Originally Posted by jragosta
He said that it wasn't the best experience possible. Big deal. Nothing in computers is the best experience possible as long as someone can see a way to improve it. That's not an admission of failure.
You overlook the context of the letter -- it is in response to the media reporting that Apple failed. I would say he lied then, because Maps works great for me. I don't personally know anybody who has found issue with it, something you yourself have attested to in this forum. In fact this is one of the best Map Apps I have ever used. But the way you interpret his statement, he is neither lying, as all products can be always improved, nor appologizing, since no product is ever the best. So I say again: Cook publishing this tripe actually fuels Apple's competitors, and denigrates his employees, my opinion and many of those I have read in this forum, including yours. There is nothing wrong with Maps, but now that Apple has said there is, how can anyone argue against it? "Oh, Tim didn't really mean that, he was just trying to placate his idiot customers." Yeah that's so much better.
So lets parse out the rest then.
He then said: "While we're improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app." For all practical purposes he said to the general public and his competitors, try any of these apps which will work better than ours. It is THE premise of his opening paragraph -- "we fell short on this commitment [to deliver the best experience possible]". In this context, to suggest alternatives is to suggest they offer a better experience than Apple's own, which is most certainly not the case.
He ended the whole sorted affair by saying: "we will keep working non-stop until Maps lives up to the same incredibly high standard." By NAMING apps that may provide a better experience, he's re-affirming that Apple's world class app, which is substantially better than those others apps in many respects, is seemingly not as good as those apps and landing the final insult that the list of apps which users may find more useful includes maps.google.com which is one of the worst web app implementations I've ever seen.