Originally Posted by TBell
When Apple announces earnings, it doesn't break down individual sales of particular units. It lumps everything in a group together. Apple occasionally will announce sales for a particular product, like a new iPhone 5. This is to create excitement for the product.
I think you and SolipsismX are twisting things around so much to explain why they didn't announce iPad mini sales numbers that you are practically saying the same thing as those you are arguing against.
Sure, Apple doesn't break out particular models from a product category when reporting sales, but as you yourself admit above, they do announce sales for a particular product like the iPhone 5, (and here is the part you left out... ) when it's new.
This is when they announce individual sales figures for a product, when it's new and when it's first released.
There is a long standing pattern of Apple releasing a new product and then announcing that said new product is doing well by releasing the sales figures of said product in it's first week, weekend or other appropriate measure of sales time. This is an unusual situation of releasing two products at the same time, but still we have every reason to expect that Apple would release the sales figures of the new iPad mini. It's the information that everyone wants to hear and everyone expects to hear.
The fact that they (seemingly) purposefully haven't done this, is in fact unusual.