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'iPad mini' build cost estimated to start at $200, may retail for $299

post #1 of 98
Thread Starter 
A preliminary breakdown of expected component and manufacturing costs finds that Apple is likely to spend $195 to $254 in building the various models of its rumored 7.85-inch iPad, and is projected to sell the tablets at lower-than-usual margin rates

Rendering Front/Back
iPad mini mockup. | Source: Martin Hajek




Analyst Ming-Chi Kuo of KGI Securities said in a research note to investors that the estimated bill of materials (BOM) plus manufacturing costs for Apple's iPad mini will range from $195 for the 16GB Wi-Fi model, to $254.50 for the top-of-the-line 64GB 4G LTE version. Comparing these numbers with allegedly leaked retail prices from the UK, Apple will be seeing gross profit margins of 35 percent to 58 percent, much lower than its other iDevice offerings.

The third-generation iPad, which is also considered a low profit margin product for Apple, grabs a 37 percent to 51 percent margin rate. In contrast, the iPhone 5 is estimated to bring in huge margins of 68 percent to 72 percent.

While mere speculation at this point, the iPad mini's aggressive pricing structure could stymie competitors' attempts to encroach on Apple's industry-leading mobile device marketshare. As noted in a report earlier on Saturday, rival manufacturers are taking advantage of an emerging market for 5- to 9-inch devices, a gap positioned directly between the iPhone and 9.7-inch iPad that Apple has yet to fill.

As for parts cost, Kuo sees the iPad mini's screen as being the single most expensive component at $56.50, which covers the display, touch sensor, cover glass and other hardware. The assembly is said to employ a new technology called GF DITO, or "GF2," allowing the device to be 18 percent thinner than the full-sized iPad.

694


Coming in second is the total cost of the mini's logic board, which is estimated to cost $54 for the Wi-Fi only version and $80 for the 4G LTE-compatible model. As in the iPhone 5, Kuo expects Apple to use Qualcomm's MDM9615M baseband chip, a $24 item.

Also of note is the inclusion of what the analyst calls a "tweaked version" of Apple's A5X SoC that powers the third-generation iPad, though the mini's chip will be built using the 32nm process and will access 512MB of RAM. The original A5X was built on Samsung's 45nm architecture and leveraged 1GB of physical memory.

Rounding out the component checklist are the $33 casing, $16.50 5-megapixel rear-facing camera, $12 battery, and $7 in labor costs.

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Apple is widely expected to unveil the iPad mini at a special media event on Tuesday, with rumors suggesting the company may also debut a 13-inch MacBook Pro with Retina display.
post #2 of 98
So here's what confuses me about the talk of a $299 iPad mini -- Apple just released the new iPod touch, and the starting price -- $299. I can't see Apple pricing the iPad mini at the same starting point as the iPod touch. Consumers would be left with the choice between a $299 iPod or a $299 iPad? Hmmmmm... I'm guessing $349 for the start point, even at 16GB.
post #3 of 98
Quote:
Originally Posted by joeypk07 View Post

So here's what confuses me about the talk of a $299 iPad mini -- Apple just released the new iPod touch, and the starting price -- $299. I can't see Apple pricing the iPad mini at the same starting point as the iPod touch. Consumers would be left with the choice between a $299 iPod or a $299 iPad? Hmmmmm... I'm guessing $349 for the start point, even at 16GB.

Depends on the specs, dont forget that ipod touch has 32g. Imo to have any chance to sell in volume they need 249 to 299 on the low end.

I don't see a problem with having the touch and the mini at the same price. If you need a small ipod touch they this is what you will buy. depends on the need.

Imo estimating the cost of an un-announced product is speculation on top of speculation....

There is a lack of hardware leaks for the mini compare to what we got for the iphone 5,, so they could really surprise us.

I think the most important "spec" of the mini will be weight. You need to be able to hold it with one hand like an e-reader.
Edited by herbapou - 10/20/12 at 3:47pm
post #4 of 98
Quote:
Originally Posted by joeypk07 View Post

So here's what confuses me about the talk of a $299 iPad mini -- Apple just released the new iPod touch, and the starting price -- $299. I can't see Apple pricing the iPad mini at the same starting point as the iPod touch. Consumers would be left with the choice between a $299 iPod or a $299 iPad? Hmmmmm... I'm guessing $349 for the start point, even at 16GB.

They aren't even in the same category. If you're in an Apple Store debating between a PMP and a tablet then you really have no idea what you want or why you want. And why would Apple care so long as you leave with one of their devices?

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post #5 of 98
Others are reporting an entry price of $329. I think that is about right with the iPd 2 discontinued.
post #6 of 98
Quote:
Originally Posted by currentinterest View Post

Others are reporting an entry price of $329. I think that is about right with the iPd 2 discontinued.

I saw that but it may be just a conversion of the german price leak. Seriously a list of prices is not hard to forge.
post #7 of 98
Quote:
Originally Posted by currentinterest View Post

Others are reporting an entry price of $329. I think that is about right with the iPd 2 discontinued.

I don't expect to see the iPad 2 being discontinued because of a smaller tablet that is much cheaper. I would only expect the iPad 2 to be discontinued because it's not selling well to maintain it's production.

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post #8 of 98
This analyst is an idiot. Profit margins minus assembly, packaging and distribution drops those margins down considerably. I wish business majors were required to take some Engineering level Math courses. They wouldn't sound so ignorant.
post #9 of 98
Quote:
Originally Posted by SolipsismX View Post


They aren't even in the same category. If you're in an Apple Store debating between a PMP and a tablet then you really have no idea what you want or why you want. And why would Apple care so long as you leave with one of their devices?

 

Just repeating what Gruber said 2 days ago.

 

http://daringfireball.net/2012/10/ipad_questions_and_answers

post #10 of 98
Quote:
Originally Posted by SolipsismX View Post


I don't expect to see the iPad 2 being discontinued because of a smaller tablet that is much cheaper. I would only expect the iPad 2 to be discontinued because it's not selling well to maintain it's production.

 

Definitely will be discontinued.  The iPad 2 is a placeholder for the smaller iPad.  And, as has been conjectured, the smaller iPad will run iPad 2 software unchanged - just on a smaller screen with the same pixel count.

post #11 of 98
Quote:
Originally Posted by SolipsismX View Post

They aren't even in the same category. If you're in an Apple Store debating between a PMP and a tablet then you really have no idea what you want or why you want. And why would Apple care so long as you leave with one of their devices?

They are sort of in the same category, iOS category. The iPod Touch is really a lot more than a PMP, but I could see the price points being the same due to the miniaturization costs higher in the iPod Touch. Anyway it is only the entry model iPad mini that would be a conflict. Most people who purchase the iPod Touch want a lot more storage than 8 GB.

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post #12 of 98
Quote:
Originally Posted by mstone View Post

They are sort of in the same category, iOS category. The iPod Touch is really a lot more than a PMP, but I could see the price points being the same due to the miniaturization costs higher in the iPod Touch. Anyway it is only the entry model iPad mini that would be a conflict. Most people who purchase the iPod Touch want a lot more storage than 8 GB.

It's still a pocketable device v. a non-pocketable device. To claim they are the same category marketed to the same customers for the same usage needs screams to me the short sided comments about the iPad "just being a large iPod Touch". It's not 29.6" sq. compared to the 6.83" sq for the new, larger iPod Touch display. They are very much different marketing categories.

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post #13 of 98
Quote:
Originally Posted by AppleGreen View Post

Just repeating what Gruber said 2 days ago.

http://daringfireball.net/2012/10/ipad_questions_and_answers

Good article. What Gruber says makes a lot of sense.

Quote:
Originally Posted by AppleGreen View Post

Definitely will be discontinued.  The iPad 2 is a placeholder for the smaller iPad.  And, as has been conjectured, the smaller iPad will run iPad 2 software unchanged - just on a smaller screen with the same pixel count.

If the iPad 2 falls off their site silently I will concede that is a possibility but if it stays and we see the older 10" iPads being sold the same way older iPhones and iPads are sold today then you have to admit that it's not just a placeholder for a smaller iPad.

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post #14 of 98
They included the assembly costs in the labour costs. $7

Look.

1) there is no point competing at a price point of $349, entry. You might as well not bother.
2) the iPod touch is a different device. The price of the touch does not matter a jot.
3) I think the report is just giving a standard price set without taking volume discounts into account. On the other hand it is also giving the retail price. They don't get the retail price unless they sell in their own stores or online.

That said Apple can forgo margins on the lower end and try and make consumers buy the higher end model by making the lower end model start with inadequate memory. 8G.

Priced at $250 max. Nothing else is worthwhile given the iPad 2's low cost
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post #15 of 98
Quote:
Originally Posted by SolipsismX View Post

Quote:
Originally Posted by mstone View Post

They are sort of in the same category, iOS category. The iPod Touch is really a lot more than a PMP, but I could see the price points being the same due to the miniaturization costs higher in the iPod Touch. Anyway it is only the entry model iPad mini that would be a conflict. Most people who purchase the iPod Touch want a lot more storage than 8 GB.

It's still a pocketable device v. a non-pocketable device. To claim they are the same category marketed to the same customers for the same usage needs screams to me the short sided comments about the iPad "just being a large iPod Touch". It's not 29.6" sq. compared to the 6.83" sq for the new, larger iPod Touch display. They are very much different marketing categories.

It is not that big of a deal. The iPod Touch really doesn't share many similarities with the rest of the iPod category. It is much more a part of the iOS family in my mind. The point is that the price being the same shouldn't be a problem since they are different enough. After all the top iPod Touch is already the exact same price as the iPad 2 and there is no conflict. Price overlap is a non issue.

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post #16 of 98
Quote:
Originally Posted by SolipsismX View Post


They aren't even in the same category. If you're in an Apple Store debating between a PMP and a tablet then you really have no idea what you want or why you want. And why would Apple care so long as you leave with one of their devices?

Correct, of course. 

 

Instead of these Apple products, think vehicles. SMART car, electric, hybrid, medium size car, mini-van, van, pickup truck, motorcycle, power boat. Certainly, there will be some price comparisons among these options to understand the function/price ratio, but someone who needs a pickup will not care a wit about the cost of the other vehicle types. 

post #17 of 98

A 32nm A5X doesn't make much sense for the iPad Mini. A 32nm A5X would be about the same size as the A6 while the A6 has an equivalent speed GPU and a much faster CPU. The only advantage the A5X has is higher memory bandwidth and higher GPU fill rate which is unnecessary for the iPad Mini since it's only expected to run at 1024x768. If Apple wanted to go with an improved processor they're more likely to use the A6 than a 32nm A5X. The more likely SoC choice is just using the 32nm A5 from the iPad2,4.

 

If there is going to be a 32nm A5X, it'll probably come in the rumoured Lightning connector iPad 2012 refresh.

post #18 of 98
Quote:
Originally Posted by mstone View Post

It is not that big of a deal. The iPod Touch really doesn't share many similarities with the rest of the iPod category. It is much more a part of the iOS family in my mind. The point is that the price being the same shouldn't be a problem since they are different enough. After all the top iPod Touch is already the exact same price as the iPad 2 and there is no conflict. Price overlap is a non issue.

I agree. It is interesting that the iPod Nano has been evolving into iOS in so many ways. I don't think it's been confirmed yet but the fact that the new Nano has round icons instead of rounded squares tells me it's still not iOS. At some point I think it will be, even if they don't want to create an App Store for it. It would be nice to have email, a browser and iTunes Match though with WiFi.

If I were to compare this iPad "mini" to the Touch I'd say it's taking the same marketing position the Touch takes under the iPhone as it will take under the 10" iPad. I expect it to copy the same design cues as the new Touch. I would have also expected colors but that doesn't holding water with these latest price "leaks".

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post #19 of 98
Quote:
Originally Posted by ltcommander.data View Post

A 32nm A5X doesn't make much sense for the iPad Mini. A 32nm A5X would be about the same size as the A6 while the A6 has an equivalent speed GPU and a much faster CPU. The only advantage the A5X has is higher memory bandwidth and higher GPU fill rate which is unnecessary for the iPad Mini since it's only expected to run at 1024x768. If Apple wanted to go with an improved processor they're more likely to use the A6 than a 32nm A5X. The more likely SoC choice is just using the 32nm A5 from the iPad2,4.

If there is going to be a 32nm A5X, it'll probably come in the rumoured Lightning connector iPad 2012 refresh.

I don't see why people would expect the 4 core GPU of the iPad (3) unless they also expect a 326 PPI 2048x1536 display, which is also unlikely. This was also common with the the 6th gen iPhone rumours. "The iPad (3) has an A5X so the next iPhone should too."

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post #20 of 98
Quote:
Originally Posted by SolipsismX View Post


Good article. What Gruber says makes a lot of sense.
If the iPad 2 falls off their site silently I will concede that is a possibility but if it stays and we see the older 10" iPads being sold the same way older iPhones and iPads are sold today then you have to admit that it's not just a placeholder for a smaller iPad.

 

The iPad 2 could slide over into the "Educational Only" category. I seem to remember that Apple management was very impressed with the continual interest in the iPad 2 at the lower price. We have no idea how strong the sales of the iPad 2 remains.

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post #21 of 98
Quote:
Originally Posted by Macky the Macky View Post

The iPad 2 could slide over into the "Educational Only" category. I seem to remember that Apple management was very impressed with the continual interest in the iPad 2 at the lower price. We have no idea how strong the sales of the iPad 2 remains.

If the main interest was educational then I think a somewhat smaller but significantly cheaper iPad could easily shift that balance.

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post #22 of 98
Originally Posted by SolipsismX View Post
If the main interest was educational then I think a somewhat smaller but significantly cheaper iPad could easily shift that balance.

 

Barring no new models of whatever, iPad 2 would have been $299 come next April.

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post #23 of 98

I recently bought a B&N nook simple reader. There was a sale, I got it new for like $79. It has an interesting form factor, and for reading text only and books, it is pretty spiffy. Books is all it does, but so what? The interface is a tad clumsy (certainly not Apple-esque) but the size is just about right. (My personal opinion is that we will soon see devices like this being given away free; buy x number of books, get the reader gratis. Soon.)

 

I can see AAPL get serious about their new iPad mini being an eBook centric device, particularly targeting a long term strategy involving the eBook authoring tool they put out last year. While it is true that iDevices like this can make learning come alive, as compared to a printed book, it is also true that this sort of publishing model makes it all too easy to bring shove ware to the textbook business. It will be quite interesting to see how the model changes the classroom learning model.

 

And of course, in the classroom, the instructors will need control over the student's options to use the device. All a matter of software, of course. But the size of the iPad mini sure makes looks of sense as a eBook thingy. The iPad is good; the iPod touch too small. The iPad mini = goldilocks.

post #24 of 98
Quote:
Originally Posted by SolipsismX View Post

Quote:
Originally Posted by currentinterest View Post

Others are reporting an entry price of $329. I think that is about right with the iPd 2 discontinued.

I don't expect to see the iPad 2 being discontinued because of a smaller tablet that is much cheaper. I would only expect the iPad 2 to be discontinued because it's not selling well to maintain it's production.

 

I agree!  The iPad 2 is good for schools and speciality uses such as Pilot flight bags.   Also the iPad 2 significantly outperforms the iPad 3 in some things -- Apple Maps 3D Flyover, for example.  

 

I hope any iPad 3 tweak includes an A6 bump.

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post #25 of 98
Quote:
Originally Posted by Macky the Macky View Post

 

The iPad 2 could slide over into the "Educational Only" category. I seem to remember that Apple management was very impressed with the continual interest in the iPad 2 at the lower price. We have no idea how strong the sales of the iPad 2 remains.

I realize I'm becoming a bit of a broken record on this subject but yes, the 10 inch is much better for text books and school districts are not made of money so we need the low cost full size iPad to continue to be an option so long as it can run the new version of iBooks. If not, then we need a new iPad 4 ASAP so the current version can become the low price edu model.

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post #26 of 98
Gross margin is calculated off the sale price. So, if Apple was to make $100 in profit off $299 sale price, it is a 33% Gross Margin

Get your Math right

Apple's Gross Margin is generally ~ 42%. So this is definitely lower. Though I expect it rises substantially in other configurations. And, important, costs will be substantially lower in 6 months on such a new product line

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post #27 of 98
Quote:
Originally Posted by mstone View Post

Quote:
Originally Posted by Macky the Macky View Post

 

The iPad 2 could slide over into the "Educational Only" category. I seem to remember that Apple management was very impressed with the continual interest in the iPad 2 at the lower price. We have no idea how strong the sales of the iPad 2 remains.

I realize I'm becoming a bit of a broken record on this subject but yes, the 10 inch is much better for text books and school districts are not made of money so we need the low cost full size iPad to continue to be an option so long as it can run the new version of iBooks. If not, then we need a new iPad 4 ASAP so the current version can become the low price edu model.

 

+++  I agree with this...  especially if the new iTunes and new iBooks support seamless (scheduled or ad hoc) cross-loading of iBook chapters.  That way the students could have text books of only those chapters needed for a semester or quarter, on their 16 GB iPad 2s.

 

I also think the iPad 2 is a superior device for many uses and in emerging countries.

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post #28 of 98
Quote:
Originally Posted by AppleInsider View Post

Apple will be seeing gross profit margins of 53 percent to 135 percent, much lower than its other iDevice offerings.

 

Margin over 100%!!! - margin is calculated on sale price and not on cost price/bom. This would be 35% - 57%. Apple reports gross margin in range of 38-45%. These figures for the 7.85" iPad seem very much in line with the average.

post #29 of 98
Quote:
Originally Posted by Dick Applebaum View Post

I agree!  The iPad 2 is good for schools and speciality uses such as Pilot flight bags.   Also the iPad 2 significantly outperforms the iPad 3 in some things -- Apple Maps 3D Flyover, for example.  

I hope any iPad 3 tweak includes an A6 bump.

If they go with A6 (actually A6X for 4x the GPU over the iPhone's A6) I'd think we'd just see 4th gen iPad but I think that is just too much for right now. Still, it would be nice to see.

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post #30 of 98
Quote:
Originally Posted by Tallest Skil View Post

Barring no new models of whatever, iPad 2 would have been $299 come next April.

I think you're right. That would put it in an odd place next year if they had a slightly smaller one at that price or even a little more.

Quote:
Originally Posted by Dick Applebaum View Post

+++  I agree with this...  especially if the new iTunes and new iBooks support seamless (scheduled or ad hoc) cross-loading of iBook chapters.  That way the students could have text books of only those chapters needed for a semester or quarter, on their 16 GB iPad 2s.

I also think the iPad 2 is a superior device for many uses and in emerging countries.

When digital books take off we might even see a new paradigm take over. For instance, you could offer a college biology book that is sold as 2 separate units. One to study up to the mid-term and the other to study for the midterm to the final. You make the first half more expensive than the 2nd (because of standard dropout rate) and you make the full semester a little cheaper than buying each half separately.

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post #31 of 98

Apples profits are higher then this article states.  The camera is $10 not $16 and I think some of the other costs seem to be a little inflated as well.  The case does not cost $33 to make in china. 

post #32 of 98
What difference does it make? You are talking about two entirely different devices. It is like driving down to the Chevy dealer and becoming confused because you can buy a sedan for the same price as a pickup.

Really there is no overlap here at all. Nobody looking at the Touch will even be thinking about the Mini.

That being said I suspect that the Mini will be priced a bit higher. Why because I don't think Apple is going to bottom feed to the extent that some do. In stead the Mini will use compelling technology to justify its price.
Quote:
Originally Posted by joeypk07 View Post

So here's what confuses me about the talk of a $299 iPad mini -- Apple just released the new iPod touch, and the starting price -- $299. I can't see Apple pricing the iPad mini at the same starting point as the iPod touch. Consumers would be left with the choice between a $299 iPod or a $299 iPad? Hmmmmm... I'm guessing $349 for the start point, even at 16GB.
post #33 of 98
Originally Posted by BeltsBear View Post
Apples profits are higher then this article states.  The camera is $10 not $16 and I think some of the other costs seem to be a little inflated as well.  The case does not cost $33 to make in china. 

 

Everything in the post is conjecture based on made up crap and you want to question their numbers? lol.gif

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post #34 of 98
Quote:
Originally Posted by SolipsismX View Post

I don't see why people would expect the 4 core GPU of the iPad (3) unless they also expect a 326 PPI 2048x1536 display, which is also unlikely. This was also common with the the 6th gen iPhone rumours. "The iPad (3) has an A5X so the next iPhone should too."

I can see Apple going that route simply to stream line production and minimize stocking units. I don't expect Apple to keep " old " processors in stock for long, so while being selective they will tend to move forward on processors for the tablets and wind down production of SoC around Touch and AppleTV. I actually could see them going the A6 route, the really smart thing to do would be to use the same motherboard as is in the iPhone or one closely derived from it. In other words drive volume!

As to the iPhone, it got a more powerful SoC than A5X. Apple could still pull a bunny out of the hat here and go retina. Or they could be using Sharps new zinc based technology at an odd resolution. Apple has for years been telling developers not to assume a specific pixel count or resolution so it could easily happen.

In the end I suspect it will come down to the coolest running processor.
post #35 of 98
Quote:
Originally Posted by SolipsismX View Post

Quote:
Originally Posted by Dick Applebaum View Post

I agree!  The iPad 2 is good for schools and speciality uses such as Pilot flight bags.   Also the iPad 2 significantly outperforms the iPad 3 in some things -- Apple Maps 3D Flyover, for example.  

I hope any iPad 3 tweak includes an A6 bump.

If they go with A6 (actually A6X for 4x the GPU over the iPhone's A6) I'd think we'd just see 4th gen iPad but I think that is just too much for right now. Still, it would be nice to see.

I thought I read somewhere the A6 would outperform the A5X for the iPad 3 retina display.

Perhaps someone like @wizard69 could give more Information on This.
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post #36 of 98
Quote:
Originally Posted by wizard69 View Post


I can see Apple going that route simply to stream line production and minimize stocking units. I don't expect Apple to keep " old " processors in stock for long, so while being selective they will tend to move forward on processors for the tablets and wind down production of SoC around Touch and AppleTV. I actually could see them going the A6 route, the really smart thing to do would be to use the same motherboard as is in the iPhone or one closely derived from it. In other words drive volume!
As to the iPhone, it got a more powerful SoC than A5X. Apple could still pull a bunny out of the hat here and go retina. Or they could be using Sharps new zinc based technology at an odd resolution. Apple has for years been telling developers not to assume a specific pixel count or resolution so it could easily happen.
In the end I suspect it will come down to the coolest running processor.

Old processor like what? The 32nm A5 was just introduced this year as a limited edition in only the iPad2,4 to supplement the existing 45nm A5. It's now ramping for use in the 5th gen iPod Touch. If you just mean the A5 in general, besides the 5th gen Touch, the iPhone 4S and it's A5 will continue to sell for another 2 years so A5 production and support is hardly old and being obsoleted. I doubt age precludes using a 32nm A5 in the iPad Mini. In terms of volumes, a 32nm A5 for the iPad Mini actually makes sense to increase volume for that part and supplement production for the 5th gen Touch. Otherwise, with the iPad 2 rumoured to be discontinued and the iPhone 4S continuing to use the 45nm A5, it wouldn't be as cost effective to produce a 32nm A5 just for the 5th gen Touch. Given the popularity of the iPhone 5, the volume discount should already be very effective for A6 production.

 

And the A6 has a more powerful CPU than the A5X, but at best an equivalent GPU to the A5X. The A6 has much less fill rate than the A5X and would be wholly inappropriate to drive a Retina iPad. Maybe Apple already has an A6X in the wings, but introducing another SoC 1 month after the A6 would be pretty unprecedented.

post #37 of 98
Quote:
Originally Posted by Dick Applebaum View Post

I thought I read somewhere the A6 would outperform the A5X on the iPad 3 retina display.
Perhaps someone like @wizard69 could give more Information on This.

The A6 ASIC is much more advanced than the A5/A5X but from what I can tell the 3 cores of the Img Tech SGX543 are below the 4 cores of the Img Tech SGX 543 in the iPad (3). I don't recall if the SGX543 is clocked higher in the A6 but even if it is it that extra core is important for the iPad (3) excessive number of pixels over the iPhone. We're talking 3,145,728 pixels v. 727,040. That's why I wouldn't be surprised if we see an A6X with a 6 core SGX543 or a 4 core Img Tech Rogue 6 in the next iPad, depending on the timing.

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post #38 of 98
The iPad mini won't use an A5x processor since it doesn't need quad core graphics. It might run an A5-something (higher speed / over locked) so it may be faster than the ipad2 and the ipad3 UNLESS the ipad3 gets updated to an A6 processor or a speed bump of some kind. Think about the way Apple deliberately scales its products. .
post #39 of 98

The current iPad 3 is a power hog and I'd expect Apple to do anything they can to cut back its consumption. If I read things right the A6 is a lower power consumption device with higher performance as a plus. Also the newer integrated displays use less power then the iPad 3 double light-bar design.

 

Now since Microsoft loves to skate to where the puck had been, now, on the eve of Microsoft's big Surface release, is a great time to move the puck again. The newer iPad 3 with faster graphics, longer battery life and lighter weight would blow three holes in the bow of the S. S. Ballmer before it can even leave port.

 

...and this isn't even taking in account what surprises we may see from Lion and Mountain Lion...

 

 

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"That (the) world is moving so quickly that iOS is already amongst the older mobile operating systems in active development today." — The Verge
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post #40 of 98
Quote:
Originally Posted by Macky the Macky View Post

The current iPad 3 is a power hog and I'd expect Apple to do anything they can to cut back its consumption. If I read things right the A6 is a lower power consumption device with higher performance as a plus. Also the newer integrated displays use less power then the iPad 3 double light-bar design.

 

Now since Microsoft loves to skate to where the puck had been, now, on the eve of Microsoft's big Surface release, is a great time to move the puck again. The newer iPad 3 with faster graphics, longer battery life and lighter weight would blow three holes in the bow of the S. S. Ballmer before it can even leave port.

 

...and this isn't even taking in account what surprises we may see from Lion and Mountain Lion...

 

 

 

I don't see the revised iPad 3 getting the A6 processor.  Current the iPad 3 uses the A5X processor utilizing 4 GPU cores. The A6 is using only 3 GPU cores of the exact 543SGX GPU architecture.  I don't see how the 3-core GPU in the A6 will drive the Retina display if the 4-core GPU in the A5X barely handles it.  The only thing I see Apple revising in the iPad 3 is the following;

 

28nm LTE cellular chip

revised screen that could be thinner and more power efficient

32nm version of the A5X processor

Lightning connector.

 

All these revised changes focus one major thing - improved power efficiency.

 

Anything beyond that I don't think we'll see until the spring iPad release, assuming there will be one of course.

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