Originally Posted by Gatorguy
You forgot the next paragraph from your link:And if there were terms under which it might have agreed to do so, Apple wasn’t offering them. Sources tell AllThingsD
that Google, for example, wanted more say in the iOS maps feature set. It wasn’t happy simply providing back-end data. It asked for in-app branding. Apple declined. It suggested adding Google Latitude. Again, Apple declined.
Your link actually indicates both
Apple and Google shared blame for failing to bring TBT via Google Maps to iOS users, not just Google as you'd apparently prefer to think.
notes what Google asked for to get TbT doesn't put blame on Apple, but appreciation that they didn't take the easy way out and destroy the user experience by forcing ads and more of Google's data mining onto their devices without any way for users to say no. If you don't mind about getting something for "free" but at the cost of your personal data being mined then you are welcome to use whatever service Google offers, but you have to make that choice for that service, not a choice when you buy a specific piece of HW.
By no stretch is Apple's achievement in creating their own maps a small feat. Now I've been very hard on Apple since the first beta ( and have vilified on these forums for it). My underlying issue wasn't that it wasn't as complete as Google (which it couldn't possibly be) but because they over promised and under delivered and I predicted this would become an issue because of it.
I think if they were more accurate with their achievement and informed us a little more of why they had to make the move when they did (not necessarily attacking Google) the average user would have been more understanding about the growing pains that were to be encountered. But let's remember that Apple sells hundreds of millions of iOS based devices per year so they will have a lot of data that they can use to make Apple Maps very good.
Google has the device numbers but only more recently, if you look at where Google Maps (then Google Local) was just a couple months into public release (April 2005) then Apple is kicking some serious ass. Back then MapQuest was where it was at but where is MapQuest today?
So we have a budding map system from Apple that can 1) look at the successes and failures from other mapping software going forward, 2) has more resources at their disposal tan other company in the world, 3) has a strong presence around the world (if going by iTS/App Store/iBookstore presence by country), 4) has a huge number of devices that will use their map services daily and send anonymous reports of locations that can be used to ensure that map data is most up to date in the highest priority areas.
That doesn't mean they can't do more and haven't made any missteps but they are on the road to being the best product on the market. The iOS app is already tops in my book and even on the couple occasions I was ready to blame Apple Maps the problem turned out to be something else (even I was ready to blame Apple for not finding an address simply because of the bad press).
My only big request right now is for iOS 7 to include NavTeq's version of street view (or Apple get a bunch of cars and make their own. I'd even be fine with Apple or NavTeq offered it as an in-app purchase for Apple Maps. And of course getting a web-based option for non-iOS devices. Having any links you want to send to people start as map.apple.com and then get parsed to maps.google.com just makes it seems weaker.