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Apple exec Eddy Cue 'racing' to improve iOS Maps - Page 3

post #81 of 127
Quote:
Originally Posted by island hermit View Post

[/B]
I think your last paragraph undermines your first paragraph.

 

By what leap of logic?  In my first line I stated that the success of a project cannot be determined by a manager alone (or a CEO).  In my last line I stated that there needs to be reliable people giving information to the manager for a project to succeed.

 

While indeed it's important for the manager to ensure they have the right people under them, the ultimate success/failure depends on both parties IMO.  That is, unless the manager is willfully ignoring the information they are being given and making the wrong calls because of it (which I have seen happen).

 
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post #82 of 127
Quote:
Originally Posted by TBell View Post


Tim Cook's apology was lame. Moreover, it was mostly a reaction to the media. The product needs work especially outside of North America, but it was nowhere as bad as the media made it seem. Apple's biggest mistake was not releasing the product as a beta, like Siri.

Moreover, Jobs wouldn't have asked other managers to fall on their swords. Cook is the CEO. That is why he gets the big bucks. When something goes wrong, he should take the blame. He certainly shouldn't have apologized. instead, he should have just issued a statement outlining all the great new features, explaining Apple had to create a new product because of Google's unwillingness to allow Apple to innovate, and let people know Apple is aware there are some issues that need to be worked out and it really appreciates people's input. 
Yeah that would've gone over great, blaming Google for a crappy maps app. 1rolleyes.gif And by releasing that letter with his name on it Cook was taking responsibility, something Forstall should have done,
post #83 of 127
Quote:
Originally Posted by Shameer Mulji View Post

That would still be a stupid reason for letting go of someone with that level of skill & knowledge. He's an asset & could have been useful elsewhere.  

You've never worked in a company bigger than 10-20 people, have you?

 

Never said it's not stupid. But it is extremely common (to the point where I doubt there are any companies where this does not happen).

post #84 of 127
Quote:
Originally Posted by september11th View Post

I think iOS7 is going to make or break the iPhone for a lot of people. iOS6 to me was the least interesting, least innovative update yet, messing with and kind of clunking up things like app store, podcasts, maps, relatively useless ticket app, ugly icon tiles for facebook twitter print etc, lack of widget and lock screen customization. None of it is terrible, but none of it's A anymore. Feels like nobody is talking over there, nobody managing it all. This is all coming from a huge apple fan, who's used an iPhone since 3G. It seems like they're struggling lately, the new iTunes 11 having issues, maps of couse, whatever is going on with Ive taking over Forstall. They need to seriously come out with a massive iOS7, not just a few tiny tweeks, to convince people they're still number one. The hardware's always been great, but we've hit a point where it's all about the software. They're coasting on 3rd party apps, but they've got more power than anyone, can do whatever they want, can hire whoever they want to help, and they're playing things way too safe.
Widgets? When did widgets become the holy grail of mobile operating systems? I agree that iOS 6 wasn't the best but I would guess people are using apps way more than their mobile OS so from Apple's perspective it's get the OS out of the way. People who are obsessed with tinkering and customizing go Android
post #85 of 127
Quote:
Originally Posted by auxio View Post

By what leap of logic?  In my first line I stated that the success of a project cannot be determined by a manager alone (or a CEO).  In my last line I stated that there needs to be reliable people giving information to the manager for a project to succeed.

While indeed it's important for the manager to ensure they have the right people under them, the ultimate success/failure depends on both parties IMO.  That is, unless the manager is willfully ignoring the information they are being given and making the wrong calls because of it (which I have seen happen).

So you are saying that the success of a project depends on a manager who is able to hire the right people?

Hmmmmm... sounds to me like you are saying that the manager has the responsibility to hire the right people... or do you think that the worker bees get together and hire the manager.

When I go into a restaurant/food take-out and the place is dirty, I never blame the workers... it's the manager's job to ensure that the work is being done properly... right down to ensuring the grout is clean in the tile.

... and, by the way, it sounds like you disagree with Tim Cook... after all, isn't this the exact reason why heads are rolling... execs aren't doing their job. Or do you think these guys should have been allowed to stay. You're confusing me with your leaps in logic.
Edited by island hermit - 11/28/12 at 12:20pm
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post #86 of 127
Quote:
Originally Posted by alandail View Post

this has to be the most overblown issue I've seen in a long time.  Every time I've used it, the new Maps app works great.  Far better than the old Google app. 

Yep.

 

Faster, cleaner and I like the audible directions that Google kept off the iPhone.

 

ETA: As to using Bluetooth for phone calls while driving?

 

Driven to Distraction

http://topics.nytimes.com/top/news/technology/series/driven_to_distraction/index.html

post #87 of 127
Quote:
Originally Posted by Mazda 3s View Post

All I want to know is, where's iTunes 11?

 

The same place as Logic Pro X and any update to the iLife software?  Apple has a lot of stuff to get out the door.

post #88 of 127
Quote:
Originally Posted by winstein2010 View Post

I think Apple's biggest mistake was not developing Siri and iOS Map as search engines. I've said it before, it is more than larger, corrected data sets, but to interpret user's intent and finding the best match.

 

What does this even mean? Maps is built on an extensible architecture that other developers can tie into. Are you saying there's no search functionality in their implementation? Can you reword your statement? And Siri as a search engine? Huh? lol

post #89 of 127

The "Beta" designation would have been the right move in hindsight. Given the hyper antagonism of the current environment that sort of "paranoia" is probably prudent.

post #90 of 127
It is best to say "I'm sorry" even if you feel did not do anything wrong.
If Forstall did that, and wasn't so rigid and egotistical, he would still be with Apple.
He isn't Steve Jobs.
post #91 of 127
Quote:
Originally Posted by WonkoTheSane View Post

Ten years at Apple and no second chance? They could have just taken him off the project and assigned him somewhere else. So either they wanted to make a statement or there might be more to it.

 

You don't know how many "second chances" he might have already had.  For all we know, this was the straw that broke the camels back.


Besides, this is the case when you get towards the top of an organization.  When something goes well, you get more credit than you deserve (since the actual "work" tends to be done by others) and if something goes wrong, you get more of the blame than you deserve.

 

The reward is large salaries and stock options.  The risk is losing your job.  That's the deal.

post #92 of 127
Originally Posted by igriv View Post
That's very inspiring, but I am sure the guy knew he could be fired.

 

When you're right, it's best to go out knowing that.


No what? What is different about what you are suggesting?

 

It isn't what happened, is all.

 

Deals are made to be extended...

 

And they'd extend the same crippled stuff, making Apple Maps the clear victor… 


The question is whether iOS users are saddled with beta software (which was deceptively not called "beta")

 

Ah, now there's a question. I don't believe so, but that's me.

 

By the way, sorry about the cut and paste, The software here seems to be a bit, umm, weak.

 

But how did you manage to grab my entire post's formatting? lol.gif

Originally posted by Marvin

Even if [the 5.5” iPhone] exists, it doesn’t deserve to.
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post #93 of 127
Quote:
Originally Posted by jameskatt2 View Post

It is best to say "I'm sorry" even if you feel did not do anything wrong.
If Forstall did that, and wasn't so rigid and egotistical, he would still be with Apple.
He isn't Steve Jobs.

When I replied to you earlier I didn't realize that you worked at Apple in upper management.
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post #94 of 127
Quote:
Originally Posted by island hermit View Post


Where you and I differ is that I don't think enough time has passed to show us one way or another if Cook can hold the ship together on his own. Running the show with Steve still in the picture and running the show entirely without Steve may be two different things.
Someone brought up the apology letter which, to me, is ironic. All the apology letter said to me was, "I'm not exactly sure what I'm doing but I'm giving it my best". I said as much when the letter was released. As good as he may be about running supply chains that letter alone has given me pause about Cook.

Actually, we differ less than that because I too think that not enough time has passed to make a judgement one way or the other. My previous point was that nothing has happened for us to make the call. There has not been a noticeable shift. Stuff is happening now but a) we don't know the truth behind the rumours, and b) what matter is the outcome in the long term. 

 

As far as the apology goes personally I think that all we can get from that is that it was considered a screw-up by Cook (and presumably others. Personally I think it was MAJOR. Much greater than mobileMe.) and that he felt the best thing to do was to apologize. Since then the whole issue has gone fairly quiet.

 

This is part of the difference we have noticed in management style between Cook and Jobs over time. Jobs was confrontational whilst Cook is easier going. But there is little we can deduce from that difference. Job's confrontational approach got him into trouble (antenna gate) but in the end it was a 'blip', nothing more. The long term outcome of this management shift might be a better yardstick. 

post #95 of 127

double.  delete please

post #96 of 127
Quote:
Originally Posted by Tallest Skil View Post

 

 

But how did you manage to grab my entire post's formatting? lol.gif

 

 

 

Quote:
Originally Posted by igriv View Post

 

5. Through the magic of cut and paste in Safari (which is apparently more intelligent than we would have thunk)...
 

 

Ok so now we know, but man was that FUGLY!  igriv, just use the Quote button.  Much cleaner.

post #97 of 127
Originally Posted by igriv View Post
2. It is not, but its what you were suggesting they do instead of what they actually did. Please correct me if I am wrong (no, saying, "you are wrong" is insufficient...)

 

I mean something in the same format as the open letter about Flash and open letter about DRM. Explaining what Apple had done behind the scenes, what didn't work out, and why they decided to do what they did.


3. Maybe, but that's for the user community to decide.

 

We've decided, I think.


5. Through the magic of cut and paste in Safari (which is apparently more intelligent than we would have thunk)...

 

At least it still looked good. It was nested properly and everything formatted right.

Originally posted by Marvin

Even if [the 5.5” iPhone] exists, it doesn’t deserve to.
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post #98 of 127
Quote:
Originally Posted by TBell View Post


You really can't issue blame on Forstall without knowing more. Some news articles suggest Apple is getting the data it uses for directions from TomTom and that Apple has to submit errors to Tom Tom to get fixed. If so, the rate at which Apple can make corrections is in Tom Tom's hands. The App is nowhere near as bad as some people would lead you to believe. The person who goofed the most was the one who  decided to bring this huge new under taking to the market as a final product as opposed to a beta. Forstall was responsible for Siri as well, yet that was brought to market as a beta. 

Even if that's the case, it's still Forstall's fault for agreeing to TomTom's terms in fixing the data. He should have requested for more control over the update process, especially during the build up phase.

As for Siri being a beta, I think the more important question is when it will get out of beta, and what is the final expectation. The term Beta is not a cure.
Edited by patsu - 11/28/12 at 1:41pm
post #99 of 127
Quote:
Originally Posted by addicted44 View Post

I think my greatest frustration with Passbook is how Apple has failed to make it take off. It is a brilliant idea. An open ticketing standard, with real time push updates which can simply piggy back off Apple servers.

In the past, Apple has been awesome at taking a new technology, focusing on a few use cases, and selling those cases to the public, allowing the technology to become widespread, and then onpening it up to its full potential. We saw this with touchscreens and the iPhone. However, Apple completely dropped the ball with Passbook.

They should have ensured they had a few partners to begin with, who were completely passbook ready from day 1 (MLB, their biggest partner, supported passbook in like 3 stadiums, at the end of the baseball season). They should have gone with Starbucks, Fandango, etc. Ensured these guys added support everywhere. Allowed users to purchase Passbook based gift cards in the Apple Store, and the iTunes store. Heck, they should have given $5-10 credit for new iphone users to use with Starbucks. Instead, it has taken them months after iOS6 to start supporting Passbook in Apple Stores themselves.

I agree. I think they should have a big dedicated team in the mean time to support companies that have adopted Passbook and work out all the kinks ASAP. They can work with the iOS developers to move the collective goals forward. Square's integration in Starbucks is a natural fit. Other payment services like PayPal integration is useful too.

Also during this season, any multi-party co-marketing deals should make Passbook worthwhile for small businesses or shopping malls as well.

It's not merely for discounts. It works for memberships and any transaction tokens. From Apple's perspective, any sales and marketing activities can be augmented with iOS's point of sales integration. These shops can in turn submit their business info via iPhone, iPod, iPad back to Map.

I see Siri, Map and Passbook as a combined workflow solution, guiding user transactions between the real world and the Internet back and forth.

EDIT:
I don't know what Apple is busy with but their Enterprise team and Developer Support team should work with marketing to spearhead/accelerate iOS front office integration through and through.
post #100 of 127
Quote:
Originally Posted by patsu View Post

I found out that some of my reported Map problems were fixed yesterday. They were still there last week.
Was Williamson let go after the last update to prevent rocking the boat too much ? It looks like a bunch of data in my area is more correct now. Fewer POIs are lying on the roads and car parks. Those that do are usually from Yelp.
Perhaps they are focusing on TomTom data and funneling all the improvements there. The crowd sourced Yelp POIs are more up to date even compared to Google. I went to a new restaurant that Google Maps doesn't know it exists yet. It pointed me to a junction.
Now if Apple can have 2 color pins. One for crowd sourced Yelp POIs that are fast but not so reliable, and another for certified TomTom POIs, it would work for me.
The other thing is the POI search, they should prioritize the search based on locality first, rather than syntax matching. I think a lot of people who are rushing may misspell their destination or type in incomplete address, 'specially when they are late. They tend to be close to where they want to go but couldn't find it. So SOUNDEX + locality search should have the highest priority. Right now the search is purely syntax based. If you misspell your destination, you're done for.
The third point is to be lenient. Sometimes Siri jump the gun and start the route when I make mistakes. They should give me an easy way to interrupt and change my search field quickly. Like saying the F word while on their customer support.
Also please inform me when my Map problem reports are fixed. Impose a 24-48 hour turnaround if possible.
The other map details can be added in bulk over time.

Even if there is a misspelling Apple Maps can still come up with the correct location.

I wonder whether you are using Apple Maps.
post #101 of 127

BREAKING!:  Eddy Cue has taken a coffee break! How does this fit into the big picture on a quarterly basis? Will it affect revenue projections? We'll talk to Shaw Wu to find out!

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post #102 of 127
Quote:
Originally Posted by AdamC View Post

Even if there is a misspelling Apple Maps can still come up with the correct location.
I wonder whether you are using Apple Maps.

Not really. Since launch, I have already reported 30-40 issues via the Map app.

I am on the West Coast. This morning when I misspelled a street name, Map routed me to Midwest based on the misspelled street. It ignored the city name I typed in (which was spelled correctly). I use Apple Map everyday and only hope that it gets better quickly.

When it works well, it's solid and can even beat Google at times. But when it fails, it sometimes fails epically.
post #103 of 127
Quote:
Originally Posted by patsu View Post


... Passbook is the most interesting of the lot and in my view the most powerful. ...

 

Passbook is indeed interesting, but it has one fatal flaw IMO.  It can't accept coupons (or really do anything at all) unless you install the companion app for said coupons.

 

That means that to fill up your passbook with tickets and coupons, you have to install 20 crappy apps and find room on one of your screens for them.  This is untenable. Why would I have so many coupon apps that I even need Passbook?  Why would anyone?  

 

There are many places and companies that I would accept a coupon or a free ticket from that I wouldn't ever install an app from.  I'd never install a "Gap" app, but I do shop there sometimes and would certainly accept a coupon in my passbook when I visited the store.  

 

It seems like a flawed concept to me until they change this.  It presupposes that the end user is "app crazy," has hundreds of installed apps and is willing to install many more just to get a few coupons in the Passbook.  

 

Of course, it is going to change when they put in the fingerprint reader and connect Passbook to your Apple Account, and then we will all see the true purpose of it all, but for now it's a broken, silly thing IMO.  

post #104 of 127
Quote:
Originally Posted by Gazoobee View Post

Passbook is indeed interesting, but it has one fatal flaw IMO.  It can't accept coupons (or really do anything at all) unless you install the companion app for said coupons.

That means that to fill up your passbook with tickets and coupons, you have to install 20 crappy apps and find room on one of your screens for them.  This is untenable. Why would I have so many coupon apps that I even need Passbook?  Why would anyone?  

There are many places and companies that I would accept a coupon or a free ticket from that I wouldn't ever install an app from.  I'd never install a "Gap" app, but I do shop there sometimes and would certainly accept a coupon in my passbook when I visited the store.  

It seems like a flawed concept to me until they change this.  It presupposes that the end user is "app crazy," has hundreds of installed apps and is willing to install many more just to get a few coupons in the Passbook.  

Of course, it is going to change when they put in the fingerprint reader and connect Passbook to your Apple Account, and then we will all see the true purpose of it all, but for now it's a broken, silly thing IMO.  

That's completely untrue ! You don't need an app to install Passbook coupons or tokens at all. You can collect Passbook pass by clicking on a URL in Safari or mail. No apps needed.

You should re-read Passbook specs. It's a pure JSON WebService API and protocol. That's it !

There may be some issues because Passbook makes some simple or rigid assumptions but it does not need a client side component except for Apple's builtin PassBook app.
post #105 of 127
Quote:
Originally Posted by patsu View Post


That's completely untrue ! You don't need an app to install Passbook coupons or tokens at all. You can collect Passbook pass by clicking on a URL in Safari or mail. No apps needed.
You should re-read Passbook specs. It's a pure JSON WebService API and protocol. That's it !
There may be some issues because Passbook makes some simple or rigid assumptions but it does not need a client side component except for Apple's building PassBook app.

 

Well no one is doing that if it is possible.  For instance, to use Starbucks cards in the app you need to install the Starbucks app, and the same is true of every service I've found so far.  

 

I get enough SPAM from the GAP already, but despite sending me two or three emails a day, they have never sent me a passbook coupon.  

post #106 of 127
Quote:
Originally Posted by Gazoobee View Post

Well no one is doing that if it is possible.  For instance, to use Starbucks cards in the app you need to install the Starbucks app, and the same is true of every service I've found so far.  

I get enough SPAM from the GAP already, but despite sending me two or three emails a day, they have never sent me a passbook coupon.  

That's why people said Apple should follow through with more vigor.

So far they only did this:
http://thenextweb.com/apple/2012/10/03/apple-debuts-new-add-to-passbook-badge-to-increase-branding-and-boost-usage/

If you check the Passbook apps in AppStore, not all Passbook enabled apps are listed too.

Btw, there are already email campaign management services that integrate with Passbook. There is even a service that integrate Passbook into web ads. You click on the ad banner to download Passbook deals.
post #107 of 127
Quote:
Originally Posted by Gazoobee View Post

 

Passbook is indeed interesting, but it has one fatal flaw IMO.  It can't accept coupons (or really do anything at all) unless you install the companion app for said coupons.

 

That means that to fill up your passbook with tickets and coupons, you have to install 20 crappy apps and find room on one of your screens for them.  This is untenable. Why would I have so many coupon apps that I even need Passbook?  Why would anyone?  

 

There are many places and companies that I would accept a coupon or a free ticket from that I wouldn't ever install an app from.  I'd never install a "Gap" app, but I do shop there sometimes and would certainly accept a coupon in my passbook when I visited the store.  

 

It seems like a flawed concept to me until they change this.  It presupposes that the end user is "app crazy," has hundreds of installed apps and is willing to install many more just to get a few coupons in the Passbook.  

 

Of course, it is going to change when they put in the fingerprint reader and connect Passbook to your Apple Account, and then we will all see the true purpose of it all, but for now it's a broken, silly thing IMO.  

 

I've installed Passbook apps, yet Passbook seems to do nothing when I visit the locations one would expect the app to pop up... Unless I'm doing something wrong, Passbook is relatively worthless to me so far.

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post #108 of 127
Quilt complaining it is, was obvious google for IOS was going to have haft the features than android. Apple realized this quick(probably by IOS 2, It was OK apple looked for what's missing, by this year they made it well enough so release it so much faster improvement rate. They did on IPhone 4, nearly tied with google. iPhone 5, it's improved from google, and I believe it is worked as hard as Siri, fixing to defeat bad reviews, I see errors are likely yet not anything worth google google google maps, hay its apple running apple, google running google, Nokia running Nokia maps, is there a problem.
post #109 of 127
Quote:
Originally Posted by SpamSandwich View Post

I've installed Passbook apps, yet Passbook seems to do nothing when I visit the locations one would expect the app to pop up... Unless I'm doing something wrong, Passbook is relatively worthless to me so far.

The Passbook location service only works when your iPhone is active (lock screen or in any app)

There are some rough edges, but that's why Apple should follow up. I have used it to buy Roundtable pizzas.
post #110 of 127
Quote:
Originally Posted by debusoh View Post

I have been using the new maps app since I got my iphone 5 (my first iphone). I haven't had any issues with it. We use it for turn by turn directions all the time.
I think this whole thing is way overblown.

 

That's because you're in the U.S. Please read up on the problems in other countries, then tell us whether it's overblown or not.


Edited by yakovlev - 11/28/12 at 3:24pm
post #111 of 127
Quote:
Originally Posted by Ireland View Post

 

Clearly, he's cleared house anytime there's one of these blow ups. Papermaster. Mobile me guy, etc. If you lead teams at Apple and you feck-up, you get the boot.

Papermaster was not a Steve hire. Jobs was not going to get rid of anybody who he brought over from Next. He hired all those people personally, and they were extremely loyal to him. 

 

Moreover, Jobs would have spun the Map controversy much better, and, like Forstall is alleged to have refused to do, he would not have apologized. 

post #112 of 127
Quote:
Originally Posted by yakovlev View Post

 

That's because you're in the U.S. Please read up on the problems in other countries, then tell us whether it's overblown or not.

 

 

Yes, but it is the US press dissing the application. Moreover, it is not out of whack in every Country. For instance, it works about as well as Google in Canada and many other North America countries. 

post #113 of 127
Quote:
Originally Posted by Macncheez View Post

And maybe he didn't think to license the Swiss clock either, costing the company $26M...? THAT could have been the last straw...

 

 

Perhaps, he forgot to refill the toilet paper as well. Yea, that is it.  

post #114 of 127
Quote:
Originally Posted by allenbf View Post

 

I think Apple may feel this way too, even if they  won't admit it.  I'll be very interested to see what changes Ive makes to iOS. However, I have to say, no matter if you're using Android, iOS or Windows, any OS will eventually get boring.  One thing I like about Apple is that they look before they leap - usually.  Maps broke that trend, it appears.  Or maybe Siri did, I don't know.

 

Bottom line, for me I am more curious about the changes coming up in the mobile payments arena.  I expect (hope) that Apple is up to something big in iOS 7

 

 

Apple has released buggy software before. OSX was unusable for most people when it was first released. Then there is the whole Apple promising to give people free internet services through iTools and then taking them away after people came to rely on them and instead introducing less capable MobileMe. Then of course there is Final Cut Pro X. 

 

Siri was fine because Apple made it clear from the start: this is a beta. 

 

To Apple's credit though, iOS might be boring, but my original 3Gs is running iOS 6. So, every year IOS users have something to look forward to even if usually the improvements aren't mind blowing. Furthermore, subtle changes means the OS is very solid. Think of the many Android and Windows phone users who never get an upgrade. 

post #115 of 127
iTunes and iCloud are two of the worst products developed by Apple. Is this man really the one that can save Maps?
post #116 of 127
Originally Posted by ptram View Post
iTunes and iCloud are two of the worst products developed by Apple. Is this man really the one that can save Maps?

 

Well, since that's not true in the slightest, he probably is.

Originally posted by Marvin

Even if [the 5.5” iPhone] exists, it doesn’t deserve to.
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Originally posted by Marvin

Even if [the 5.5” iPhone] exists, it doesn’t deserve to.
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post #117 of 127
Quote:
Originally Posted by TBell View Post


Yes, but it is the US press dissing the application. Moreover, it is not out of whack in every Country. For instance, it works about as well as Google in Canada and many other North America countries. 

It works better than Google in China too, but Apple is not about incrementally better or worse. I feel they should try to have its own take of map service integration. Give it some twist while patching the data to meet our daily routing needs.

ITunes and iClouds are usable, but they should refine and simplify the services further. There are too many names and knobs for a casual user. Need to go back to the original simplicity.
post #118 of 127
Quote:
Originally Posted by igriv View Post

I don't disagree, but what ARE the two worst products developed by Apple (no fair going back to 1978, stick to the Second Coming of Steve)?
 
 

MobileMe and Ping.

Next 2 ? iCloud sync (not the entire iCloud) and AppleTV hobby. AirPlay is awesome though. IMHO of course.
post #119 of 127
Originally Posted by igriv View Post
I don't disagree, but what ARE the two worst products developed by Apple (no fair going back to 1978, stick to the Second Coming of Steve)?

 

Hardware or software? 

 

Software: Ping and… gah, let me think.

Hardware: Puck mouse and liquid-cooled PowerMac G5. The former was almost universally hated (I don't remember hating it) and the latter had a leak rate close to the failure rate of the Apple III.

Originally posted by Marvin

Even if [the 5.5” iPhone] exists, it doesn’t deserve to.
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Originally posted by Marvin

Even if [the 5.5” iPhone] exists, it doesn’t deserve to.
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post #120 of 127
Oh yes, the puck mouse takes the crown.
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