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Entire Apple design team makes first-ever appearance to receive award

post #1 of 61
Thread Starter 
Sir Jonathan Ive and the entire 16-person Apple design team attended a prestigious award ceremony ? the first time they have ever done so ? to be named the best brand, and best design studio of the last 50 years.

Design team
Ive and the entire Apple design team at the D&AD awards. Photo via the London Evening Standard.


All 16 members of Apple's design team were on-hand at the D&AD awards dinner held at Evolution in Battersea Park in London on Tuesday, according to the London Evening Standard. It was said to be the first-ever time Apple's design team attended an award ceremony.

Joining all 16 members of his team was Ive, Apple's design chief, who declined to make any public comments. The team of 14 men and two women attended to receive one of the most prestigious awards in the advertising industry.

D&AD, or Design and Art Direction, is a British educational charity that promotes excellence in design and advertising. Its annual awards are considered to be a major event in the advertising and design world.

Tuesday's event was an even bigger deal than usual, as D&AD was celebrating its 50th anniversary by recognizing some of the best designers and advertisers of the last 50 years. Apple won the design award, while Collett Dickenson Pearce & Partners was named the best advertising agency of the last half-century.

Apple was the only company at this week's event to be recognized with two awards, according to DigitalArts.

A public appearance for Apple's design team is particularly unique, as Ive and his team are an especially unheard of group from a notoriously secretive company. A 2006 profile of Ive said that at the time he and his team worked in a large, secretive open studio that many Apple employees were not allowed to enter.
post #2 of 61
In the last fifty years?

Ain't that the truth.

Well done guys, and keep the beautiful creations flowing!
post #3 of 61
I'm sure Steve wanted them kept in the dark to avoid poaching ... but now ... who in their right mind would leave Apple? I guess if one were offered their own department at Google, Samsung or Microsoft ... hopefully they love working with Jony.
Enjoying the new Mac Pro ... it's smokin'
Been using Apple since Apple ][ - Long on AAPL so biased
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Enjoying the new Mac Pro ... it's smokin'
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini.
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post #4 of 61
Congratulaions on a job extremely well done and very well deserved! Hopefully they not be poached away.
post #5 of 61
I wonder what some of our lowlife regulars -- you know, the ones that go about Apple and design -- have to say about this.
post #6 of 61
I am a huge fan of Apple industrial design few if any come anywhere near it but this awardjQuery181028273925208486617_1348058380162?? I would have given it to NASA.
post #7 of 61

Holy moly, that's the first ever recorded known picture of Jonathan Ive smiling! Congrats to the team!

post #8 of 61
Samsung: Memo to their design staff.

Everybody must now wear black.
post #9 of 61
Quote:
Originally Posted by digitalclips View Post

I'm sure Steve wanted them kept in the dark to avoid poaching ... but now ... who in their right mind would leave Apple? I guess if one were offered their own department at Google, Samsung or Microsoft ... hopefully they love working with Jony.
Most of them have been there as long as Ive has and I think very few have left. But why would you unless you want to freelance. I'm guessing they make more money at Apple than they would on their own.
post #10 of 61
Quote:
Originally Posted by tania View Post

Holy moly, that's the first ever recorded known picture of Jonathan Ive smiling! Congrats to the team!
Hes probably drunk. lol.gif
post #11 of 61

Where is iOS 6??!!

post #12 of 61

Take a good look, folks. That's the best in the industry in that photo.

post #13 of 61

Can you please give us color phones like the iPod Touch?

post #14 of 61
Is that a French guy on the far left?
I bet he'd slap the sh** out of you...Just because.
Kudos. keep up the good work
And um, the chicks in the front surrounding Ive. What big, black thing are they holding?
Never mind!
post #15 of 61

Boring. Innovate don't litigate. It's all just marketing. Kool Aid. Any others that people what to add?

"We're Apple. We don't wear suits. We don't even own suits."
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post #16 of 61
Quote:
Originally Posted by sennen View Post

Boring. Innovate don't litigate. It's all just marketing. Kool Aid. Any others that people what to add?
The new nano's suck?
post #17 of 61
Quote:
Originally Posted by AnalogJack View Post

Samsung: Memo to their design staff.
Everybody must now wear black.

 

Haha. There will be an upcoming Samsung PR campaign replete with photos of their "thousands of designers" dressed in black suits, discussing pebbles, drops of water, grains of sand etc. as design inspiration and so forth.

"We're Apple. We don't wear suits. We don't even own suits."
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post #18 of 61
Quote:
Originally Posted by aliceteo View Post

Can you please give us color phones like the iPod Touch?

 

Hrm, that picture shows another place Apple could use more color and variety.
post #19 of 61
Quote:
Originally Posted by sennen View Post

Boring. Innovate don't litigate. It's all just marketing. Kool Aid. Any others that people what to add?


Look at the picture, they are anti-minority and anti-women. Fandroid headline: Apple's all white design team wins award. /s

 

edit: yes there are two women and an asian. but they are token members! /s

post #20 of 61

Quote:
Originally Posted by jungmark View Post


Look at the picture, they are anti-minority and anti-women. Fandroid headline: Apple's all white design team wins award. /s

 

edit: yes there are two women and an asian. but they are token members! /s

 

Look, there's no reason to demean the people in the image.  That is, there's no reason to call them "token members" based on a picture.  Everyone in the picture could be insanely qualified and great designers.  In fact, that's likely the case.

 

But as I'd already pointed out, appearances do suggest the possibility of a little monoculturalism in that design team.  You can say n isn't big enough to draw any conclusions from that picture, but you're not convincing me that easily.

post #21 of 61
Quote:
Originally Posted by rufwork View Post

 

Look, there's no reason to demean the people in the image.  That is, there's no reason to call them "token members" based on a picture.  Everyone in the picture could be insanely qualified and great designers.  In fact, that's likely the case.

 

But as I'd already pointed out, appearances do suggest the possibility of a little monoculturalism in that design team.  You can say n isn't big enough to draw any conclusions from that picture, but you're not convincing me that easily.


Perhaps you missed my sarcasm tag. :(

post #22 of 61
I love how the headline etc try to make it seem like Apple has been barring the team from appearing in public. As if Appe fears others companies will now poach them or start some black op to poison them into stupidity or trail them around local bars. When the answer to why might simply be that this was the first time the team was been nominated for an award for being a team (versus a product they created). Thus the first time there was ample cause to suspend all work to send everyone and even perhaps the first time the whole team has been invited/requested to attend rather than a representative of the team

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post #23 of 61
Quote:
Originally Posted by anantksundaram View Post

I wonder what some of our lowlife regulars -- you know, the ones that go about Apple and design -- have to say about this.

Design is complete anathema to nerds and geeks. It's like trying to explain the Mona Lisa to a chimp. The chimp would just throw his feces at it.
post #24 of 61
Quote:
Originally Posted by aliceteo View Post

Can you please give us color phones like the iPod Touch?

 

Please no.  

 

Colours are usually a sign that they are out of any actual new ideas for the product.  If they do colours at all, I'd rather have bright coloured plastic than that crappy "salmon pink" and "moss green" aluminium.  

post #25 of 61
Quote:
Originally Posted by charlituna View Post

I love how the headline etc try to make it seem like Apple has been barring the team from appearing in public. As if Appe fears others companies will now poach them or start some black op to poison them into stupidity or trail them around local bars. When the answer to why might simply be that this was the first time the team was been nominated for an award for being a team (versus a product they created). Thus the first time there was ample cause to suspend all work to send everyone and even perhaps the first time the whole team has been invited/requested to attend rather than a representative of the team

It's easy to underestimate the cost of that photo.

Those employees are high enough level that they probably flew at least business class - $5 K per employee. Add in at least $2 K for housing costs. Then, to travel from SF to London and receive an award - and then back again probably cost them the better part of a week for each employee. At an average cost of $200 K based on $150 K plus benefits (again, we're talking about relatively high level employees, so that number is almost certainly too low), that's $4 K per employee. So you're looking at a minimum of $11 K per employee -or a quarter million dollars for that photo opportunity (probably at least twice that).

But that's not the real cost. Imagine everyone being out of the lab at the same time - causing work to come to a standstill. This exercise cost them 2% (1 week) of the entire annual output of these 18 key people (partly ameliorated by the opportunity for the employees to brainstorm with no time pressures or interruptions). Then, of course, there's the risk of accidents - most companies do not allow that many key employees to be in one place at the same time, particularly in today's terrorism climate.

Obviously, the quarter or half million dollars isn't significant. But the willingness to send the entire team to London is a huge expense and inconvenience and causes loss of productivity so it was clearly perceived as very important.
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post #26 of 61
Quote:
Originally Posted by lkrupp View Post

Design is complete anathema to nerds and geeks. It's like trying to explain the Mona Lisa to a chimp. The chimp would just throw his feces at it.

Funny, that's just what the trolls do here.
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post #27 of 61
Quote:
Originally Posted by jragosta View Post


It's easy to underestimate the cost of that photo.
Those employees are high enough level that they probably flew at least business class - $5 K per employee. Add in at least $2 K for housing costs. Then, to travel from SF to London and receive an award - and then back again probably cost them the better part of a week for each employee. At an average cost of $200 K based on $150 K plus benefits (again, we're talking about relatively high level employees, so that number is almost certainly too low), that's $4 K per employee. So you're looking at a minimum of $11 K per employee -or a quarter million dollars for that photo opportunity (probably at least twice that).
But that's not the real cost. Imagine everyone being out of the lab at the same time - causing work to come to a standstill. This exercise cost them 2% (1 week) of the entire annual output of these 18 key people (partly ameliorated by the opportunity for the employees to brainstorm with no time pressures or interruptions). Then, of course, there's the risk of accidents - most companies do not allow that many key employees to be in one place at the same time, particularly in today's terrorism climate.
Obviously, the quarter or half million dollars isn't significant. But the willingness to send the entire team to London is a huge expense and inconvenience and causes loss of productivity so it was clearly perceived as very important.

 

One of the first things i thought of too was letting the entire design team travel together.  They might of taken separate flights.  

 

However, does the "cost" really matter?  This team has done incredible work over the years.  And deserve a few days off.  For a creative team, it's not always about being productive.  You would be surprised how much an excursion like this does for moral.  These are creative people, they need to get out.  A trip like this does wonders for the soul, body and mind.  And if they get to pick up an award in the process... good for them.  

 

They all take vacations throughout the year... are they any less productive then?  Probably not.  Sure it's scattered among all the team members through out the year.  So there is no real effect.  And a trip like this is planned.  Most of the stuff that's being released now, they worked on already.  They have moved on to other projects.   For a company like Apple and a design team like this their lead time on projects are 2-3 years.  So the stuff they are working on "now" is things that will be released in 2014-2015.  I think there is enough buffer in those time lines to let the entire team take off a few days. 

 

Congrats to all of them. 

post #28 of 61
Quote:
Originally Posted by jragosta View Post

It's easy to underestimate the cost of that photo.

Those employees are high enough level that they probably flew at least business class - $5 K per employee. Add in at least $2 K for housing costs. Then, to travel from SF to London and receive an award - and then back again probably cost them the better part of a week for each employee. At an average cost of $200 K based on $150 K plus benefits (again, we're talking about relatively high level employees, so that number is almost certainly too low), that's $4 K per employee. So you're looking at a minimum of $11 K per employee -or a quarter million dollars for that photo opportunity (probably at least twice that).

But that's not the real cost. Imagine everyone being out of the lab at the same time - causing work to come to a standstill. This exercise cost them 2% (1 week) of the entire annual output of these 18 key people (partly ameliorated by the opportunity for the employees to brainstorm with no time pressures or interruptions). Then, of course, there's the risk of accidents - most companies do not allow that many key employees to be in one place at the same time, particularly in today's terrorism climate.

Obviously, the quarter or half million dollars isn't significant. But the willingness to send the entire team to London is a huge expense and inconvenience and causes loss of productivity so it was clearly perceived as very important.

Since Apple employees do not own suits you have to factor in the wardrobe and also you forgot to pay the photographer, grip , lighting, make up event coordinator, the liquor, catering, insurance, public relations manager. etc, etc. It's a long list of people who need to be paid.wink.gif

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post #29 of 61
Quote:
Originally Posted by jragosta View Post

Obviously, the quarter or half million dollars isn't significant. But the willingness to send the entire team to London is a huge expense and inconvenience and causes loss of productivity so it was clearly perceived as very important.

Definitely someone thought it was worthwhile.  Maybe Ive, who now has more power within the corporate structure, decided it was important for his team to share in some of the glory for once.  Or even Tim Cook.  Or the P.R. department.  Or maybe it's just that Steve is gone and this was the kind of thing he didn't allow for any number of reasons.  Somebody should ask Ive.

post #30 of 61
Apple has dozens of designers on many teams. This is just the hardware design team. Very misleading title.
post #31 of 61
Quote:
Originally Posted by jragosta View Post

It's easy to underestimate the cost of that photo.
Those employees are high enough level that they probably flew at least business class - $5 K per employee. Add in at least $2 K for housing costs. Then, to travel from SF to London and receive an award - and then back again probably cost them the better part of a week for each employee. At an average cost of $200 K based on $150 K plus benefits (again, we're talking about relatively high level employees, so that number is almost certainly too low), that's $4 K per employee. So you're looking at a minimum of $11 K per employee -or a quarter million dollars for that photo opportunity (probably at least twice that).
But that's not the real cost. Imagine everyone being out of the lab at the same time - causing work to come to a standstill. This exercise cost them 2% (1 week) of the entire annual output of these 18 key people (partly ameliorated by the opportunity for the employees to brainstorm with no time pressures or interruptions). Then, of course, there's the risk of accidents - most companies do not allow that many key employees to be in one place at the same time, particularly in today's terrorism climate.
Obviously, the quarter or half million dollars isn't significant. But the willingness to send the entire team to London is a huge expense and inconvenience and causes loss of productivity so it was clearly perceived as very important.

Ah but to some it's just cringe worthy PR on the part of DandAD. Dieter Rams really should have been up on stage. I suppose when Ive got his standing ovation from the crowd they were really cheering Rams. :-)
post #32 of 61
Quote:
Originally Posted by WelshDog View Post

Definitely someone thought it was worthwhile.  Maybe Ive, who now has more power within the corporate structure, decided it was important for his team to share in some of the glory for once.  Or even Tim Cook.  Or the P.R. department.  Or maybe it's just that Steve is gone and this was the kind of thing he didn't allow for any number of reasons.  Somebody should ask Ive.
Quite honestly I think the reason Ive is smiling in that photo is because he has the rest of his team with him. I get the sense he feels uncomfortable collecting these awards on his own because it is a team effort.
post #33 of 61
Quote:
Originally Posted by jragosta View Post


It's easy to underestimate the cost of that photo.
Those employees are high enough level that they probably flew at least business class - $5 K per employee. Add in at least $2 K for housing costs. Then, to travel from SF to London and receive an award - and then back again probably cost them the better part of a week for each employee. At an average cost of $200 K based on $150 K plus benefits (again, we're talking about relatively high level employees, so that number is almost certainly too low), that's $4 K per employee. So you're looking at a minimum of $11 K per employee -or a quarter million dollars for that photo opportunity (probably at least twice that).
But that's not the real cost. Imagine everyone being out of the lab at the same time - causing work to come to a standstill. This exercise cost them 2% (1 week) of the entire annual output of these 18 key people (partly ameliorated by the opportunity for the employees to brainstorm with no time pressures or interruptions). Then, of course, there's the risk of accidents - most companies do not allow that many key employees to be in one place at the same time, particularly in today's terrorism climate.
Obviously, the quarter or half million dollars isn't significant. But the willingness to send the entire team to London is a huge expense and inconvenience and causes loss of productivity so it was clearly perceived as very important.

Good points, but it assumes that they are allowed to work only within the confines of the office. 

post #34 of 61
Quote:
Originally Posted by jungmark View Post

yes there are two women and an asian.

Hmm.... I think I see three women and two Asians.

post #35 of 61

Awaiting the inevitable 'but its just rectanglez' or 'lol @ apple' or 'dieter rams should be receiving this award' troll posts from the usual suspectz. Keep throwing sour grapes at the gold medalists, and they'll keep winning awards. Fortunately, the world outside of the conceited Apple-hater bubble appreciates design and recognizes the designers.

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post #36 of 61
Quote:
Originally Posted by WelshDog View Post

Definitely someone thought it was worthwhile.  Maybe Ive, who now has more power within the corporate structure, decided it was important for his team to share in some of the glory for once.  Or even Tim Cook.  Or the P.R. department.  Or maybe it's just that Steve is gone and this was the kind of thing he didn't allow for any number of reasons.  Somebody should ask Ive.

That was my point. Sorry it wasn't clear.

This photo opportunity was not cheap - by any measure. Obviously, someone thought it was worth spending a lot of time and money to make it happen.
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post #37 of 61
Originally Posted by kerryb View Post
I would have given it to NASA.

 

You would have given an award for design and advertising… to NASA… for doing no design nor advertising.


Originally Posted by rufwork View Post
Hrm, that picture shows another place Apple could use more color and variety.
Originally Posted by jungmark View Post
Look at the picture, they are anti-minority and anti-women. Fandroid headline: Apple's all white design team wins award. /s

 

edit: yes there are two women and an asian. but they are token members! /s

 

Holy frick, right above your post, even! The guy actually believes that.

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post #38 of 61
They don't look like they spend all day updating their Facebook pages.
post #39 of 61
Quote:
Originally Posted by jragosta View Post


It's easy to underestimate the cost of that photo.
Those employees are high enough level that they probably flew at least business class - $5 K per employee. Add in at least $2 K for housing costs. Then, to travel from SF to London and receive an award - and then back again probably cost them the better part of a week for each employee. At an average cost of $200 K based on $150 K plus benefits (again, we're talking about relatively high level employees, so that number is almost certainly too low), that's $4 K per employee. So you're looking at a minimum of $11 K per employee -or a quarter million dollars for that photo opportunity (probably at least twice that).
But that's not the real cost. Imagine everyone being out of the lab at the same time - causing work to come to a standstill. This exercise cost them 2% (1 week) of the entire annual output of these 18 key people (partly ameliorated by the opportunity for the employees to brainstorm with no time pressures or interruptions). Then, of course, there's the risk of accidents - most companies do not allow that many key employees to be in one place at the same time, particularly in today's terrorism climate.
Obviously, the quarter or half million dollars isn't significant. But the willingness to send the entire team to London is a huge expense and inconvenience and causes loss of productivity so it was clearly perceived as very important.


B.F.D period

post #40 of 61

Well done people.

Sad there are few women.

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