Well that was a discussion about the original Mac so it was some time ago. I believe it was on the folklore site but I could be wrong.
As a CEO Jobs would have the last say obviously but even a CEO doesn't always get what he wants. The numbers still have to work in the end.
I often state that Steve was a great salesman with one of his great strengths being the ability to twist the facts to make his case. Apple isn't hurting with iPad pricing but they certainly are hurting the competition. I actually think the whole company is actually happy to be in a position where they can actually lead the market while actually making a profit.
The margins are lower though. Still pretty good when compared to the competition. Apple's ability to get better pricing on most everything certainly helps. I'm pretty sure Microsoft isn't getting those same lower margins on the Surface tablets. They would probably be happy to do so.