Originally Posted by shompa
This is the real iPad3. The iPad3 that was released was a desperate product when plans did go wrong.
TSMC production of A6 tanked and Qualcomms 28nm baseband chip was delayed.
This lead to the desperate A5X thicker battery.
Apple should of course have waited and released the real iPad3.
Apple wants to release the new iPad in late Q3-early Q4 to maximise holiday season.
This is the new Apple. About maximising profits. Steve's Apple was about making the greatest products possible, then get profit. And when customers starts to feel milked for money, its over.
There is a 95% chance that Apple will repeat everything wrong they did after Steve left 1985. Just like back then, Apple will have a couple of great years before the decline starts.
Apple have already started with a wasteful dividend and share buy back. Apple should have instead fixed iCloud (by using revamped Xserve/Xsan Unix clustering) and bought/build a foundry to produce its own SoCs and NAND flash. Just one dividend could have bought AMD bought back Fab30 in Germany. If AMD was a separate part of Apple, they would have kept their X86 license. Apple could have done a custom X86 chip with DSPs and other fun stuff they have inside the A series SoC.
You're clearly well-intended, but, damn, the only way I can put it is there's too much rubbish here to sort through your whole trash pile.
But for starters, every new strategically important tech product release is the end a desperate struggle full of frustrations and compromises, trying to coordinate the release, ramp-up and actual delivery of components from many different suppliers, all of Apple's own internal arms (in overall product design, OS and app software, ties to the developing ecosystems of the Cloud and store, relationships with telco's and resellers all over the world, the status of hugely complex IP litigation in progress and emerging, all of the aspects of the assembly and production lines via Foxconn and others, and much more - involving probably tens of thousands of people, all with their own interests and opinions involved.
So no new product is ever "ready" - let alone everything everyone would like it to be. And your contention that they should "of course" waited to "release the real iPad 3," would have left them with no new model for a year and half and that would have made many parts of their world - customers, resellers, competitors, the press and the stock market - more than antsy. The loss of "momentum" would have been palpable.
The newly discontinued "new iPad" then, WAS the "real" iPad 3. And this is gen 4, a fluidly fast, useful upgrade of the 3rd, that itself's beginning to feel a bit heavy in the overall landscape. And gen 5 will be released when it hits its next minimally acceptable internally specced target (which will certainly include being at least lighter and thinner), whenever that is. And people who don't get that will bitch about what that one won't have.
Further, given Apple's whole history of "market segmentation" and the way they "pack" options into models, if people were going to leave Apple because they get "milked for money," the company would have disappeared 15 years ago. And since no one seems to really be ready to let go of the "what would Jobs have done" meme, I will remind you that while Steve always loved creating "insanely great products," he was never against creating "insanely great profits" as well. (After all, even though the guy remains a personal icon and inspiration to me, in his very first Apple business deal it's thoroughly documented he pocketed $500 that should have been split with Woz.)
And it won't be perfect, and it won't include every feature on any tablet anywhere, but it will be released.
Pedal to the medal folks. Schiller nailed it.