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Rumor of 'decimated' Apple pro audio team likely false

post #1 of 25
Thread Starter 
Whispers that Apple virtually shut down its pro audio team have been debunked by the well-informed Jim Dalrymple, who offered his trademark "nope" response to the rumors.

Logic Studio
Source:


Citing unnmaed sources, professional audio blog Pro Tools Expert on Sunday claimed Apple's pro audio application team in Europe had dwindled to only two specialists, including the departure of a key employee whose post will purportedly remain vacant. The drawdown prompted one source to quip that the group had been "decimated."

The rumor gained traction on Tuesday when MacWorld UK picked up the story, however The Loop's Dalrymple said the speculation was unfounded. Dalrymple is well known for his insight and inside connections within the Apple community, and his "yep" and "nope" posts are usually accurate.

Apple's pro audio team is responsible for the company's Logic Pro 9 digital audio workstation, which is now bundled with the Logic Studio suite, hasn't seen a major release since 2009. In the intervening months, other major DAW software makers have made substantial changes to their respective products, further fueling speculation that Apple has put Logic on the back-burner.
post #2 of 25
The "Oracle of Apple" has spoken.

Proud AAPL stock owner.

 

GOA

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Proud AAPL stock owner.

 

GOA

Reply
post #3 of 25
Originally Posted by SpamSandwich View Post
The "Oracle of Apple" has spoken.

 

BREAKING: APPLE TO BUY ORACLE AND RETURN TO THE SERVER MARKET.

post #4 of 25
Quote:
Originally Posted by Tallest Skil View Post

 

BREAKING: APPLE TO BUY ORACLE AND RETURN TO THE SERVER MARKET.

But can you validate that statement?  NO.  That's how rumors start. Someone just simply typing a sentence to get someone's attention is all it takes.

post #5 of 25

Yeah, I'm pretty sure that was his point.

post #6 of 25
Originally Posted by LighteningKid View Post
Yeah, I'm pretty sure that was his point.

 

BREAKING: APPLE TO BUY SHARP, MANUFACTURE ALL PANELS IN-HOUSE WITH THEIR QUATTRO TECHNOLOGY.

 

In before the Anti-Apple Brigade and their "Apple is telling people they invented yellow" comments.

post #7 of 25
No idea what the case is, but as a Logic user I can say that it has SEEMED like they've been running on a crew of two for a while.

Would love to be knocked out by an amazing new version of it, but it's SO much better dealing with a company like Metric Halo, where nothing is shrouded in mystery, and bugs rarely last more than a few days.
post #8 of 25
Being a Dr Who nerd I thought decimation was to remove one tenth.
The devils that drive us do not discriminate
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The devils that drive us do not discriminate
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post #9 of 25
Usually accurate? Doubt if the Beard has ever been wrong.
post #10 of 25
Quote:
Originally Posted by Omega View Post

Being a Dr Who nerd I thought decimation was to remove one tenth.

 

You are correct, but it is more specific than that. Decimate is a term of war. After a unit deserted under fire, an execution squad was selected from the ranks of the deserters. They were forced to execute 1 in 10 of their deserter comrades.

 

I had not heard of Apple engineers running away during the heat of battle. Perhaps, Tim Cook runs a different kind of ship than Jobs.

post #11 of 25
Quote:
Originally Posted by LighteningKid View Post

Yeah, I'm pretty sure that was his point.

 

BREAKING: APPLE TO BUY HOTPOINT, INTEGRATE SIRI TECHNOLOGIES INTO DISHWASHERS AND MICROWAVE OVENS.

post #12 of 25
Quote:
Originally Posted by stelligent View Post

Usually accurate? Doubt if the Beard has ever been wrong.

He doesn't always confirm or deny rumors, but those times that he has, I can't remember him ever being wrong. 

post #13 of 25
Originally Posted by Silencio View Post
BREAKING: APPLE TO BUY HOTPOINT, INTEGRATE SIRI TECHNOLOGIES INTO DISHWASHERS AND MICROWAVE OVENS.

 

That's the ticket.

post #14 of 25
Quote:
Originally Posted by Mr. Me View Post

I had not heard of Apple engineers running away during the heat of battle. Perhaps, Tim Cook runs a different kind of ship than Jobs.

 

Well, there are many reasons a team goes down by xx% that have nothing to do with running away in the heat of battle.  Especially given how much hotter other divisions have been for the past three years than their DAW dept.

 

But man, there is no DAW more long in the tooth and guiltier of just getting (mostly) cursory updates since then than Logic.  And it's still pretty quirky.  DAW users rarely switch sideways to other DAWs without a good reason (like something stops working) since it's such a PITA.  But what Apple has been offering from Logic has been mostly the price drop.

post #15 of 25
Quote:
Originally Posted by Mr. Me View Post

 

You are correct, but it is more specific than that. Decimate is a term of war. After a unit deserted under fire, an execution squad was selected from the ranks of the deserters. They were forced to execute 1 in 10 of their deserter comrades.

 

I had not heard of Apple engineers running away during the heat of battle. Perhaps, Tim Cook runs a different kind of ship than Jobs.

Business is war, and war terms are often used to describe things that are not war related, such as in sports and business.

 

To decimate is to destroy, obliterate and wipe out. If the Apple pro audio team had been dismantled, then decimate is an accurate term to use.

post #16 of 25

Decimated literally means 1 in 10 were killed. The word is neither accurate nor appropriate in this context. Obliterated is the appropriate term when all hands are lost or the unit is left with few survivors.

post #17 of 25

Perhaps they're saving the word 'obliterated' for the article on the iWork team.

The evil that we fight is but the shadow of the evil that we do.
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The evil that we fight is but the shadow of the evil that we do.
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post #18 of 25
Quote:
Originally Posted by Mr. Me View Post

Decimated literally means 1 in 10 were killed. The word is neither accurate nor appropriate in this context. Obliterated is the appropriate term when all hands are lost or the unit is left with few survivors.

That's one definition, but it doesn't always have to mean that only ten percent are killed.

 

http://www.merriam-webster.com/dictionary/decimate

 

 

a : to reduce drastically especially in number <cholera decimated the population>
 
b : to cause great destruction or harm to <firebombs decimated the city> <an industry decimated by recession>
post #19 of 25
Originally Posted by Frank777 View Post
Perhaps they're saving the word 'obliterated' for the article on the iWork team.

 

Way to dash hopes. lol.gif 

 

iWork's too great to let go.

post #20 of 25
Quote:
Originally Posted by Tallest Skil View Post

 

Way to dash hopes. lol.gif

 

iWork's too great to let go.

 

Yeah, just messing around. But January will mark THREE YEARS since iWork was given a major update.

And the product was only introduced in '05.

 

Apple's lackadaisical approach to software updates is what feeds these rumours that make the Mac platform look unstable.

The evil that we fight is but the shadow of the evil that we do.
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The evil that we fight is but the shadow of the evil that we do.
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post #21 of 25
If it has anything to do with professional users, it wouldn't surprise me if Apple is dumping it. Apple doesn't give a shit about professional video/audio users. Painfully obvious by the complete lack of Mac Pro updates. No Quicktime X Pro, and that crappy first run of Final Cut Pro X which I don't know a single person in the industry that uses it. They're all still using v7, or switched to Avid.
post #22 of 25
Originally Posted by Mike Fix View Post
Apple doesn't give a shit about professional video/audio users.

 

Except no. The entire post is FUD, but I want to pull that out specifically.

post #23 of 25
BREAKING : Apple Releases Snack Foods made out of ............... Apples

This is the BAD part about the Ipad & Iphone being so popular.. Pro's get forgotten
post #24 of 25
Originally Posted by Diggiti View Post
This is the BAD part about the Ipad & Iphone being so popular.. Pro's get forgotten

 

That doesn't follow, and it doesn't seem to be the case.

post #25 of 25
Quote:
Originally Posted by Tallest Skil View Post

 

Except no. The entire post is FUD, but I want to pull that out specifically.

 

Are you a Logic User?  Are you aware that there is basically NO Logic Audio customer support for issues via Apple except for going to the user discussions?  You won't get any help at a Genius Bar except what they find on the Apple site, which is basic FAQs and manuals, because Apple doesn't give them the support.  You may get a Logic user there but they're probably Googling your problem and finding a solution on Gearslutz.

 

  Workarounds for bugs?  You get the answers from other users, not from Apple.   Apple doesn't out give any information about Logic that relates to many issues that users have come up against.  You get better Logic support elsewhere on the net from DAW user forums than the yawning silence that which has been the official Apple response (besides the rare updates), since, um, always?

 

Logic is great.  I use it on my own rig, as I do Pro Tools and MOTU's Digital Performer, and, when at other studios, Reaper and Cubase.  But Logic is the ONLY DAW where users are trained to assume they should never even dare to hope that the answer for why a new version now freezes when you do something  would come from the company they bought it from.  Even the infuriating model of AVID's support seems like heavenly treatment when compared to the crickets from Apple.

 

Seriously.   And sometimes it really does seem like there's been no one home there for years.  THAT's why people who make their living using computer tools in pro media environments are not surprised by the lack of enthusiasm by "pros" for Apple as a company to be on their workflow, which has nothing to do with whatever Apple's attitude toward the "pro" user market is.

 

You can blindly and deaf-ly cheerlead all you want, but that's just a fact.

 

 

Edit:  There are several well known (non-Apple) Logic/DAW journalists who are debunking this story (which doesn't look to come from any other source beyond the Pro Tools Expert post) over on audio forums as an exaggeration of its state.


Edited by jlandd - 11/29/12 at 8:35pm
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