With their entire device line-up utilizing a retina screen, it makes no sense to not have one.

 

Quote:
Originally Posted by herbapou View Post

 

 

This is the kind of spec I am expecting for the mini too.

Note: the 4s use a 8 megapixel camera, not a 5MP

 

I don't see how those specs would represent a lower quality product that is not in line with Apple values.  Those are good specs for a smaller size tablet and it will offer more choice to the consumer.

According to component cost analysts the non-retina iPad 2 display cost more than TWICE as much as the retina iPhone 5 display. So don't expect savings for the Mini over the Touch because the display is non-retina. The display is still gonna be twice as large!

 

http://appleinsider.com/articles/12/09/14/16gb_iphone_5_bill_of_materials_estimated_at_168

 

http://appleinsider.com/articles/12/03/09/components_for_4g_lte_ipad_estimated_to_cost_310_netting_apple_51_margins

post #35 of 83
Quote:
Originally Posted by blackbook View Post

That's an idea.

But my primary concern is that any iPad Mini will cannibalize Touch and iPad sales. There's no getting around that fact. So in order for the cannibalization NOT to be a negative for Apple, the profit margins of the Mini have to match those of the products its stealing sales from or else Apple's overall margins will drop significantly.

So the Mini need 30-40% margins in order to even make sense for Apple and that may be achievalbe, but we'll see what happens.

I'm sure Apple would be happy to see a $299-349 iPad Mini cannibalize sales of the $229 Touch.
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post #36 of 83
Quote:
Originally Posted by Shameer Mulji View Post

Actually, I don't find it incredibly hard to believe.  The iPod Touch 5G @ $299 includes 32GB of storage and the 4" in-cell 326ppi Retina screen.  Currently, that screen in the iPod Touch 5G is expensive to produce.  Considering Apple's scale & advantage in manufacturing, an iPad Mini @ $299 is doable;

 

16GB of storage

A5 processor (from iPhone 4S)

512MB of RAM

1024x768 163ppi 7.85" screen (same resolution screen as iPad 2)

iSight camera @ 5 megapixel (same camera in the iPhone 4S or iPod Touch 5G)

FaceTime HD camera

1080p Video recording

 

I don't see Apple doing a $199 iPad Mini.  It would require too many shortcuts and wouldn't make for a compelling product.  At $299 with the above specs, I'm confident it can sell well.  The big question is, will produce a retina version of the iPad Mini this fall, and if so what will they price it at? With their entire device line-up utilizing a retina screen, it makes no sense to not have one.

 

Let's remember that this iPad mini must be a profitable item.  There is no reason to hit the panic button and begin sacrificing profit margins in a mad dash for tablet market share (which they've only gained over the past year).

 

So Apple has released the iPod touch 5G at $299, which they obviously expect to profit from, and you think that a larger product with a larger screen and battery can make them money at that same price?  You believe that the 4" Retina display and 16GB of flash memory makes that big of a difference?  Call me a skeptic until it actually happens.  If this were Amazon or HP or some other company that doesn't mind selling products with razor thin margins or at a flat out loss then I might be on board.  But we're talking about Apple and unless Tim Cook plans to embark on a new course for the company I don't see how they release an iPad mini @ $299 that makes them a lot of money.

post #37 of 83
Quote:
Originally Posted by jragosta View Post


I'm sure Apple would be happy to see a $299-349 iPad Mini cannibalize sales of the $229 Touch.

Not sure which $229 Touch you mean.

 

The new iPod Touch is $299. The previous gen is now $199.

post #38 of 83
Quote:
Originally Posted by MacVicta View Post

 

Since when does Apple care for these people at the expense of their values?  Apple pushes the envelope with high quality products.  They don't release new tablets with two year old inferior technology to gain higher market share. 

 

If their aim is more access to the iPad, then they can accomplish that by leaving the iPad 2 on the market next year for $299 while "iPad 3" drops to $399 and "iPad 4" arrives to fill the $499 space.

 

The only reason Apple would deviate from that and release a new 7 inch tablet is if they feel that they have an attractive alternative that could benefit its customers, but that product must be of the same high standards as everything else they make.  Creating the best product comes first; price is secondary.  That product cannot be had for $299.  The iPad mini you envision would be the first product that tosses aside everything Steve Jobs represented and possibly begins a slide into the mediocre world of generic consumer electronics.

 

Completely agree. If Apple pushes out a so-so product just to boost the bottom line... time to sell. So, I don't think they'll do it.

Proud AAPL stock owner.

 

GOA

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Proud AAPL stock owner.

 

GOA

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post #39 of 83

The iPad mini should start around $399 in my opinion. The iPad 2 is a different device for a different target market as is the iPod Touch. I'm prepared to pay $599 for a cellular 32GB iPad mini.

Life is too short to drink bad coffee.

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Life is too short to drink bad coffee.

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post #40 of 83
Quote:
Originally Posted by Shameer Mulji View Post

Actually, I don't find it incredibly hard to believe.  The iPod Touch 5G @ $299 includes 32GB of storage and the 4" in-cell 326ppi Retina screen.  Currently, that screen in the iPod Touch 5G is expensive to produce.  Considering Apple's scale & advantage in manufacturing, an iPad Mini @ $299 is doable;

16GB of storage
A5 processor (from iPhone 4S)
512MB of RAM
1024x768 163ppi 7.85" screen (same resolution screen as iPad 2)
iSight camera @ 5 megapixel (same camera in the iPhone 4S or iPod Touch 5G)
FaceTime HD camera
1080p Video recording

I don't see Apple doing a $199 iPad Mini.  It would require too many shortcuts and wouldn't make for a compelling product.  At $299 with the above specs, I'm confident it can sell well.  The big question is, will produce a retina version of the iPad Mini this fall, and if so what will they price it at? With their entire device line-up utilizing a retina screen, it makes no sense to not have one.

Answer me this. How much ridicule would a competing device get on this forum if it had those specs and was announced tomorrow?
"Few things are harder to put up with than the annoyance of a good example" Mark Twain
"Just because something is deemed the law doesn't make it just" - SolipsismX
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"Few things are harder to put up with than the annoyance of a good example" Mark Twain
"Just because something is deemed the law doesn't make it just" - SolipsismX
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