iTunes digital gifts are now available through Facebook Gifts in sizes of $10, $15, $25, or $50. Customers can choose their gift, then recommend an artist or album, games, movies, apps or other content from Apple's digital storefront.
The iTunes digital gift can be used to purchase music, movies, TV shows, games, apps and any other content available from Apple's iTunes Store.
Facebook Gifts are the latest effort by the social networking site to monetize its 1 billion active monthly users. Users are invited to use Facebook Gifts to "celebrate birthdays, new jobs and other big moments."
Facebook Gifts are not yet available to all users of the site, but the feature is advertised as "coming soon." With the gifting service, users can buy an item for a friend, and that person is notified about their gift instantly through Facebook.
While Facebook Gifts are available for digital content like Apple's iTunes, it can also be used for physical items that can be delivered directly to a friend's door.