Why is this shocking? It's been obvious for a while why everyone moved to massive phones: Samsung and other simply don't have the engineering and design expertise to fit high end components into a smaller body, while maintaining battery life. Creating large phones instead gave them a way out of the problem, while adding a bullet point to their marketing. In reality, the design decision was based on incompetence and inability to compete with a smaller body. I'd love to see anyone else fit the performance and battery life of the iPhone5 in the same shell, along with LTE etc.
I have thought this too but I do have to disagree in a way. I do feel that Apple is in a class of it's own when it comes to hardware aesthetics, but I don't believe that any other company can't also fit all of what Apple does in a small form factor. May not be as pretty or as small but can do a similar job I'm sure. I do however agree that they need the big batteries because of the problem that is Android and its poorly managed efficiency.