While I've never used one, this phone actually does look like a nicely designed phone. The spot is mildly interesting EXCEPT:
- half of it is stolen from the "1984" commercial
- the other half is stolen from "Yellow Submarine"
- when they pour the yellow over the phone to give it color, it gives the impression that you must do something to the Nokia to give it color. It implies you're putting a color case on it, which obviously, you can also do with the iPhone5.
- while I understand that the beginning of the commercial is purposely "depressing" because it's about the iPhone5, it makes it seem like the entire commercial is going to be depressing and I don't think people will want to watch it.
- maybe different carriers have different colors, but on the AT&T site, the Lumia 900 is available only in black, white, pink and cyan. (Edit: OK, I see they're actually talking about the 920. Be nice if they mentioned the model #).
- aside from color, there's nothing in the spot about the Nokia. It's all about the iPhone.
- they show someone putting down what looks like several hundred dollars for the iPhone5, but they never tell you how much the Lumia is. From AT&T, with a 2-year contract, the Lumia 900 only $50, which is a good deal. Don't know how much the 920 will be, but if it's cheaper than the iPhone, they should have shown that.
The design of this phone actually reminds me of the first iPod-mini.
IMO, they didn't need to compare their phone to the iPhone5. They only needed to promote the merits of the phone on its own. It will definitely appeal to some people. I would have pushed the following: Beautiful design, fast 4G, large 4.3" display, 12 1/2 days of standby time, Carl Zeiss camera optics, Microsoft Office pre-loaded. Use it for fun...use it for business. Stand out from the crowd. And do it in four beautiful colors. Only $xx.xx. (Edit: That's assuming it has at least as good a spec as the 900).