Apple is one of the stock most owned by hedge funds.
What do you do with healthy stocks that will eventually go up again when the healthy numbers shows up?
You do things to lower their current values, buy some shares, so when the rumours evaporates you make a larger profit.
It is the volatility of AAPL that makes it interesting for so called investors, it wouldn't be so interesting if it was only going up.
Some of them even sell large stock quantities to make it dip, just to buy them back when they are at their lowest.
With all those analyst wannabes, it is just so easy to influence AAPL stock value with just a fee rumours.
For years now, everything is used as a prediction to Apple failure, at least for a couple of hours, days or weeks, just the time needed for "investors" to make a bit more money.