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Rumor: Suspect 'iPad mini' mockup allegedly shows front plate design

post #1 of 55
Thread Starter 
A new mockup of the Apple's so-called "iPad mini" showed up on a Chinese website early Tuesday, with the non-working unit appearing to have a fabricated front glass attached to the device's rumored backplate.

While the legitimacy of the mockup is highly suspect, the unit is one of the first physical representations of how Apple's rumored 7.85-inch tablet may look if and when it is released this fall.

Given that there are many inconsistencies with the mockup and previous "leaks," the validity of the unit, including the front assembly's bezel, cannot be confirmed by AppleInsider. As such, the images are presented here only for purposes of discussion.

The apparently non-functioning model, first discovered on website BoLoPad.com by nowhereelse.fr, seems to be based on the purportedly leaked iPad mini backplate seen earlier this month, except Tuesday's images show what looks to be markings for storage capacity, model specifications and governmental certifications.

Mockup Back
Source: BoLoPad


Centered near the top of the backplate is a small hole or opening, the purpose of which is unknown.

Rounding out the parts seen on the unit's backside are volume rocker and power buttons, a rear-facing camera and hold switch, all of which are most likely non-functional and may not even be official Apple parts.

Mockup Bottom


On the front is a front assembly possibly made from glass, with bezels strikingly similar to those seen in a mockup from iMore in August, though the no light seems to emanating from the screen, possibly pointing to a paper placeholder. Sitting in the center of the top bezel is a hole for a front-facing camera, though the positioning is not centered, being slightly higher than the part seen on the 9.7-inch iPad.

Mockup Front
post #2 of 55
now, I believe any rumor because of iphone 4s, 5 which was exactly the same as rumors. so if ipad mini will look like that with some shitty features like iphone 5, I will never buy apple forever. plus, ipad mini price will be steep. look at ipod touch 5G. it starts $299. so if it would be $399 as basic model, it is also non-sense because high end ipod touch model is $399. there is no advantage of buying over a big ipad. epic fails. this company faces with limitation finally without Steve Jobs Tim Cook has no idea what he is doing.
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post #3 of 55
Have we seen any legitimate leaks for the Mini? All I remember seeing up to this point are "mockups" and "drawings" of what it "might" look like.

Anyway if all these are legit, I hope the price isn't higher than $300 as some here have postulated.
post #4 of 55
Quote:
Originally Posted by archurban View Post

now, I believe any rumor because of iphone 4s, 5 which was exactly the same as rumors. so if ipad mini will look like that with some shitty features like iphone 5, I will never buy apple forever. plus, ipad mini price will be steep. look at ipod touch 5G. it starts $299. so if it would be $399 as basic model, it is also non-sense because high end ipod touch model is $399. there is no advantage of buying over a big ipad. epic fails. this company faces with limitation finally without Steve Jobs Tim Cook has no idea what he is doing.

 

Well, if your business acumen is as good as your spelling and grammar, then all those Apple shareholder suckers truly are in trouble. Sell, everyone, quick!!!

 

Seriously, though, the iPad Mini may be able to use a cheaper screen (same resolution as iPads 1 & 2) and other cheaper components than the iPod Touch. This would allow of a similar or lower price-point while still being competitive. Then it will be up to the buyer to decide which form factor they prefer. It may still not happen, of course, but I think it could do very well, given the evident market.

post #5 of 55
Quote:
Originally Posted by archurban View Post

now, I believe any rumor because of iphone 4s, 5 which was exactly the same as rumors. so if ipad mini will look like that with some shitty features like iphone 5, I will never buy apple forever. plus, ipad mini price will be steep. look at ipod touch 5G. it starts $299. so if it would be $399 as basic model, it is also non-sense because high end ipod touch model is $399. there is no advantage of buying over a big ipad. epic fails. this company faces with limitation finally without Steve Jobs Tim Cook has no idea what he is doing.

I love your broken English. It reads like a Samsung press release or newspaper ad 

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post #6 of 55
Quote:
Originally Posted by archurban View Post

now, I believe any rumor because of iphone 4s, 5 which was exactly the same as rumors. so if ipad mini will look like that with some shitty features like iphone 5, I will never buy apple forever. plus, ipad mini price will be steep. look at ipod touch 5G. it starts $299. so if it would be $399 as basic model, it is also non-sense because high end ipod touch model is $399. there is no advantage of buying over a big ipad. epic fails. this company faces with limitation finally without Steve Jobs Tim Cook has no idea what he is doing.

by shitty you mean having the best screen, the best processor, the best GPU, the best UI speed (by a gigantic margin), the best 4g browsing battery life, the best looks, being the lightest and thinnest?

 

god, i hope so.

post #7 of 55
Quote:
Originally Posted by archurban View Post

now, I believe any rumor because of iphone 4s, 5 which was exactly the same as rumors.

If rumours contradict how can you believe any rumour? Well, in that case, I'm starting one that iPad mini will actually be a chip you shove in your eyeball.
Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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post #8 of 55
The iPhone 5 was a little disappointing, and frankly a small version of an iPad isn't exactly earth shattering either, particularly since Amazon and Google have adequate small tablets on the market already. Apple makes great stuff, but they need to shake things up again.
post #9 of 55
Apple could easily bring in an iPad Mini/Nano between the iPod and existing iPad 3rd Gen, they just need to drop the iPad 2.

Then the product line would be as follows FROM MARCH 2013
iPod Shuffle $49
iPod Nano $149
iPod Touch (4th Gen) 16GB $199 / 32GB $249
iPod Touch (5th Gen) 16GB $299 / 32GB $399
iPad Mini 16GB $399 - Justify price by using retina display resolution 2048x1536 326ppi. A5X chip
iPad (retina) 16GB $499 / 32GB $599 / 64GB $699 A6 chip

Of course, Apple don't NEED to release a smaller iPad unless the dozens of 7" devices start to erode its market position. As demonstrated in the keynote the iPad has solidified its market position and even grown during the time that the kindle fire launched. Just with the PC market Apple have no inclination to be a part of the race to the bottom.
Edited by irnchriz - 9/18/12 at 4:51am
post #10 of 55
Quote:
Originally Posted by xxSampleXX View Post

The iPhone 5 was a little disappointing, and frankly a small version of an iPad isn't exactly earth shattering either, particularly since Amazon and Google have adequate small tablets on the market already. Apple makes great stuff, but they need to shake things up again.

What would you prefer they do? You realize it was 7 years between the iPod before the iPhone was announced (2000-2007), and 3 (which is an amazing feat) between the iPhone and the iPad (2007-2010). Even if you believe they should maintain that pace (which is simply impossible), that would mean we wouldn't even see their new earth-shattering "shake-up" product until next year. Look at all of Apple's product lines. It's all about iterative, progressive updates of the same family and a (potentially) revolutionary new product only once in a great while. Apple had a decade of innovation that had never been seen in the tech industry before. Why don't you give them a chance before writing them off like everybody else?

post #11 of 55
Quote:
Originally Posted by irnchriz View Post

Apple could easily bring in an iPad Mini/Nano between the iPod and existing iPad 3rd Gen, they just need to drop the iPad 2.

Then the product line would be as follows:
iPod Shuffle $49
iPod Nano $149
iPod Touch (4th Gen) 16GB $199 / 32GB $249
iPod Touch (5th Gen) 16GB $299 / 32GB $399
iPad Mini 16GB $399
iPad (retina) 16GB $499 / 32GB $599 / 64GB $699 etc

Nope! They need the iPad 2 as an education model because iBooks for K-12 need the low price and 10" screen. Also the mini needs to have cellular to be practical since it would obviously be targeted at commuters where as the big iPad is mostly a stay at home device. The only way the mini is going to fit in is for it to have the same high end features as the regular iPad and a similar price just smaller.

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post #12 of 55
Wait I thought everybody was saying Apple has to do a smaller tablet. Now it's just 'meh' because Google and Amazon already have "adequate" tablets on the market?

I'm not sure what people expect Apple to do. Build a pair of silly looking glasses that augment your reality? No thanks Google can keep that one.
post #13 of 55

iPad Mini?

 

I thought we'd already been shown the iPad Mini???

 

 

 

;-)

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post #14 of 55
With the new iPod touch, I'm still not convinced we'll see the mythical iPad mini. A 7" tablet would be good for e-reading, but little else.
post #15 of 55

On the contrary, Now that Apple has released the new iPod Touch, there's no doubt in my mind that this mock-up is the read deal.  The form factor looks identical to the new iPod touch, just a hair thicker.

post #16 of 55

I thought the iPhone 4 design was real as soon as I first saw it on gizmodo.

I thought the same about the first images of the iPhone 5.

I'll trust my instinct again, and I think that this looks fake. Why put the speakers so close to each other?

post #17 of 55
If mass production is to be believed, then the new iPad mini has to start at $199/$249.

Nobody is going to buy a 7" tablet at $399, not even an iPad.
post #18 of 55

Only thing I don't see that we might have seen from a production model would be some kind of plastic panel that we see in the new iPod touch, I think it's for blutooth connectivity.  One would think they'd include pretty much all the same tech of the iPod Touch at least (save for retina).


Edited by antkm1 - 9/18/12 at 5:03am
post #19 of 55
Quote:
Originally Posted by GTR View Post

iPad Mini?

I thought we'd already been shown the iPad Mini???




;-)

I really wish people would stop confusing the iPad (multipurpose computing device) with the iPod Touch (media delivery device). They two are entirely different markets.
Quote:
Originally Posted by antkm1 View Post

On the contrary, Now that Apple has released the new iPod Touch, there's no doubt in my mind that this mock-up is the read deal.  The form factor looks identical to the new iPod touch, just a hair thicker.

It looks plausible to me, as well.

Of course, TS' head will now explode.
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post #20 of 55
Quote:
Originally Posted by AppleInsider View Post
...Given that there are many inconsistencies with the mockup and previous "leaks," the validity of the unit, including the front assembly's bezel, cannot be confirmed by AppleInsider. As such, the images are presented here only for purposes of discussion.
The apparently non-functioning model, first discovered on website BoLoPad.com by nowhereelse.fr, seems to be based on the purportedly leaked iPad mini backplate seen earlier this month...
 

If you go back to the article about the backplate, you'll notice that it doesn't really look machined, cut from a CNC machine.  You can't see an sign of a bit machining out the inside shape of the unibody, much like you would see in some of the photos of the current iPhone 5 unibody.  That's really the only queue that this leaked unibody might not be legitimate.  Also it seems like the edge on the inside are not efficiently machined out.  Like they have too much wasted space around the edges of the unibody.  Apple would not do that.  They'd use every micron of space inside that they could.

post #21 of 55
Quote:
Originally Posted by AppleInsider View Post

Centered near the top of the backplate is a small hole or opening, the purpose of which is unknown.

Second mic, like the iPhone.
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post #22 of 55
Quote:
Originally Posted by archurban View Post
plus, ipad mini price will be steep. look at ipod touch 5G. it starts $299. so if it would be $399 as basic model, it is also non-sense because high end ipod touch model is $399. there is no advantage of buying over a big ipad.
Quote:
Originally Posted by blackbook View Post
Anyway if all these are legit, I hope the price isn't higher than $300 as some here have postulated.
Quote:
Originally Posted by pedromartins View Post
by shitty you mean having the best screen, the best processor, the best GPU, the best UI speed (by a gigantic margin), the best 4g browsing battery life, the best looks, being the lightest and thinnest?

 

 

It's smaller than the iPad, but bigger than the iPod Touch.  But, it will probably have a non-retina display to save weight.  So I can see it selling for $349 to start and go up from there. There is undoubtedly going to be some overlap in price between the iPod Touch, iPad Mini and the iPad, we see the same thing in the Macbooks and the MB Airs.  We saw the same thing when Apple released the first iPod Mini in '04.  It was marginally less expensive but was tons lighter and smaller.

 

I don't think it will sport the A6.  We already saw in the iPod Touch that it doesn't either...but we'll have to wait and see on that.  I think it's also safe to say it won't have any cellular connectivity.  Those chips cost money and Apple will probably keep the Gen 1 focused on light, thin and inexpensive.

 

The marketing strategy will be that lightness, thinness and a bigger display come with a cost.  Its a premium over the iPod Touch because the display is so much bigger, but it has to be non-retina due to making it so much lighter and thinner than the iPad.  It's less expensive as the current iPads because of the screen and lesser technology boosts from the current iPad, but it's not that much cheaper because it's so much lighter and smaller, just like the iPod Mini to the then iPod.

 

I think that's precisely how Apple is going to market it.  It's not brain surgery here, historically that's how Apple has handled cross-over pricing.  You want it smaller, Ok, but it's not going to be as good as the bigger/better and it will cost marginally less, but ohhhhh....is it ever more beautiful and thinner and lighter!


Edited by antkm1 - 9/18/12 at 8:01am
post #23 of 55
Quote:
Originally Posted by winstein2010 View Post

If mass production is to be believed, then the new iPad mini has to start at $199/$249.
Nobody is going to buy a 7" tablet at $399, not even an iPad.

 

Exactly, Apple will never release a $399 7" device, it has to be $299 or less.  The mini by definition is not a high end product, you wont see retina on it until those screens become cheap enough. Its a matter of carefully chosing the specs to have a good product at a low price.

 

Before you guys come up with ipad 2 component cost, those articles were made a year and a half ago and are completly obsolete. I am pretty sure apple can just put the ipad 2 specs on a smaller tablet at $299 and still come up with 20% to 30% margins.

 

The next war will be about the ecosystem's and Apple need to make sure everyone can get on it. Apple also need to close those cable deals asap and invade the TV screen before the competition does.  The last thing I want to see is Apple playing catchup on a new market, if that happens, then yes, Apple has lost its way.


Edited by herbapou - 9/18/12 at 5:50am
post #24 of 55
Quote:
Originally Posted by herbapou View Post

 

Before you guys come up with ipad 2 component cost, those articles were made a year and a half ago and are completly obsolete. I am pretty sure apple can just put the ipad 2 specs on a smaller tablet at $299 and still come up with 20% to 30% margins.

It will be a huge disappointment for me if they don't make a high end model with cellular data. If they do start at $299 for non-retina I still want Retina/32GB/cellular for $599

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post #25 of 55
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Originally Posted by xxSampleXX View Post

The iPhone 5 was a little disappointing, and frankly a small version of an iPad isn't exactly earth shattering either, particularly since Amazon and Google have adequate small tablets on the market already. Apple makes great stuff, but they need to shake things up again.

No...No they really don't.

The last 14 years they have released more ground-breaking products than any one tech company has done in their entire history.  Apple has shocked the world with the advancements they've made...and done its at lightning speed.

 

let's look at a brief review list:

iMac

iPod

iTunes Store

iPhone

App Store

Macbook Air

iPad

Macbook Pro w/Retina

 

Compare that with Sony's successful innovations:

Trinitron

Betamax - failed but better than VHS

Walkman

CD (Co-developed)

Playstation (i wouldn't really call this innovation since is was more a response to NES)

Blu-Ray

 

What they really need to do is slow down.

Now, people are expected an earth shattering product every couple years from Apple.  Which at this point is totally unreasonable.  They have a product strategy and it's  now at the point where there's really nowhere left to go in those market.

 

Look at the iPod...they've perfected it with the Classic, save for wifi, SSD and iCloud/Tunes integration.

Look at the iPhone...Really the only innovation left would be to completely drop Voice/Text for All-Data over-the-web Phone.

Look at the iPad...Really the only innovation left would be a handful of screen sizes and and that's pretty much it.

 

Edit: let me also say though that really the only major innovations left for these products will be in software, not hardware.

 

Apple TV, Photography, Ebooks/Education...those are really where Apple needs to focus now on innovation.  Just keep making marginal improvements (lighter, thinner, faster) to the rest.  Heck I'd even say to limit the form-factor changes, much like the Macbooks.  They're still looking for that signature look for the iPods and the iPad (i believe they got that signature look with the iPhone 5 now), but once those products attain that look, it's just lighter, thinner, faster from then on.  Again, look at the Macbooks.  People claim their design is OLD and TIRED, but really not.  The Air and the new Retina Models look almost identical to the Pros, with subtle tweeks, but 90% of the Pro look is there...and it looks fresh and new now.

 

For the public and media keep demanding these 1-year product cycles and 1-year form-factor changes is completely unreasonable and just silly IMO.  Apple really needs to slow it down now and keep making innovations/improvements to their already successful native systems.  Because if they don't, and just lay it aside for the 3rd-parties to pick up...which is what's happening currently...then Apple will soon become MS...plain and simple.  And that's bad for business and bad for innovation.


Edited by antkm1 - 9/18/12 at 7:56am
post #26 of 55
Quote:
Originally Posted by mstone View Post

It will be a huge disappointment for me if they don't make a high end model with cellular data. If they do start at $299 for non-retina I still want Retina/32GB/cellular for $599

 

They could do a 7" mini with LTE for $399. But a 7.85" tablet to make a phone call is way to big imo.

 

If they offer to much choice on the mini then it will seriously canibalize the ipad.   They have to keep it low end.


Edited by herbapou - 9/18/12 at 6:01am
post #27 of 55
Quote:
Originally Posted by herbapou View Post

Quote:
Originally Posted by mstone View Post

It will be a huge disappointment for me if they don't make a high end model with cellular data. If they do start at $299 for non-retina I still want Retina/32GB/cellular for $599

 

You mean 3g or something that can make a call?  Because they could do a 7" mini with LTE for $399. But a 7.85" tablet to make a phone call is way to big imo.

No just data, same as big iPad

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post #28 of 55
Quote:
Originally Posted by herbapou View Post

 

They could do a 7" mini with LTE for $399. But a 7.85" tablet to make a phone call is way to big imo.

 

If they offer to much choice on the mini then it will seriously canibalize the ipad.   They have to keep it low end.

whats that have to do with phone calls? its about data... you know using the internet and stuff...

post #29 of 55
Quote:
Originally Posted by herbapou View Post
The next war will be about the ecosystem's and Apple need to make sure everyone can get on it. Apple also need to close those cable deals asap and invade the TV screen before the competition does.  The last thing I want to see is Apple playing catch-up on a new market, if that happens, then yes, Apple has lost its way.

They are already playing catch-up with the TV market.  They don't even have a TV set yet.

They were playing catch-up when they released the iPod, and especially the iPhone.  So even if TV goes all digital in the next 5 years, Apple has time to innovate.  What Apple does really well is this...they take existing markets and produce products that completely change the game of said markets.  They do this by carefully observing what's wrong with said markets and make a solution that's so much better that it completely changes those markets.

post #30 of 55
Quote:
Originally Posted by mstone View Post

No just data, same as big iPad

I really don't think you'll see and LTE or 3G in the Mini at launch.

As i've already stated on this forum, I think the focus is going to be on Thin, Light and Cheap...future models might have Cellular Data but not Gen 1.

post #31 of 55
Quote:
Originally Posted by herbapou View Post

 

If they offer to much choice on the mini then it will seriously canibalize the ipad.   They have to keep it low end.

I can see it being $100 less than the full size iPad at every price point just due to the screen being slightly smaller.

 

$399 16GB WiFi +$130 for cellular, all the way up to $729 for 64GB with cellular.

 

I think it should be every bit as high quality as the regular iPad. That way if there is any cannibalization it will be with the same margins.

 

Look at the MacBook Pro line up and you can see they don't mind offering multiple price point options. You can buy an Air for $1499 or a Pro for $1499. There is a lot of price overlap in between. It is all about size and memory options. Apple makes their money no matter which model you choose. They shouldn't go into the mini market to compete on price with Amazon and Google because those guys are giving them away. Apple products are top quality. They even have resale value used. Do you think anyone is going to buy a used Kindle? I don't think so.

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post #32 of 55
Quote:
Originally Posted by antkm1 View Post

I really don't think you'll see and LTE or 3G in the Mini at launch.

As i've already stated on this forum, I think the focus is going to be on Thin, Light and Cheap...future models might have Cellular Data but not Gen 1.

If they go the 'El Cheapo' route then they have definitely lost their way.

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post #33 of 55
Quote:
Originally Posted by xxSampleXX View Post

The iPhone 5 was a little disappointing, and frankly a small version of an iPad isn't exactly earth shattering either, particularly since Amazon and Google have adequate small tablets on the market already. Apple makes great stuff, but they need to shake things up again.

Disappointing?  The bigger screen crowd got their wish, the new exteriors crowd got their wish, it has a bump in processor speed, a bump in gfx speed, and a bump in RAM, a new smaller connector, it's lighter, and has same battery life under LTE.   What more do you want?  Teleportation?  Time travel?

 

And who are you to say they need to shake things up again?  Because YOU want them to?  The way I see it they are making boatloads of money on what they are currently doing.  They don't NEED to do anything much different than what they are doing now for the time being.  Be sure to send your advice to Tim Cook or Ive if you think you know something about the market they don't.  The kind of revolution you are looking for maybe happens once or twice in a decade.  That kind of stuff is not easy to come by.  Don't get me wrong, if anyone were to do it, it would be Apple, but I think people sometimes set their expectations of Apple too high if that is possible.

 

Btw, I could very well be wrong, but I don't exactly think making a mini iPad is in Apple's DNA.  Steve said it himself: the ~10" tablet was the sweet spot.  But things will be slightly different obviously because Cook is in charge.  In my mind it I see a mini as very unlikely to be released and what we are seeing are test products, showing Apple is exploring other options.  But if they think there is a large enough market for mini and they can keep their margins high enough on them more power to them.

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post #34 of 55

So, by reading some comments above, Apple is doomed because the <insert product here> is going to flop.  iP5, iPad mini, etc etc etc.

 

2. Million. Sold. In. Less. Than. 24. Hours.

 

That's all I have to say about that...

post #35 of 55
Quote:
Originally Posted by mstone View Post

If they go the 'El Cheapo' route then they have definitely lost their way.

perhaps not lost there way, just going the iPod Mini, then Nano route.  I'm not the only one that thinks this way.

http://daringfireball.net/2012/07/this_ipad_mini_thing

http://daringfireball.net/2012/08/ipad_mini_even_througher

 

Addition:

There's no doubt in future generations of the iPad mini we'll see retina and faster processors, but for Gen 1 Apple has historically seemed to under-amp the model to keep prices down and Gen 2 & subsequent releases they amp it up quite a bit.  Which was one of the reasons why I bought my iPad at Gen 2.  However, I lost the retina bet I made with gen 2.  I thought that if Gen 2 didn't have retina, Gen 3 wouldn't either.  I bet wrong.  So now i'm kind of kicking myself for not waiting for Gen 3....But, I certainly don't like the added weight of Gen 3 so that kind of eases my frustrations.  So I'll probably upgrade at Gen 4 or 5.

 

Personally, I see no need for owning a iPad Mini if I already have an iPhone and iPad 10".  And frankly, After almost 18 months of iPad usage, I couldn't really see going smaller, but that's just me.


Edited by antkm1 - 9/18/12 at 7:38am
post #36 of 55
Quote:
Originally Posted by archurban View Post

now, I believe any rumor because of iphone 4s, 5 which was exactly the same as rumors. so if ipad mini will look like that with some shitty features like iphone 5, I will never buy apple forever. plus, ipad mini price will be steep. look at ipod touch 5G. it starts $299. so if it would be $399 as basic model, it is also non-sense because high end ipod touch model is $399. there is no advantage of buying over a big ipad. epic fails. this company faces with limitation finally without Steve Jobs Tim Cook has no idea what he is doing.

 

I'll forgive your poor grammar as english may not be your first language. But let me get this straight, you would never buy Apple but you follow Apple rumors enough to know that the iPhone 4s and 5 were exactly like the rumors? You have a "principled" stance against a brand of consumer electronics, but yet you still feel compelled to follow rumors closer than any typical consumer? What a pathetic waste of time. The only people I know who obsess over something they hate are compensating for insecurities surrounding their personal choices.

 

Quote:
Originally Posted by Galley View Post

With the new iPod touch, I'm still not convinced we'll see the mythical iPad mini. A 7" tablet would be good for e-reading, but little else.

 

What about as portable movie players? Game playing? What about those who find the 10" iPad too heavy to hold for long periods? I wouldn't want to run productivity apps on it, but for web browsing, game playing, movie watching (e.g. give to kids in the car), it'd be pretty good.

 

Quote:
Originally Posted by winstein2010 View Post

If mass production is to be believed, then the new iPad mini has to start at $199/$249.
Nobody is going to buy a 7" tablet at $399, not even an iPad.

 

No, no it doesn't. It can start at $249 or $299. My guess is $299.

 

Quote:
Originally Posted by xxSampleXX View Post

The iPhone 5 was a little disappointing, and frankly a small version of an iPad isn't exactly earth shattering either, particularly since Amazon and Google have adequate small tablets on the market already. Apple makes great stuff, but they need to shake things up again.

 

Since Amazon and Google have adequate tablets in the 7" market, Apple should refrain from releasing a good tablet in that market? I know if I was in the market for a 7" tablet, I'd want something better than "adequate."

post #37 of 55

The photos maybe legit and the iPad Mini isn't going to be any revolutionary device. However, I hope it has some new features that set it aside from the iPad.

 

The price should be around $199.99 to compete with the Nexus 7.

 

Nevertheless, I will probably pick one up though.

post #38 of 55
Quote:
Originally Posted by mstone View Post

If they go the 'El Cheapo' route then they have definitely lost their way.

 

This is true, but I think you're in the minority of people who would buy an iPad Mini for $399.

 

I think if Apple goes through with the Mini they will try to press the pricing envelope while keeping margins the same as the Touch and iPad, which in my opinion means iPhone 4/iPod Touch 4 specs.

 

It is possible that Apple will make the Mini just another size option for the iPad which would mean it would have the same specs as the iPad3 and probably cost $399 as you postulate but I don't think that's what consumers for a Mini are looking for.

post #39 of 55

Apple isn't going to price this at $199. No way, no how.  And forget about the Nexus 7, Kindle, etc.  Apple doesn't have to engage in a price war in order to sell millions of these.

 

I can't remember the exact numbers, but doesn't Google make just a few bucks on the Nexus 7?  And I believe that Amazon breaks even, simply as a gateway to sell content.  My point here, Apple is a hardware company, they aren't going to go to that level to compete. And they don't have to, either.  They'll price this at $249-$299, maybe 10% more, and they will still sell millions.  

 

Apple has never, and i doubt will ever, compete on price.  It's not their M.O.

 

 

 

EDIT: Meant to add, the edges of this look very much like the new iPod Touch


Edited by allenbf - 9/18/12 at 8:39am
post #40 of 55
I believe it. Hell, everything else has been on the money so far.
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