or Connect
AppleInsider › Forums › General › General Discussion › Publishing firm Future made $8 million in one year from Apple's Newsstand
New Posts  All Forums:Forum Nav:

Publishing firm Future made $8 million in one year from Apple's Newsstand

post #1 of 22
Thread Starter 
Future, a magazine publisher based in the UK, is planning on building out its existing digital distribution model, which has already garnered the company about $8 million over the past year.

It appears that Future's success in the digital realm is in great part thanks to Apple's iTunes Newsstand, the iOS app that allows users to purchase, organize and store digital publications all in one place.

Newsstand


According to PaidContent, Future, one of the first companies to adopt the service when it launched with iOS 5 in 2011, announced the rise in profits on Thursday at an interim trading update.

?Sales of digital editions on Apple devices have passed ?5 million ($8 million) in the period since the Apple Newsstand was launched in October 2011,? Future reported.

Among the magazines published by the firm are PC Gamer, popular tech serial T3 and Apple-centric MacLife, the hard copy versions of which have been in print for years. Before Newsstand's release, Future's digital presence was limited to web portals TechRadar, BikeRadar and GamesRadar.

?In March, we were at over 12 million (free) container app downloads, had five million people signed up for marketing messages, which is a lot, and way past half a million sales,? said Future CEO Mark Wood.

In order to leverage Newsstand, Future built FutureFolio, a specialized software suite which aids in the design of interactive magazines, which the company is now trying to license to competitors.

Future is not the first company to see significant gains after using Newsstand. Less than one month after the service launched, Cond? Nast reported a 268 percent surge in subscriptions while Popular Science + saw similar growth.
post #2 of 22

Imagine how much publishers could make if they all actually cared enough about digital books and magazines to put some effort into them.

Originally Posted by Marvin

The only thing more insecure than Android’s OS is its userbase.
Reply

Originally Posted by Marvin

The only thing more insecure than Android’s OS is its userbase.
Reply
post #3 of 22
Newsstand is one iOS feature I've never used. I mean, I've never even had some free magazine loaded in it to try it out. This article makes me think I'm not the norm.

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply
post #4 of 22

Love Newsstand. Subscribed to Sight & Sound (which very hard to find in my country) and American Cinematographer and saved half the money I would spend if I subscribe to print version.

Never have automatic download though.

post #5 of 22
Quote:
Originally Posted by SolipsismX View Post

Newsstand is one iOS feature I've never used. I mean, I've never even had some free magazine loaded in it to try it out. This article makes me think I'm not the norm.


I don't use newsstand either.  However, I have quite a few friends that use it and they love it.  I've checked it out on their iPads and I'm actually quite impressed with it.

post #6 of 22
Quote:
Originally Posted by SolipsismX View Post

Newsstand is one iOS feature I've never used. I mean, I've never even had some free magazine loaded in it to try it out. This article makes me think I'm not the norm.


Not really. I've almost never use it either. However, my girlfriend does read magazines with newstand often. But I still think that people still prefer normal magazine than reading it in an iPad.

post #7 of 22
Quote:
Originally Posted by sflocal View Post


I don't use newsstand either.  However, I have quite a few friends that use it and they love it.  I've checked it out on their iPads and I'm actually quite impressed with it.

Quote:
Originally Posted by rlowe View Post


Not really. I've almost never use it either. However, my girlfriend does read magazines with newstand often. But I still think that people still prefer normal magazine than reading it in an iPad.

Something I should have added to my original post. I've never once answered a question for an iPhone user about Newsstand. Not a single person has asked me about it ever; yet I have answered several about Passbook, Apple Maps, and several other new iPhone 5 features in the past week.

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply
post #8 of 22

Newsstand is definitely hampered by it's content. Some publishers have made great strides in using different media including video, pictures and audio to enhance what you would get with a paper version but sadly they seem in the minority.

 

Too many publications are lazy ports of the print version adding nothing or even losing some of the paper copy.

 

I hope that more publishers will catch on that this is a convenient media for some if executed well. Maybe more stories like this will help them see the potential.

 

As a regular long haul flyer, I find it convenient to download onto my iPad before a trip and imaginative use of the features afforded by an iPad over a paper copy can be a very good experience. I just wish more publishers catch on.

post #9 of 22
I also don't use it. Pity you can't drop the app in a folder. And strange it doesn't show up in Spotlight, are these 2 things working in iOS6?
I’d rather have a better product than a better price.
Reply
I’d rather have a better product than a better price.
Reply
post #10 of 22
Quote:
Originally Posted by PhilBoogie View Post

I also don't use it. Pity you can't drop the app in a folder. And strange it doesn't show up in Spotlight, are these 2 things working in iOS6?

I think it's because it's just a folder itself with some special attributes applied.

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply
post #11 of 22
Quote:
Originally Posted by Tallest Skil View Post

Imagine how much publishers could make if they all actually cared enough about digital books and magazines to put some effort into them.

 

I recently renewed my Mad (print) subscription for 3 years and they gave me free access to the digital version of the issues I have subscribed to on Newsstand. I think they did a very good job of porting the magazine to suit the iPad form factor. Articles are generally in one 'sheet', so you scroll down to read the full thing and you swipe to move to a different article.

They even magnify the 'drawn-out dramas' that are on the pages to get a better view, in addition to collecting all of them and displaying them at the end of the issue. The fold-in is excellent since it folds perfectly.

 

I was really impressed with it, given that I was just expecting a digital scan of each page. I think they did a great job. Of course, they seem to have 'interactive' and 'non-interactive' issues, so I may have read an interactive one, but it is refreshing to see they put some thought into it rather than simply offering scans.

post #12 of 22

Many of Future's digital editions are built specifically for and on the iPad - here's an overview of FutureFolio http://www.youtube.com/watch?v=ajgM9ZE0wGc

post #13 of 22
Quote:
Originally Posted by SolipsismX View Post

I think it's because it's just a folder itself with some special attributes applied.

 

I would greatly appreciate the ability to hide this app/icon/folder.

 

I have this great little thing called Notification Center if I need to know when I have new reading content...

Apple Products: So good that their ‘faulty' products outsell competitor’s faultless ones...
Reply
Apple Products: So good that their ‘faulty' products outsell competitor’s faultless ones...
Reply
post #14 of 22
Newsstand- does Apple own that word now like AppStore and iEverything? Just curious.

Could Amazon open up a Newsstand?
post #15 of 22
Quote:
Originally Posted by iSheldon View Post

Could Amazon open up a Newsstand?

 

If they lacked originality, most definitely.


Edited by GTR - 9/28/12 at 5:17am
Apple Products: So good that their ‘faulty' products outsell competitor’s faultless ones...
Reply
Apple Products: So good that their ‘faulty' products outsell competitor’s faultless ones...
Reply
post #16 of 22
Quote:
Originally Posted by SolipsismX View Post

Newsstand is one iOS feature I've never used. I mean, I've never even had some free magazine loaded in it to try it out. This article makes me think I'm not the norm.

You should check it out. Many look surprisingly good.
"Few things are harder to put up with than the annoyance of a good example" Mark Twain
"Just because something is deemed the law doesn't make it just" - SolipsismX
Reply
"Few things are harder to put up with than the annoyance of a good example" Mark Twain
"Just because something is deemed the law doesn't make it just" - SolipsismX
Reply
post #17 of 22
My comment on this that the 'Free' tag against things (be it an app or a magazine) in the App store is annoying when the item once downloaded only then reveals the price. What a time waster. Consumers want to know costs before wasting time downloading surely? The actual price of a product subscription should be made clear next to the icon.
From Apple ][ - to new Mac Pro I've used them all.
Long on AAPL so biased
Google Motto "You're not the customer. You're the product."
Reply
From Apple ][ - to new Mac Pro I've used them all.
Long on AAPL so biased
Google Motto "You're not the customer. You're the product."
Reply
post #18 of 22
Quote:
Originally Posted by dasanman69 View Post

You should check it out. Many look surprisingly good.

Sandman's wisdom has been dispensed wisely.

You should check it out.
Apple Products: So good that their ‘faulty' products outsell competitor’s faultless ones...
Reply
Apple Products: So good that their ‘faulty' products outsell competitor’s faultless ones...
Reply
post #19 of 22

Wow! This is a good news! Publishing company earned that much since they have cut cost in printing paper magazine! nice strategy!

post #20 of 22
Quote:
Originally Posted by fatusmiles View Post

Wow! This is a good news! Publishing company earned that much since they have cut cost in printing paper magazine! nice strategy!

Not correct. The headline is wrong. To say a company 'made $8 million' implies $8 million in profits. Future didn't make $8 M in profits. Now, 'made' is generally used to indicate profits rather than revenues, but colloquially, some people use it for revenues. But the article continues: "According to PaidContent, Future, one of the first companies to adopt the service when it launched with iOS 5 in 2011, announced the rise in profits on Thursday at an interim trading update." That is clearly incorrect. The article says nothing about profits. In fact, there's nothing in the article that tells you if they made any profits at all.

What the article says is that their REVENUES hit $8 M since last October. From that $8 M figure, you have to subtract all your costs to determine whether they made a profit or not.

I guess it's too much to expect journalists to have even a fourth grade understanding of business.
"I'm way over my head when it comes to technical issues like this"
Gatorguy 5/31/13
Reply
"I'm way over my head when it comes to technical issues like this"
Gatorguy 5/31/13
Reply
post #21 of 22
Quote:
Originally Posted by jragosta View Post

Not correct. The headline is wrong. To say a company 'made $8 million' implies $8 million in profits. Future didn't make $8 M in profits. Now, 'made' is generally used to indicate profits rather than revenues, but colloquially, some people use it for revenues. But the article continues: "According to PaidContent, Future, one of the first companies to adopt the service when it launched with iOS 5 in 2011, announced the rise in profits on Thursday at an interim trading update." That is clearly incorrect. The article says nothing about profits. In fact, there's nothing in the article that tells you if they made any profits at all.
What the article says is that their REVENUES hit $8 M since last October. From that $8 M figure, you have to subtract all your costs to determine whether they made a profit or not.
I guess it's too much to expect journalists to have even a fourth grade understanding of business.

There own business at that!
From Apple ][ - to new Mac Pro I've used them all.
Long on AAPL so biased
Google Motto "You're not the customer. You're the product."
Reply
From Apple ][ - to new Mac Pro I've used them all.
Long on AAPL so biased
Google Motto "You're not the customer. You're the product."
Reply
post #22 of 22
Quote:
Originally Posted by jragosta View Post


 The article says nothing about profits. In fact, there's nothing in the article that tells you if they made any profits at all.
What the article says is that their REVENUES hit $8 M since last October. From that $8 M figure, you have to subtract all your costs to determine whether they made a profit or not.
I guess it's too much to expect journalists to have even a fourth grade understanding of business.

 

Actually, I am also confused whether that $8M is the net or still the gross profit. But whatever it is. Paperless publishing is still good for our environment. :)

New Posts  All Forums:Forum Nav:
  Return Home
  Back to Forum: General Discussion
AppleInsider › Forums › General › General Discussion › Publishing firm Future made $8 million in one year from Apple's Newsstand