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Phil Schiller says Apple does with its Macs what PC makers are 'afraid' to do

post #1 of 232
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Apple's aggressive strategy of abandoning legacy hardware like spinning disc drives and hard drives helps set it apart from competitors who are "afraid" to streamline their products, Apple marketing chief Phil Schiller believes.

Schiller sat down with Harry McCracken of Time after unveiling his company's new Mac lineup this week. He spoke about the streamlining of Apple's Mac lineup that has gone on for years, most notably the transition to flash-based memory and the abandoning of optical disc drives.

"These old technologies are holding us back," Schiller said. "They're anchors on where we want to go."

While Apple feels features like disc drives have "outlived their useful purpose," he said Windows-based PC competitors are "afraid to remove them."

"We try to find better solutions," Schiller said. "Our customers have given us a lot of trust."

Schiller


McCracken noted that many pundits once assumed Apple would eventually add Blu-ray drives to its computers, though few would still make that case today with high-definition content available through iTunes. The same could be said of those who believed Apple would start making cheaper Macs ??Apple instead released the iPad, which has been eating away at traditional PC sales.

Schiller also reminisced about when some industry watchers thought low-priced netbooks were "the future" of the industry, but Apple rejected them as substandard products.

"Even if the market was going there, we weren't going to chase everybody downhill," he said.

Apple's feelings about netbooks of yesteryear were largely echoed this week about cheap 7-inch tablets like the Google Nexus 7 and Kindle Fire HD. This week the company unveiled the iPad mini, with a 7.9-inch display and $329 entry price.

Apple Chief Executive Tim Cook said on Thursday that he views the 7-inch tablets on the market as poor products. He said Apple would "never" make such a cheap product, but instead strives to create devices that people will love for months and years after they purchase it.

"We didn't set out to build a small, cheap tablet," Chief Financial Officer Peter Oppenheimer added. "We set out to build a smaller iPad that has the full iPad experience."
post #2 of 232
Originally Posted by AppleInsider View Post
"These old technologies are holding us back," Schiller said. "They're anchors on where we want to go."

 

Good, Phil. Good. This tells us that the new Mac Pro will probably be universally hated by its established market but also will be the best device for the future for those who still buy it.

Originally Posted by helia

I can break your arm if I apply enough force, but in normal handshaking this won't happen ever.
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Originally Posted by helia

I can break your arm if I apply enough force, but in normal handshaking this won't happen ever.
Reply
post #3 of 232
Anyone can say what Apple executives say. But their actions show their conviction and the results show they can execute. So yes, they have this customer's trust.
post #4 of 232

100% correct.

 

And the consumer satisfaction numbers, year after year after year, to support it. 

post #5 of 232

Now that the mini isn't crippled like it was and now a decently competitive desktop computer, they really need an aggressive marketing campaign to grab those sub-1000 PC buyers who are going to balk at Windoze 8.

post #6 of 232

I have to disagree with him on one front. Although I do not use it all the time I love my blu-ray drive (I use the old PS3 more). Watching movies in HD while I am working is sweet (I prefer blu-ray because they normally have better quality, and are cheaper and trade-able). I do like to burn dvds for my grandmother with my niece and nephew. For some many disc drive is two important to trade away like the millions who live in areas with crappy internet connections.

post #7 of 232
Never thought Apple would be so straightforward about what they are all about. Don't think the PC makers will change their stance as removing an ODD won't make the box enticingly cheaper, but they might surprise me. Just like people buying Blue-Ray DVD's.

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post #8 of 232
Quote:
Originally Posted by Apple v. Samsung View Post

I have to disagree with him on one front. Although I do not use it all the time I love my blu-ray drive (I use the old PS3 more). Watching movies in HD while I am working is sweet (I prefer blu-ray because they normally have better quality, and are cheaper and trade-able). I do like to burn dvds for my grandmother with my niece and nephew. For some many disc drive is two important to trade away like the millions who live in areas with crappy internet connections.

 

 

Perhaps Schiller should have added the word "generally" to his statement that "disc drives have 'outlived their useful purpose'." It applies to a lot more technologies than just disc drives.

 

Of course, many customers have special needs and desires. It would be a mistake to attempt to cater to all of them. The ideal is to not preclude them. As usual, in your case Apple doesn't. It isn't difficult to find a Mac-compatible Blu-ray burner.

post #9 of 232

Count how many times in a year when you actually use the ODD. Unless you are in the habit of burning video to disk, it's more become one of those "when you need it, you really need it" deals. The promise of the optical disk is that its a more or less permanent archive of data not subject to the vulnerabilities of hard disk storage. But that is not really the case or the reality. Optical disks get scratched and become unreadable even in ordinary use. I have even had disks stored in hard plastic cases, set on the shelf untouched and somehow in the mean time they became unreadable. If someone really wants a ODD, external units including BR burners are out there.

post #10 of 232

I agree removing the ODD out of the macs to move forward with technology was a wise move. This is coming from a HD maniac. 

 

I have a hack with a blu-ray drive in it. I converted all of my blu-rays that I purchased to high quality MKVs so audio and video quality wasn't compromised. I stream that to my Mac Mini with XBMC and Plex. It's so much more convenient than carrying media around. Changing it out, etc.

 

IMO, for iTunes media to ever be a viable alternative to blu-ray, they need to bump up the quality big time. For that to happen, they're going to average 10-15gb per movie. Sure Comcast will love that!

 

 

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The reason why they are analysts is because they failed at running businesses.

 

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post #11 of 232
Quote:
Originally Posted by Gary54 View Post

Count how many times in a year when you actually use the ODD. Unless you are in the habit of burning video to disk, it's more become one of those "when you need it, you really need it" deals. The promise of the optical disk is that its a more or less permanent archive of data not subject to the vulnerabilities of hard disk storage. But that is not really the case or the reality. Optical disks get scratched and become unreadable even in ordinary use. I have even had disks stored in hard plastic cases, set on the shelf untouched and somehow in the mean time they became unreadable. If someone really wants a ODD, external units including BR burners are out there.

I completely agree Gary. In my 2011 MBP, I took out my ODD and replaced it with another hard drive so I could have a dedicated internal time machine back up and bootcamp partition. I use those much more than I ever did the ODD.

 

 

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The reason why they are analysts is because they failed at running businesses.

 

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Quote:
The reason why they are analysts is because they failed at running businesses.

 

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post #12 of 232
I think many "blog pundits" misread the purpose behind the iPad mini. They thought it was being released to lower the price point to compete. The real reason was that there are a large number of people that want a much lighter device that is more suitable for reading. Apple delivered a device that weighs slightly less than the Kindle and Nexus 7, while delivering more screen real estate. That's where the value is.
post #13 of 232

Sure, why put a spinning disc in a computer when we can charge you more for an external one?

post #14 of 232
If by "years after they purchase it" he means 2 years, yes I can believe that considering developers are barely supporting the original iPad anymore.
post #15 of 232
Originally Posted by tylersdad View Post
Sure, why put a spinning disc in a computer when we can charge you more for an external one?

 

Why use a spinning disc when you can use something that won't fail due to the motion required to use it?

Originally Posted by helia

I can break your arm if I apply enough force, but in normal handshaking this won't happen ever.
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Originally Posted by helia

I can break your arm if I apply enough force, but in normal handshaking this won't happen ever.
Reply
post #16 of 232
Quote:
Originally Posted by tylersdad View Post

Sure, why put a spinning disc in a computer when we can charge you more for an external one?

You are putting a bad spin on this. A cheap shot just to be contrary. There are plenty options for Mac users that absolutely need an OD in their laptops. It not really a problem. I'd call it a shrug.

post #17 of 232
Quote:
Originally Posted by Apple v. Samsung View Post

I have to disagree with him on one front. Although I do not use it all the time I love my blu-ray drive (I use the old PS3 more). Watching movies in HD while I am working is sweet (I prefer blu-ray because they normally have better quality, and are cheaper and trade-able). I do like to burn dvds for my grandmother with my 
niece
 and nephew. For some many disc drive is two important to trade away like the millions who live in areas with crappy internet connections.
Agreed. I love my PS3 for Blu-ray and 3-D movies for family night. so for me drives will never go away. I still burn DVDs and CDs for backup and play. And yes I love Apple, In my family we have three iPhones two iPads one AppleTV one iPod touch and 2011 MacBook Pro.
post #18 of 232
Quote:
Originally Posted by Tallest Skil View Post

 

Why use a spinning disc when you can use something that won't fail due to the motion required to use it?

Because that's what I have.

post #19 of 232
Originally Posted by tylersdad View Post
Because that's what I have.

 

Then have this, too!

Originally Posted by helia

I can break your arm if I apply enough force, but in normal handshaking this won't happen ever.
Reply

Originally Posted by helia

I can break your arm if I apply enough force, but in normal handshaking this won't happen ever.
Reply
post #20 of 232

I have to give Apple points for the Retina Display... nice move... except for web developers who complain that designing visual assets is a complete PIA on Retina screens - because the other 99% of the world isn't run on 200+ dpi/ppi screens.

 

 
 
 
 
 
 
 
 
 
 
post #21 of 232
Quote:
Originally Posted by Tallest Skil View Post

 

Then have this, too!

One more thing to carry around, get lost/stolen, or broken.

post #22 of 232
Originally Posted by tylersdad View Post
One more thing to carry around, get lost/stolen, or broken.

 

Like your… discs… 

Originally Posted by helia

I can break your arm if I apply enough force, but in normal handshaking this won't happen ever.
Reply

Originally Posted by helia

I can break your arm if I apply enough force, but in normal handshaking this won't happen ever.
Reply
post #23 of 232
Quote:
Originally Posted by Tallest Skil View Post

 

Like your… discs… 

I carry backups, not the originals.

post #24 of 232

LOL.  Streamlined?  Can someone tell me why Apple has a Macbook Air 13, and a Macbook Pro Retina 13 Flash?  And a Macbook Pro 13?  All with different screen sizes?

post #25 of 232
Out of all Apples execs I like Phil Schiller the most. There seems to be more a warmness and passion in his presentations than the others. Tim Cook seems more rehearsed and forced when he talks, he tries to emulate Steve's style more, but is not that convincing at it.
post #26 of 232

Apple has long been at the forefront of technology, leading the way, while all others follow and copy.

 

What was the first computer to have USB, before anybody else even knew what USB was? The iMac!

 

Apple also ditched the floppy drive on the original iMac, and included an optical drive instead, a radical move at the time.

 

Apple makes drastic, radical and bold moves when needed, while the competition plays it safe, making lame products for lame people.

 

The competition is all about making shitty, cheap products, where a bargain basement price is their main selling feature! Case in point, all of those crappy Android tablets that are not even fit for a street bum to use. 

 

Anybody who complains about Apple removing the optical drive from the newest iMacs just doesn't get it, and you are not cutting edge enough to be an Apple user. 

post #27 of 232
Quote:
Originally Posted by bdkennedy1 View Post

If by "years after they purchase it" he means 2 years, yes I can believe that considering developers are barely supporting the original iPad anymore.

 

Got a citation for that...  I am an iOS developer and there is no difference in supporting the iPad 1, 2, 3 or 4.  In our household we have:

 

3 x iPad 1

3 x iPad 2

1 x iPad 3

1 x iPad 4 (Mid Nov)

 

2 of the 1 Pad 1s and 1 iPad 2 are used by teenagers for: playing games, watching videos, reading iBooks, Web surfing, Homework with Pages, educational apps, specialty apps I've written, create an occasional movie with iMovie...

 

All are on iOS 5 or iOS 6... and there is no difficulty writing an app to run on any of them.

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post #28 of 232
Quote:
Originally Posted by tylersdad View Post

Sure, why put a spinning disc in a computer when we can charge you more for an external one?

Why force everyone to buy an internal disc, whether they want one or not .......  when you can easily give 100% of the consumers the choice .... with an external one. So just wtf are you complaining about?

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post #29 of 232
Quote:
Originally Posted by tylersdad View Post

Because that's what I have.

 

If Apple's market consisted only of "tylersdad", then I'd say you have a point. 

post #30 of 232
Originally Posted by tylersdad View Post
I carry backups, not the originals.

 

Huh. How about that.

Originally Posted by helia

I can break your arm if I apply enough force, but in normal handshaking this won't happen ever.
Reply

Originally Posted by helia

I can break your arm if I apply enough force, but in normal handshaking this won't happen ever.
Reply
post #31 of 232
Quote:
Originally Posted by Tallest Skil View Post

 

Why use a spinning disc when you can use something that won't fail due to the motion required to use it?


I was starting to think a little this way until my Mac spit up this "the disk you inserted is not readable by this computer" with my external 1TB HD connected. It took a long ass time to re-rip my movies but those spinning disc was pretty darn good. Sure I can get an external optical drive but with external HD and external optical drive, that thin loses some of its appeal.

post #32 of 232
Quote:
Originally Posted by tylersdad View Post

Quote:
Originally Posted by Tallest Skil View Post

 

Like your… discs… 

I carry backups, not the originals.

 

Still, it's a lot of stuff to fiddle with -- DVDs, cases, blank DVDs, Labels, Blank Cases, marking pen, bag to contain them all -- how many and which ones to take, which ones to leave (always wrong)...  You can't take it [all] with you!   The whole idea of being mobile is to just grab your device and go... the stuff you need will be available in the cloud, wherever you go!

"Swift generally gets you to the right way much quicker." - auxio -

"The perfect [birth]day -- A little playtime, a good poop, and a long nap." - Tomato Greeting Cards -
Reply
"Swift generally gets you to the right way much quicker." - auxio -

"The perfect [birth]day -- A little playtime, a good poop, and a long nap." - Tomato Greeting Cards -
Reply
post #33 of 232
Quote:
Originally Posted by Dick Applebaum View Post

 

Still, it's a lot of stuff to fiddle with -- DVDs, cases, blank DVDs, Labels, Blank Cases, marking pen, bag to contain them all -- how many and which ones to take, which ones to leave (always wrong)...  You can't take it [all] with you!   The whole idea of being mobile is to just grab your device and go... the stuff you need will be available in the cloud, wherever you go!


With movies, there is a lot to fiddle with even without optical media. The iPad doesn't fit too many movies so there is a lot of juggling with playlists and then syncing, so I understand not being able to take it all with me. I don't do iTunes and the cloud because I have a lot of DVD and Blu-ray, not going to repurchase my movies again nor do I want to switch to another format (downloads). Just going to live in my world for as long as I can.

post #34 of 232
Quote:
Originally Posted by 1983 View Post

Out of all Apples execs I like Phil Schiller the most. There seems to be more a warmness and passion in his presentations than the others. Tim Cook seems more rehearsed and forced when he talks, he tries to emulate Steve's style more, but is not that convincing at it.

I agree.  Schiller is a pretty decent presenter.  He seems very natural when up there speaking.  I nominate Schiller for CEO.

post #35 of 232

I used optical 3 times this year. Last time was yesterday.

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Which of us is the fisherman and which the trout?

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post #36 of 232
So judging by the hardware of this year and next year gamers just don't matter to apple.
the discrete video is already pretty bad and cant run any games at the highest settings. very disappointing!!!!. now my family will have to switch from apple computers Just for gaming. we were really hoping for some 2gb video memory on MacBook Pros and at least 1gb video memory on MacMini...1oyvey.gif
Edited by wspjr - 10/26/12 at 12:36pm
2011 MacBook Pro 15, 2011 MacBook Pro 13, 2011 MacMini Server, 2010 MacMini
iPad 2, iPad 3, 4x Apple TV
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2011 MacBook Pro 15, 2011 MacBook Pro 13, 2011 MacMini Server, 2010 MacMini
iPad 2, iPad 3, 4x Apple TV
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post #37 of 232

Would love to upgrade to Retina display MacBook Pro.  But I use my CD drive all the time.  Movie, burn cd's for the car, etc.

post #38 of 232
Quote:
Originally Posted by pt123 View Post


I was starting to think a little this way until my Mac spit up this "the disk you inserted is not readable by this computer" with my external 1TB HD connected. It took a long ass time to re-rip my movies but those spinning disc was pretty darn good. Sure I can get an external optical drive but with external HD and external optical drive, that thin loses some of its appeal.

 

 

Exactly.  I would buy an Air if I don't want the ODD.  My roommate got the Air and he's always asking me where is his external ODD.  Yeah, I know he's not a very organized person.  But if the ODD was built-in, he would save a lot of time searching for it...  (BTW, lots of time he has to borrow my MBP to burn DVDs just because he couldn't find his external in time.  I don't use my MBP that much, well, that's another story.)

post #39 of 232

I like Schiller's spunk.

 

Apple needs a few more people with b411s, like him.

post #40 of 232
Quote:
Originally Posted by Dick Applebaum View Post

 

Still, it's a lot of stuff to fiddle with -- DVDs, cases, blank DVDs, Labels, Blank Cases, marking pen, bag to contain them all -- how many and which ones to take, which ones to leave (always wrong)...  You can't take it [all] with you!   The whole idea of being mobile is to just grab your device and go... the stuff you need will be available in the cloud, wherever you go!

 Uh, until you have connection problem...  Then there is nothing....

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