Briefly: Apple rolls out four new iPhone 5 ads - Page 2

Quote:

Originally Posted by SolipsismX 

I like the Thumb idea. I like they demoed the panorama and explained the EarPods ads. I dislike the physics one.

Overall, I would say they are making them feel like they are trying to attract a dumber crowd with the way they speak to the viewer but perhaps that's needed after more than 5 year and having already attracted all the intelligent, attractive people.

What? I totally think the opposite of you on the "Overall..." synopsis, Solip, and I generally agree with most of what you have to say. Sorry. :-/

You guys do know that if you agree with Apple on this whole thumb nonsense, you are agreeing that 4" display is the only way to go, thus any new iPhone will always be 4 inch display, and there will never be a redesign... ever (Aside from outer hardware which does absolutely NOTHING in terms of functionality, which is the reason why people buy smartphones in the first place).

But of course, we all know this is just them trying to make the competition look foolish, and in 2 years when they increase the screen size they'll say "We have found that 4.5 inches, while it can be slightly difficult for the minority of iPhone users, most user are quite capable of using the iPhone with 1 thumb using a 4.5 inch display."

Quote:

Originally Posted by Suddenly Newton 

Cheeeeeeeeeeeeeeee (inhale) eeeeeeeeeese!

That seems longer than the real panorama mode. I can smell a class action suit coming ;)

The panoroma ad is classic Apple - show it in action without mentioning the word panorama (so unlike Samsung's ad, which practically spells out panorama). As for the thumb and physics ads, they are pointing out design features and may even seem defensive.

Quote:

Originally Posted by mrrodriguez 

... But of course, we all know this is just them trying to make the competition look foolish, and in 2 years when they increase the screen size they'll say ...

I can't believe that anyone is silly enough to believe this.  You have a twisted view of the world.

I bet you are one of those "everything is a conspiracy" people, right?  

Originally Posted by natesf 
Wow! These are horrible in a way that I never thought possible from Apple. Yikes! Apple -- pull these down like the "Genius" batch. I never make comments here -- I think the last time was like 10 years ago -- these adds are so bad so bad I had to figure out my Appleinsider account info to share my disgust. YUCK!

You were saying?

Originally Posted by mrrodriguez 
You guys do know that if you agree with Apple on this whole thumb nonsense, you are agreeing that 4" display is the only way to go, thus any new iPhone will always be 4 inch display, and there will never be a redesign... ever 

You do know that you've just exposed yourself in a way worse than nudity, right?

YOU HEAR THAT, FANDROIDS? YOU BUY PHONES BECAUSE OF FUNCTIONALITY. ONE OF YOUR OWN SAID SO. SO I DON'T WANT TO HEAR DIDDLY ABOUT PHONE DESIGN ANYMORE, CAPISCHE? 

Couldn't agree more. I love them and think they are all Very effective. The subtle "apple-esque" music in the background is charming. JD's voice is perfectly suited for Apple ads, sincere with a tinge of snarky. 

When a competitor says ridiculous claims (the importance and benefit of a bigger screen) against your product, you shouldn't go after and respond that trying to justify your decision. It can seem that you gave credit to his words.

By the way, I was just wondering how many people type with their left hand thumb?

The panorama ad is nice but I'm curious about how it works when the objects/people are moving during the shooting process.

Originally Posted by mac-user 
When a competitor says ridiculous claims (the importance and benefit of a bigger screen) against your product, you shouldn't go after and respond that trying to justify your decision. It can seem that you gave credit to his words.

Uh, did you watch the commercial?

Ten percent.

Originally Posted by SolipsismX 
The populace being naturally right-handed doesn't mean you only use your devices on the right. I always wore watches on my left wrist and I use my iPhone primary with my left hand when one-handed because it frees up my right for other tasks. I am right handed.

I was taught that, being right-handed, you're supposed to do that… I've never worn a watch on my right.

Quote:

Originally Posted by Tallest Skil 

Uh, did you watch the commercial?

Yeah, I did. I know it can also be understood as it tells why the screen being taller is better, comparing to the last iPhone, but my first thought was as a response of not being bigger, as it shows the limits of the fingers. Anyway, I can be wrong.

And about the right or left hand...

that's why I was wondering as not only left-handed can have this habit, if we speak about holding the phone with the left, and touching with your right hand finger for input, as a right-handed. Although, typing with thumb I would do it with my right hand as I'm right-handed.

Quote:

Originally Posted by Suddenly Newton 


I dunno what planet you're from, but Thumbs ad was clever in that it implied (without specifically calling attention to) those giant competitor screens just being large for the sake of specs oneupmanship without regard to the users' needs.
And I type, scroll, and gesture with my left thumb. You wanna make something of it?

I'm from a planet where the size of the hand varies between people, so communicating that one is the right size (for most) is just silly, a weak argument.
The problem is, not only in the ads but during the keynote as well, they seemed not so confident about their decisions, it seemed to me a bit forced when they tried to point out how whatever characteristic is so fantastic and the right way to do. I think as people either hated or loved Steve Jobs' personality he could look at the audience and convince them about what he thought was right, or at least you could believe that he really believed it. He normally either didn't give a sh*t (at least in public) about what the competitors said or had a very clever answer to that, and doesn't matter whether he was right, he knew how to fight back with his sarcasm. That confidence is what I miss at Apple these days. When people choose what they believe in and don't change their mind just to go after the louder crowd.*
(I felt terrible listening to the intonation of Tim Cook, how he was acting on stage every time he presented a winner number. I prefer Phil Schiller introducing anything, 'cause he doesn't seem acting so much, and he could be even more authentic if didn't try to use Steve's famous superlatives too often)

about the left hand:
I think it happened because in these ads they used the same person who in the other two ads holds the phone with the left hand and type with the fingers of the right, how most right-handed probably do.

Edit:
*or don't seem being ashamed of their own decisions.

Quote:

Originally Posted by SolipsismX 


We talk about going from 45 to 32 nanometers as a significant jump but we're only talking about a difference of 13 billionth of a meter smaller and yet it's a major engineering feat.
Same goes for the iPhone. It's volume is smaller overall and yet it has a bigger screen, LTE with battery life that is as much as battery life with 3G, much better processing specs, etc. It's a major achievement in the realm of consumer electronics. If we're talking aircraft carriers then 1.7mm is surely less than the expansion/contraction variance between hot and cold weather.

I just meant that it read to me like a satire because it's an entire ad touting a very minor aspect/feature of the phone and they even repeat themselves in the ad a few times.  It's like having a whole ad about the fact that it has a power button.  

The phone is lighter, thinner, smaller volume etc. and all of those together are an impressive achievement, but the ad doesn't talk about that.  The ad basically just says "longer screen, but thinner!!!" As if it was some kind of engineering marvel that the phone was a tiny bit thinner, but also longer.  

I don't think it conveys (at least to me), the message they intended to.  

IMO a better ad would be people gushing over how light and thin it is when it's handed to them for the first time and letting the audience know that it's lighter, thinner, and smaller all around.  Then have the kicker at the end say that it actually has a bigger screen.   I just find the way that they turn the iPhone edgewise to the camera as if to say "look! thinner!!" is silly.  The average person will look at that and go ... "It's slightly thinner. So what?"