Even if the user experience is only marginally diminished due to the smaller screen, the advantages of a smaller form factor would cause this to become the model of choice for most consumers.
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Apple reveals iPad mini: 7.9" display, 7.2mm thin, starting at $329 - Page 2
- Dick Applebaum
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I actually enjoyed this keynote far more than the iPhone keynote. Everything introduced is fantastic. The iPad mini at $329 could have demolished the Android tablets if it was $249 but it will still sell like crazy. Sucks to be an iPad 3 owner with the new iPad 4 out 5 months early (based on a yearly cycle) but that's the technology game.
I'm not at all disappointed with my iPad 3. I'll probably upgrade next year. They apparently wanted all the iPads released together in time for the holiday season, and it will most likely remain so for the foreseeable future. Mini looks great. I'm definitely getting a cellular version in white.
I think the timing of the iPad 4 is due to a nexus (pun) of competitive activity (MS and Google/Sammy) and availability of technology (the A6 class chip -- A6X). When you are pushing the envelope in technology, you must wait for it to be available in quantity and economically viable.
I wouldn't be surprised to see similarly lengthened or shortened product cycles in the future..
IMO, this sets Apple apart... The announce things when they have them in production (not as untouchable prototypes)... And they are not afraid to obsolete/replace their own products when it makes sense.
– Alan Kay –
– Alan Kay –

It's all about the user experience. If this product is as enjoyable to use as a larger IPad, it begs the question, why even have the bigger iPad.
Even if the user experience is only marginally diminished due to the smaller screen, the advantages of a smaller form factor would cause this to become the model of choice for most consumers.
And I am still waiting for the 13" iPad. LOL,
^^this.
I love my "new iPad" retina display. I love my iPhone 5 (and iPhone 4S before it) retina display.
Never ever in a trillion years will I go back to a non-retina display like the iPad 2. It is so obviously inferior to me that frankly I'm embarassed by Apple today. This is a serious downgrade.
Let's be honest. Apple felt rushed to release the iPad mini to head off competition from the Google Nexus and Amazon Fire. Today we witnessed Apple introducing a product that takes a step back so they can block the competition.
But they even screwed that up. The resolution on the Nexus and Fire are higher than this POS. *AND* they are charging at $100 more? The gall.
If I owned AAPL today I would *sell sell sell*.

The $329 price is a little more than I was hoping, but I doubt there will be any discounting before Christmas. When was the last time that happened, especially with an iOS device? Its $329 or get the Nexus 7.
Edit: I did forget about Apple's Black Friday sale. Maybe on that one day.
Or get neither- that's what I'm doing. They priced it out of my range for what I'd use it for. Retina- I'd have paid the difference.

^^this.
I love my "new iPad" retina display. I love my iPhone 5 (and iPhone 4S before it) retina display.
Never ever in a trillion years will I go back to a non-retina display like the iPad 2. It is so obviously inferior to me that frankly I'm embarassed by Apple today. This is a serious downgrade.
Let's be honest. Apple felt rushed to release the iPad mini to head off competition from the Google Nexus and Amazon Fire. Today we witnessed Apple introducing a product that takes a step back so they can block the competition.
But they even screwed that up. The resolution on the Nexus and Fire are higher than this POS. *AND* they are charging at $100 more? The gall.
If I owned AAPL today I would *sell sell sell*.
I agree with everything you said with 2 exceptions- its $129 more, not $100. And I would not sell your Apple stock. I don't like the price, I'm not going to buy one because it's priced to high- but these are still going to sell very well.
(2) 2010 27" iMac i7, 2012 15" Retina MacBook Pro i7, 2011 Mac Mini i5
iPad 4, iPad Mini, (2) iPhone 5, iPod Touch 5, iPod Nano 7
Time Capsule 4, Airport Extreme 5, (3) Apple TV 3
(2) 2010 27" iMac i7, 2012 15" Retina MacBook Pro i7, 2011 Mac Mini i5
iPad 4, iPad Mini, (2) iPhone 5, iPod Touch 5, iPod Nano 7
Time Capsule 4, Airport Extreme 5, (3) Apple TV 3
A couple of points. Google's $199 offering 1) only comes with 8 GB, and a 1.2 MB front facing camera. Apple's device ships with 16 GB, and both a 1.2 GB front facing camera and a 5 GB rear camera.
Moreover, as was presented at the demonstration Apple's screen actually presents more real estate and is built using aluminum not cheap plastic. The extra $140 dollars seems worth it to me for the quality Apple is offering.
A retina display would be nice, but Apple is offering a more cost conscious option and people didn't mind the iPad 2 that lacked the retina display. It also wants to sell more expensive full sized iPads. Moreover, somebody posted that Google's processor in the Nexus 7 trounces the A5. BS. Both chips came out the same year, in 2011. The A5 compares favorably with the Tegra 3. It is slightly slower, but not enough to matter.

It also has access to more than 275,000 applications written for the iPad platform.
The iPad mini also has a larger 7.9-inch display that gives 29.6 square inches of space, compared to just 21.9 square inches for the Nexus 7.
"The iPad mini is actually over a third larger display area," Schiller said.
"Exact same resolution as the iPad 2. 1,024 x 768. So, no work for developers at all!"
When the new iPad showed up, devs worked overtime to make their experience look better on the retina display. They've stuffed a big pack of yummy things into their apps, having been updated for retina, since then...
Now What? Should I call fragmentation?
We mean Apple no harm.
People are lovers, basically. -- Engadget livebloggers at the iPad mini event.
We mean Apple no harm.
People are lovers, basically. -- Engadget livebloggers at the iPad mini event.
- Dick Applebaum
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You can approximate the Mini's virtual kb by using an iPad 1,2 or 3 in portrait.
– Alan Kay –
– Alan Kay –
Web traffic based on Apple PR does not equal fact or app use, but ok. My point still stands, frankly I think it's just a bad showing on 3rd parties. I would want my customers to have the best experience with me regardless of medium (as is the case with my current professional position)
I would be more interested in keyboard in portrait on the mini. The iPad is not fast or easy for me in either landscape or portrait
(2) 2010 27" iMac i7, 2012 15" Retina MacBook Pro i7, 2011 Mac Mini i5
iPad 4, iPad Mini, (2) iPhone 5, iPod Touch 5, iPod Nano 7
Time Capsule 4, Airport Extreme 5, (3) Apple TV 3
(2) 2010 27" iMac i7, 2012 15" Retina MacBook Pro i7, 2011 Mac Mini i5
iPad 4, iPad Mini, (2) iPhone 5, iPod Touch 5, iPod Nano 7
Time Capsule 4, Airport Extreme 5, (3) Apple TV 3
"same exact hardware"? The mini's display area is a lot larger and for many that user experience is the differentiator. 15" television "the same" as a 32? Nope.
Folks were expecting $249 for 8GB, $349 for 16GB and $449 for 32GB. $329, $429, $529 for 16/32/64 is better pricing. Not great but it's not bad either.
The iPad mini I was going to buy is $20 less than I expected.
Edited by nht - 10/23/12 at 12:37pm

A couple of points. Google's $199 offering 1) only comes with 8 GB, and a 1.2 MB front facing camera. Apple's device ships with 16 GB, and both a 1.2 GB front facing camera and a 5 GB rear camera.
Moreover, as was presented at the demonstration Apple's screen actually presents more real estate and is built using aluminum not cheap plastic. The extra $140 dollars seems worth it to me for the quality Apple is offering.
A retina display would be nice, but Apple is offering a more cost conscious option and people didn't mind the iPad 2 that lacked the retina display. It also wants to sell more expensive full sized iPads. Moreover, somebody posted that Google's processor in the Nexus 7 trounces the A5. BS. Both chips came out the same year, in 2011. The A5 compares favorably with the Tegra 3. It is slightly slower, but not enough to matter.
I wouldn't worry about the Nexus 7 which getting cheaper with more storage as we speak. (There's also supposedly a Nexus 10 on the horizon with a 2560x1600 according the Verge but we'll see...) Nexus 7 made good fodder because it's intentionally cheap but it's also a distraction. Amazon is the real competition and the HD Kindles still look like a good value even after today's announcement.

I have to wonder how many of these new in 2012 products are market demand driven but were items SJ nixed or said "no" to. How many times did he say "no" to an iPad mini? It takes fortitude and convinced you are right in spite of the polls stubborn streak a mile wide to say "no" to a product when there is a demand for it. Now they are seeing the light of day when he isn't around to say "no"
Steve was the master at changing his mind. I am reasonably certain he would have green-lighted the mini.
Please update the AppleInsider app to function in landscape mode.
Please update the AppleInsider app to function in landscape mode.

"Exact same resolution as the iPad 2. 1,024 x 768. So, no work for developers at all!"
When the new iPad showed up, devs worked overtime to make their experience look better on the retina display. They've stuffed a big pack of yummy things into their apps, having been updated for retina, since then...
Now What? Should I call fragmentation?
Nope. The design is against 1024x768 points. Apps don't need to change. For retina devs added 2x art assets.
The ppi is approximately 125% that of the iPad 2 and twice what a regular desktop computer is. I spend all day working on a Cinema screen with no complaints about resolution and I do have a rMBP and an iPad 3 so I have something to compare it to. iPad mini without a retina is not a deal breaker for me at all. Sure it would have been better if it had one but it doesn't. They would have had to put in an A6 to do retina and that perhaps would have made it too expensive for the entry price they were trying to hit and it would have made it thicker and heavier with a bigger battery.
Life is too short to drink bad coffee.
Life is too short to drink bad coffee.

^^this.
I love my "new iPad" retina display. I love my iPhone 5 (and iPhone 4S before it) retina display.
Never ever in a trillion years will I go back to a non-retina display like the iPad 2. It is so obviously inferior to me that frankly I'm embarassed by Apple today. This is a serious downgrade.
.......
The display has the same total PIXELS as the 2 but not the same resolution, area matters..
If you have ever used a Kindle Fire HD, you would realize that is nothing like an iPad. It is extremely laggy, touch input is imprecise and the home screen and lock screens are basically an Amazon store. The app ecosystem is also far inferior.
iPad comparison chart: http://store.apple.com/us/browse/home/shop_ipad/compare
I see no reason to buy the iPad 2 now. It's completely outspeced by the mini in everything but size.
I have to believe Phil's emphasis on apps was meant to ward off the comparison to other tablets based on screen resolution. Sure, other screens have more pixels, but what can you put IN the pixels? I'm not knowledgeable enough on Android tablets to know how good or bad the tablet apps really are.
And the market did not like the price. AAPL dropped $10 when the mini price was revealed.
- Jasen.
Exactly. Doesn't anybody remember how they complained about the 8gb hd and how it was just about the price point? Well, they didn't and the price reflects that. I'd say it is right on target. Sign me up for two right off the bat. I also want, no... NEED, one of those 27" iMac's, and boy do I fancy one of those lovely 13" MBP's. Damn! Xmas has gone way over budget already!
Yup. A 10% discount is possible on Apple-brand products.
Time will tell*. 
----------------------------
Tips for Creating Great Artwork for the Retina Display
If you merely scale up your existing artwork, you miss out on the opportunity to provide the beautiful, captivating images users expect.
Instead, you should rework your existing image resources to create large, higher quality versions that are:
...
More detailed. For example, in the high-resolution versions of the Safari and Notes icons, you can see details such as the accurate contours of the continents behind the compass and the torn paper left by the previous note.
...
Add detail and depth. Don’t hesitate to draw very small elements, because the high-resolution version of your artwork allows much more room for fine details. For example, a 1-pixel dot in your original image becomes a 4-pixel dot (that is, 2 x 2 pixels) in the larger version.
Edited by ivan.rnn01 - 10/23/12 at 1:32pm
We mean Apple no harm.
People are lovers, basically. -- Engadget livebloggers at the iPad mini event.
We mean Apple no harm.
People are lovers, basically. -- Engadget livebloggers at the iPad mini event.

^^this.
I love my "new iPad" retina display. I love my iPhone 5 (and iPhone 4S before it) retina display.
Never ever in a trillion years will I go back to a non-retina display like the iPad 2. It is so obviously inferior to me that frankly I'm embarassed by Apple today. This is a serious downgrade.
Let's be honest. Apple felt rushed to release the iPad mini to head off competition from the Google Nexus and Amazon Fire. Today we witnessed Apple introducing a product that takes a step back so they can block the competition.
But they even screwed that up. The resolution on the Nexus and Fire are higher than this POS. *AND* they are charging at $100 more? The gall.
If I owned AAPL today I would *sell sell sell*.
I'm going to repost your quote when APPL is trading for $1000. Just because.

iPad comparison chart: http://store.apple.com/us/browse/home/shop_ipad/compare
I see no reason to buy the iPad 2 now. It's completely outspeced by the mini in everything but size.
I have to believe Phil's emphasis on apps was meant to ward off the comparison to other tablets based on screen resolution. Sure, other screens have more pixels, but what can you put IN the pixels? I'm not knowledgeable enough on Android tablets to know how good or bad the tablet apps really are.
And the market did not like the price. AAPL dropped $10 when the mini price was revealed.
- Jasen.
You could temporarily convert to Judaism for Hanukkah, then revert to Christianity for Christmas, when thats over adopt Kwanzaa. That way you can get all three presents for yourself. Problem solved.
Life is too short to drink bad coffee.
Life is too short to drink bad coffee.

Anyone who's thinking of buying the iPad mini will likely be disappointed come next March, when Apple will release iPad mini 2nd gen with much better internals. Right now, it's still A5, that's just rediculous, it's a processor 2 generations behind! It'll be outdated quickly, and with a lot of competition on the 7-inch space, Apple, will have to upgrade it in March'13 for sure.
I'd hold off buying it for $329 right now. The 4th gen iPad is a much better deal.
I am happy with the updated Mac Mini, but I am on the fence regarding the iPad Mini. I like the size and don't really care about the lack of retina display, but I wish they would have simply stated that it doesn't have a retina display instead of playing up that it "has the same resolution as the iPad 2!!!" REALLY? I really hate hyperbole and obsfucation of the truth. Grrrr. Also, an A5 Processor? The iPad Mini is really obsolete before it hits the streets (based on how fast Apple drops support for hardware in iOS).
I really think Apple should have made the iPad Mini and low end iPad equal to the "old" iPad 3. Oh well, off to pick up a new Mac Mini next month.
And yet the $499 iPad outsells the rest of the $199 crap, or the Android 2.3 junk selling at $89 at the dollar stores.
Also, Wall Street was having a down day -250 points on the Dow, Apple down 6 before the event started.
Belief in an organized religion is not a requirement to be a consumer. Problem solved.
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