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Apple retail chief John Browett confirms future Shenzhen Apple Store

post #1 of 9
Thread Starter 
In guiding a tour of Apple's soon-to-open Wangfujing retail location, the company's senior vice president of retail John Browett confirmed a fourth Chinese store is being built in Shenzhen, where Foxconn and other manufacturing partners operate fabrication plants.

Browett in China
Apple SVP of Retail John Browett speaking at the Wangfujing Apple Store. | Source: The Next Web


During Thursday's small media preview, Browett described Apple's commitment to the China, a developing market seen as an integral player in the company's continued growth, reports The Next Web.

?Who could have believed what happened in China in 25 years, let alone what?s happened with Apple,? Browett said, referring to the first time he visited the country in 1986.

He went on to laud the Wangfujing Apple Store, saying he believes it to be the best store the Cupertino-based company has built in Asia. The new location is Apple's largest brick-and-mortar retail outlet in the region, and stands three stories tall at the corner of a building in Beijing's historic Wangfujing Street.

Apple's newest storefront is set to open this weekend and will reportedly be staffed by 300 people, adding to the existing 500 Beijing Apple Store employees currently working at the company's Sanlitun and Xidan locations.

Browett officially announced that yet another Chinese Apple outlet will be opening in Shenzhen, confirming rumors in June that claimed the company was on the verge of expanding into the area.

The retail chief also said more stores are being planned for China, though fell short of giving specifics.
post #2 of 9
"Browett went so far as to say that, in his opinion, the new location is the best store Apple has built in Asia so far."

"Training in China is very, very popular because this is the first time that people are using these devices"

Browett says the company’s goal is to eventually serve “every customer in every city” but he admitted that it’s going to take “some time.”
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Doesn't look like a difficult job, but I'm sure there's more to it. Would've been nice if the article added some pictures of the store




I’d rather have a better product than a better price.
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I’d rather have a better product than a better price.
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post #3 of 9

Currently, there are 3 Apple stores in Shanghai, 2 in Beijing, and 2 in Hong Kong.

This Wangfujing retail location is the third for Beijing.

So the first store for Shenzhen will probably be the ninth for China.

post #4 of 9

That's cool for them.

It would be fair if those products were just a little less expensive.
 

post #5 of 9
http://www.apple.com/retail/storelist/

Apple lists Hong Kong separately to China, I guess because it's a city who is governed separate to China. In this respect, it will be the 6th Chinese Apple store.
Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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post #6 of 9

I can't believe TNW didn't record a video. What year is this?

Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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post #7 of 9

John Browett makes me nervous. Very nervous.

post #8 of 9

I'm sure just being in an Apple Store makes his cost-cutting gene go apeshit.

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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post #9 of 9
Shenzhen was one of the first fishing villages in China to be reformed in 1978... China is just getting warmed up.... and American politicians are slamming the red dragon for growing only at a measly 7% while the world is collapsing before our eyes... it is ludicrous to expect China's economy to grow dramatically when their global customers are suffering.


Shenzhen in 1978:




Shenzhen today:
shenzhen.jpg
Edited by Wok Toss - 10/18/12 at 9:03pm

mmmmmmmmmmmm....

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mmmmmmmmmmmm....

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