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iPhone dominates smartphone Web traffic with 46% share, report says

post #1 of 60
Thread Starter 
Apple's iPhone lineup accounts for nearly half of all internet traffic generated by smartphones in the U.S. and Canada, beating out the market share of next-closest competitor Samsung by over 30 percent, according to research provided by ad network Chitika.

iPhone Web Share
Source: Chitika


In an update to its report last week, Chitika Insights found that Apple's iPhone accounted for 46 percent of North American smartphone based internet traffic, with the new iPhone 5's 3 percent share representing more than that of BlackBerry and Windows Phone combined.

On Friday, the ad network's research arm released data pitting Web traffic generated by the iPhone 5 against that of Samsung's Galaxy S III, finding that Apple's newest handset passed the Korean company's flagship device after being available for only three weeks.

Wednesday's update digs deeper into Chitika's ad impression data to put the iPhone and Galaxy S III numbers in context, breaking down Web use by device manufacturer.

As mentioned, iPhone 5 accounts for 3 percent of all smartphone Web traffic, compared to the 2 percent seen from the Galaxy S III. Apple's other iPhone models, like last year's iPhone 4S and legacy handsets, took 43 percent of traffic, followed by "other smartphone" makers including RIM and Nokia. Samsung claimed second place with a 15 percent share, excluding the Galaxy S III.

Going further, Chitika's Internet Access Platform Tracker shows that iOS accounts for 48.67 percent of all mobile traffic in the U.S. and Canada, while Android trails with a 48.27 percent share despite owning 52.2 percent of the smartphone market.
post #2 of 60
I guess Chitika is funded by Samesung.
post #3 of 60

"But…but…but…but…but…but…but…but…but…but…but…but…but…but…but…but…but…but…but…but…but…but…but…but…but…but…but…but…but…but…but…but…but…but…but…but…but…but…but…but…but…but…but…but…but…but…but…but…Samsung shipped sold more!"

 

How 'smart' can it be, buying a smartphone and being forced to pay for data… and then never using it…

post #4 of 60
I always thought Chitika made bananas?
post #5 of 60
Originally Posted by GadgetCanada View Post
All it would take for Apple is to switch the default search engine to Bing in a software update. 75% of iPhone users would probably just leave it on Bing because it's better.

 

Yep.

post #6 of 60
Clearly the stats are forming a pro-Apple conspiracy.

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
Reply

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
Reply
post #7 of 60

Sorry, but I'm fully ignorant of this data's significance. Is this data based upon connections to Chitika Insight's specific networks or clients, or is this information a sampling of "all" web traffic in the US and Canada? 

post #8 of 60

hahhaha..lol @ banana comment

post #9 of 60

post #10 of 60
Quote:
Originally Posted by AppleInsider View Post

In an update to its report last week, Chitika Insights found that Apple's iPhone accounted for 46 percent of North American smartphone based internet traffic, with the new iPhone 5's 3 percent share representing more than that of BlackBerry and Windows Phone combined.

 

One possible interpretation: iPhones are less efficient with bandwidth than competing products, resulting in them representing the largest chunk of data consumption.

post #11 of 60
Quote:
Originally Posted by waldobushman View Post

Sorry, but I'm fully ignorant of this data's significance. Is this data based upon connections to Chitika Insight's specific networks or clients, or is this information a sampling of "all" web traffic in the US and Canada? 

 

Your first option.  US only.

post #12 of 60
Quote:
One possible interpretation: iPhones are less efficient with bandwidth than competing products, resulting in them representing the largest chunk of data consumption.

 

I guess that's one possible interpretation... but it would be wrong.

 

In an interview with Forbes, Sprint CEO Dan Hesse espoused the virtues of the Apple iPhone, including the phone's efficient use of data. The iPhone uses data much more efficiently than Android devices, according to Hesse, and this will allow Sprint to maintain its unlimited data plans longer than it would be able to in a purely Android-centric environment.
Read more at http://www.mobileburn.com/17258/news/sprints-hesse-gushes-over-iphone-data-efficiency#BtE7TRWDebVPUZ4G.99

post #13 of 60
The real news is that back in MAY it was 74% iOS and 26% for android.

And VB is reporting Android at 50%

http://venturebeat.com/2012/10/17/android-smartphones-now-have-majority-mobile-web-traffic-share/
post #14 of 60
Quote:
Originally Posted by rjlcool View Post


+100

post #15 of 60
Quote:
Originally Posted by TeeJay2012 View Post

I always thought Chitika made bananas?
I thought it was an ABBA song.
post #16 of 60
Quote:
Originally Posted by v5v View Post

 

One possible interpretation: iPhones are less efficient with bandwidth than competing products, resulting in them representing the largest chunk of data consumption.

are you so sick, that you actually believe that?

 

iPhone makes a killing in anything that's relevant. in fact i'm starting to believe that the android world helps apple by introducing people to smartphones and tablets. after all apple still cannot produce enough to meet demand.

post #17 of 60
Quote:
Originally Posted by agramonte View Post

The real news is that back in MAY it was 74% iOS and 26% for android.
And VB is reporting Android at 50%
http://venturebeat.com/2012/10/17/android-smartphones-now-have-majority-mobile-web-traffic-share/

that's a lie.. iOS has a much bigger share of mobile web traffic.. really much bigger.

 

the news is that even with the 1.5million activations per day BS, the iphone still goes head on against everyone and wins in anything that is important.. and apple cannot meet demand.

post #18 of 60
Quote:
Originally Posted by GadgetCanada View Post

That's 1/2 of Google's mobile money right there. Google should be bending over to Apple instead of messing with them. All it would take for Apple is to switch the default search engine to Bing in a software update. 75% of iPhone users would probably just leave it on Bing because it's good enough.

 

you do realize that in May 2012 it was 74% iOS and 26% android... how is this bad news for Google.

 

http://www.bgr.com/2012/05/25/apples-mobile-web-traffic-smartphone-tablet/

post #19 of 60
now if only apple can keep rebounding on its stock and not given up its gains by all those eager to spread negativity
post #20 of 60
Quote:
Originally Posted by pedromartins View Post

that's a lie.. iOS has a much bigger share of mobile web traffic.. really much bigger.

 

the news is that even with the 1.5million activations per day BS, the iphone still goes head on against everyone and wins in anything that is important.. and apple cannot meet demand.

 

 

huh, what is a lie?... the report has Android at 48.27 and iOS at 48.67... Venture Beat gets to the number with help of Chitika’s data engineers, Andrew Waber. Chitika had iOS at 74% in May 

Also you do understand that 1.5million activation are not in US and Canada but worldwide - and that 26million iphones is also in the world.

post #21 of 60
Originally Posted by agramonte View Post
you do realize that in May 2012 it was 74% iOS and 26% android... how is this bad news for Google.

 

You're joking, right? You don't understand how the removal of Google revenue from within OS X is bad news for Google?

I wish you worked for Google with that mindset. But that's only because I'm not that happy to see them succeed at much. 

post #22 of 60
Quote:
Originally Posted by GadgetCanada View Post

That's 1/2 of Google's mobile money right there. Google should be bending over to Apple instead of messing with them. All it would take for Apple is to switch the default search engine to Bing in a software update. 75% of iPhone users would probably just leave it on Bing because it's good enough.

Didn't the Microsoft ad say that most of the users in their own survey prefer Bing in a blind comparison?

post #23 of 60
Quote:
Originally Posted by JupiterOne View Post


I thought it was an ABBA song.


+100

post #24 of 60
Quote:
Originally Posted by Tallest Skil View Post

 

You're joking, right? You don't understand how the removal of Google revenue from within OS X is bad news for Google?

I wish you worked for Google with that mindset. But that's only because I'm not that happy to see them succeed at much. 

 

 

First how exactly you "remove" Google from OSX is a mystery to me... but I'll assume you are talking about iOS. 2nd, the question was how Android going from 26% to 48.27% of web trafic is bad news for Google and they should consider just bending over to Apple. At this rate Apple will not be 1/2 of their mobile revenue.

 

Also, To enter a market with the mindset that you should simply bend over in a competition because you cant compete before you even try wont serve you well in any job. 

post #25 of 60
Quote:
Originally Posted by Tallest Skil View Post

"But…but…but…but…but…but…but…but…but…but…but…but…but…but…but…but…but…but…but…but…but…but…but…but…but…but…but…but…but…but…but…but…but…but…but…but…but…but…but…but…but…but…but…but…but…but…but…but…Samsung shipped sold more!"

How 'smart' can it be, buying a smartphone and being forced to pay for data… and then never using it…

It came free in the cereal box?
From Apple ][ - to new Mac Pro I've used them all.
Long on AAPL so biased
"Google doesn't sell you anything, they just sell you!"
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From Apple ][ - to new Mac Pro I've used them all.
Long on AAPL so biased
"Google doesn't sell you anything, they just sell you!"
Reply
post #26 of 60
Quote:
Originally Posted by v5v View Post

One possible interpretation: iPhones are less efficient with bandwidth than competing products, resulting in them representing the largest chunk of data consumption.

I doubt it, think of all the viruses calling come on Androids!
From Apple ][ - to new Mac Pro I've used them all.
Long on AAPL so biased
"Google doesn't sell you anything, they just sell you!"
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From Apple ][ - to new Mac Pro I've used them all.
Long on AAPL so biased
"Google doesn't sell you anything, they just sell you!"
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post #27 of 60

The question remains - what are people doing with their Galaxy S?

post #28 of 60
Quote:
Originally Posted by digitalclips View Post


I doubt it, think of all the viruses calling come on Androids!


You've never owned an Android phone, have you? 

 

I bet there's as many iOS viruses as Android viruses, the iOS ones are just hiding on jailbroken phones.  To actually get a virus on an Android phone, you need to be pretty damn stupid... 

post #29 of 60
To clarify for people that are confused.
The article refers to SMARTPHONE web traffic.. In which Apple leads slightly.

The previous article you mention referred to MOBILE DEVICE web traffic and includes the iPad and Android tablets etc.

Apples share including iPads continues to dominate and had not fallen as you suggest.
I would position it for you that people that buy smartphones with the intention of using them as such tend to buy iPhones and that Android sales figures are largely made up of people that come into a store to buy a cheap phone, and get sold an Android smartphone because there is a dearth of alternatives at the low end of the market. These buyers do not intend to use the Internet on there phones hence Androids poor figures.

If Apple produced a cheaper phone Android sales would be cut in half. (Think IPhone mini not 4/4S... Even when people buy a cheap phone they want it to be a new cheap phone - I don't know why Apple don't get this!)

-from someone who works in retail and understands how the telco industry works.
post #30 of 60

The real reason is that there is simply a larger variety of Android phones.  The GSIII will never have more market share than any iPhone, because it shares the Android eco-system with the Note II, the HTC One X, various Motorola paperweights, etc... 
 

post #31 of 60
Originally Posted by Mikeb85 View Post
The real reason is that there is simply a larger variety of Android phones.

 

The graph shows all Android phones together have less traffic than all iPhones together. Explain this, when Android has "sold" more.

post #32 of 60
Quote:
Originally Posted by Suddenly Newton View Post

Clearly the stats are forming a pro-Apple conspiracy.


It appears that statistics have been drinking the kool aid.

 

If Jobs were alive, the iphone would account for >50%.

 

/s

post #33 of 60
Quote:
Originally Posted by agramonte View Post

 

you do realize that in May 2012 it was 74% iOS and 26% android... how is this bad news for Google.

 

http://www.bgr.com/2012/05/25/apples-mobile-web-traffic-smartphone-tablet/

 

The 74% represented all iOS traffic - iPad, iPhone, and iPod touch. Today's figure, is just mobile phones.

post #34 of 60
Quote:
Originally Posted by brianloftus View Post

 

The 74% represented all iOS traffic - iPad, iPhone, and iPod touch. Today's figure, is just mobile phones.

 

No it does not...

 

From May 25th, 2012

 

"Chitika found that a whopping 95% of tablet Web traffic came from a version of Apple’s iPad, and 72% of smartphone traffic also belongs to Apple, compared to 26% for Android..."

 

You see that ", and" there dividing the sentence? a new thought starts from that point on.

post #35 of 60
is Samsung cheating again with Galaxy SIII sales numbers?
This stats in mind i find it quite impossible to believe that Samsung has sold 20 Imo. of the SIII, they are misleading customers, when suggesting that the S3 with Android is a succeding platform.

Platanas IT Intelligence: digging for truth

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Platanas IT Intelligence: digging for truth

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post #36 of 60
Quote:
Originally Posted by agramonte View Post

 

No it does not...

 

From May 25th, 2012

 

"Chitika found that a whopping 95% of tablet Web traffic came from a version of Apple’s iPad, and 72% of smartphone traffic also belongs to Apple, compared to 26% for Android..."

 

You see that ", and" there dividing the sentence? a new thought starts from that point on.


There is a mistake/typo in that article. Chitika website clearly shows the 72% of mobile (includes iPad, iPhone, iPod) not smartphone.

 

http://insights.chitika.com/uploads/android_vs_ios.png

http://insights.chitika.com/2012/mobile-usage-update-ios-users-responsible-for-72-of-all-mobile-traffic/

http://insights.chitika.com/page/7/

post #37 of 60

But Apple's peaked . . . or something. 

post #38 of 60
Originally Posted by Quadra 610 View Post
But Apple's peaked . . . or something. 

 

Oh, they've piqued, all right. Interests!

post #39 of 60
Quote:
Originally Posted by Mikeb85 View Post


You've never owned an Android phone, have you? 

I bet there's as many iOS viruses as Android viruses, the iOS ones are just hiding on jailbroken phones.  To actually get a virus on an Android phone, you need to be pretty damn stupid... 

Well it's a free country but IMHO jail breaking an iPhone would not be something I'd care to do on a device I need to trust and Apple's Eco system and iOS give me that security.
From Apple ][ - to new Mac Pro I've used them all.
Long on AAPL so biased
"Google doesn't sell you anything, they just sell you!"
Reply
From Apple ][ - to new Mac Pro I've used them all.
Long on AAPL so biased
"Google doesn't sell you anything, they just sell you!"
Reply
post #40 of 60
Quote:
Originally Posted by lghulm View Post

I would position it for you that people that buy smartphones with the intention of using them as such tend to buy iPhones and that Android sales figures are largely made up of people that come into a store to buy a cheap phone, and get sold an Android smartphone because there is a dearth of alternatives at the low end of the market. These buyers do not intend to use the Internet on there phones hence Androids poor figures.
If Apple produced a cheaper phone Android sales would be cut in half. (Think IPhone mini not 4/4S... Even when people buy a cheap phone they want it to be a new cheap phone - I don't know why Apple don't get this!)
-from someone who works in retail and understands how the telco industry works.
I don't really follow this ... The iPhone 4 is FREE. How much cheaper can you get?

Do you mean people who use pre-paid phones, or people who opt out of a 2-year contract and pay the unsubsidized full price? Or are you talking people who have broken their phones while under contract and need a cheap replacement until they qualify for an upgrade? Because the vast majority of cell phone users get contracts, that's how they get cheap phones. In which case, why not the iPhone 4?
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