Originally Posted by SolipsismX
Originally Posted by MacTel
I don't understand why online stores celebrate Black Friday. Why don't they just have deal the whole weekend? Do they have to staff-up more in the virtual world? It isn't like the brick and mortar stores where they have their employees pull extra shifts and they only have the stock on-hand. It is just bizarre that they try to act the same.
Now will Amazon do Cyber-Monday?
I think it's based on psychology and culture more than anything else. Even B&M stores have weekend long sales, as well as sales all the way through Christmas and then post holiday sales and then New Year's sales.
In a truly amazing piece of synchronicity my wife came home from work on Friday having made the decision that we should finally cough up and replace the borrowed iPad with one of our own; while that very morning I'd found the AU$41.00 discount on the iPad 4th gen on the online (Oz) Apple Store. When she announced her decision regarding the iPad, I didn't hesitate to mention the Black Friday discount
Happliy, the wife likes bargains, and this one appealed to her - as did the discount on the cover. We now have a nice new iPad and cover on order, although this means no iPad Mini for the time being.
So the psychology worked on us in this instance. If I've interpreted your use of "psychology", that is. Apologies if I haven't.