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Official iPhone 5 user guide references Apple-made dock

post #1 of 35
Thread Starter 
Though Apple has not released a first-party dock for the iPhone 5 and its new Lightning connector, the official iPhone 5 user guide refers to an official "iPhone Dock" accessory sold separately.

Dock


References to the dock, first highlighted on Thursday by MacDailyNews, can be found in two different places within the official guide. The iPhone 5 guide can be downloaded in PDF form direct from Apple.

The first reference to a supposed "iPhone Dock" accessory can be found on page 7 of the guide. At the bottom of the page, under the "Connecting cable" heading, the guide notes that the new Lightning to USB Cable, packaged with the iPhone 5, "can also be used with the iPhone Dock (sold separately)."

Another mention of an officially titled "Dock" can be found on page 34 of the iPhone 5 owners' manual. In a section that informs users how they can recharge the battery on their new iPhone 5, the guide notes that users can connect their handset "to your computer using the included cable and the Dock, available separately."

Dock


For previous iPhone models with the 30-pin dock connector, Apple has sold a first-party dock for $29. The first-generation iPhone, released in 2007, even shipped with a dock for charging and syncing included in the box for the device.

But this year, with the launch of the iPhone 5 and its new, smaller Lightning connector, Apple did not release a redesigned dock alongside the new hardware. The redesigned port allowed Apple to make the new iPhone thinner and lighter than ever, but has also caused frustration for some users who are upset that legacy accessories, including 30-pin docks, are no longer compatible.

There have been suggestions that Apple may not be planning an official iPhone 5 dock designed to fit the new device's thinner profile and redesigned Lightning port. But references contained in the official iPhone 5 manual suggest that the company could still release an accessory.

However, it's also possible that Apple originally planned to build its own iPhone 5 dock before scrapping those plans, and references to an official "Dock" accessory simply were not removed from the iPhone 5 user guide.
post #2 of 35
I think it's really rude of Apple to not make a dock this year and especially to say as the explanation (paraphrased) "no one wants one." What they are really telling us that three just isn't enough MONEY in it for them to bother, which is a really a-holish thing to say or imply.

I also think there is a certain irony in releasing a phone that (supposedly) scratches so easily and at the same time force us all to lay the thing down on a desks/table/floor to charge the thing. This can only lead to more scratches than the device would otherwise have.
post #3 of 35
The manual cited is not exclusively an iPhone 5 manual. In the very paragraph you cite it refers to the 4S, which did (and does) have a dock available, so the dock stuff is no shocker.
post #4 of 35
Having no dock is annoying as a developer because I like to have my device standing up which makes it a lot easier to test my apps. Ugh.
post #5 of 35
Giving the recent rumors regarding limited supply of the cable (currently showing a 1-2 week backlog at Apple Store) I think Apple planned on releasing a dock, but opted to not offer the dock in light of lighting cable supply issues. I have know doubt Apple designed a dock for the iPhone 5. The fact that Apple didn't even indicate that a dock would be available in a future date makes me wonder if Apple's lighting cable supply issues are expected to last for several months, perhaps due to a limited supply of the recently identified authentication chip. It's important to remember that it's not just the iPhone using this new cable, but also the new iPod Touch and Nano and likely the rumored iPad mini and the approaching holiday season, which will see large quantities of the above devices shipping, all of which will have lighting cables.

I expect we'll see an iPhone 5 dock in January with something like, "Due to customer feedback, we've decided to bring back the iPhone dock for iPhone 5".
post #6 of 35

It is a no-brainer that a dock would and will sell if apple makes one.

People like them on their work desk, and I like mine on my nightstand where my iPhone sleeps and performs one of its many duties as my alarm clock.

post #7 of 35
Quote:
Originally Posted by Gazoobee View Post

I think it's really rude of Apple to not make a dock this year and especially to say as the explanation (paraphrased) "no one wants one." What they are really telling us that three just isn't enough MONEY in it for them to bother, which is a really a-holish thing to say or imply.

Yeah!  What jerks!  How dare a for-profit business not release a product that's unprofitable!

post #8 of 35
Quote:
Originally Posted by bill42 View Post

It is a no-brainer that a dock would and will sell if apple makes one.

People like them on their work desk, and I like mine on my nightstand where my iPhone sleeps and performs one of its many duties as my alarm clock.

If it's a no-brainer, then why isn't Apple selling one?  Could it be they have actual sales data that suggests otherwise?

 

Remember, the plural of anecdote is not data.

post #9 of 35
Quote:
Originally Posted by Gazoobee View Post

I think it's really rude of Apple to not make a dock this year and especially to say as the explanation (paraphrased) "no one wants one." What they are really telling us that three just isn't enough MONEY in it for them to bother, which is a really a-holish thing to say or imply.
I also think there is a certain irony in releasing a phone that (supposedly) scratches so easily and at the same time force us all to lay the thing down on a desks/table/floor to charge the thing. This can only lead to more scratches than the device would otherwise have.

 

Whaaaaaaaa!

 

Docks are pointless. Utterly pointless.

post #10 of 35
Quote:
Originally Posted by pmz View Post

Whaaaaaaaa!

Docks are pointless. Utterly pointless.

They keep us from getting wet when we park our boats.
post #11 of 35
Steve Jobs would have released a dock. Apple is doomed (TM). /s
post #12 of 35
It shouldn't be hard to design a dock which is simply a piece of plastic that accepts the Lightning to USB cable's plug end, and holds it in place so the iPhone 5 can dock to it.

Best of all, Apple can charge $10 for it and make boatloads of money on something that costs 50 cents to make.

I'm surprised they didn't go this route. This is how the iPhone 5 display docks in the Apple Stores are made, afterall, so it's not like they didn't think of it at least for that.
post #13 of 35

Thy most likely aren't selling one because the new form factor came out. I expect Apple to create one soon. If not others will be making them once they reverse engineer the lightning chip. There is money to be made here.

post #14 of 35
Originally Posted by Gazoobee View Post
I think it's really rude of Apple to not make a dock this year and especially to say as the explanation (paraphrased) "no one wants one."

 

I don't buy that they said that. I wouldn't put my iPhone anywhere but the dock.


Originally Posted by pmz View Post
Docks are pointless. Utterly pointless.

 

Except for, you know, docking. And protecting and securing your device, keeping it in an easily accessible position.


Originally Posted by bill42 View Post
Thy most likely aren't selling one because the new form factor came out.

 

What does this mean? I certainly HOPE they're making one.

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post #15 of 35
Quote:
Originally Posted by Brewsta View Post

Yeah!  What jerks!  How dare a for-profit business not release a product that's unprofitable!

 

I don't think you understand how business works.  Everything they make is profitable in that it has a rather healthy margin built in.  

 

My comment about money was that they don't think it will make them *enough* money (in terms of total dollars) to be worth their while.  They rightly point out that most people use cases, but what they are ignoring is that with their device sales figures in the hundreds of millions, a tiny percentage is equal to a huge number of people that are out of luck.  

post #16 of 35
Quote:
Originally Posted by pmz View Post

 

Whaaaaaaaa!

 

Docks are pointless. Utterly pointless.

 

Sez the person making the ignorant, illogical and utterly pointless remark.  :-/

post #17 of 35
Quote:
Originally Posted by Tallest Skil View Post

 

I don't buy that they said that. I wouldn't put my iPhone anywhere but the dock. ...

 

I don't have the link but my recollection is that Phil Schiller himself said (again paraphrased as I don't have the quote), that they are "not making one" for the iPhone 5, because "most people use cases anyway." 

post #18 of 35
Quote:
Originally Posted by Gazoobee View Post

I don't think you understand how business works.  Everything they make is profitable in that it has a rather healthy margin built in.  

No, you're the one who doesn't understand business. It is easy to lose money on a product even if it has very high gross margins. If your overheads are greater than the gross margin, you lose money. And if the opportunity cost is greater than the value, you lose money.

I have no idea how many Apple could sell or whether they'd be profitable or not, but it is wrong for you to equate gross margin with profit.
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post #19 of 35

I thought that the dock just gave a pin to pin connection and used the standard users cable as the charger.  In which case a dock should be fairly simple to make and not require any electronics.
 

post #20 of 35
I'm guessing most people use some type of case or bumper for their phone, making the dock useless, short of disassembling and reassembling it every time.

Between my household and circle of family and friends there are about 25 iPhones I am aware of, and everyone uses a case.
post #21 of 35
Quote:
Originally Posted by thrang View Post

I'm guessing most people use some type of case or bumper for their phone, making the dock useless, short of disassembling and reassembling it every time.
Between my household and circle of family and friends there are about 25 iPhones I am aware of, and everyone uses a case.

That's certainly one possibility.
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post #22 of 35

I seem to remember some docks on Kickstarter that used the standard user cable and a clamping mechanism which allows the user to connect with a case. Maybe old age is finally catching up, or I should start a new Kickstarter project
 

post #23 of 35
I use my dock in my bathroom to stream bluetooth music to my iShower using an old 3GS running iOS 6. It would probably fall in the toilet if I didn't have a dock. Docks are needed.

Eph

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Eph

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post #24 of 35
Quote:
Originally Posted by Fithian View Post

I use my dock in my bathroom to stream bluetooth music to my iShower using an old 3GS running iOS 6. It would probably fall in the toilet if I didn't have a dock. Docks are needed.

First, I don't recommend using electronics in a bathroom with the shower running unless they're specifically designed for it. The 3GS was not.

As for the dock, you are fortunate that you can find a dock for the 3GS. If you buy an iPhone 5, you are always free to get a soap dish or something to lay the phone into so it doesn't go into the toilet.
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post #25 of 35
Quote:
Originally Posted by Gazoobee View Post

 

I don't think you understand how business works.  Everything they make is profitable in that it has a rather healthy margin built in.  

 

My comment about money was that they don't think it will make them *enough* money (in terms of total dollars) to be worth their while.  They rightly point out that most people use cases, but what they are ignoring is that with their device sales figures in the hundreds of millions, a tiny percentage is equal to a huge number of people that are out of luck.  

I was a business major in college, so I'm pretty sure I do understand at least some basic concepts of business.

 

Gross margin on a product is great, but what about R&D costs, manufacturing set-up costs, packaging costs, and shipping costs?  What about the opportunity cost of wasting shelf space on a low-volume product?  What about the opportunity cost of wasting warehouse space on a low volume product?

 

No one disagrees that a dock is a high-margin item, and that margin helps to satisfy certain costs on a per-unit basis, but there are a lot of fixed costs and startup costs that must be satisfied before Apple can even start making docks in the first place.

 

You sound like a guy who declares that Apple "makes $450" on an iPhone because it only contains $200 in components.  Because designing, developing, manufacturing, and shipping those devices are totally free, amirite?

 

Schiller said they aren't going to make docks because they aren't highly used.  Yes, Jobs used to declare something had a limited market right before Apple introduced an item in said market, but we have yet to see a similar pattern develop from Schiller.  Until proven otherwise, I suggest you take Schiller at his word: these are not high volume products, and even the gross margin on a low-volume product doesn't make up for the fixed, startup, and opportunity costs that would arise from bringing such a product to market.

 

Deal with it.  Third parties will likely address this market opportunity.

post #26 of 35
Quote:
Originally Posted by smiffy31 View Post

I seem to remember some docks on Kickstarter that used the standard user cable and a clamping mechanism which allows the user to connect with a case. Maybe old age is finally catching up, or I should start a new Kickstarter project
 

 

Some third party needs to figure out how to make an adjustable dock that can account for various case thicknesses.  This is exactly why out of 10+ iPhone users I know, none use docks.

post #27 of 35
Hey Apple, I'm one of the many people who use an iPhone dock on my nightstand. I don't use (or want) a clock radio or speakers, just a dock.

And please note that your Lightning to 30-pin adaptor won't due the trick either...
post #28 of 35

Docks are played out.  Back in the PalmPilot days, docks were in.  Now, they are unecessarily cumbersome, and one more thing on my nightstand.  Just plug the thing in. 

 

#pass

post #29 of 35
Quote:
Originally Posted by Gazoobee View Post

I think it's really rude of Apple to not make a dock this year and especially to say as the explanation (paraphrased) "no one wants one." What they are really telling us that three just isn't enough MONEY in it for them to bother, which is a really a-holish thing to say or imply.
I also think there is a certain irony in releasing a phone that (supposedly) scratches so easily and at the same time force us all to lay the thing down on a desks/table/floor to charge the thing. This can only lead to more scratches than the device would otherwise have.

 

Your post makes no sense. Profit margins on accessories is huge, so clearly it makes sense financially for them to release a dock. It's ironic they're being bashed for this, because previously all the Apple bashing implied that Apple was changing the connector SO THEY CAN MAKE MORE MONEY from selling accessories. Apple has, for whatever reason, decided not to make a new dock. They like to cut out uneeded products whenever possible, that they don't believe a high enough percentage of people will use, or that 3rd parties can fill out. they've done it before with accessories. There will be 3rd party options soon, personally I've never purchased a dock for iPhone, nor have most of the iPhone owners I know. It forces you to not use a case, which is a major issue. 

post #30 of 35

I really hope they do end up coming out with a universal dock like they had for the earlier connector.  Although I do feel it needs to be cheaper.  I never got one for my or my wife's iphone 4 because they were rediculously expensive.  $60 for the dock was way too much.  I don't need the remote, just give me the universal dock.

 

As far as people not using them because they use cases, blame the case manufacturers on that one.  I bought my case from Switcheasy, and it came with two universal dock adapters (one black, one white) that would have allowed me to dock my phone with the case on in the universal dock if I had one.  There is no reason other case manufacturers couldn't do the same thing.

post #31 of 35
Quote:
Originally Posted by Slurpy View Post

 

Your post makes no sense. Profit margins on accessories is huge, so clearly it makes sense financially for them to release a dock. It's ironic they're being bashed for this, because previously all the Apple bashing implied that Apple was changing the connector SO THEY CAN MAKE MORE MONEY from selling accessories. Apple has, for whatever reason, decided not to make a new dock. They like to cut out uneeded products whenever possible, that they don't believe a high enough percentage of people will use, or that 3rd parties can fill out. they've done it before with accessories. There will be 3rd party options soon, personally I've never purchased a dock for iPhone, nor have most of the iPhone owners I know. It forces you to not use a case, which is a major issue. 

 

This just reads to me like you didn't read my post. 

post #32 of 35
Quote:
Originally Posted by Brewsta View Post

If it's a no-brainer, then why isn't Apple selling one?  Could it be they have actual sales data that suggests otherwise?

 

Remember, the plural of anecdote is not data.

 

Right, it is "anecdeets" 

post #33 of 35
Quote:
Originally Posted by bluefish86 View Post

 

Some third party needs to figure out how to make an adjustable dock that can account for various case thicknesses.  This is exactly why out of 10+ iPhone users I know, none use docks.

 

That, plus the fact that none of the Apple supplied docks that I saw ever supported landscape orientation, is why I haven't used one. I just use a stand instead, and plug it in using a regular cable.

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post #34 of 35

Well, I used Apple's dock on my previous iPhone and I was fine with it. I used it on my desk where I use my phone the most, for work. It gave my iPhone a semi-permanant spot, it charged my phone, and held the phone at an angle that I could see who was calling at a glance. I actually use a bluetooth ear piece so my iPhone stayed in the dock during calls. This also allowed me to see all my notifications while working at my desk, again, w/o needing to handle the phone. Prior to purchasing said dock, I did look at alternatives as Apple's dock seemed a bit pricey.  In the end, all of the docks I considered were actually cradles as they still required you to plug the phone in and none were as minimalist as Apple's dock. 

 

I'm actually surprised accessory makers don't have their websites littered with "coming soon" products given the demand for them (as all the old accessories are useless). I get there's a lot to work out with the new connector, but that never stopped sites offering accessories for "just" and even "before" released products. Right now I'm actually using an old Belkin TuneDock that was purchased for a second or third gen iPod. Ironically, this too was a discarded accessory after it became obsolete - it's kinda nice to be able to repurpose it, albeit temporary (hopefully).

post #35 of 35
Documentation bug. Happens all the time.

But yeah, it would be great to have a dock for the iPhone 5.

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