Originally Posted by igriv
"You can't buy cachet"? Firstly, you can…
I'm almost positive he didn't mean definition 3.
So no, you can't buy it.
…if you believe that there is a universal standard of taste, you certainly can…
How does that make sense?
(e.g., I am pretty sure if you gave Jonny Ive a nine figure bonus he would work for you).
You've missed the point entirely. The above makes no sense.
As for zuning your strategy, that's just idiotic. Microsoft released the zune six years ago, hasn't gone bankrupt since…
You REALLY don't understand anything he's saying. How many Zunes are out there? What are the reviews like? How much money are they bringing Microsoft? Have they completely redefined an entire market down to the names used to describe products?