Originally Posted by mstone
Yeah they argue tooth and nail for $1 per iPhone for Motorola's important cellular patents yet give more than $2 per iPad that will be sold this quarter for a clock face. Makes no sense. They should have just apologized and changed it back to the original design.
Well, now that they've bought the rights, they can use it on any of their devices (reducing the price to a few pennies per device.)
Following is directed not to you, specifically, but to various posters, possibly including you:
Whoever said it was busy is sadly visually illiterate, as are any kids who can't read an analog clock. This points to a basic attention lapse in our artistic, cultural, and educational efforts. Reading a clock is like tying shoes -- it's so elemental children should be learning it from other children by the age of 5.
They did pay a lot. But Apple appreciates good design. The SBB design truly is iconic. Swiss graphic designers were so far ahead of their time. Look at this clock face: 1944 --- amazing! It's so incredibly legible, at any distance. No numbers. Symbolic, but once initiated, completely transparent. Really, it is a semiotic triumph (nerdy, I know, but true.)
Apple's design is superior, but clearly derivative. So of course they paid for it. Superior, because it's even more simple, iconic, and readable than the original.
Better contrast between the major and minor tick marks on the dial.
Better contrast between the hour and second hands.
No needless tapering of the hands.
Drop shadowing that enhances readability (a rarity, I generally find drop shadows annoying, but not on this.)
I even prefer the square gray frame. It sets of the clock face reducing distraction.
If SBB still had their long tradition of visual culture, they would have rewarded Apple publicly by reducing the settlement, then cross licensing with Apple, and adopting some of Apple's improvements in their own design. (This would have been a classic example of "Great artists steal" [in this case, "steal back."] But SBB has n't been great for 40-50 years.)