or Connect
AppleInsider › Forums › Mobile › iPad › IBM: Apple's iOS dominated holiday shopping, 330% greater than Android
New Posts  All Forums:Forum Nav:

IBM: Apple's iOS dominated holiday shopping, 330% greater than Android - Page 4

post #121 of 123

Very few developers are making any profit to speak of anyway, with most likely seeing little to nothing from their efforts. You probably had no idea that just 25 developers account for more than half of all the revenue from Apple and Google's appstores, according to the latest report.

 

 

A small number of developers, almost entirely game companies, continue to generate the majority of revenue at the leading app stores - Apple’s App Store (iPhone only) and Google Play. Based on daily App Interrogator surveys, Canalys estimates that just 25 developers accounted for 50% of app revenue in the US in these stores during the first 20 days of November 2012. Between them, they made $60 million from paid-for downloads and in-app purchases over this period.

Of the top 25 grossing developers, all bar one (popular music service Pandora with its Pandora Radio app) are game developers. They include cross-platform game developers as well as mobile game specialists, and include Zynga, Electronic Arts, Disney, Kabam, Rovio, Glu, Gameloft and Storm8’s TeamLava. ‘Part of the story here is that successful game developers almost invariably have multiple titles generating revenue,’ said Canalys VP and Principal Analyst Chris Jones. ‘Zynga, for example, had 15 titles in the list of top 300 grossing iPhone apps on average in Apple’s App Store every day, and nine titles in the equivalent list in the Google Play store. Even with its singular focus on its Angry Birds franchise, Rovio has multiple game variants in the list. With the holiday season now underway, we expect to see many of these top game developers employing discounts and special offers, taking advantage of their ability to cross-promote within their app portfolios. This is expected to ensure that over the Christmas period in the US, the dominance of key game developers will only increase.’

During the same period, games accounted for 145 on average of the top 300 paid apps in the Apple App Store and 116 of Google Play’s top 300 paid apps. Games also accounted for 94 of the top 300 listed free apps for Apple and 110 for Google Play. This underscores the challenge that faces developers of other types of apps, especially those with poor brand awareness, both to get their apps noticed and to monetize them. ‘Discoverability is a particular issue in the Apple App Store and in Google Play given the huge inventories they boast,’ said Canalys Senior Analyst Tim Shepherd. ‘With top game developers’ content so prevalent in the stores, it can be hard for other good quality apps to get the attention they deserve. Developers of other kinds of apps need to consider how to promote them. Depending on the type of app, they should consider how best they can exploit social media and social recommendations, tactical sales promotions and discounts, branding tie-ups and targeted in-app advertising.’

melior diabolus quem scies
Reply
melior diabolus quem scies
Reply
post #122 of 123
The guy that wrote about long tail economics did point out the market is dominated by the top few products in a category. But another point of his was there's also there's plenty of money to be had further down the tail too.
Edited by JeffDM - 12/4/12 at 10:59am
post #123 of 123
Quote:
Originally Posted by Tallest Skil View Post

Your point is what? No one wants to develop for a platform that isn't actually being used.

They're bought and thrown in the garbage or used to level a desk. Who the FRICK cares about how many were sold if it has nothing to do with the number in use?

Quote:
Originally Posted by Tallest Skil View Post

Because the ratio of used:shipped was never this low for iOS devices.

If we're talking pre-Android-4.x then yes, as I understand they were quite tragic and the sell-through was, indeed, smoothly low.

However. Nexus 7, 10, Samsung GS2, GS3, Nexus phone, HTC ... on Android 4.x these are quite useable.

Regardless if the sell-in and sell-out was messed up because of channel stuffing, on the streets, people are using this.

Don't be fooled by the troubles of past Androids. Because Apple will need to keep an eye out for the ghost of Android future... (See how I weaved the Christmas pun in there... OK it was pretty lame...)

Again, look at Shadowgun Deadzone... On most servers I play on now, I see fairly equal Apple and Android devices (it's in the ranking table for that round). Yes, it's just one game, but I would say that for mobile/tablet it is by far the most impressive and successful multiplayer shooter, at least at the end of 2012.

We're talking Unreal Tournament 2002-2004 kind of fun.
New Posts  All Forums:Forum Nav:
  Return Home
  Back to Forum: iPad
  • IBM: Apple's iOS dominated holiday shopping, 330% greater than Android
AppleInsider › Forums › Mobile › iPad › IBM: Apple's iOS dominated holiday shopping, 330% greater than Android