As a long time lurker and Apple fan, the tides are slowly turning.
When a company seems to almost stifle innovation of other companies simply due to the unfortunate fact of not evolving with its own technology, something is wrong.
I loved all of my Apple products and saw amazement technology leaps in their R/D over the past decade but that seems to have leveled off lately especially with the new Iphone with the 'tired and dated' layouts. Why can't they update, why can't they perform technology refreshes instead of just rehashing the same design? I need advice, I want to like Apple again and continue to support by purchasing their products but our own research and development teams have blatantly removed these products due to the overall poor business practices they have and seem to continue to display lately.
Our MIS director made a determination that Apple seems to hate competition and their answers are to stifle innovation and creativity by placing inaccurate patent infringements against other companies. Just between us appleinsiders, we know Apple didn't invent most of the things they are placing infringements on. This would be like Henry Ford placing a patent on the any car. Any 4-wheel vehicle is prohibited because Apple invented the bolt that holds the antenna on the car. This is over exaggerated of course but same concept. Is there anything we can do to stop these practices?
It used to be a great feeling to support Apple but with other companies starting to win lawsuits against them and these infringements being over ruled or over turned due to obvious inaccuracies, my fear is our beloved Apple is slowly crumbling to now superior products and competition. Instead of working together, they waste money, time and resources and lose their direction.
A good friend is a export specialist for operations in the Far East and was discussing the costs for products and another topic surprised me about Apple. Apparently the manufacturing costs on the Mini is around $130. Given that, I understand profit, marketing etc, but why would they price the Mini so close to the starting point of the full size Ipad? It doesn't make 'good' business sense. It has a dated processor and other competition has superior displays, more memory, better CPU performance for less, so why would they make a boneheaded mistake like that? Are they trying to drown the company now? I heard the latest lawsuit is about patent infringement on some camera effect called panorama, evidently there have been android based companies that developed first and not targeting Apple.
MY last gripe is about a comparison to a competing product that our R/D team and MIS started investing in. These products are open, meaning innovation and creativity is supported for more development. Why wouldn't Apple learn from these ideas and invest in open source products that clearly provide better functionality, performance and the most important, INNOVATION! Its sad to see these companies slowly devour Apple but I have to admit, you have to stand up for what is right and not let the big boys bully the smaller ones. I know Google, Microsoft, HTC, Samsung would have left Apple alone and (slowly fall apart by themselves) :-) but they pushed so now it seems sadly that they are fed up with their practices and going for the throat.
Is this truly how Jobs invisioned his empire? My thoughts are that he never intended to steal ideas, get caught, get sued and slowly die so what had happened? Apple can't continue to take everyone to litigation especially when they have no clear basis. This latest win by VirnetX, a small company but Apple learned the hard way not mess with these guys. I hate to admit it, but kind of glad Apple got some of their own medicine. Its a shame that other companies will now bully Apple but they could have changed their business tactics and prevented the slow downfall of their empire. Is there anyone that wants to help me draft some letters to the Apple heads and let them know we are not proud owners of these products lately? I know our company spends on average around $200k with our marketing and development teams and for the most part, equal nothing compared to other companies but the fact that we stopped using their products due to their practices lately, to me it says a lot. I hope we can ban together as past and former Apple fans and help them survive.