Originally Posted by SolipsismX
We talk about going from 45 to 32 nanometers as a significant jump but we're only talking about a difference of 13 billionth
of a meter smaller and yet it's a major engineering feat.
Same goes for the iPhone. It's volume is smaller overall and yet it has a bigger screen, LTE with battery life that is as much as battery life with 3G, much better processing specs, etc. It's a major achievement in the realm of consumer electronics. If we're talking aircraft carriers then 1.7mm is surely less than the expansion/contraction variance between hot and cold weather.
I just meant that it read to me like a satire because it's an entire ad touting a very minor aspect/feature of the phone and they even repeat themselves in the ad a few times. It's like having a whole ad about the fact that it has a power button.
The phone is lighter, thinner, smaller volume etc. and all of those together are an impressive achievement, but the ad doesn't talk about that. The ad basically just says "longer screen, but thinner!!!" As if it was some kind of engineering marvel that the phone was a tiny bit thinner, but also longer.
I don't think it conveys (at least to me), the message they intended to.
IMO a better ad would be people gushing over how light and thin it is when it's handed to them for the first time and letting the audience know that it's lighter, thinner, and smaller all around. Then have the kicker at the end say that it actually has a bigger screen. I just find the way that they turn the iPhone edgewise to the camera as if to say "look! thinner!!" is silly. The average person will look at that and go ... "It's slightly thinner. So what?"