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Samsung's latest TV ad targets iPhone 5, Apple line waiters

post #1 of 143
Thread Starter 
Samsung has again taken aim at Apple fanatics with its latest advertisement, lampooning both those who wait in line at Apple stores as well as the soon-to-be-released iPhone 5.



As with previous commercials from Samsung, the latest spot one again takes jabs at Apple users as well as the company's products. Samsung is promoting its Galaxy S III handset with the tagline "The next big thing is already here."

In the latest commercial, customers are shown waiting in line for what is clearly meant to be Apple's iPhone 5, though the product is never mentioned by name. Customers are shown calling the device a "precious jewel," and expressing excitement that the headphone jack will be on the bottom of the iPhone 5.

Particular attention is paid to the new, smaller Lightning connector Apple has introduced with the iPhone 5. In Samsung's ad, Apple line-waiters proclaim that the Lightning port is "all digital," but admit they do not know what that means.

iPhone 5 buyers are also seen talking about how an adapter is needed to use the Lightning port with legacy accessories, but one person says that Apple makes "the coolest adapters."

Those in line encounter Samsung's latest flagship Android handset, the Galaxy S III, and features of that device are shown off or touted. In one example, two users on the street exchange music playlists via NFC by touching their phones together.

The commercial also notes that the Galaxy S III has a larger display than the 4-inch screen on the iPhone 5, and that Samsung's handset had 4G LTE connectivity before Apple.

iPhone 5


Samsung's quickly made ad, arriving just a week after the iPhone 5 was unveiled, is clearly intended to attempt to take away some of the buzz and momentum Apple has ahead of this Friday's iPhone 5 launch. Apple announced this week that it sold a record number of more than 2 million preorders in the first 24 hours of availability of the iPhone 5.
post #2 of 143
It has already been established that Samsung marketing people are idiots. Do they need to keep reinforcing that image?
"I'm way over my head when it comes to technical issues like this"
Gatorguy 5/31/13
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"I'm way over my head when it comes to technical issues like this"
Gatorguy 5/31/13
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post #3 of 143
And yet, NOBODY waits in line for Samsung phones.
post #4 of 143

thank you samsung!

 

a quicklook at apple sales figures just proves the adage:

 

every knock is a boost,  and apple accepts the advertising.

post #5 of 143
YAWN.

That's so last year Samsung. Your lack of originality is showing again.

Their whole anti-Apple ad campaigns are funny only in the sense they just scream desperation on Samsung's part. They're clearly terrified by iPhone 5, as they should be.
Edited by Radar - 9/19/12 at 11:40am
post #6 of 143

Dear mother of frick. It's basically a list of all the trolls' arguments.That proves one of two things (and maybe both):

 

1. Samsung is paying more trolls than they've been discovered to have paid.

2. Trolls actually believe the crap they spew.

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already fucked.

 

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Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already fucked.

 

Reply
post #7 of 143
Low life ... No class marketting.. Typical of samsung.

Lets see why did they ommit.. Iphone 5 faster.. Lighter... Thinner... Longer battery life... More ergonomic... Ecosys ligth years ahead...

Selective low life desperate bs.

Wonder why apple does not tash samsung in their adds..
Simple. They have class and they dont need to trash talk someone else to sell their product.

Samsung is loosing respect on daily basis.
post #8 of 143
Samsung sucks... and squirts!
post #9 of 143

Haha, that commercial is a huge fail. It will also fail to sway anybody away from getting the new iPhone.

 

The only people who could possibly like that commercial are the people who made it and some moronic Fandroids.

 

I also read that the GS4 is going to be even larger than the GS3. If that's true, then all I can say is LOL! lol.gif

post #10 of 143

Is any one else puzzled why someone would mock the customers they are trying to woo away from the competition?  I mean are they trying to shame people into buying their product?  I know some of this must be a cultural miss match, but I can't imagine any more incompetent way to go about this.  

post #11 of 143

But only Apple has the App Store.  I hope Sony sues you next for copying their TVs.

post #12 of 143
This ad is full of cheap stabs, blatant misdirection, and deception.
Andrew
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Andrew
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post #13 of 143

Once more Samsung fails to innovate...

 

This is essentially the same advert as last year and they obviously still have nothing good to say about their own products as they still have to focus so hard on bashing the opposition.... 

 

It was said last year but still applies - how is poking fun at potential customers and calling them names ever likely to make them want to buy your stuff?

post #14 of 143

Samsung logic: To show how lame the iPhone is do an ad campaign all about how many people are willing to wait in line for it.

post #15 of 143
Quote:
Originally Posted by Macnewsjunkie View Post

Is any one else puzzled why someone would mock the customers they are trying to woo away from the competition?  I mean are they trying to shame people into buying their product?  I know some of this must be a cultural miss match, but I can't imagine any more incompetent way to go about this.  

It's especially strange given an Asian cultural background. In general, Asian cultures respect fitting in with the crowd and not doing anything to draw attention to yourself. In that culture, the people who are buying the phone "that everyone else wants" would be respected, not maligned.
"I'm way over my head when it comes to technical issues like this"
Gatorguy 5/31/13
Reply
"I'm way over my head when it comes to technical issues like this"
Gatorguy 5/31/13
Reply
post #16 of 143
The ad is meant to be simple to understand, it actually does what is intended which is to lure away customers who like simplicity, apple's number one casual consumer base. The hardcore will never switch from watching an ad like this, it'll just irritate them.
post #17 of 143
Samsung is copying the Apple Mac Guy vs PC Guy commercials.

But they didn't quite copy it correctly, and instead of attacking the PC, they are attacking the people. I guess that nuance was lost in translation. Too funny.
post #18 of 143
Quote:
Originally Posted by astrubhar View Post

This ad is full of cheap stabs, blatant misdirection, and deception.

To me it seems this ad is more targeted at Apple itself than getting people to buy their Galaxy phone. If you notice they spend 90% of the time talking about Apple and the iPhone. They think they are sticking it to Apple. They don't know that they are doing Apple HUGE favor! They will let more people know about the iPhone 5

😃

post #19 of 143

Sorry Sammy, I'm not sold....I could be in line and just say "It's too big to fit comfortably in 1 hand or my pocket."  Plus, I will be in an Apple Store soon where I can get exceptional customer service and receive every imaginable inquiry on any Apple products, accessories, upgrades, tech support, etc......can you do that for me too Samsung???

post #20 of 143
Hello potential customer. You are stupid. Try our phone!
post #21 of 143
Apple should make an ad making fun of people waiting in line for Samsung phones...wait...no one EVER does that.
post #22 of 143
Quote:
Originally Posted by Srice View Post

Samsung is copying the Apple Mac Guy vs PC Guy commercials.
But they didn't quite copy it correctly, and instead of attacking the PC, they are attacking the people. I guess that nuance was lost in translation. Too funny.

I don't know that their attacking the people more the Apple mentality. The average Apple user can't give reasons why the new iPhone is better, they just buy it. The Apple mentality is similar to the old PlayStation mentality. I remember when Dreamcast came out it was an amazing device. Then Sony announced the PS2, and everyone drooled over it, even though it didn't have any good release titles.

Sometimes people adore product brands so much it hurts innovation.
post #23 of 143

I was once taught that making fun of potential customers is never a good marketing strategy.

 

Apple, just for fun, could turn the tables and depict a scene where exactly one person, looking lonely, waits outside a phone vendor's shop for the next BIG Android phone, and while waiting he drops his cheapo plastic Samsung and it shatters.

post #24 of 143

I wonder when Samsung will figure out that this sort of ad campaign against Apple never works. Apple's mindshare is, for the time being, impregnable. 

 

At most, all it does is hurt other Android OEMs. 

post #25 of 143
Mom! Dad!
post #26 of 143
First rule of advertising. If you have to mention the other guys, you fail.

Second rule, if you have to bash the other guys, you fail

A non tech's thoughts on Apple stuff 

(She's family so I'm a little biased)

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A non tech's thoughts on Apple stuff 

(She's family so I'm a little biased)

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post #27 of 143

I just cant imagine having a phone that syncs with my computer in a manner that is more complicated than Apples.  Also the stinking android based devices are limited in android upgrades than apple is.  Am I right in saying that the iPhone 3gs can upgrade to iOS6 and most android phones of that era cant upgrade to the latest android os?

An Apple man since 1977
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An Apple man since 1977
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post #28 of 143

CNET showed the iphone 5 on CNBC this morning.   The more I see people handling it the more I love the phone.  From the reaction of someone who took it, the iphone 5 feels very light.

 

You can see the video here:

http://video.cnbc.com/gallery/?video=3000117023&play=1

post #29 of 143
Your phones kissed, lol.
Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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post #30 of 143
I love how Samsung keeps focusing on the "waiting in line" aspect of an iPhone launch.... when that really only happens one day a year.

What about the rest of the year... when people buy iPhones by the hundreds of thousands each day?
post #31 of 143

I don't think it's so smart to make fun of people for waiting in line when you want their business. I'm going to wait in line regardless. I don't care what anyone else thinks about it. 

post #32 of 143
Quote:
Originally Posted by Bwana_Dik View Post

I was once taught that making fun of potential customers is never a good marketing strategy.

Apple, just for fun, could turn the tables and depict a scene where exactly one person, looking lonely, waits outside a phone vendor's shop for the next BIG Android phone, and while waiting he drops his cheapo plastic Samsung and it shatters.

Then the customer looks across the street at all the people waiting in line at the Apple Store and exclaims, "Now I get it!" Then runs across the street.

Anyone who believes producing the best designed, the most desirable, the most satisfying, the most reliable and the most secure smartphone five years in a row is a mistake must be a Neanderthal.
Edited by MacBook Pro - 9/19/12 at 12:20pm
post #33 of 143
Hey, that old guy is me! Do I look that stupid? Oh, I guess I should get a Samesung.
post #34 of 143
wtg samsung! i now refuse to buy anything samsung branded (i know a lot of oem's use their components) but my last tv was an lg as well as our washer and dryer. samsung is basically making their potential future customers appear stupid in their commercial. that would be like ford saying anyone who drives a chevy is stupid. that does not make me want to switch to their brand at all.
post #35 of 143

Way to go Scamsung.  Try getting new customers by insulting them.  How's it working for you?

post #36 of 143

Come on people. That ad is pretty funny. I have a 5 on order but I still like the ad.

post #37 of 143

Alienating the older crowd (me) isn't such a good idea, either. 

post #38 of 143
Quote:
Originally Posted by Macnewsjunkie View Post

Is any one else puzzled why someone would mock the customers they are trying to woo away from the competition?  I mean are they trying to shame people into buying their product?  I know some of this must be a cultural miss match, but I can't imagine any more incompetent way to go about this.  

 

Really... You can't goad someone into liking you (or  buying your products)!

"Swift generally gets you to the right way much quicker." - auxio -

"The perfect [birth]day -- A little playtime, a good poop, and a long nap." - Tomato Greeting Cards -
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"Swift generally gets you to the right way much quicker." - auxio -

"The perfect [birth]day -- A little playtime, a good poop, and a long nap." - Tomato Greeting Cards -
Reply
post #39 of 143
Quote:
Originally Posted by sflocal View Post

Way to go Scamsung.  Try getting new customers by insulting them.  How's it working for you?

Unfortunately, Samsung's anti-Apple advertisements are working well for them. The best Android-based smartphone brand is easily HTC yet HTC struggles against Samsung which is exactly why we know that anyone who purchases Samsung smartphones is buying their marketing. Samsung is a brand built almost entirely on marketing although we may not like their marketing strategy it has been successful.

The irony is that Samsung fans call Apple fans "sheep" and refer to the Steve Jobs Reality Distortion Field. Anyone who thinks Samsung is the best Android-based smartphone manufacturer is clearly everything they believe us to be.

I am actually excited to see if HTC gets another shot at the Nexus brand. The HTC Nexus One was easily the best Android-based smartphone to date (as compared to the competition at the time).
post #40 of 143

Waiting in line? Na, a nice chap in a UPS truck will drop it off to me Friday morning lol.gif

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