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Apple's Eddy Cue joins Ferrari board of directors

post #1 of 28
Thread Starter 
Eddy Cue, Apple's head of Internet software and services, has joined the Ferrari board of directors, in a move that could hint that Apple is interested in making devices for users' vehicles.

Ferrari
Dashboard of a 2008 Ferrari 430 Scuderia, via Seriouswheels.com.


Ferrari announced in a statement on Wednesday that Cue has joined its board and will aid with his experience in Internet-based commerce. Further details on his role were not provided.

"I am pleased and proud to become a member of the board," Cue said in a statement. "I have personally dreamed of owning a Ferrari since I was 8 years old and have been lucky to be an owner for the past 5 years. I continue to be awed by the world-class design and engineering that only Ferrari can do."

Cue has long been in charge of Apple's iTunes and iBooks stores. In a recent executive shakeup, he has also taken over responsibility for Siri and iOS Maps.

"I am delighted that Eddy Cue, one of the main driving forces behind Apple?s range of revolutionary products, has now joined our board," said Ferrari Chairman Luca di Montezemolo. "His huge experience in the dynamic, innovative world of the Internet will be of great assistance to us."

Eddy Cue


Apple has long showed interest in having a greater presence in users' cars, though to date it hasn't made any car-centric devices. One car-related patent discovered by AppleInsider earlier this year described a system that would sync an iPhone with a vehicle, sharing information such as contacts and locations.

In March, it was reported that Apple was looking to hire automotive engineers in China for an undisclosed product. According to a job listing, Apple was looking for a supervisor "with experience in CNC/die casting/stamping/plastic injection." And in 2007 it was claimed that the company was in talks with Volkswagen over building an Apple-integrated concept car.

Apple also launched support for Siri "Eyes Free" functionality with the debut of iOS 6 this year. The new feature allows car-makers to integrate Siri voice control when connected to an iPhone.

Apple announced partnerships with nine auto makers when it unveiled Siri Eyes Free in June. GM's Chevrolet Spark and Sonic are expected to be the first vehicles to support Siri integration. Other car makers involved are BMW, Mercedes-Benz, Land Rover, Jaguar, Audi, Toyota, Chrysler and Honda.

di Montezemolo revealed in comments earlier this year that he had a two-hour meeting with Apple Chief Executive Tim Cook to talk about corporate strategy and management styles. He said that he gained insight from Cook regarding Apple's focus on simplicity, design, and "a passion for product."

"We're building cars, they build computers," he said. "But Apple and Ferrari are connected by the same passion, the same love for the product, maniacal attention to technology, but also to design."

Daily
Apple's Eddy Cue, left, with News Corp.'s Rupert Murdoch jointly unveiled The Daily in February 2011.


A profile of Cue published earlier this year portrayed him as Apple's "dealmaker," and a man who has been crucial to the company's negotiations with carriers, record companies and movie studios.

Cue, who has spent nearly 24 years at Apple, played a prominent role in the establishment of iBooks and the creation of iLife. He also reportedly led negotiations with News Corp to help launch the iPad-exclusive The Daily that showed off Apple's in-app subscription service.

In addition to the iTunes Store, iBooks iOS Maps and Siri, Cue also oversees the iOS App Store and iCloud.
post #2 of 28

Nice fit - well done Eddy

post #3 of 28

Wow... I see cars as a great thing in the future of Apple.

 

But are they seriously starting with "the" car manufacturer, Ferrari?

 

(Actually, **** Ferrari, nothing beats a class s65 amg type of thing.)

post #4 of 28
hmmm - must be a pretty easy thing to be on a board of directors - how many people sit on two or three boards? I should get me one of those gigs.
post #5 of 28
Ferrari: the car for the rest of us.

Snigger.
post #6 of 28
Quote:
Originally Posted by lilgto64 View Post

hmmm - must be a pretty easy thing to be on a board of directors - how many people sit on two or three boards? I should get me one of those gigs.

Not necessarily easy, but if you are seen in the industry as a leader you could be asked, Best part you get paid as well including your expenses. I knew a guy who was retired at 50 and sat on 5 boards and use this money for fun and travel. at the time is was like $30 to $50K depending on the company. 

post #7 of 28
I'd like to see an electric supercar from Ferrari. With built in lightning connector dock.
Cue: make it happen.

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post #8 of 28
Well, you have to start somewhere, so you might better go with the company with deep R&D pockets (think racing), and who also has something to prove, technology-wise. Daimler or VW have to think about commercial application, Ferrari only how far they can push the envelope.

Turn by turn navigation at 200 mph should be interesting and instructive. The VolksAutos can come later as the bugs are worked out.
post #9 of 28

(PRODUCT)^ROSSO CORSA

 

I'd like to see what would come out of this relationship.
 

post #10 of 28
Originally Posted by OriginalG View Post
I'd like to see what would come out of this relationship.

 

An expensive, ugly iPhone Ferrari Edition?

 

1000

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post #11 of 28
Quote:
Originally Posted by Tallest Skil View Post

 

An expensive, ugly iPhone Ferrari Edition?

 

1000


I was thinking it would the other way and we'd see a Ferrari that's a rectangle with rounded corners, complete with similar shaped steering wheel, console switches, dials, and buttons, and of course the rims and tires have to have the same shape too.

post #12 of 28

 A partnership with Ferrari would make absolutely no sense. Apple makes mass market devices. They're not gonna make deals with a company like Ferrari, who makes products for the ultra rich and has no real marketshare. 

post #13 of 28
Quote:
Originally Posted by Slurpy View Post

 A partnership with Ferrari would make absolutely no sense. Apple makes mass market devices. They're not gonna make deals with a company like Ferrari, who makes products for the ultra rich and has no real marketshare. 

A hint that Apple is interested in cars is just idle speculation and likely has no relationship whatsoever in Eddy joining the Ferrari BOD. 

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post #14 of 28
Quote:
Originally Posted by Tallest Skil View Post

 

An expensive, ugly iPhone Ferrari Edition?

 

Well, Lamborghini have their Cool, Suave, Exclusive, Homer Simpson, Android phones, so why not?

 

700

post #15 of 28

Well if Apple made cars, I'm sure they'd go Zune Zune...

 

1biggrin.gif

post #16 of 28
Quote:
Originally Posted by pedromartins View Post

 

(Actually, **** Ferrari, nothing beats a class s65 amg type of thing.)

 

You forgot to include the sarcasm tag, right?

post #17 of 28
Quote:
Originally Posted by MoXoM View Post

Well if Apple made cars, I'm sure they'd go Zune Zune...

1biggrin.gif

That's the sound made by Microsoft's inevitable copy of the Apple Car.

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
Reply

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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post #18 of 28
Quote:
Originally Posted by Slurpy View Post

 A partnership with Ferrari would make absolutely no sense. Apple makes mass market devices. They're not gonna make deals with a company like Ferrari, who makes products for the ultra rich and has no real marketshare. 

I don't see this happening. A seat on the BOD is sometimes just an advisory role.

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
Reply

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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post #19 of 28
I knew I shoulda waited.
post #20 of 28
Quote:
Originally Posted by OriginalG View Post


I was thinking it would the other way and we'd see a Ferrari that's a rectangle with rounded corners, complete with similar shaped steering wheel, console switches, dials, and buttons, and of course the rims and tires have to have the same shape too.

 

I think the steering wheel should be a click wheel.

post #21 of 28
Quote:
Originally Posted by tarfungo View Post

 

You forgot to include the sarcasm tag, right?

Not really, there's countless videos of the s65amg beating new ferraris (straight line) while having the beauty and luxury that's anonymous to ferrari.

post #22 of 28
Quote:
Originally Posted by pedromartins View Post

(Actually, **** Ferrari, nothing beats a class s65 amg type of thing.)

 

Unless you like control to go along with the power. If, however, you prefer spinning off like a scalded kitten every time you punch the throttle, then by all means, go with the Merc.

 

1wink.gif

post #23 of 28
Quote:
Originally Posted by OriginalG View Post


I was thinking it would the other way and we'd see a Ferrari that's a rectangle with rounded corners, complete with similar shaped steering wheel, console switches, dials, and buttons, and of course the rims and tires have to have the same shape too.

 

Steering wheel?! That's SO 2009! Now we lean to steer. Default will be lean right to turn left, which you'll have to go into preferences to change.

 

Should be interesting as G-force pushes the driver, thus tightening the turning ratio, which then increases the G-force further which tightens the turn even further until the cycle makes drivers with poor core strength spin out!

post #24 of 28
Quote:
Originally Posted by v5v View Post

 

Unless you like control to go along with the power. If, however, you prefer spinning off like a scalded kitten every time you punch the throttle, then by all means, go with the Merc.

 

1wink.gif

The Merc is... there's no words for that masterpiece. The "perfect" car?

post #25 of 28
Quote:
Originally Posted by pedromartins View Post

The Merc is... there's no words for that masterpiece. The "perfect" car?

 

Well sure. To be "perfect" a car should let you experience it in every direction -- not just forwards but sideways and backwards, too, right? 1wink.gif

post #26 of 28
Quote:
Originally Posted by Tallest Skil View Post

An expensive, ugly iPhone Ferrari Edition?


You pipped me, but don't forget about this...


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post #27 of 28

Actually I think Ferrari would be s good company to start with due to the low volume of cars sold and the buyers aren't really price sensitive. Use this to get something working and once perfected roll it out to volume producers like a VW. Develop in the classes and once perfected roll it out to the masses. Then keep repeating this development and marketing method over and over

Artificial intelligence is no match for natural stupidity.

 

"A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete...

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post #28 of 28
Quote:
Originally Posted by AppleInsider View Post

Eddy Cue, Apple's head of Internet software and services, has joined the Ferrari board of directors, in a move that could hint that Apple is interested in making devices for users' vehicles.

The stupidity of Kasper showing again. You'd think there were similar rumors at Avon when Andrea joined Apple? The nonsense in this articles' first sentence baffles me.
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