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Retailer purports to show 'iPad mini' in Wi-Fi, cellular models priced from 250-650 euros

post #1 of 197
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The internal inventory system of a German electronics retailer shows Apple's so-called "iPad mini" available in 16 different models, beginning at 250 euros and going as high as 650 euros.

Mini


The list of "iPad mini" models was reportedly captured from Media Markt, and was published on Sunday by Mobile Geeks. It shows an entry-level, Wi-Fi-only iPad mini model with 8 gigabytes of capacity available for 249 euros, which would be about $320 U.S.

However, the exchange rates for the rumored prices are likely not an indication of how much Apple's smaller iPad would cost in the U.S. For example, the iPad 2 sells for $399 in the U.S., and 399 euros overseas, while the new iPad with Retina display starts at $499 in the U.S., while it sells for 479 euros abroad.

The inventory list suggests that Apple plans to make its 7.85-inch iPad available in a large number of models to hit various price points. Beyond the entry-level model, the device is show in capacities of 16, 32, and 64 gigabytes, all with and without cellular connectivity.

At the high end, the iPad mini is rumored to cost 649 euros for a 64-gigabyte model with cellular data connectivity. Between the Wi-Fi-only and cellular models, there are also price point overlaps. For example, an 8-gigabyte iPad mini with cellular data costs the same as a 16-gigabyte iPad mini with Wi-Fi alone.

Apple is rumored to hold a media event to unveil its smaller, less expensive iPad on Oct. 23. If that date proves true, it's expected that invitations for the event would be sent out a week ahead on this Tuesday, Oct. 16.
post #2 of 197
Quote:
Originally Posted by AppleInsider View Post

However, the exchange rates for the rumored prices are likely not an indication of how much Apple's smaller iPad would cost in the U.S. For example, the iPad 2 sells for $399 in the U.S., and 399 euros overseas, while the new iPad with Retina display starts at $499 in the U.S., while it sells for 479 euros abroad.

 

VAT, which the Euros are so fond of, also affects their pricing.


Edited by John.B - 10/14/12 at 11:04am

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post #3 of 197
If this is true and it probably is, it's a stoke of unexpected genius and will catch apple's competitors utterly by surprise. Apple, since jobs, has eschewed the 'many model' concept.

Many people puzzled over how Apple could price the mini in the light of the touch, iphone and ipads.

This not only solves the pricing problem but in a stroke it lays out a challenge to the others who have made a living copying Apple's innovations, gives options to both savvy and naive users who are solely interested in price and probably most clever of all is the ability of Apple to actually test this new model of 'many models' in an object that is both new and not new.

iPads are established yet the mini is a new market. I see this as a calculated experiment by Apple that will more than likely determine their future strategy.
post #4 of 197

Competitors > Dip toe in water.

Apple > Cannonball 

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post #5 of 197
But but I thought it was going to be 8GB and wi-if only?1wink.gif
post #6 of 197

Apple can certainly do more with "worse" hardware, as has been shown countless times.

 

But can they do well enough to meet the needs, real and fanciful, of this market at $250 is the question.

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post #7 of 197

I'm surprised to see so many models. $249 is a great starting price - even if 8GB does fill up very fast.

post #8 of 197
Meaningless.

Some random retailer puts in some guesswork as a placeholder? Tells us nothing.
post #9 of 197
Quote:
Originally Posted by nagromme View Post

Meaningless.

Some random retailer puts in some guesswork as a placeholder? Tells us nothing.

Why would a retailer intentionally trash their database with meaningless allocated item numbers on pure speculation?

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post #10 of 197
8 hardware configurations, each in black or white.

Seems like a lot; we'll just have to wait and see.
post #11 of 197
Quote:
Originally Posted by HCrefugee View Post

8 hardware configurations, each in black or white.
Seems like a lot; we'll just have to wait and see.

16 GB, 32 GB, 64 GB, Verizon LTE, AT&T LTE, Sprint LTE, T-Mobile HSPA+, WiFi.

 

 


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post #12 of 197
Quote:
Originally Posted by mstone View Post

Competitors > Dip toe in water.

Apple > Cannonball 

If this at all accurate it looks more like Apple isn't yet certain on what the market is for an iPad Mini, which sounds very un-Apple-like on the surface. The consumer base price has already been established by other players, in the range of $200-250. Apple has the luxury of going higher of course, but perhaps it's not clear to Apple what buyers will be looking for and thus willing to spend, so toss 'em all out and see what sticks? Doesn't sound right to me personally.

 

I'll be a little surprised to see Apple offer this in so many variations, but Apple is certainly in the position of taking a minor risk on multiple builds. For less well-heeled companies it might be a major risk in building multiple variations (altho I suppose that's what Samsung's been doing on an even larger scale)

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post #13 of 197

An 8 GB iPad Mini?  I thought Apple was trying to get away from low capacity devices?

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post #14 of 197
Originally Posted by logandigges View Post
Verizon LTE, AT&T LTE, Sprint LTE, T-Mobile HSPA+, WiFi.

 

But they only need two models to fill all LTE bands.


Originally Posted by tylerk36 View Post
An 8 GB iPad Mini?  I thought Apple was trying to get away from low capacity devices?

 

They just want you to buy the regular iPad. lol.gif

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post #15 of 197

I'm not convinced 8GB will cut it for many people (even the iPod Nano is 16GB). Particularly if they market it for playing videos - though perhaps if they focus on not-too-enhanced eBooks it would work ok?

 

The pricing is interesting. I'm going to presume the Euro-US$ conversion is 1:1.... I think the $250 start point makes sense.... but it's a BIG assumption

 


At 16GB:

- iPod Touch 4th Gen is $199, 

- iPad Mini is $349

- iPad 2nd Gen is $399

 

At 32GB without cellular:

- iPod Touch is $299

- iPad Mini is $449 (note non retina display)

- iPad is $600

 

At 64GB with cellular:

- iPod Touch doesn't do cellular ($399 without).

- iPhone outright ... perceived $399, but really about $900?? (consumers don't realise the price due to contracts in US)

- iPad Mini is $649

- iPad is $829

 

It would seem to position well - though the number of models makes comparison difficult.

edit: certainly room in their positioning to dump the 8GB and make everything else $50 cheaper... but there may not be profit in that!?

post #16 of 197
$250 for 8GB and wi-if only? Better be retina.
post #17 of 197
Originally Posted by Rogifan View Post
$250 for 8GB and wi-if only? Better be retina.

 

Keep dreaming.

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post #18 of 197

Starting at $249 (which is what it will now be in the US)?! Genius.

 

I feel very badly for the Androiders all of whom must be starting to have fits right about now...... can't wait to see Bezo's official reaction when he gets the news. lol.gif

post #19 of 197
Quote:
Originally Posted by Rogifan View Post

$250 for 8GB and wi-if only? Better be retina.

After doing some research this morning on the IGZO technology, I think this is what we will see deployed here. Sharp was demoing some 217 ppi in Berlin.

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post #20 of 197
Quote:
Originally Posted by tylerk36 View Post

An 8 GB iPad Mini?  I thought Apple was trying to get away from low capacity devices?

Offering up a non-expandable 8GB model to show they can compete with Google and Amazon even on price, but planning around most buyers paying a good premium for increasing storage to something more reasonable? A $100 upcharge for a relatively inexpensive component cost on another 8GB of storage is where the money is. Competitors are getting what, $50 or so for the same bump?

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post #21 of 197
Quote:
Originally Posted by Gatorguy View Post
... but perhaps it's not clear to Apple what buyers will be looking for and thus willing to spend, so toss 'em all out and see what sticks? 

Nonsense. There'll be millions like me who'll happily plonk down $649 for the 64GB/wireless version.

 

And similarly for every price point in-between.

 

And people like you will be proved wrong yet again.

 

 

 

-------------------------------------

PS: GO Felix Baumgartner! Amazing!!

post #22 of 197

FWIW, I can see offering only 16GB and 32GB storage capacities. Eight GB is a little too little, even with iCloud, and 64GB in a Mini model might be overkill for most. The cellular/Wifi and black/white options are givens. It might be tricky for Apple to test different storage options, find some don't sell well, and then drop them later.

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post #23 of 197
Quote:
Originally Posted by anantksundaram View Post

Nonsense. There'll be millions like me who'll happily plonk down $649 for the 64GB/wireless version. . . 

And people like you will be proved wrong yet again.

 

 

 

-------------------------------------

PS: GO Felix Baumgartner! Amazing!!

Then there's no need for the 32GB version?


Edited by Gatorguy - 10/14/12 at 12:02pm
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post #24 of 197
Quote:
Originally Posted by Tallest Skil View Post

Keep dreaming.
Well then I suspect major fail. Right now you can get a 16GB Nexus 7 for $249. How is Apple going to sell 8GB for the same price? That its 40% bigger? Who said they wanted it 40% bigger? I thought the whole point of these smaller tablets was portability; to fit in a jacket pocket; to hold comfortably with one hand, etc.
post #25 of 197
Quote:
Originally Posted by Rogifan View Post


Well then I suspect major fail. Right now you can get a 16GB Nexus 7 for $249. How is Apple going to sell 8GB for the same price? That its 40% bigger? Who said they wanted it 40% bigger? I thought the whole point of these smaller tablets was portability; to fit in a jacket pocket; to hold comfortably with one hand, etc.

$50 is a minor premium for Apple quality.

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post #26 of 197
Quote:
Originally Posted by anantksundaram View Post

Starting at $249 (which is what it will now be in the US)?! Genius.

I feel very badly for the Androiders all of whom must be starting to have fits right about now...... can't wait to see Bezo's official reaction when he gets the news. lol.gif
Not genius if its only 8GB. The Nexus is $249 for 16GB.
post #27 of 197
Quote:
Originally Posted by Gatorguy View Post

$50 is a minor premium for Apple quality.
But 8 GB is nothing. Especially when we're talking books, especially textbooks which can be rather large. I'd rather they start out at 16GB. But I guess they really felt they needed something to hit that $249 price point.
post #28 of 197
Quote:
Originally Posted by Rogifan View Post

Not genius if its only 8GB. The Nexus is $249 for 16GB.

Clearly, Apple has lost their mind 1rolleyes.gif

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post #29 of 197
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Originally Posted by Rogifan View Post


Not genius if its only 8GB. The Nexus is $249 for 16GB.

Google is dropping the 16GB version, replacing it with a 32GB for the rumored price (supposedly confirmed) of $260 US or 200 Euros. The inventory change should happen in the next week or so according to multiple sources. Is that due to Apple's iPad-Mini? Probably IMO.

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post #30 of 197
Quote:
Originally Posted by Gatorguy View Post

Offering up a non-expandable 8GB model to show they can compete with Google and Amazon even on price, but planning around most buyers paying a good premium for increasing storage to something more reasonable? A $100 upcharge for a relatively inexpensive component cost on another 8GB of storage is where the money is. Competitors are getting what, $50 or so for the same bump?

I previously thought it would not be practical to offer an 8GB model, but your points make sense.

 

It is at once symbolic with regard to competitors' pricing structures and also pragmatic with respect to its appeal to those for whom even an additional $50 could influence a buying decision out of Apple's favor, or who have other devices where photos and music live, or who will primarily use it as a lightweight eReader, Apple TV remote, etc., or any combination of the above. It's interesting how some of Apple's products can live in their ecosystem as standalone devices or as accessories to other Apple devices. 

 

Your last point really brings home how Apple can "magically" turn a potential 0% margin into an actual 50% margin.

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post #31 of 197
Quote:
Originally Posted by mstone View Post

Clearly, Apple has lost their mind 1rolleyes.gif
Yes, if they're going the 8GB route just to match some price point. iPod Nano is 16GB, touch is 32GB OR 64GB. Offering an iPad with only 8GB makes no sense. I understand the "premium" for Apple quality/user experience/ecosystem, etc. But 8GB fills up fast. Textbooks and especially magazines take up a lot of space.
post #32 of 197
Quote:
Originally Posted by Rogifan View Post


Yes, if they're going the 8GB route just to match some price point. iPod Nano is 16GB, touch is 32GB OR 64GB. Offering an iPad with only 8GB makes no sense. I understand the "premium" for Apple quality/user experience/ecosystem, etc. But 8GB fills up fast. Textbooks and especially magazines take up a lot of space.

 

It makes sense in so far as it gets them a headline price below $300. But as usual with Apple, the  base model is the one they don't want you to buy because it has the lowest margin. Higher capacity and cellular models is where they'll make their serious margin.

 

I do think 8GB will make for a bad experience though for reasons you suggest. You lose around 1GB for the OS leaving 7GB for all your apps and content. Not enough with retina-bundled apps using a lot more space now for all iOS users.

post #33 of 197
Quote:
Originally Posted by Gatorguy View Post

Google is dropping the 16GB version, replacing it with a 32GB for the rumored price (supposedly confirmed) of $260 US or 200 Euros. The inventory change should happen in the next week or so according to multiple sources. Is that due to Apple's iPad-Mini? Probably IMO.

Assuming they were just breaking even before, does that mean Google will lose about $40 per device just to be competitive with a device that hasn't yet shipped? The answer seems to be yes. So sad, so desperate.

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post #34 of 197
I hope Apple doesn't plan on pricing a tablet with a 7.85" screen , 1024x768 resolution, 8GB flash storage and A5 SoC for ~$300.

That's just insulting, especially when you consider the A5 is two years old and doesn't compare very well (hardware wise) to the Nexus 7.

At least they could include 16GBs storage, instead of charging an additional $100, since Apple incurs less than a tenth of that for the whole of 16GBs flash storage.

Of course, it appears that the German retailer will be charging the equivalent of ~$320 US (for 8GBs) and ~$450 US (for 16GBs).

You might as well pay an additional $100 to get a full-blown iPad with a larger screen, twice the screen resolution, 16GBs flash storage and A5X SoC.

If the prices in the above report are true, I really wonder how Apple is going to spin this, outside of the pushing the App Store and a camera.

And how such a spin will sell the reported 10 million units that are supposedly being made for this quarter.
Edited by nonimus - 10/14/12 at 12:31pm
post #35 of 197
Quote:
Originally Posted by Carthusia View Post

Assuming they were just breaking even before, does that mean Google will lose about $40 per device just to be competitive with a device that hasn't yet shipped? The answer seems to be yes. So sad, so desperate.

I don't think anyone outside of the manufacturer (except perhaps those SEP holders basing royalties on device BOM's) know the current build cost of most of these tablets.

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post #36 of 197
Quote:
Originally Posted by Gatorguy View Post

Google is dropping the 16GB version, replacing it with a 32GB for the rumored price (supposedly confirmed) of $260 US or 200 Euros. The inventory change should happen in the next week or so according to multiple sources. Is that due to Apple's iPad-Mini? Probably IMO.
Well then that makes 8G even more stupid. And if Apple is going to position this device as more of a consumption device or book reader how much premium can they really get? The Nexus 7 has received great reviews. I'm sure for reading books or watching video it's an entirely competent device. You could probably say the same thing about the Fire HD if Amazon got rid of the annoying ads. If you can get 32GB for the same price as Apple is charging for 8GB what draws you Apple, unless you're already heavily invested in the ecosystem?

I think Apple can command a premium if the product is superior. But none of the rumors so far provide any indication on what will be superior, other than it being implied if it's an Apple product it will just be better.
post #37 of 197
Originally Posted by nonimus View Post
I hope Apple doesn't plan on pricing a tablet with a 7.85" screen , 1024x768 resolution, 8GB flash storage and A5 SoC for ~$300.
That's just insulting…

 

But a smaller device with only twice the storage isn't?


You might as well pay an additional $100 to get a full-blown iPad with a larger screen, twice the screen resolution, 16GBs flash storage and A5X SoC.

 

But that doesn't fit in a "pocket".

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post #38 of 197
Quote:
Originally Posted by GregAlexander View Post

I'm not convinced 8GB will cut it for many people (even the iPod Nano is 16GB). Particularly if they market it for playing videos - though perhaps if they focus on not-too-enhanced eBooks it would work ok?

But there's one thing to consider, and that's that even if they do market it as a video player many would regard the mini as a useful thing to have for everything else and not playing back media.  If surfing and reading are good it's still a winner at 8GB.

 

Plus, you don't need to keep much on there, just what you might want to watch on the subway this week, then trash as soon as watched.  That's what I've been doing on my 8G iPod Touch for years.  It doesn't hold the whole of the videos, podcasts and music in my iTunes library, just stuff for the week or two.  Not for full length HD, but when you convert for the quality of a small player the mp4s are pretty small.  And normal books don't take up much.

post #39 of 197
Quote:
Originally Posted by Rogifan View Post

Yes, if they're going the 8GB route just to match some price point. iPod Nano is 16GB, touch is 32GB OR 64GB. Offering an iPad with only 8GB makes no sense. I understand the "premium" for Apple quality/user experience/ecosystem, etc. But 8GB fills up fast. Textbooks and especially magazines take up a lot of space.

Even though I always buy the highest capacity, I have never used it. In fact for real world usage, I could probably get by just fine with 8GB as I plan to take it on my daily commute where I would really only need space for one book. I listen to internet radio almost exclusively so no storage required. The other thing I plan to use it for is maps which again takes up no space. The point is that Apple is offering you a model no matter what your usage pattern might be. Comparing it to Nexus price only needs to be in the neighborhood because of the apparent anticipated market penetration by releasing so many models, you will hard pressed to even see a Nexus in the wild. People are going to flock to this device. I predict it out sells regular iPads within the first year.

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post #40 of 197
Quote:
Originally Posted by eksodos View Post

It makes sense in so far as it gets them a headline price below $300. But as usual with Apple, the  base model is the one they don't want you to buy because it has the lowest margin. Higher capacity and cellular models is where they'll make their serious margin.

I do think 8GB will make for a bad experience though for reasons you suggest. You lose around 1GB for the OS leaving 7GB for all your apps and content. Not enough with retina-bundled apps using a lot more space now for all iOS users.
I wish Jony Ive could get in front of the bean counters and/or marketing guys and strangle them. Offering an 8GB model just so the first price you see on a website is $249 is ridiculous. How the hell does Phil Schiller spin that?
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