Samsung sold 9 million pre ordered S3's (20 million in 3 months), along with all its other Android and Window phones (something like 52 million last quarter. Apple barely sold that in the last 2 quarters, and that combines all sales of 3gs, 4 and 4s.) I bet Apple wishes they could sell as many phones.
Yeah... Apple is the plucky underdog.
By your metric... Samsung has already "won"
So what's with these ads then? Why kick someone when they're down?