Originally Posted by blackbook
Originally Posted by Andysol
I was all on board with an iPad mini and thought it would be a great seller and do amazing.
Then the iPod touch came out- $100 more than it should have been. That kills the iPad mini- period.
A4? Faulty A5s? Are you all delusional? Yeah- let's have Apple use 2-3 year old hardware and price it $100 MORE than the competition. I'm a "user experience" vs "specs" (android) guy as much as the next- but that would be absolutely ridiculous and apple would lose all credibility.
The iPad mini needed to be the exact specs of the iPod touch. And at the iPod touch price (could have been 8gb). That would have been $100 over the competition- but the quality build, Retina display, and iOS would have made it easily worth it.
As it stands- if the ipad mini comes out- you won't see it until late 2013- when the currnt iPod touch drops to $199 and they release the iPad mini @ $299.
The bottom line is the touch is ridiculously overpriced for what you get. I would've bought one at $199 (8gb is fine). But $299 is crazy- and I believe the sales will show it.
Originally Posted by Andysol
I can buy a 2 year old one for $199? And it launched in 2010
at $229? What a deal!
No- I wanted the new one at $199. The A6, LTE, 1gb ram, 16gb, 8mp camera, bigger battery, amongst several other things could shave tons of cost over the estimated $168 it costs to make a new iPhone.
Give me the 4" retina screen, and 8gb memory (or 16- really, the cost difference wouldn't matter) for $199. Or- scrap the touch altogether and give me a $299 iPad mini that has the exact same guts, but is a 7.85" screen- doesn't even have to be retina. Either/or is fine.
$299 is crazy for a touch. I believe it will sell terribly at that price. The mini would have had slightly less margins (if no retina display)- but it would have sold tenfold over what the overpriced touch will- there is no question. Now- they wont make a mini for a while and likely won't sell many touches at all. The touch won't hurt apple- but it won't help. The mini would have helped a lot.
Just one guys opinion.
When the new Touch was announced Apple pretty much put a nail in the "iPad Mini" coffin.
Honestly all the iPods last week released are overpriced.
I don't agree! The iPod and the iPad (including the iPad Mini) are two (possibly three) different target markets. I see no problem with the iPod pricing as Apple has little competition in the pmp market.
The full-size tablet is dominated by the iPad at several price points... however Apple has no entry in the "mini" tablet market. Here, IMO, Apple needs to have a full-featured (by Apple standards) price-compteitive (within $50 of others) offering -- even if it has to sacrifice gross margin to enter the market.
Apple will place a stake in the ground saying "this is what a mini tablet is, and this is the price".
Then the tablet buyer will have 3 choices:
- an inferior [competitive] mini tablet at a slightly lower price
- a superior Apple iPad Mini tablet at about the same price
- a superior Apple iPad (full size) at a higher price (but still unmatched by competition)
In reality, the buyer only has two choices -- the iPad Mini or the [full size] iPad.
Apple has never been afraid to let prices overlap for different categories or when addressing different target markets.
From a "total tablet market" perspective, an iPad Mini with models priced $249-$399 makes perfect sense.
Then, Apple will need to determine if it needs to address the market (if any) for an 11" - 17" tablet.
Edited by Dick Applebaum - 9/18/12 at 11:13am