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Apple hires Amazon executive to head its Siri search team

post #1 of 31
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Apple has hired William Stasior, a former Amazon executive and "prominent search technologist," who will now run its Siri personal assistant division.

Citing sources familiar with the hiring, Kara Swisher of AllThingsD reported on Monday that Stasior will be in charge of Siri, and the hiring could hint that Apple is planning to make a bigger push into the search business. The current market leader, Google, is a fierce rival of Apple's, so much so that Apple opted to ditch Google Maps for its own mapping solution with iOS 6.

Swisher said that Apple "could eventually remove" Google as a search option on iOS devices. Currently, Google is the default search choice on the iPhone and iPad.

Stasior
William Stasior, via stasior.com.


Earlier this month, one report revealed that late Apple co-founder Steve Jobs considered removing Google search from iOS in response to Google's entrance into the smartphone market with its Android operating system. However, Jobs and the company ultimately decided against removing Google, as they felt it would upset users too greatly.

Apple's own in-house search technology team will presumably get a boost from the presence of Stasior, who has been in charge of Amazon's A9 search technology. He was also formerly an executive at the search engine AltaVista.

Apple is also adding to its Siri team after losing some key personnel from the team it acquired when it purchased the voice-driven technology. Dag Kittlaus, co-founder and CEO of Siri, left Apple after the iPhone 4S launch last October, while Adam Cheyer, who also co-founded Siri, left Apple recently, according to Swisher.
post #2 of 31
AltaVista?

Talk about motivation in beating Google at Search;-)
post #3 of 31
Dear Kara Swisher: Did you study idle speculation in journalism school? KEEP YOUR COMMENTARY OUT OF IT. You don't know jack about what Apple is or is not doing.

EDIT: I was referring to this comment:
Quote:
Swisher said that Apple "could eventually remove" Google as a search option on iOS devices.

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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"Apple should pull the plug on the iPhone."

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post #4 of 31
Oh no, the Searchgate is coming along with iOS7 :-)
post #5 of 31

I'm thinking his relevance might be more associated with how siri searches for answers... and the backend technologies required to make sure when someone something, siri is better equipped in searching, processing, and handling the end result.

post #6 of 31

Siri could definitely use some help.

 

I hear: "Would you like me to search the web for...whatever it is I asked", way too often.

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post #7 of 31

Very impressive credentials this guy has. Nice to see Apple adding these kinds of people to its team. 

post #8 of 31
So who does this guy report to? Maybe Scott Forstall will have more time to focus on maps. 1cool.gif
post #9 of 31
Originally Posted by Rogifan View Post
Maybe Scott Forstall will have more time to focus on maps.

 

I'd rather he leave that to the people responsible for Maps.

Originally posted by Marvin

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Originally posted by Marvin

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post #10 of 31
Imagine search results without pay-for-placement spam results at the top.
Imagine just getting the right answer instead of 12,448,618 useless links in 0.028 seconds.

Sounds good to me.

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post #11 of 31
Quote:
Originally Posted by SockRolid View Post

Imagine search results without pay-for-placement spam results at the top.
Imagine just getting the right answer instead of 12,448,618 useless links in 0.028 seconds.
Sounds good to me.

It would nice if it could also check for validity somehow. Too many searches bring up totally false information that many folks assume is correct just because it is on the Internet ... Such as thousands of posts stating you can run a car engine with hydrogen generated from water electrolysis using the same car's battery!
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Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
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post #12 of 31

At most Apple can do is remove Google search from being the default option. That's it. They can't remove Google search as one of the options, it's just going to invite lawsuits that Apple likely can't win.

 

I still do not use Siri 99% of the time, just not consistent enough for my taste. They've to improve Siri A LOT for me to give up using the apps themselves or Safari.

post #13 of 31
Quote:
Originally Posted by SockRolid View Post

Imagine search results without pay-for-placement spam results at the top.
Imagine just getting the right answer instead of 12,448,618 useless links in 0.028 seconds.
Sounds good to me.

You mustn't know how to do a search, my results are between the first three 99% of the time.
post #14 of 31
Originally Posted by ClemyNX View Post
You mustn't know how to do a search, my results are between the first three 99% of the time.

 

Turn off ""personal" results" (inner pair of quotation marks mine). The first fifty results then become YouTube videos. Put "-youtube" in the search. Now the top results are dozens of pages from the same website, pushing variety out of the picture.

 

I even use Bing now. Never gonna use Google to search again, given that nonsense.

Originally posted by Marvin

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Originally posted by Marvin

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post #15 of 31
This is a disaster. A9 is one of the suckliest search algorithms in the world. Has anyone ever tried searching on Amazon? It's the pits. Why is Tim Cook screwing up so much???
Edited by JCC - 10/16/12 at 8:14am
post #16 of 31

MOTHER OF GOD.

 

They hired Lt. Commander Eddington. 

post #17 of 31
Quote:
Originally Posted by Tallest Skil View Post

I'd rather he leave that to the people responsible for Maps.
Well the maps unit reports up through him so ultimately he's responsible.
post #18 of 31
Quote:
Originally Posted by Rogifan View Post

Well the maps unit reports up through him so ultimately he's responsible.

"Up through him"? What does that mean? Doesn't seem to mean he's ultimately responsible. Like I said, try to get more sleep at night. Maybe nappies during the day.
post #19 of 31
Originally Posted by Rogifan View Post
Well the maps unit reports up through him so ultimately he's responsible.

 

He's responsible in the same way that the President is responsible for US citizens. 

 

The Maps team is the Maps team because they're best at Maps. Forstall is where he is because he's the best at what he is doing.

 

I don't expect the President fly to Paris and paint over anti-French graffiti spraypainted by an American citizen, and I don't expect Forstall to go code for the Maps team when he's very probably better served where he is.

Originally posted by Marvin

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Originally posted by Marvin

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post #20 of 31
Quote:
Originally Posted by Rogifan View Post

So who does this guy report to? Maybe Scott Forstall will have more time to focus on maps. 1cool.gif

Scott's job is to promise the moon and stars and let other's figure out how to match the capabilities to the expectations...

"That (the) world is moving so quickly that iOS is already amongst the older mobile operating systems in active development today." — The Verge
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"That (the) world is moving so quickly that iOS is already amongst the older mobile operating systems in active development today." — The Verge
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post #21 of 31
Quote:
Originally Posted by digitalclips View Post


It would nice if it could also check for validity somehow. Too many searches bring up totally false information that many folks assume is correct just because it is on the Internet ... Such as thousands of posts stating you can run a car engine with hydrogen generated from water electrolysis using the same car's battery!

OMG!!! Are you saying I can't?!!!!

"That (the) world is moving so quickly that iOS is already amongst the older mobile operating systems in active development today." — The Verge
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"That (the) world is moving so quickly that iOS is already amongst the older mobile operating systems in active development today." — The Verge
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post #22 of 31
Quote:
Originally Posted by Tallest Skil View Post

 

Turn off ""personal" results" (inner pair of quotation marks mine). The first fifty results then become YouTube videos. Put "-youtube" in the search. Now the top results are dozens of pages from the same website, pushing variety out of the picture.

 

I even use Bing now. Never gonna use Google to search again, given that nonsense.

 

Try out http://www.bingiton.com

 

It brings up the results of a google and Bing search side-by-side. After a few searches you get a drift of the differences between brand B and brand G.

"That (the) world is moving so quickly that iOS is already amongst the older mobile operating systems in active development today." — The Verge
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"That (the) world is moving so quickly that iOS is already amongst the older mobile operating systems in active development today." — The Verge
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post #23 of 31
Quote:
Originally Posted by Macky the Macky View Post

Try out http://www.bingiton.com

It brings up the results of a google and Bing search side-by-side. After a few searches you get a drift of the differences between brand B and brand G.

Hmm, my Safari defaults to http://www.bing.com/. A pity, wanted to try it out.
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post #24 of 31
Quote:
Originally Posted by drobforever View Post

At most Apple can do is remove Google search from being the default option. That's it. They can't remove Google search as one of the options, it's just going to invite lawsuits that Apple likely can't win.

While I agree that it's unlikely that Apple would completely remove the Google search option, the rest of your post doesn't make any sense.

What grounds would there be for anyone to sue Apple for eliminating the Google search option? Apple is free to add or remove any features they wish. But please feel free to show exactly what grounds anyone would have to file a lawsuit - much less win one.
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"I'm way over my head when it comes to technical issues like this"
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post #25 of 31
Quote:
Originally Posted by Tallest Skil View Post

 

Turn off ""personal" results" (inner pair of quotation marks mine). The first fifty results then become YouTube videos. Put "-youtube" in the search. Now the top results are dozens of pages from the same website, pushing variety out of the picture.

 

I even use Bing now. Never gonna use Google to search again, given that nonsense.

Why would you want to turn off "personal results"? Just curious.

 

EDIT: My wife did a search last night after finding a tick on our dog. I just compared the results of "How do I remove a tick" doing a Google search and a Bing search. I've no idea what your complaint is about TS. It must be about shopping perhaps? If so I'd think I'd rather prefer "personal results".


Edited by Gatorguy - 10/16/12 at 6:32am
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post #26 of 31
Originally Posted by Gatorguy View Post
Why would you want to turn off "personal results"? Just curious.

 

I want the best answer. I don't want a paid placement answer. I don't want an answer they think that I want to see. I tell them what I want to see, every time. 

Originally posted by Marvin

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Originally posted by Marvin

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post #27 of 31
Quote:
Originally Posted by Tallest Skil View Post

 

I want the best answer. I don't want a paid placement answer. I don't want an answer they think that I want to see. I tell them what I want to see, every time. 

The best answer wouldn't oft-times be the one that aligns with your previous search history? I suppose if you're specific enough the first time or don't mind doing another search with more information to get the results you really expect then "personal results" is an unneeded shortcut. Personally I don't see the issue. For example most AI members visit AI because they're interested in Apple and it's products, "personal results" so to speak. Most have no interest in visiting an Android site so including Android forums in search results isn't what they want. I suspect you're in that same group for the most part, correct? In that case the "best" answer, as in most honest or least-biased, may not be the one you really wanted. Now if "best" instead means most appropriate results based on your interests...


Edited by Gatorguy - 10/16/12 at 7:36am
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post #28 of 31
Originally Posted by Gatorguy View Post
The best answer wouldn't oft-times be the one that aligns with your previous search history?

 

Eh, you'd think so, but I have that off. History, that is. So Google is either lying to me about having my history off, which makes me not want to do business with them, or they're tracking where I go with their cancerous click tracker ad services on every website, which I have blocked with extensions, so they're bypassing them, which makes me not want to do business with them, or they're getting my "personal results" based on other users in the same area as me, which has always reported itself incorrectly, and I'm unable to change it, which makes me not want to do business with them.


Bing gives me cleaner, better results. I've moved for good, and not just because of inaccurate search (which I only could have discovered after a move).

Originally posted by Marvin

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Originally posted by Marvin

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post #29 of 31
Quote:
Originally Posted by Gatorguy View Post

Why would you want to turn off "personal results"? Just curious.

 

EDIT: My wife did a search last night after finding a tick on our dog. I just compared the results of "How do I remove a tick" doing a Google search and a Bing search. I've no idea what your complaint is about TS. It must be about shopping perhaps? If so I'd think I'd rather prefer "personal results".

 

Quote:
Originally Posted by Tallest Skil View Post

 

I want the best answer. I don't want a paid placement answer. I don't want an answer they think that I want to see. I tell them what I want to see, every time. 

 

Quote:
Originally Posted by Gatorguy View Post

The best answer wouldn't oft-times be the one that aligns with your previous search history? I suppose if you're specific enough the first time or don't mind doing another search with more information to get the results you really expect then "personal results" is an unneeded shortcut. Personally I don't see the issue. For example most AI members visit AI because they're interested in Apple and it's products, "personal results" so to speak. Most have no interest in visiting an Android site so including Android forums in search results isn't what they want. I suspect you're in that same group for the most part, correct? In that case the "best" answer, as in most honest or least-biased, may not be the one you really wanted. Now if "best" instead means most appropriate results based on your interests...


Beyond the paid placements and prioritization of  Google properties, if you want to live inside the "filter bubble effect" and start to get trapped in your own set of perceptions,  let Google be your guide.  No thanks for me - I now use  Duckduckgo about 60-70% of the time: https://duckduckgo.com/about

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post #30 of 31

DuckDuckGo is a fine option for a lot of searches, and they have a good following apparently. It very obviously doesn't offer some of the features Google does, but it doesn't make the money they do to afford them either. If you know you can find what you want with DDG then why not try it? For me I haven't had issues with Google Search and never found DDG to return more appropriate results for the few searches I tested them with. To the contrary it took longer to get what I wanted in some cases. For certain other searches they can't be used at all. DuckDuckGo is also much less forgiving when any search terms are misspelled and honestly requires more thought/planning to find what I intended. 

 

I guess what I'm trying to say is I haven't seen any reason to waste time with multiple search engines if I've found one like Google's that nearly always give me the results I need.

 

Just for giggles try a simple search on both:

"How many countries are covered by Apple maps". You might see what I mean.

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post #31 of 31

Any thoughts on the implications of Facebook's new Graph search?
 

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