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Microsoft airs first Surface ad as part of $1B Windows 8 marketing campaign - Page 4

post #121 of 144

You asked for it.

 

http://postimage.org/image/krrn9qrhz/

post #122 of 144
Quote:
Originally Posted by Napoleon_PhoneApart View Post

It has a keyboard cum cover?!

 

I ain't touching it without latex gloves.

 

Quote:
Originally Posted by mstone View Post

Please somebody tell me what the hell is a keyboard-cum-cover? I Googled it but still no luck. How someone can propose this as reasonable marketing strategy or brand name choice is beyond idiotic. Ok, I'm imagining a marketing meeting (I've been in plenty) and someones says  "I've got it!" 'Cum Cover' that's the ticket! Didn't any eyes roll back into their heads?

 

Quote:
Originally Posted by mstone View Post

Summa cum laude I get, not this Freudian slip. It is not just this author it is all over the net going back to July. They fixed the misnomer 'Metro' They should have fixed this too.

 

I think you people need to learn some English. "Cum" basically means something that can take on two roles. For example, a singer-cum-actress is someone who can sing and act. It's a real word. Look it up.

post #123 of 144

Sunday not Monday

 

For anyone that checked out AMC's Walking Dead premier you would have seen Windows 8 commercials.

post #124 of 144
Quote:
Originally Posted by AnalogJack View Post

You asked for it.

http://postimage.org/image/krrn9qrhz/

There is something very creepy about that girl. With everything going on in that video she instantly reminded me of the girl from Orphan.

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post #125 of 144
Coming from Microsoft, this isn't a bad commercial. The school girls are really creepy though. It seems like MS is trying to make the keyboard cover a unique idea, and it actually is not bad. Except it can only be used when the tablet is sitting on a table. You really cannot use the tablet, with the keyboard and the "kickstand" on your lap. So, it's the world's most portable desktop device.
post #126 of 144
Quote:
Originally Posted by JeffDM View Post

The problem I see with Windows 8 is so many controls are hidden unless you have the cursor in the right place, this gets old quickly. Also, it's designed to be a tablet & touch-centric OS first that has such a poorly designed fallback mode for mouse and keyboard based computers, I don't know why they bothered to offer a desktop version of the OS. The new UI seriously gimps any large screened computer to a setup that's appropriate for a 10" screen at most.

 

Yeah, but OS X is doing the same thing. Hidden controls are a bit frustrating at first. I had a friend use my iMac which has the magic pad. He could not get the scroll arrows to un-hide when moving the cursor to the edge. I thought it is a bit odd too. It will only pop up when you use the two finger scroll, but not if you move the cursor to the edge. Now if you turn off the magic pad and use your mouse, the scroll marker re-appears. I guess at least that's helpful. But a little confusing to a new user.

Also when using Mission Control, It took me a few days to learn how to get a new desktop opened. I accidentally  moved my mouse to the right upper corner and the new desktop tab appeared. I guess it just seems strange at first to have features hidden. It reminds me of the easter eggs hidden in apps a decade ago.

post #127 of 144
Quote:
Originally Posted by Andysol View Post


I don't understand the trackpad on it- weird.
But typing on my iPad now..... Sucks. A keyboard cover if it worked well, would be very nice. Not gonna get a surface, but I'd love for apple to do it.

There are many keyboard alternatives out there (non any good?), but I am surprised no-one has brought out a magnetic bluetooth cover keyboard for the Mac yet. Not sure how you'd make the pad stay upright, but... 

post #128 of 144
Walking right into the '8' inch...iPad door. Blam. It's just going to saw the legs off this and kindle...and fandroid wannabees.

And then a very 'tasty' iPad 4 launch post Christmas?

*shrugs.

Apple's juggernaut shows no sign of abating.

Lemon Bon Bon.

You know, for a company that specializes in the video-graphics market, you'd think that they would offer top-of-the-line GPUs...

 

WITH THE NEW MAC PRO THEY FINALLY DID!  (But you bend over for it.)

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You know, for a company that specializes in the video-graphics market, you'd think that they would offer top-of-the-line GPUs...

 

WITH THE NEW MAC PRO THEY FINALLY DID!  (But you bend over for it.)

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post #129 of 144
Quote:
Originally Posted by Andysol View Post

MS at least brings fresh ideas instead of Samsung who copies everything

You mean fresh ideas like all the second screen stuff they copies off iOS and AirPlay

A non tech's thoughts on Apple stuff 

(She's family so I'm a little biased)

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A non tech's thoughts on Apple stuff 

(She's family so I'm a little biased)

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post #130 of 144
Quote:
Originally Posted by JeffDM View Post

I wonder if Tupperware made any ads that only showed people burping the plastic ware, it's about that silly.

Actually I believe they did. But at that time it was a unique feature. MS keyboard is a copy of several done for iPads since version one.

A non tech's thoughts on Apple stuff 

(She's family so I'm a little biased)

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A non tech's thoughts on Apple stuff 

(She's family so I'm a little biased)

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post #131 of 144

Spot on!

post #132 of 144

Key issue for me. I was hoping the Surface commercial would tell me something it does that would make me interested in checking it out. The ad does not do it. Any object could have been used in this commercial and nothing would have changed (and probably was "any object" because these were plastic props with no functionality -- much like the real Surface?). 

post #133 of 144
Quote:
Originally Posted by charlituna View Post


You mean fresh ideas like all the second screen stuff they copies off iOS and AirPlay

No- like second screen stuff in gaming.  That's pretty awesome- you have to admit.  I don't game at all, so it doesnt appeal to me in the slightest, but I can give credit where it's due.

 

And their ideas for second screen absolutely surpass what Apple is doing with theirs.  How it turns out, we'll see, but just to hate before anyone even puts their hands on something is pretty childish and one-sided.

 

 


Quote:
Originally Posted by charlituna View Post


MS keyboard is a copy of several done for iPads since version one.

No- it's not a copy of several done for iPads.  iPad ones are bluetooth and require batteries.  This is fully integrated.  That's not the same at all.

 

Even if the Surface is the best tablet with the best reviews, I'm still not buying one- but I can appreciate it.

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2012 27" iMac i7, 2010 27" iMac i7, 2011 Mac Mini i5
iPad Air, iPad Mini Retina, (2) iPhone 5S, iPod Touch 5
Time Capsule 5, (3) AirPort Express 2, (2) Apple TV 3

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post #134 of 144
Quote:
Originally Posted by Andysol View Post

No- like second screen stuff in gaming.  That's pretty awesome- you have to admit.  

Yeah, when Apple showed it months before Microsoft created theirs. same with the video tricks.

A non tech's thoughts on Apple stuff 

(She's family so I'm a little biased)

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A non tech's thoughts on Apple stuff 

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post #135 of 144
Quote:
Originally Posted by JeffDM View Post


Yep. Mice since Windows 1.0, I think. Then there's UltimateTV. They did network cards and keyboards. Zune. Plus that obscure XBox that nobody ever heard of and nobody ever played.

Definitely not their first foray, but they aren't really a hardware company either.

 

I believe Microsoft mice are basically a deal with Logitech, although I know they had a hardware team starting in the late 90's that directed mouse and keyboard design. Can't say on the rest of it, but I would imagine MS mostly directed and specified. I'm sure they do much of the software in the hardware they produce, but it seems very unlikely that they would be involved deeply in all aspects of the design and engineering (other than SW engineering,) like Apple is.

post #136 of 144
Quote:
Originally Posted by AnalogJack View Post

You asked for it.

 

http://postimage.org/image/krrn9qrhz/

 

Mommy!

Make the bad girl stop that!

post #137 of 144

The making of Microsoft Surface

 

post #138 of 144
Quote:
Originally Posted by mcrs View Post

The making of Microsoft Surface

 

 

They consulted with a Jony Ive look alike?    [0:51]

post #139 of 144
Marketing a good product is easy. Just show what things you can do with it (with the tablet).

Marketing a mediocre product is difficult. You have to add all these lights, effects, dancing, and others distractions just to make the product look kind of good. That's part of the problem Microsoft has.

The problem I see with Microsoft is that they don't really innovate. To enter the tablet market, ok, no problem there. But when they advertise it on commercials, why can't they just show people what can we do with their tablet? What does a bunch of dancing people have to do with my use of the surface? And the magnetic cover... Do you expect me to take that as something that has not been thought of yet by display the use of it so prominently on the commercial? Do you think I will be putting together and apart the keyboard and the tablet that much during the day? What about just showing me how nicely Microsoft Office can work on the Surface? That could be a nice thing!

The only and very only thing that I like about the surface is the integration of the keyboard on the cover. Neither Apple or Samsung or HTC or any of the others have done that. But we still need to see how it will affect the battery life of the Surface. I applaud Microsoft for coming up with that idea.
post #140 of 144
This company continues to be embarrassingly unexceptional. This ad is about as bad as it gets. BTW, the keypad cover (which they somehow think is unique, even though they are available for iPads too) is in fact an accessory as you have to pay extra to get one on the base model. Duh!
post #141 of 144
Quote:
Originally Posted by rumpels View Post

Marketing a good product is easy. Just show what things you can do with it (with the tablet).

Marketing a mediocre product is difficult. You have to add all these lights, effects, dancing, and others distractions just to make the product look kind of good. That's part of the problem Microsoft has.

The problem I see with Microsoft is that they don't really innovate. To enter the tablet market, ok, no problem there. But when they advertise it on commercials, why can't they just show people what can we do with their tablet? What does a bunch of dancing people have to do with my use of the surface? And the magnetic cover... Do you expect me to take that as something that has not been thought of yet by display the use of it so prominently on the commercial? Do you think I will be putting together and apart the keyboard and the tablet that much during the day? What about just showing me how nicely Microsoft Office can work on the Surface? That could be a nice thing!

The only and very only thing that I like about the surface is the integration of the keyboard on the cover. Neither Apple or Samsung or HTC or any of the others have done that. But we still need to see how it will affect the battery life of the Surface. I applaud Microsoft for coming up with that idea.

I like this post, except for the last paragraph! This [the snapon kb] is a gimmick necessitated by having not done a proper job of making a tablet OS.
Edited by Dick Applebaum - 10/17/12 at 8:32pm
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post #142 of 144

Microsoft is so horribly out of touch it's comical.  Windows 8 is a decent system, it's fast and stable.  But still needs some UI tweaks.  I like the metro tiles, but the multitasking in metro mode sucks.  And their advertising is terrible. 

 

Simply advertising that the Surface has a real version of MS Office would likely get them to their sales target.  People don't buy Microsoft products because they're cool, people buy them because they're useful.  This commercial makes them look silly and out of touch, and makes the Surface look like a gimmick, not something that could potentially be useful. 

post #143 of 144

USD 1 billion ad campaign. These users better all get their hands on the Surface! I personally like the video. I might be switching my old vaio for a Surface - who knows. :)

post #144 of 144
Quote:
Originally Posted by rangerBoar View Post

USD 1 billion ad campaign. These users better all get their hands on the Surface! I personally like the video. I might be switching my old vaio for a Surface - who knows. 1smile.gif

Certainly not the Surface WART?

And it will be interesting to see if the Surface WAIT can compete with the MBA.
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