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Apple announces 3M sales of iPad mini, fourth-gen iPad

post #1 of 234
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Sales of the new iPad mini and fourth-generation iPad reached 3 million total units over their launch weekend, Apple announced on Monday.

Unlike the third-generation iPad launch earlier this year, Apple just sold Wi-Fi-only models of its latest iPads, and none with cellular connectivity. The company said this weekend's sales doubled the 1.5 million Wi-Fi-only third-generation iPads sold at launch earlier this year.

Models of the new fourth-generation iPad and iPad mini with cellular connectivity are set to ship in "a few weeks." Apple did not detail separate sales figures for the iPad or iPad mini, but noted that sales of the iPad mini exceeded initial supply.

"Customers around the world love the new iPad mini and fourth generation iPad," said Tim Cook, Apple?s CEO. ?We set a new launch weekend record and practically sold out of iPad minis. We're working hard to build more quickly to meet the incredible demand."

The company also said that while many iPad mini preorders shipped to customers, some are scheduled to be shipped later this month.

iPad mini


The iPad mini and fourth-generation iPad debuted in 34 countries last Friday, including the U.S., Australia, Canada, France, Germany, Hong Kong, Japan, South Korea and the UK, and will be available in many more countries later this year, including mainland China.

One report from last week estimated that Apple shipped 850,000 iPad mini units for the first week of sales. Analyst Ming-Chi Kuo of KGI Securities said that the iPad mini was in short supply, as Apple allegedly manufactured about 950000 units prior to launch.

Apple's online store quickly sold out of all models of the iPad mini. The company's most popular model over the launch weekend was the 16-gigabyte white and silver model.

In addition to direct sales through Apple, the new iPad mini and fourth-generation iPad are also available through AppleInsider sponsor MacMall by calling 888-338-6102.

Readers looking to buy a new iPad can offset the cost of the device by trading in their old model, and AppleInsider has put together a comparison of the best trade-in values from around the web, which can be found here.
post #2 of 234
I'm trying to imagine how analysts can put a negative spin on this.
post #3 of 234

Apple is doomed...

post #4 of 234
"You're" working hard to build more? 1wink.gif

(Waiting for my cellular 4-gen to ship...)
post #5 of 234
They beat the projected Nexus 7 quarter in a weekend, I am sure we will find out how disappointing that is.
post #6 of 234

IMHO Apple declining to state weekend sales for the Mini is probably an indication there just weren't very many to sell (rather than no one wanted them). Not Apple-like to avoid announcing product launch figures if they're good. My completely uneducated guess is that fewer than 1M Mini's went home with new owners.

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post #7 of 234
Tried one out this weekend, nice build quality but didn't like the scrolling book reader.
post #8 of 234
Quote:
Originally Posted by Wovel View Post

They beat the projected Nexus 7 quarter in a weekend, I am sure we will find out how disappointing that is.

That's not what Apple announced. Read the article more carefully.

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post #9 of 234
Quote:
Originally Posted by DhruvK View Post

Apple is doomed...

Based on what evidence? When I was at the Apple Store over the weekend, the place was packed and its like this every week end and during the week, they range from spurts of quiet times, shrouded by crowds.

No matter what, apple is selling product.

I just got my iPad 4 and love it. I can't wait for the next generation of apps to take advantage of the smoking fast processor.
post #10 of 234
Quote:
Originally Posted by Gatorguy View Post

IMHO Apple declining to state weekend sales for the Mini is probably an indication there just weren't very many to sell (rather than no one wanted them). Not Apple-like to avoid announcing product launch figures if they're good. My completely uneducated guess is that fewer than 1M Mini's went home with new owners.

sI think the sales are well spread between the ipad mini, ipad 2 and ipad 4.  worst case they are trying to hide there ipad 4 sales, those are still in stock. I went to the Apple stores and everyone were all over the mini's with poeple constantly asking the staff if they had it. I saw some ipad 2 being sold because of the mini shortage.

 

Imagine, they sold almost as many ipads wifi only as iphone 5.  Demand is very strong.

post #11 of 234
Quote:
Originally Posted by Gatorguy View Post

IMHO Apple declining to state weekend sales for the Mini is probably an indication there just weren't very many to sell (rather than no one wanted them). Not Apple-like to avoid announcing product launch figures if they're good. My completely uneducated guess is that fewer than 1M Mini's went home with new owners.

What do you mean "declining to state"?

edit: Ah, you mean for the specific product within that product category. Have they ever done that?

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post #12 of 234
Quote:
Originally Posted by Wovel View Post

They beat the projected Nexus 7 quarter in a weekend, I am sure we will find out how disappointing that is.

The media tends to set unrealistic expectations to Apple and then when they don't hit these unrealistic expectations instead of admitting the journalist is an idiot, they blame Apple.

Then when an Android product sells, they make it sound like android is taking over.

The T Mobile reps STILL manage to practically molest me to walk in their stores because I always refuse them. One of these days, they'll get the hint.
post #13 of 234
Quote:
Originally Posted by Wovel View Post

They beat the projected Nexus 7 quarter in a weekend, I am sure we will find out how disappointing that is.

Of course I misread the headline 1smile.gif This is actually more surprising.
post #14 of 234
Quote:
Originally Posted by SolipsismX View Post


What do you mean "declining to state"?
edit: Ah, you mean for the specific product within that product category. Have they ever done that?

For a new product, which the Mini is they normally do don't they? Seems I read figures for the recent iPhone 5 launch weekend, and that category isn't new.

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post #15 of 234

It's funny how certain people (who shall remain unnamed, in order to protect the innocent and the ignorant) are attempting to downplay this into some sort of negative for Apple.lol.gif

 

Apple just sold 3 million iPads in 3 days! Who gives a shit about which models it was? Apple profits, regardless of which iPads people buy!1smoking.gif

 

And AAPL is up in the premarket now! 3 million is double the amount that the iPad 3 sold! 

 

How many Nexus tablets do they move again? Oh, approaching ALMOST a million in a month? I see.........Hahahahaha..........Get lost suckers.1biggrin.gif

post #16 of 234

Well, that's half a million more tablets than Amazon sold in all of last quarter. Instant 10.8% of the market.

 

http://www.zdnet.com/idc-ipad-retains-tablet-share-crown-android-rapidly-catching-up-7000006892/

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post #17 of 234
Quote:
Originally Posted by Apple ][ View Post

It's funny how certain people (who shall remain unnamed, in order to protect the innocent and the ignorant) are attempting to downplay this into some sort of negative for Apple.lol.gif

 

Apple just sold 3 million iPads in 3 days! Who gives a shit about which models it was? Apple profits, regardless of which iPads people buy!1smoking.gif

 

And AAPL is up in the premarket now! 3 million is double the amount that the iPad 3 sold! 

 

How many Nexus tablets do they move again? Oh, approaching ALMOST a million in a month? I see.........Hahahahaha..........Get lost suckers.1biggrin.gif

Nothing negative about 3M  iPads sold in a single weekend. If you were referring to what I posted it was only to note that Apple declining to be specific with iPad Mini sales figures is likely an indication they're weren't many available for sale in my opinion, not that there wasn't any demand for them. 


Edited by Gatorguy - 11/5/12 at 6:19am
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post #18 of 234

And the Mini is practically sold out.

 

But wait a sec. Some real smart geniuses clueless whiners and ignoramuses claimed that it was too expensive? 1embarassed.gif

 

Besides people like Donald Trump and Bill Gates, who can even afford such extravagent devices? lol.gif

post #19 of 234
Quote:
Originally Posted by Gatorguy View Post

For a new product, which the Mini is they normally do don't they? Seems I read figures for the recent iPhone 5 launch weekend, and that category isn't new.

I don't recall that. For the iPhone and iPad it's been a single new model but I don't recall them breaking out units for the older iPhones.

Even if they are trying to hide something I would think it's the lack of sales from the iPad (4) not the iPad mini as everything points to the iPad mini being a huge success. In fact, when I was in the Apple Store (twice) this past weekend to check out the iPad mini I never once looked at the iPad (4). I had completely forgotten it was updated. Note that the iPad (4) WiFi is available in 3-5 days and the Cellular version isn't available at all.

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

 

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post #20 of 234
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Originally Posted by ifij775 View Post

I'm trying to imagine how analysts can put a negative spin on this.

 

They will take a page from the Baghdad Bob play book: "Nexus continues to rule the world and the infidels' tablets are burning in the streets."

post #21 of 234
Quote:
Originally Posted by ifij775 View Post

I'm trying to imagine how analysts can put a negative spin on this.

They are more creative than Van Gogh and Picasso together, they'll find something 1biggrin.gif

post #22 of 234
Quote:
Originally Posted by Gatorguy View Post

Nothing negative about 3M  iPads sold in a single weekend. If you were referring to what I posted it was only to note that Apple declining to be specific with iPad Mini sales figures is likely an indication they're weren't many available for sale, not that there wasn't any demand for them. 

That depends on what you mean by not that many iPad Minis available for sale. However many they had (could be a million, maybe 1.5, maybe 2 million), they're all practically gone. I think that they sold more iPad Minis than they did iPad 4's, since nobody was expecting the iPad 4 and it was just a refresh of the iPad 3.

 

Either way, selling 3 million is great news for Apple! Apple is allowed to cannibalize itself! 1biggrin.gif

post #23 of 234
Quote:
Originally Posted by Gatorguy View Post

Nothing negative about 3M  iPads sold in a single weekend. If you were referring to what I posted it was only to note that Apple declining to be specific with iPad Mini sales figures is likely an indication they're weren't many available for sale, not that there wasn't any demand for them. 

 

It's a very valid question, but it's not unusual for Apple. They don't tend to separate figures for their laptop range either, if I remember rightly.

 

It could be because the sales are not as expected (for whatever reason), or it could be because they don't want to tell clue in their competitors as to which model is selling the best. 

post #24 of 234
Quote:
Originally Posted by SolipsismX View Post


I don't recall that. For the iPhone and iPad it's been a single new model but I don't recall them breaking out units for the older iPhones.
Even if they are trying to hide something I would think it's the lack of sales from the iPad (4) not the iPad mini as everything points to the iPad mini being a huge success. In fact, when I was in the Apple Store (twice) this past weekend to check out the iPad mini I never once looked at the iPad (4). I had completely forgotten it was updated. Note that the iPad (4) WiFi is available in 3-5 days and the Cellular version isn't available at all.

 

It was the same for me, in fact all tables (ipods, macs, iphones... ) were pack except the ipad 4 ones. imo if there is something to hide its the ipad 4 sales.

post #25 of 234
Quote:
Originally Posted by SolipsismX View Post


I don't recall that. For the iPhone and iPad it's been a single new model but I don't recall them breaking out units for the older iPhones.

Tricky wording there Soli. You're obviously avoiding agreement with me that it' would be unusual for Apple to avoid mentioning weekend sales figures for the iPad Mini specifically if they're brag-worthy.

http://bgr.com/2012/09/24/iphone-5-launch-sales-2012/

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post #26 of 234
Quote:
Originally Posted by "Apple 
[" url="/t/154075/apple-announces-sales-of-ipad-mini-fourth-gen-ipad-reach-3m#post_2226983"]And the Mini is practically sold out.

But wait a sec. Some real smart geniuses clueless whiners and ignoramuses claimed that it was too expensive? 1embarassed.gif

Besides people like Donald Trump and Bill Gates, who can even afford such extravagent devices? lol.gif

They haven't even released the Cellular versions yet, Imagine that.
post #27 of 234
Quote:
Originally Posted by Apple ][ View Post

That depends on what you mean by not that many iPad Minis available for sale. However many they had (could be a million, maybe 1.5, maybe 2 million), they're all practically gone. I think that they sold more iPad Minis than they did iPad 4's, since nobody was expecting the iPad 4 and it was just a refresh of the iPad 3.

 

Either way, selling 3 million is great news for Apple! Apple is allowed to cannibalize itself! 1biggrin.gif

 

And this is why Microsoft is permanently on the back foot these days. They will not risk cannibalizing the Windows/Intel hegemony, so the RT Surface will be deliberately crippled to make sure that won't happen.

post #28 of 234
Quote:
Originally Posted by Gatorguy View Post

Tricky wording there Soli. You're obviously avoiding agreement with me that it' would be unusual for Apple to avoid mentioning weekend sales figures for the iPad Mini specifically if they're brag-worthy.

http://bgr.com/2012/09/24/iphone-5-launch-sales-2012/

 

That's not quite the same. If they'd told folk which iPhone model (16GB, 32GB, 64GB and which colour option) had sold the best then I'd agree.

 

There's no marketing mileage in telling folk which iPad model sold the best.

post #29 of 234
Considering they only had 950k going to stores....thats a pretty safe bet. Maybe read the article?...
post #30 of 234

Not sure why people are constantly nagging on the Nexus...it's not even close as competition, Amazon should be your focus. Good thing all the 'experts' here don't actually run Apple. 

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post #31 of 234
jackmohack,

the iBook reader can be used in scrolling or normal page turn mode. Scrolling is the new feature but does not have to be used. Of course almost everyone eleses book reader is also available for the iPad.
post #32 of 234
Quote:
Originally Posted by Gatorguy View Post

Tricky wording there Soli. You're obviously avoiding agreement with me that it' would be unusual for Apple to avoid mentioning weekend sales figures for the iPad Mini specifically if they're brag-worthy.
http://bgr.com/2012/09/24/iphone-5-launch-sales-2012/

Again, if they are hiding anything it's the iPad (4) sales. Everything... and i mean everything... points to the iPad mini being a huge success.

And no tricky wording. They had two new products within the iPad category for this weekend and that's what they commented on. There history is usually just one new product within a category so that's what they comment on.

It makes no sense for Apple to say "We sold 3 million iPad minis and 120,000 iPads" this past weekend" or "We sold just over 3 million of the new iPads with just under 3 million being the iPad mini." I bet if we had a meeting about how to announce sales you'd done what Apple did.

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post #33 of 234
Quote:
Originally Posted by thataveragejoe View Post

Not sure why people are constantly nagging on the Nexus...it's not even close as competition, Amazon should be your focus. Good thing all the 'experts' here don't actually run Apple. 

Neither are a focus. They're both a joke. I don't see too many Amazon trolls here, so it's more fun to bash the Nexus.

 

Apple will have a killer Christmas, and all others will be left in the dust.

post #34 of 234
Quote:
Originally Posted by SolipsismX View Post


Again, if they are hiding anything it's the iPad (4) sales. Everything... and i mean everything... points to the iPad mini being a huge success.
And no tricky wording. They had two new products within the iPad category for this weekend and that's what they commented on. There history is usually just one new product within a category so that's what they comment on.
It makes no sense for Apple to say "We sold 3 million iPad minis and 120,000 iPads" this past weekend" or "We sold just over 3 million of the new iPads with just under 3 million being the iPad mini." I bet if we had a meeting about how to announce sales you'd done what Apple did.

It makes no sense for Apple to break it down exactly, so that all of the copycats can know.

 

Has any Android manufacturer ever in the history of the world ever reported how many they sold in an opening weekend? 

post #35 of 234
Quote:
Originally Posted by SolipsismX View Post


Again, if they are hiding anything it's the iPad (4) sales. Everything... and i mean everything... points to the iPad mini being a huge success.
And no tricky wording. They had two new products within the iPad category for this weekend and that's what they commented on. There history is usually just one new product within a category so that's what they comment on.
It makes no sense for Apple to say "We sold 3 million iPad minis and 120,000 iPads" this past weekend" or "We sold just over 3 million of the new iPads with just under 3 million being the iPad mini." I bet if we had a meeting about how to announce sales you'd done what Apple did.

I may not have mentioned iPad 4 sales at all since it was more an unusual mid-year update rather than a redesigned model in my view as well as the opinion of many others. The Mini is what has the investors and analysts attention, with questions about how much Apple's pricing choices might affect demand. There's no real questions about the iPad4 as far as I know.

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post #36 of 234

Lets remember folks that Apple does NOT do a breakdown of sales in each category. iPhone, Macbooks, and now iPads... they have not and will not break it down. It has nothing to do with sales at all. It's simply company operating standards.

 

Edit: Btw, I love the new forums... finally matching the rest of the new site :) And I also love the community here, much more practical, logical and less emotion (like a teenage girl) than other sites **cough cough macrumors & 9to5mac**

post #37 of 234
Quote:
Originally Posted by thataveragejoe View Post

Not sure why people are constantly nagging on the Nexus...it's not even close as competition, Amazon should be your focus. Good thing all the 'experts' here don't actually run Apple. 

There is only the Kindle Fire 7" which doesn't seem to be making many waves. Their 8.9" version doesn't come out until probably after the cellular version of the iPad mini is released. We can surely talk about the potential of the Kindle Fire but it appears to me there was more buzz about it last year and it didn't amount to much. At this point I'd think the Surface was more of a threat.

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post #38 of 234
Quote:
Originally Posted by SolipsismX View Post


Again, if they are hiding anything it's the iPad (4) sales. Everything... and i mean everything... points to the iPad mini being a huge success.
And no tricky wording. They had two new products within the iPad category for this weekend and that's what they commented on. There history is usually just one new product within a category so that's what they comment on.
It makes no sense for Apple to say "We sold 3 million iPad minis and 120,000 iPads" this past weekend" or "We sold just over 3 million of the new iPads with just under 3 million being the iPad mini." I bet if we had a meeting about how to announce sales you'd done what Apple did.

 

 

When Apple announces earnings, it doesn't break down individual sales of particular units. It lumps everything in a group together. Apple occasionally will announce sales for a particular product, like a new iPhone 5. This is to create excitement for the product.

 

Here, however, it didn't make sense for Apple to break down individual sales for the Mini because Apple released an update to the iPad 4 at the same time. With the iPhone 5 release, Apple didn't refresh the iPhone 4S for example.

 

Apple does not want competitors to know how many of each model it sold. Moreover, Apple doesn't want people knowing how much the mini is taking from the iPad 4 sales. It is also likely sending a message to Wall Street that Apple will not be breaking down individual sales for the iPad. Apple treated the iPod the same way. 

post #39 of 234
Quote:
Originally Posted by Gatorguy View Post

I may not have mentioned iPad 4 sales at all since it was more an unusual mid-year update rather than a redesigned model in my view as well as the opinion of many others. The Mini is what has the investors and analysts attention, with questions about how much Apple's pricing choices might affect demand. There's no real questions about the iPad4 as far as I know.

And because all the attention is on the iPad mini as anecdotal sales and interest that device indicate it's not smart to ignore your new product hence the iPad and iPad mini weekend sales. Absolutely none of it points to the iPad mini being a flop that needs covering up. I know several people that bought the iPad mini and many interested in it. No one I know has even mentioned selling their 10" iPad for the iPad (4).

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post #40 of 234
Quote:
Originally Posted by drewyboy View Post

Lets remember folks that Apple does NOT do a breakdown of sales in each category. iPhone, Macbooks, and now iPads... they have not and will not break it down. It has nothing to do with sales at all. It's simply company operating standards.

 

 

Exactly. Apple might sometimes announce weekend sales of a new product to create excitement, but it doesn't break down sales of products within a category. If a competitor knew how much of an individual product Apple was selling, it could put resources into attacking that product essentially allowing Apple to do research for it. 

 

I was in the Apple Store twice this weekend, and based on what I saw most of those sales are the new Mini with the new iPad 4 getting some sales. The iPad 4 weighs a ton compared to the Mini. I think for many people that will factor heavily into their purchasing decisions. 

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